Behavioral Health Services of Arkansas

What Behavioral Health Services of Arkansas does

Behavioral Health Services of Arkansas (BHSA) is a 501c3 nonprofit outpatient behavioral health clinic headquartered at 10 Corporate Hill Drive, Suite 330, in Little Rock, Arkansas. Founded in 1996 as the outpatient therapy arm of Youth Home, Inc. (established 1966 by Carol Burns Smelley), BHSA provides individual, couples, family, and parenting therapy alongside specialized evidence-based modalities including Eye Movement Desensitization and Reprocessing (EMDR), Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), Parent-Child Interaction Therapy (PCIT), and Reactive Attachment Disorder treatment. The organization also provides psychiatric evaluation and medication management, and serves clients dealing with trauma, PTSD, anxiety, depression, ADHD, ODD, and family/relationship dysfunction across Central Arkansas.

The service delivery model combines in-person sessions at the single Little Rock clinic with a HIPAA-compliant Zoom-based teletherapy platform and an embedded school-based therapy program that places BHSA clinicians on-site at multiple K-12 partner campuses. The underlying technology stack is commodity: Zoom for telehealth, Square for payment processing, and CognitoForms for patient intake and records requests. There is no proprietary technology platform, no AI/ML capability, and no mobile application. BHSA holds Joint Commission (formerly JCAHO) accreditation alongside its parent, a credential that supports payer participation and signals quality compliance.

Revenue is generated primarily through per-session insurance reimbursements from most major payers including Medicaid, supplemented by a sliding fee scale for uninsured qualifying patients (partially funded through Arkansas Department of Human Services grants) and philanthropic donations starting at $25 per month. The go-to-market motion is sales-led and direct-to-consumer, driven by phone-based scheduling, website lead capture, school partnerships, and healthcare provider referrals. BHSA is governed by Youth Home, Inc.'s board and led by CEO Peggy Kelly, LPC, with a clinical leadership team including Chief Medical Officer Angela Shy, MD (child/adolescent psychiatry), COO Larry Betz, CRO Beverly Foti, and Clinical Director Christina Hopson-Allen.

Name

Behavioral Health Services of Arkansas

Legal name

Behavioral Health Services of Arkansas

Website

https://bhsarkansas.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Behavioral Health Services of Arkansas (BHSA) is a nonprofit outpatient behavioral health clinic in Little Rock, Arkansas, providing individual, family, couples, and trauma-focused therapy plus psychiatric medication management to families and individuals across Central Arkansas since 1996.

Ownership category

akta.pro rank

Product category

Outpatient Mental and Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Health Centers (HLAFAGAG)

Keywords

• Outpatient mental health services
• Behavioral health therapy
• Trauma counseling services
• Family therapy services
• Psychiatric medication management

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Payments: The organization accepts most major insurances including Medicaid, generating revenue through insurance reimbursements for therapy sessions, psychiatric services, and medication management.
2. Sliding Fee Scale Services: For patients without insurance who qualify through financial assessment, services are provided on a sliding fee scale based on income.
3. Donations and Philanthropy: As a 501c3 nonprofit, BHSA relies on donations and community support. Donations start at $25/month to support children with severe mental illness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BHSA is an outpatient behavioral health clinic providing individual, couples, family, and parenting therapy alongside specialized evidence-based modalities such as EMDR, Trauma-Focused CBT, and Parent-Child Interaction Therapy. Services are delivered in person at its Little Rock clinic, on-site at partner schools across Central Arkansas, and remotely via a HIPAA-compliant telehealth platform, with psychiatric evaluation and medication management available across all channels. The clinic accepts most major insurances including Medicaid and offers a sliding fee scale for uninsured patients.

