Big Game
Big Game Treestands is a US-based manufacturer of physical hunting equipment, producing ladder stands, fixed-position stands, tripods, ground blinds, and climbing systems sold primarily through its own e-commerce site, an independent dealer network, and the Guidefitter discount platform. It is a brand under GSM Outdoors.
- Company typePrivate
- Founded-
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Big Game does
Big Game Treestands is a US-based manufacturer of physical hunting equipment, specializing in elevated hunting platforms and concealment products. The company produces a comprehensive portfolio that spans nine ladder stand models (Warrior DXT, Warrior Pro, Warrior Elite, Striker XT, Striker XL, Hunter HD 1.5, Spector XT, Guardian XLT, Big Buddy), fixed position hang-on stands (Captain XL, Blackhawk XC), a tripod stand (Apex), ground blinds (Quantum, Charger), and a tree climbing system (Quick-Stick), alongside accessories including spare parts and blind kits. The differentiator across the lineup is durability and longevity for outdoor use, and the company holds registered patents on tree stand technology.
The company operates a direct-to-consumer model through its own Shopify-powered e-commerce storefront (shop.biggametreestands.com) and a parallel independent dealer network for retail distribution. Discount programs are offered to guides/outfitters and military/first responders via the Guidefitter platform. Marketing is driven primarily by organic social channels (Facebook, Twitter, Instagram, Pinterest, YouTube) and a content blog ("Got Game"), with product catalog and warranty registration handled at the parent level. Big Game Treestands is a wholly owned brand under GSM Outdoors, a diversified outdoor recreation conglomerate that also manages accessibility statements and patent administration for the brand. The company has issued an active product recall for the Captain Hang-On Treestand. Revenue, headcount, and founding date are not publicly disclosed; the brand is privately held with no public listing.
Big Game firmographics
Firmographics- Name
- Big Game
- Legal name
- Big Game Treestands
- Website
- https://biggametreestands.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Game Treestands is a US-based manufacturer of physical hunting equipment, producing ladder stands, fixed-position stands, tripods, ground blinds, and climbing systems sold primarily through its own e-commerce site, an independent dealer network, and the Guidefitter discount platform. It is a brand under GSM Outdoors.
- Ownership category
- akta.pro rank
Big Game industry classification
Industry- Product category
- Hunting Equipment Manufacturing
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Big Game is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Big Game business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Hardware Sales: Physical products including tree stands, hunting stands, ground blinds, climbing systems, and accessories sold through e-commerce and dealer network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail products through e-commerce and dealer network |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Big Game product offering
Product offeringCore offering
Big Game Treestands manufactures and sells physical hunting equipment including a comprehensive lineup of ladder stands, fixed position hang-on stands, tripod hunting stands, ground blinds, tree climbing systems, and related accessories. Products are sold directly to consumers through an owned e-commerce storefront and through an independent dealer network, with special discount programs for guides/outfitters and military/first responders.
Product overview
Big Game Treestands is a hunting equipment manufacturer offering a comprehensive portfolio of treestands and hunting accessories. The product lineup spans multiple categories: ladderstands (including Warrior DXT, Warrior Pro, Warrior Elite, Striker XT, Striker XL, Hunter HD 1.5, Spector XT, Guardian XLT, and Big Buddy models), fixed position tree stands (Captain XL and Blackhawk XC), tripod hunting stands (Apex), hunting ground blinds (Quantum and Charger), tree stand climbing systems (Quick-Stick), and accessory products including spare parts, blind kits, and ground blind accessories. The company operates under GSM Outdoors and sells primarily through a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Ladder Stands: Product line including Warrior DXT, Warrior Pro, Warrior Elite, Striker XT, Striker XL, Hunter HD 1.5, Spector XT, Guardian XLT, Big Buddy
- Fixed Positions
- Tripods
- Ground Blinds
- Climbing Systems
- Accessories
- Got Game Blog
Products and services
- Warrior DXT Ladder Stand Flagship ladder stand treestand model in the Warrior lineup, designed for elevated hunting.
- Warrior Pro Ladder Stand Ladder stand treestand model in the Warrior lineup for elevated hunting.
- Warrior Elite Ladder Stand Ladder stand treestand model in the Warrior lineup for elevated hunting.
- Striker XT Ladder Stand Ladder stand treestand model in the Striker lineup for elevated hunting.
- Striker XL Ladder Stand Ladder stand treestand model in the Striker lineup for elevated hunting.
- Hunter HD 1.5 Ladder Stand Ladder stand treestand model designed for hunting applications.
- Spector XT Ladder Stand Ladder stand treestand model in the Spector lineup for elevated hunting.
- Guardian XLT Ladder Stand Ladder stand treestand model in the Guardian lineup for elevated hunting.
