Countryside
- Company typePrivate
- Founded1969
- HeadquartersTopeka, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Countryside firmographics
Firmographics- Name
- Countryside
- Legal name
- Ogden Publications, Inc.
- Website
- https://iamcountryside.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Countryside industry classification
Industry- Product category
- Homesteading and Small-Scale Farming Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Countryside is headquartered
LocationHeadquarters
- HQ city
- Topeka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Countryside business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions with tiered membership options (All-Access, Print-only, Digital-only) offering recurring annual revenue with automatic renewal
- Partner Perks and Store: E-commerce store selling poultry guides, books, and merchandise. Partner perks program offering exclusive discounts from third-party suppliers to members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Countryside All-Access US |
| Subscription | Annual | Countryside Print US |
| Subscription | Annual | Countryside Digital US |
| Subscription | Annual | Countryside Canada |
| Subscription | Annual | Backyard Poultry All-Access |
| Subscription | Annual | Backyard Poultry Print-Only |
| Subscription | Annual | Backyard Poultry Digital-Only |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Countryside product offering
Product offeringCore offering
Countryside publishes the bimonthly Countryside & Small Stock Journal in print and digital formats, alongside three niche sub-brand publications—Backyard Poultry (print and digital), Goat Journal (integrated into Countryside), and Backyard Beekeeping (digital)—delivering research-based editorial content on homesteading, animal husbandry, food growing and preservation, DIY projects, and self-reliant living to a paying subscriber community. Subscribers additionally receive member-only benefits including expert Q&A, downloadable guides and Flock Files, video tutorials, digital archive access, and a Partner Perks discount program with third-party poultry and homesteading suppliers.
Product overview
Countryside is a print and digital media company publishing homesteading and small-scale farming content. The core offering is Countryside & Small Stock Journal magazine (print and digital), supplemented by three sub-brand magazines: Backyard Poultry (print and digital), Goat Journal (now integrated into Countryside), and Backyard Beekeeping (digital). The company also offers free newsletters, video tutorials, expert Q&A services, member-only guides (Poultry Guide Collection, Flock Files), and Partner Perks discount programs. All products serve the self-reliant living and homesteading community through research-based stories and actionable guidance on growing food, raising animals, DIY projects, cooking naturally, and herbal remedies.
Differentiator
Problem solved
Functional benefit
Brands
- Backyard Poultry: Magazine and digital platform covering poultry raising, chicken keeping, and small flock ownership. America's Favorite Poultry Magazine.
- Goat Journal
- Backyard Beekeeping
Products and services
- Countryside & Small Stock Journal Magazine Flagship bimonthly print and digital magazine covering homesteading topics including growing and preserving food, raising animals, DIY projects, cooking naturally, herbal remedies, and self-reliance; targeted at individual homesteaders and self-reliant living enthusiasts.
- Backyard Poultry Magazine Print and digital bimonthly magazine for small-flock poultry keepers covering chickens, ducks, geese, guinea fowl, and turkeys—breeds, health, biosecurity, coop building, feed, eggs, and meat production. Targeted at backyard poultry enthusiasts and small-flock owners.
- Goat Journal Magazine and digital platform for goat keepers covering dairy, meat, agritourism, and pleasure goat keeping, including health, breeding, housing, and dairy processing. Content is now bundled within Countryside subscriptions rather than sold standalone.
- Backyard Beekeeping Digital magazine and website covering beekeeping, including hive equipment, pests, bee health, honey production, beeswax, and plant pollination; targeted at small-scale backyard beekeepers.
- Poultry Guide Collection Member-only themed downloadable guide collection covering specific poultry species and topics including guinea fowl, ducks, geese, coops, flock startup, and poultry feed and health; available to Backyard Poultry subscribers.
Quantifiable outcome
- 4.7 out of 5 stars rating based on 196 reader reviews
Companies that use Countryside
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Countryside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Countryside partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- BrinseaminorPartner perks program offering 15% discount on Brinsea incubator products for Backyard Poultry members.
- Happy HenminorPartner perks program offering Buy One Fresh Frenzy Get One 50% Off deal for Backyard Poultry members.
- Sweeter HeaterminorPartner perks program offering 15% discount on Sweeter Heater poultry heating products for Backyard Poultry members.
- Maine Outdoor Solutions (Predator Pee)minorPartner perks program offering 20-25% discount on predator deterrent products for Backyard Poultry members.