Product overview

Behavioral Health Services of Arkansas operates as an outpatient mental health and behavioral health clinic offering a comprehensive suite of therapy services. The organization provides individual, couples, and family therapy alongside specialized evidence-based treatments including EMDR, Trauma-Focused CBT, Parent-Child Interaction Therapy (PCIT), and teletherapy. Services address conditions such as anxiety, depression, PTSD, ADHD, ODD, and Reactive Attachment Disorder, with additional offerings in school-based therapy, parenting counseling, anger management, grief counseling, and medication management. The clinic operates via in-person sessions at their Little Rock facility and remote teletherapy via Zoom, serving youth, adults, families, and couples across Central Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Therapy

Quantifiable outcome

• EMDR therapy effectiveness: 100% of single-trauma victims and 77% of multi-trauma victims were PTSD-Free after six 50-minute EMDR sessions (Kaiser Permanente study)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Arkansas School for the BlindcoreStrategic or Co-development PartnerBHSA provides school-based mental health services to students at Arkansas School for the Blind, offering on-campus therapy for students with behavioral, emotional, and social challenges affecting their academic performance.
• Baker ElementarycoreStrategic or Co-development PartnerBHSA therapists provide on-campus mental health services to students at Baker Elementary, helping children whose behavioral, emotional, and social problems affect their education.
• Joe T. Robinson SchoolscoreStrategic or Co-development PartnerBHSA provides comprehensive school-based therapy services across all Joe T. Robinson schools (Elementary, Middle, and High), serving students in need of psychiatric care.
• Maumelle High SchoolcoreStrategic or Co-development PartnerBHSA offers school-based mental health services at Maumelle High School, providing therapy to students with behavioral and emotional challenges.
• Sylvan Hills SchoolscoreStrategic or Co-development PartnerBHSA provides school-based therapy services at Sylvan Hills Elementary and High School, helping students with behavioral, emotional, and social problems.
• Youth Home Inc.flagshipStrategic or Co-development PartnerBHSA is the outpatient therapy arm of Youth Home Inc., founded in 1966. Youth Home operates a TRICARE residential program for children ages 12-17 with mental illness. Both organizations share leadership and are Joint Commission accredited.
• Arkansas Department of Human Services (DHS)coreStrategic or Co-development PartnerBHSA receives DHS grants to help cover therapy services for patients without insurance who qualify, and helps patients determine eligibility for Medicaid and other health insurances.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• BetterHelp: Leading direct-to-consumer teletherapy platform offering individual, couples, and teen counseling online. Direct competitor to BHSA's telehealth arm with a fully virtual acquisition model that bypasses in-person first appointments.
• Family Service Agency of San Francisco: Nonprofit community mental health agency offering outpatient therapy, family counseling, and trauma-informed care. Comparable model as a community-based nonprofit behavioral health clinic.
• Youth Villages: Nonprofit serving at-risk youth and families through residential and community-based programs. Directly comparable as a youth-focused behavioral health nonprofit with residential-to-outpatient continuum in the Southeast U.S.
• Talkspace: Online therapy platform delivering individual, couples, and teen therapy via video, audio, and text. Comparable on teletherapy delivery model and Medicaid-friendly payer relationships.

Regional players

• Arisa Health: Large nonprofit community behavioral health provider serving Arkansas with outpatient mental health, substance use, and crisis services. Closest regional comparison given shared geography, payer mix, and outpatient clinic model.
• The Centers for Youth and Families: Arkansas-based nonprofit providing outpatient counseling, family therapy, and youth services in Central Arkansas. Closely overlaps BHSA's service lines and Little Rock catchment area.

Broad incumbents

• LifeStance Health: Large national outpatient mental health platform operating clinics and telehealth across 30+ states. Broad incumbent analog for scaled outpatient therapy delivery, in-person and virtual.

Emerging players

• Brightside Health: Virtual mental health provider focused on anxiety and depression treatment with medication management. Comparable as a hybrid therapy-plus-medication telehealth model.
• Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and young adults focused on trauma, depression, and anxiety. Overlaps with BHSA's youth trauma specialty via higher-acuity virtual care.

Others

• Springstone Behavioral Health: Behavioral health provider network operating inpatient and outpatient programs, often partnering with hospital systems. Adjacent comparator for outpatient therapy delivery and payer contract structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/BHSArkansas
• Facebookfacebook.com/BHSArkansas
• LinkedInlinkedin.com/company/behavioral-health-services-of-arkansas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Health Services of Arkansas