Behavioral Health Services of Arkansas
Behavioral Health Services of Arkansas (BHSA) is a nonprofit outpatient behavioral health clinic in Little Rock, Arkansas, providing individual, family, couples, and trauma-focused therapy plus psychiatric medication management to families and individuals across Central Arkansas since 1996.
- Company typePrivate
- Founded1996
- HeadquartersLittle Rock, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Behavioral Health Services of Arkansas does
Behavioral Health Services of Arkansas (BHSA) is a 501c3 nonprofit outpatient behavioral health clinic headquartered at 10 Corporate Hill Drive, Suite 330, in Little Rock, Arkansas. Founded in 1996 as the outpatient therapy arm of Youth Home, Inc. (established 1966 by Carol Burns Smelley), BHSA provides individual, couples, family, and parenting therapy alongside specialized evidence-based modalities including Eye Movement Desensitization and Reprocessing (EMDR), Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), Parent-Child Interaction Therapy (PCIT), and Reactive Attachment Disorder treatment. The organization also provides psychiatric evaluation and medication management, and serves clients dealing with trauma, PTSD, anxiety, depression, ADHD, ODD, and family/relationship dysfunction across Central Arkansas.
The service delivery model combines in-person sessions at the single Little Rock clinic with a HIPAA-compliant Zoom-based teletherapy platform and an embedded school-based therapy program that places BHSA clinicians on-site at multiple K-12 partner campuses. The underlying technology stack is commodity: Zoom for telehealth, Square for payment processing, and CognitoForms for patient intake and records requests. There is no proprietary technology platform, no AI/ML capability, and no mobile application. BHSA holds Joint Commission (formerly JCAHO) accreditation alongside its parent, a credential that supports payer participation and signals quality compliance.
Revenue is generated primarily through per-session insurance reimbursements from most major payers including Medicaid, supplemented by a sliding fee scale for uninsured qualifying patients (partially funded through Arkansas Department of Human Services grants) and philanthropic donations starting at $25 per month. The go-to-market motion is sales-led and direct-to-consumer, driven by phone-based scheduling, website lead capture, school partnerships, and healthcare provider referrals. BHSA is governed by Youth Home, Inc.'s board and led by CEO Peggy Kelly, LPC, with a clinical leadership team including Chief Medical Officer Angela Shy, MD (child/adolescent psychiatry), COO Larry Betz, CRO Beverly Foti, and Clinical Director Christina Hopson-Allen.
Behavioral Health Services of Arkansas firmographics
Firmographics- Name
- Behavioral Health Services of Arkansas
- Legal name
- Behavioral Health Services of Arkansas
- Website
- https://bhsarkansas.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Behavioral Health Services of Arkansas (BHSA) is a nonprofit outpatient behavioral health clinic in Little Rock, Arkansas, providing individual, family, couples, and trauma-focused therapy plus psychiatric medication management to families and individuals across Central Arkansas since 1996.
- Ownership category
- akta.pro rank
Behavioral Health Services of Arkansas industry classification
Industry- Product category
- Outpatient Mental and Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Health Centers (HLAFAGAG)
Keywords
Where Behavioral Health Services of Arkansas is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behavioral Health Services of Arkansas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Payments: The organization accepts most major insurances including Medicaid, generating revenue through insurance reimbursements for therapy sessions, psychiatric services, and medication management.
- Sliding Fee Scale Services: For patients without insurance who qualify through financial assessment, services are provided on a sliding fee scale based on income.
- Donations and Philanthropy: As a 501c3 nonprofit, BHSA relies on donations and community support. Donations start at $25/month to support children with severe mental illness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-covered therapy sessions |
| Hybrid | Per session | Self-pay sliding fee scale |
| Other | Monthly | Donation-based support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Behavioral Health Services of Arkansas product offering
Product offeringCore offering
BHSA is an outpatient behavioral health clinic providing individual, couples, family, and parenting therapy alongside specialized evidence-based modalities such as EMDR, Trauma-Focused CBT, and Parent-Child Interaction Therapy. Services are delivered in person at its Little Rock clinic, on-site at partner schools across Central Arkansas, and remotely via a HIPAA-compliant telehealth platform, with psychiatric evaluation and medication management available across all channels. The clinic accepts most major insurances including Medicaid and offers a sliding fee scale for uninsured patients.
Product overview
Behavioral Health Services of Arkansas operates as an outpatient mental health and behavioral health clinic offering a comprehensive suite of therapy services. The organization provides individual, couples, and family therapy alongside specialized evidence-based treatments including EMDR, Trauma-Focused CBT, Parent-Child Interaction Therapy (PCIT), and teletherapy. Services address conditions such as anxiety, depression, PTSD, ADHD, ODD, and Reactive Attachment Disorder, with additional offerings in school-based therapy, parenting counseling, anger management, grief counseling, and medication management. The clinic operates via in-person sessions at their Little Rock facility and remote teletherapy via Zoom, serving youth, adults, families, and couples across Central Arkansas.
Differentiator
Problem solved
Functional benefit
Products and services
- EMDR Therapy
Quantifiable outcome
- EMDR therapy effectiveness: 100% of single-trauma victims and 77% of multi-trauma victims were PTSD-Free after six 50-minute EMDR sessions (Kaiser Permanente study)
- +1 more outcomes
Companies that use Behavioral Health Services of Arkansas
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Behavioral Health Services of Arkansas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Behavioral Health Services of Arkansas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Arkansas School for the BlindcoreBHSA provides school-based mental health services to students at Arkansas School for the Blind, offering on-campus therapy for students with behavioral, emotional, and social challenges affecting their academic performance.