- Animal Health SolutionsminorPartner perks program offering 15% discount on Chick and Hen Boost supplement products for Backyard Poultry members. Company manufactures animal supplements working with nutritionists and microbiologists.
- Purina Animal NutritionminorSponsored content partnership featuring Purina as exclusive sponsor of chicken digestive system educational content. Purina provides flock nutrition expertise and branded content.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Countryside competitors and assessment
Company assessmentDirect peers
- Mother Earth News: The most direct competitor in homesteading, self-reliance, and sustainable living publishing. Mother Earth News publishes a flagship bimonthly magazine plus digital and newsletter content covering the same homesteading, livestock, gardening, and DIY topics as Countryside, targeting the same backyard-farming audience.
- Hobby Farms: A magazine and digital media brand focused on small-scale farming across livestock, poultry, crops, and rural lifestyles. Targets the same backyard-farming audience as Countryside with a comparable multi-channel content and subscription model.
- Capper's Farmer: A rural-life and homesteading magazine also part of the Ogden Publications portfolio, covering similar topics to Countryside (gardening, livestock, cooking from scratch, DIY). Sister title under the same parent provides a useful comparable for audience, content, and distribution mechanics.
- The Old Farmer's Almanac: An iconic rural reference publication with weather, gardening, astronomy, and country-living content. While more reference-oriented than Countryside, it competes for the same rural-American self-reliance audience and operates a print + digital subscription model at a comparable price point.
- Bee Culture Magazine: A leading beekeeping trade and hobby publication with print and digital editions targeting small-scale and sideliner beekeepers. Directly competes with Backyard Beekeeping for the same hobbyist audience and subscription dollars.
- Acres USA: A magazine and conference business focused on organic and sustainable agriculture, livestock care, and ecological farming. Overlaps with Countryside's editorial footprint on small-farm livestock and self-reliance topics and serves a similarly committed niche subscriber base.
- Backwoods Home Magazine: An independent self-reliance and homesteading publication covering food preservation, off-grid living, small livestock, and DIY skills. Directly competes with Countryside's flagship magazine for the same self-reliant reader with analogous subscription pricing and bimonthly cadence.
- Grit Magazine: A long-established rural American lifestyle magazine covering homesteading, farming, gardening, and country living. Grit mirrors Countryside's print-plus-digital subscription model and self-reliance audience with overlapping editorial intent.
- American Bee Journal: The oldest English-language beekeeping publication, covering hive management, bee health, and honey production — directly competing with Countryside's Backyard Beekeeping sub-brand for hobbyist beekeepers via a comparable subscription model.
Emerging players
- Storey Publishing: A book publisher specializing in homesteading, animal husbandry, gardening, and DIY how-to content. While book-format rather than subscription-based, Storey covers the same self-reliance subject matter as Countryside's editorial library and competes for the same readers' attention and discretionary spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Countryside social profiles
Digital presenceCountryside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countryside leadership team
Management profileNumber of profiles
Profiles5 records
Countryside subsidiaries and ownership
Company hierarchySubsidiaries3 records
Countryside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countryside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countryside
What does Countryside do?
Countryside publishes the bimonthly Countryside & Small Stock Journal in print and digital formats, alongside three niche sub-brand publications—Backyard Poultry (print and digital), Goat Journal (integrated into Countryside), and Backyard Beekeeping (digital)—delivering research-based editorial content on homesteading, animal husbandry, food growing and preservation, DIY projects, and self-reliant living to a paying subscriber community. Subscribers additionally receive member-only benefits including expert Q&A, downloadable guides and Flock Files, video tutorials, digital archive access, and a Partner Perks discount program with third-party poultry and homesteading suppliers.
Is Countryside a public or private company?
Countryside is a private company. It is classified as corporate owned and is currently operating.
When was Countryside founded?
Countryside was founded in 1969. It employs 11 to 50 people.
Where is Countryside based?
Countryside is headquartered in Topeka, United States, in the North America region.
How does Countryside make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are partner Perks and Store.
Who are Countryside's main competitors?
Direct peers on record are Mother Earth News, Hobby Farms, Capper's Farmer, The Old Farmer's Almanac, Bee Culture Magazine, Acres USA, Backwoods Home Magazine, Grit Magazine and American Bee Journal. Storey Publishing is listed as an emerging player.
Does Countryside have an API?
No public API is recorded for Countryside.
What industry is Countryside in?
Countryside's product category is Homesteading and Small-Scale Farming Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its SIC code is 2721.