WASHROCKS

What WASHROCKS does

WASHROCKS is a Barcelona-based, privately held on-demand laundry and dry cleaning delivery platform operating in Spain. Founded in 2015, it pioneered mobile-app-based textile-care pickup and delivery in the country and currently serves customers across Madrid, Barcelona, and Valencia metropolitan areas. Its core offering covers dry cleaning, machine laundry by kilogram, carpet and duvet cleaning, ironing, leather/fur treatment, and specialty items, with a catalog of 150+ services accessible via Android and iOS apps, a web storefront, and physical drop-off points. Operations are supported by an in-house courier network delivering a 48-hour guaranteed turnaround with same-day collection options, plus a GREENROCKS sustainability sub-brand leveraging Wet Cleaning technology, biodegradable detergents, reusable bags, and a hanger-reuse program.

The business runs a dual go-to-market. Consumers transact pay-as-you-go at transparent unit prices (e.g., €20.95 per 5kg laundry bag, €13.95/m² for carpets, €23.95 for a double duvet), with free delivery above €55 and a €6 referral incentive. Enterprises (hotels, tourist apartments, restaurants, clinics, spas, and clothing stores) are served by a dedicated sales motion with custom quotes, monthly invoicing based on kilos washed, no minimum volume requirement, and flexible multi-location pickup/delivery. Underlying technology is a mobile-first ordering and tracking platform with an internal product data API endpoint; no public API, SDK, or AI/ML capability is disclosed. Distribution leverage includes PR coverage in ABC, La Vanguardia, La Sexta, Xataka, and other Spanish outlets, plus organic social and content marketing through a company blog.

WASHROCKS is bootstrapped, with no disclosed funding rounds, parent company, or institutional investors, and operates with 1-10 employees per firmographic data. Reported scale signals include 600+ business customers and ENISA and Spanish Ministry of Industry, Energy and Tourism support as part of national entrepreneurship programs. Revenue, ARR, headcount trend, and unit economics are not disclosed in the available data.

Name

WASHROCKS

Legal name

WASHROCKS

Website

https://washrocks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WASHROCKS is a Barcelona-founded, privately held on-demand laundry and dry cleaning delivery platform serving consumers and B2B clients (hotels, restaurants, clinics, retailers) across Madrid, Barcelona, and Valencia via mobile apps and an in-house courier network with 48-hour turnaround.

Ownership category

akta.pro rank

Product category

Laundry & Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332), Linen and Uniform Supply (81233)

akta.pro primary industry

Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)

akta.pro secondary industries

Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

Keywords

• Laundry delivery service
• Dry cleaning pickup
• On-demand garment care
• App-based laundry
• B2B linen service

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Individual consumer laundry and dry cleaning services: Transaction-based pricing for individual services including laundry bags (per kg), dry cleaning items (per garment), and specialty items. Customers pay per service with delivery included.
2. Enterprise/B2B laundry services: Monthly invoicing for businesses based on kilos of laundry washed. Customized quotes per client with pricing adapted to business needs, including hotels, restaurants, and clinics.
3. Referral program: Customers earn 6€ discount for each friend referral, and the referred friend also receives 6€ discount on their first order.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

WASHROCKS operates a door-to-door laundry and dry cleaning pickup and delivery service accessible via mobile apps and website, with a 48-hour guaranteed turnaround and same-day pickup option in Madrid, Barcelona, and Valencia. Its catalog covers dry cleaning, machine laundry by kilogram, ironing, carpets, duvets, leather/fur, and specialty garments, plus a dedicated B2B offering (kg-based, monthly invoiced) for hotels, restaurants, clinics, and clothing retailers. The GREENROCKS sub-brand extends the core offering with eco-friendly Wet Cleaning, biodegradable soaps, and reusable/recycled packaging.

Product overview

WASHROCKS is a door-to-door laundry and dry cleaning platform offering same-day/48-hour pickup and delivery. Its core portfolio spans dry cleaning (Tintorería), machine laundry (Lavandería), carpet cleaning (Alfombras), duvet care (Edredones), ironing (Planchar), leather/fur treatment (Pieles), and special-item cleaning (Prendas Especiales). For businesses it provides kg-based laundry services (Lavandería Empresas) and equipment renting. A sustainability sub-brand, GREENROCKS, delivers ecological cleaning using WET CLEANING technology, biodegradable detergents, and reusable packaging. The service is accessible via Android and iOS mobile apps, a web platform, and physical drop-off points, with coverage in Madrid, Barcelona, Valencia, and expanding cities.