- Baker ElementarycoreBHSA therapists provide on-campus mental health services to students at Baker Elementary, helping children whose behavioral, emotional, and social problems affect their education.
- Joe T. Robinson SchoolscoreBHSA provides comprehensive school-based therapy services across all Joe T. Robinson schools (Elementary, Middle, and High), serving students in need of psychiatric care.
- Maumelle High SchoolcoreBHSA offers school-based mental health services at Maumelle High School, providing therapy to students with behavioral and emotional challenges.
- Sylvan Hills SchoolscoreBHSA provides school-based therapy services at Sylvan Hills Elementary and High School, helping students with behavioral, emotional, and social problems.
- Youth Home Inc.flagshipBHSA is the outpatient therapy arm of Youth Home Inc., founded in 1966. Youth Home operates a TRICARE residential program for children ages 12-17 with mental illness. Both organizations share leadership and are Joint Commission accredited.
- Arkansas Department of Human Services (DHS)coreBHSA receives DHS grants to help cover therapy services for patients without insurance who qualify, and helps patients determine eligibility for Medicaid and other health insurances.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
Behavioral Health Services of Arkansas competitors and assessment
Company assessmentDirect peers
- BetterHelp: Leading direct-to-consumer teletherapy platform offering individual, couples, and teen counseling online. Direct competitor to BHSA's telehealth arm with a fully virtual acquisition model that bypasses in-person first appointments.
- Family Service Agency of San Francisco: Nonprofit community mental health agency offering outpatient therapy, family counseling, and trauma-informed care. Comparable model as a community-based nonprofit behavioral health clinic.
- Youth Villages: Nonprofit serving at-risk youth and families through residential and community-based programs. Directly comparable as a youth-focused behavioral health nonprofit with residential-to-outpatient continuum in the Southeast U.S.
- Talkspace: Online therapy platform delivering individual, couples, and teen therapy via video, audio, and text. Comparable on teletherapy delivery model and Medicaid-friendly payer relationships.
Regional players
- Arisa Health: Large nonprofit community behavioral health provider serving Arkansas with outpatient mental health, substance use, and crisis services. Closest regional comparison given shared geography, payer mix, and outpatient clinic model.
- The Centers for Youth and Families: Arkansas-based nonprofit providing outpatient counseling, family therapy, and youth services in Central Arkansas. Closely overlaps BHSA's service lines and Little Rock catchment area.
Broad incumbents
- LifeStance Health: Large national outpatient mental health platform operating clinics and telehealth across 30+ states. Broad incumbent analog for scaled outpatient therapy delivery, in-person and virtual.
Emerging players
- Brightside Health: Virtual mental health provider focused on anxiety and depression treatment with medication management. Comparable as a hybrid therapy-plus-medication telehealth model.
- Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and young adults focused on trauma, depression, and anxiety. Overlaps with BHSA's youth trauma specialty via higher-acuity virtual care.
Others
- Springstone Behavioral Health: Behavioral health provider network operating inpatient and outpatient programs, often partnering with hospital systems. Adjacent comparator for outpatient therapy delivery and payer contract structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Behavioral Health Services of Arkansas social profiles
Digital presenceBehavioral Health Services of Arkansas compliance and trust
Trust signalCompliance2 records
Behavioral Health Services of Arkansas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavioral Health Services of Arkansas leadership team
Management profileNumber of profiles
Profiles16 records
Behavioral Health Services of Arkansas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Behavioral Health Services of Arkansas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavioral Health Services of Arkansas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavioral Health Services of Arkansas
What does Behavioral Health Services of Arkansas do?
BHSA is an outpatient behavioral health clinic providing individual, couples, family, and parenting therapy alongside specialized evidence-based modalities such as EMDR, Trauma-Focused CBT, and Parent-Child Interaction Therapy. Services are delivered in person at its Little Rock clinic, on-site at partner schools across Central Arkansas, and remotely via a HIPAA-compliant telehealth platform, with psychiatric evaluation and medication management available across all channels. The clinic accepts most major insurances including Medicaid and offers a sliding fee scale for uninsured patients.
Is Behavioral Health Services of Arkansas a public or private company?
Behavioral Health Services of Arkansas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Behavioral Health Services of Arkansas founded?
Behavioral Health Services of Arkansas was founded in 1996. It employs 51 to 100 people.
Where is Behavioral Health Services of Arkansas based?
Behavioral Health Services of Arkansas is headquartered in Little Rock, United States, in the North America region.
How does Behavioral Health Services of Arkansas make money?
Three revenue lines are on record. Insurance Payments are the primary driver. The others are sliding Fee Scale Services and donations and Philanthropy.
Who are Behavioral Health Services of Arkansas's main competitors?
Direct peers on record are BetterHelp, Family Service Agency of San Francisco, Youth Villages and Talkspace. Regional players are Arisa Health and The Centers for Youth and Families. LifeStance Health is listed as a broad incumbent. Emerging players are Brightside Health and Charlie Health. Springstone Behavioral Health is listed as an others.
Does Behavioral Health Services of Arkansas have an API?
No public API is recorded for Behavioral Health Services of Arkansas.
What industry is Behavioral Health Services of Arkansas in?
Behavioral Health Services of Arkansas's product category is Outpatient Mental and Behavioral Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8093.