MoveWell
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MoveWell firmographics
Firmographics- Name
- MoveWell
- Legal name
- MoveWell
- Website
- https://movewellapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MoveWell industry classification
Industry- Product category
- Consumer Fitness & Mobility Mobile App
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Functional Fitness & Mobility Training (HSADAAAD)
- akta.pro secondary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
Keywords
Where MoveWell is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
MoveWell business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- iOS App Distribution: Mobile application distributed through the Apple App Store, generating revenue through app purchases or in-app subscriptions for access to personalized mobility coaching and premium content
- Affiliate Marketing: Commission-based revenue from equipment reviews and product recommendations throughout the blog and equipment sections. The company earns commissions when users purchase recommended products through affiliate links (e.g., cold plunges, massage guns, supplements)
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MoveWell product offering
Product offeringCore offering
MoveWell provides personalized 15-minute mobility routines through an iOS mobile application, complemented by a content library of 71+ movement tutorials, 32+ stretching categories organized by body part, and 24 unbiased recovery equipment reviews. The platform also publishes 51 educational blog articles and peptide research guides covering biomechanics, sleep optimization, and recovery. Revenue is generated through App Store app purchases/in-app subscriptions and affiliate commissions from equipment recommendations linked through the blog and review sections.
Product overview
MoveWell is a consumer mobile app offering personalized 15-minute mobility coaching through its core iOS application. The product portfolio consists of the MoveWell app complemented by a website content library including a Movements Library (71+ tutorials), Stretches Library (32+ categories), Equipment Reviews (24 reviews of recovery tools), Blog content (51 articles), and Peptides Research Guides. The company operates as a content-driven platform, monetizing through the iOS app while generating affiliate revenue from equipment recommendations and reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- MoveWell iOS App The primary mobile application offering 15-minute personalized mobility coaching routines, movement demonstrations, and recovery guidance for individual consumers seeking to improve mobility, recover from workouts, reduce pain, and enhance physical wellbeing.
Quantifiable outcome
- 71+ movement tutorials and mobility demos available on the platform
- +3 more outcomes
Companies that use MoveWell
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MoveWell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MoveWell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Impossible LLCcoreImpossible LLC is the parent company that built MoveWell. The company is also associated with Impossible HQ, Impossible Fitness, Impossible Org, and Impossible Store, forming a broader wellness and fitness brand ecosystem.
- SomniFixminorSomniFix is featured as MoveWell's recommended mouth tape product. The company earns affiliate commissions when users purchase through their referral links. Featured in mouth tape review article with promotional imagery.
- JoovvminorJoovv is a market leader in red light therapy devices. MoveWell provides in-depth reviews of Joovv products and offers a 10% discount code (MOVEWELL) for readers, earning affiliate commissions on sales.
- The PlungeminorThe Plunge is featured as MoveWell's best all-around cold plunge pick. The company earns affiliate commissions when readers purchase through their referral links.
- Therabody (Theragun)minorTherabody products including Theragun Prime, Theragun Mini, and Theragun Pro are featured as top massage gun recommendations with affiliate links to Therabody website.
- Amazon AssociatesminorMoveWell participates in the Amazon Associates affiliate program, earning commissions on qualifying purchases of products linked through Amazon from equipment reviews and buying guides.
- Rise ScienceminorRise Science is featured as MoveWell's best sleep app for productivity, with affiliate referral links to the app download page.
- Morozko ForgeminorMorozko Forge is reviewed as a premium cold plunge option. MoveWell earns affiliate commissions on sales through their referral links. The product is featured with a $200 discount code for readers using the MOVEWELL promo.
- Odin PlungeminorOdin Plunge is reviewed as a premium cedar ice bath made in Australia. A $200 discount code (MOVEWELL) is offered to MoveWell readers, with affiliate commissions earned on qualifying purchases.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
MoveWell competitors and assessment
Company assessmentOthers
- The Plunge: Cold plunge brand featured as MoveWell's top equipment recommendation. Adjacent ecosystem participant with overlapping recovery/wellness audience.
- Therabody (Theragun): MoveWell is an affiliate partner of Therabody and reviews Theragun devices. Therabody itself publishes recovery content, making it both a commercial partner and an adjacent content publisher.
Direct peers
- Pliability (formerly RomWod): Subscription mobility and stretching app targeting similar fitness and wellness audiences. Closest direct competitor in the daily mobility routine category.
- Down Dog: Generative yoga, HIIT, and mobility workout app offering personalized routines on mobile. Directly comparable product-led fitness app competing for similar consumer mindshare.
- Glo: Yoga, meditation, and mobility app with subscription pricing and personal practice libraries, overlapping MoveWell's stretching and movement tutorial offering.
- FitOn: Free and premium fitness app offering workout, stretching, and recovery content for general consumers. Competes for the same PLG consumer fitness audience as MoveWell.
- Alo Moves: Premium yoga and wellness content platform from Alo, including mobility and recovery classes. Direct subscription competitor targeting wellness-oriented consumers.
Broad incumbents
- Peloton App: Peloton's digital app includes stretching, mobility, and recovery classes alongside its core cycling and strength content. A broader incumbent with overlapping mobility programming.
- Apple Fitness+: Apple's subscription fitness service includes mobility, yoga, and recovery workouts integrated with Apple Watch. Massive incumbent with bundled reach and pricing power MoveWell cannot match.
Emerging players
- Stretchly: App focused on guided stretching breaks, especially for desk workers and remote employees. Niche overlap with MoveWell's remote worker ergonomics and posture use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MoveWell social profiles
Digital presenceMoveWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveWell leadership team
Management profileNumber of profiles
Profiles1 record
MoveWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveWell
What does MoveWell do?
MoveWell provides personalized 15-minute mobility routines through an iOS mobile application, complemented by a content library of 71+ movement tutorials, 32+ stretching categories organized by body part, and 24 unbiased recovery equipment reviews. The platform also publishes 51 educational blog articles and peptide research guides covering biomechanics, sleep optimization, and recovery. Revenue is generated through App Store app purchases/in-app subscriptions and affiliate commissions from equipment recommendations linked through the blog and review sections.
Is MoveWell a public or private company?
MoveWell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoveWell founded?
MoveWell was founded in 2015. It employs 1 to 10 people.
Where is MoveWell based?
MoveWell is headquartered in Austin, United States, in the North America region.
How does MoveWell make money?
Two revenue lines are on record. iOS App Distribution is the primary driver. The others are affiliate Marketing.
Who are MoveWell's main competitors?
Others on record are The Plunge and Therabody (Theragun). Direct peers are Pliability (formerly RomWod), Down Dog, Glo, FitOn and Alo Moves. Broad incumbents are Peloton App and Apple Fitness+. Stretchly is listed as an emerging player.
Does MoveWell have an API?
No public API is recorded for MoveWell.
What industry is MoveWell in?
MoveWell's product category is Consumer Fitness & Mobility Mobile App. Its primary akta.pro industry code is HSADAAAD, Functional Fitness & Mobility Training, with a secondary code of HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics. Its SIC code is 8000.