Differentiator

Problem solved

Functional benefit

Brands

• GREENROCKS: Ecological laundry and dry cleaning project focused on environmental sustainability, using eco-friendly machinery, biodegradable soaps, reusable bags, and recycled materials.

Products and services

• Tintorería (Dry Cleaning) Professional dry cleaning service including stain removal, washing per garment label instructions, and ironing, delivered on hangers; available to individual consumers and businesses.
• Lavandería (Laundry) Machine washing, drying, and folding service for everyday clothing items, sold in kilogram-based laundry bags (e.g., 5 kg bag at €20.95) and individual items.
• Alfombras (Carpet & Rug Cleaning) Dusting, dry or wet washing, and drying service for rugs and carpets with home pickup and delivery (priced at €13.95 per m²).
• Edredones (Duvets & Bedding) Stain removal, washing, and drying service for duvets, comforters, and bedding items, delivered folded in protective bags (e.g., double duvet at €23.95).
• Planchar (Ironing) Professional ironing and pressing service for shirts, blouses, and other garments, delivered on hangers.
• Pieles (Leather & Fur) Specialized dry cleaning and hand ironing treatment for leather, fur, and delicate skin garments.
• Prendas Especiales (Special Items) Specialized treatment for items such as ski anoraks and other technical or delicate garments.
• Lavandería Empresas (Business Laundry) Kilogram-based laundry and dry cleaning services for businesses including hotels, restaurants, clinics, and clothing stores, billed via monthly invoicing with customized quotes per client.
• Renting Equipment rental service for commercial textile or laundry equipment, offered to business customers.
• GREENROCKS (Ecological Laundry & Dry Cleaning) Ecological laundry and dry cleaning service using Wet Cleaning water-based machinery, biodegradable soaps, reusable fabric laundry bags, 70% recycled-material delivery bags, and a collaborative hanger-reuse program to reduce environmental impact.

Quantifiable outcome

• Saves users over 10 hours per month on laundry management
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cleanly: US/UK on-demand laundry and dry cleaning app offering scheduled pickup and delivery. Closely mirrors WASHROCKS' mobile-first, scheduled-pickup consumer model with similar per-pound pricing.
• Wash.io: Berlin-based on-demand laundry and dry cleaning service with European courier network. Operates a near-identical mobile-app-driven pickup/delivery model to WASHROCKS, often cited as a European category benchmark.
• Tide (Tide Cleaners / Tide App): UK-originated on-demand laundry app offering free pickup and delivery within 24 hours. Closely comparable to WASHROCKS on consumer proposition (mobile ordering, fast turnaround, bag-based laundry).
• DRYV: US on-demand dry cleaning and laundry pickup/delivery service targeting busy professionals and families. Comparable to WASHROCKS on transparent per-item pricing and tech-enabled logistics.
• Rinse: US-based pickup-and-delivery laundry and dry cleaning service with strong B2B presence (hotels, restaurants, gyms). Comparable to WASHROCKS in service mix, mobile-first ordering, and verticalized B2B go-to-market.
• Mulberrys Garment Care: US pickup-and-delivery dry cleaning and laundry chain with eco-friendly cleaning processes. Comparable to WASHROCKS in dual B2C/B2B positioning, sustainability messaging, and per-garment pricing transparency.
• MrJeff: Spanish-founded on-demand laundry and dry cleaning app offering pickup/delivery across multiple countries. Operates a near-identical mobile-first model targeting both consumers and B2B verticals, making it WASHROCKS' most direct Spanish competitor.

Regional players

• Laundrapp: UK-based on-demand laundry and dry cleaning app focused on the British market. Directly comparable service model to WASHROCKS but serves a different geography, illustrating the template WASHROCKS could replicate beyond Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/washrocksapp
• YouTubeyoutube.com/channel/UC-hi_47p1d3HMvXvRtTJWtg
• Facebookfacebook.com/657154991067021
• LinkedInlinkedin.com/company/washrokcs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WASHROCKS