- Big Buddy Ladder Stand Ladder stand treestand model designed for buddy hunting scenarios (two hunters).
- Captain XL Fixed Position Tree Stand Fixed position tree stand model in the Captain lineup for elevated hunting.
- Blackhawk XC Fixed Position Hang-On Stand Fixed position hang-on tree stand model for elevated hunting.
- Apex Tripod Hunting Stand Tripod hunting stand designed for portable elevated hunting in open terrain.
- Quantum Hunting Ground Blind Hunting ground blind model in the Quantum lineup for concealed hunting.
- Charger Hunting Ground Blind Hunting ground blind model in the Charger lineup for concealed hunting.
- Quick-Stick Tree Climbing System Tree stand climbing system for ascending and descending trees without using a ladder stand.
- Spare Parts Replacement and spare parts for Big Game treestands and hunting equipment.
- Blind Kits Kit components for hunting ground blinds.
- Ground Blind Accessories Accessories designed for hunting ground blinds.
Companies that use Big Game
Customer profileSegments3 records
Ideal customer profiles3 records
Big Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Big Game partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GSM OutdoorscoreGSM Outdoors is the parent company of Big Game Treestands. They handle accessibility statements, product warranty registration, and maintain patent information for the brand.
- GuidefitterminorGuidefitter platform enables discounts for guides, outfitters, military personnel, and first responders through the Big Game Treestands Insiders program.
Recent moves6 records
Expansion highlights4 records
Big Game competitors and assessment
Company assessmentDirect peers
- Primos Hunting: Primos is a long-standing hunting brand offering ground blinds, calls, and accessories — overlapping with Big Game's ground blind and accessory categories at specialty retail.
- Muddy Outdoors: Muddy is a hunting equipment manufacturer offering tree stands, ground blinds, and accessories through sporting-goods dealer networks — a close direct peer in both product line and distribution model.
- Summit Treestands: Summit is one of the largest dedicated tree-stand manufacturers in the US, offering climbing, ladder, and hang-on stands — directly competing with Big Game's core ladder and fixed-position lineups through overlapping dealer channels.
- Rivers Edge Products: Rivers Edge designs tree stands, ground blinds, and hunting accessories sold through sporting-goods retailers — overlapping product category and dealer channel with Big Game.
- Ameristep: Ameristep specializes in hunting ground blinds (Doghouse, Brickhouse) and competes directly with Big Game's Quantum and Charger ground blinds in the same specialty dealer channel.
- Lone Wolf Custom Gear: Lone Wolf specializes in lightweight, portable hang-on and fixed-position tree stands — directly competing with Big Game's Captain XL and Blackhawk XC hang-on models for premium-portable hunters.
- Hawk Hunting Equipment: Hawk manufactures tree stands and hunting platforms sold through sporting-goods dealers — a direct peer competing for the same shelf space and dealer relationships as Big Game.
Emerging players
- XOP Outdoors: XOP is a newer entrant focused on premium aluminum hang-on and climbing stands with differentiated engineering — emerging competition for Big Game's ladder and fixed-position stand lineups.
Broad incumbents
- Bass Pro Shops: Bass Pro is the dominant outdoor recreation retailer and also markets its own branded tree stands and hunting equipment — competing with Big Game both as a retail channel and as a private-label brand.
- Cabela's: Cabela's (Bass Pro subsidiary) is a leading specialty outdoor retailer carrying competing tree-stand brands and house-label products across the same dealer and D2C channels that Big Game serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Game social profiles
Digital presenceBig Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Game leadership team
Management profileNumber of profiles
Big Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Game
What does Big Game do?
Big Game Treestands manufactures and sells physical hunting equipment including a comprehensive lineup of ladder stands, fixed position hang-on stands, tripod hunting stands, ground blinds, tree climbing systems, and related accessories. Products are sold directly to consumers through an owned e-commerce storefront and through an independent dealer network, with special discount programs for guides/outfitters and military/first responders.
Is Big Game a public or private company?
Big Game is a private company. It is classified as corporate owned and is currently operating.
When was Big Game founded?
Big Game was founded in -1. It employs 11 to 50 people.
Where is Big Game based?
Big Game is headquartered in Irving, United States, in the North America region.
How does Big Game make money?
One revenue line is on record: hardware Sales.
Who are Big Game's main competitors?
Direct peers on record are Primos Hunting, Muddy Outdoors, Summit Treestands, Rivers Edge Products, Ameristep, Lone Wolf Custom Gear and Hawk Hunting Equipment. XOP Outdoors is listed as an emerging player. Broad incumbents are Bass Pro Shops and Cabela's.
Does Big Game have an API?
No public API is recorded for Big Game.
What industry is Big Game in?
Big Game's product category is Hunting Equipment Manufacturing. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911.