Ørskov Gruppen A/S

What Ørskov Gruppen A/S does

Ørskov Gruppen A/S is a privately held, full-service Danish marketing and advertising bureau founded in 1982 in Skjern, Denmark, with a secondary office in Aarhus. The company operates as a horizontally integrated agency serving e-commerce businesses, B2B companies, B2C consumer brands, associations, and public institutions across Denmark. Its service portfolio spans three pillars: web solutions (Umbraco CMS and Shopify implementations, Umbraco Cloud hosting on Microsoft Azure, and Umbraco Commerce webshops with Microsoft Dynamics 365, Dynamics NAV, and Visma Economics ERP integration), digital marketing (SEO, content marketing, Google Ads, social media advertising across Meta, LinkedIn, TikTok, YouTube, and streaming advertising on TV 2 Play and Viaplay/Pluto TV), and graphic design (visual identity, print, animated graphics, and commercial interior design). The company is led by three co-owners — Morten S. Ørskov (Creative Director), Peter Glargaard (Contact Director), and Trine Ørskov (Strategy Director) — and operates with a team of 11-50 employees.

The business model is professional-services-based, combining project work (webshops from 20,000 DKK to over 500,000 DKK for enterprise ERP-integrated Umbraco Commerce builds) with recurring monthly revenue streams (managed social media advertising from 4,400 DKK/month, email marketing retainers, streaming TV ad management from 2,000 DKK, and Umbraco Cloud hosting/support). The firm holds Umbraco Platinum Partner status — the highest tier of Umbraco certification, achieved in 2024 after seven years as a Gold Partner — with documented experience across 60+ Umbraco Cloud implementations. Pricing is project-scoped and VAT-exclusive; the company explicitly does not require long-term contracts and does not accept competing clients in the same vertical, positioning itself as a consultative partner rather than a locked-in vendor. The go-to-market is sales-led and direct, relying on the company website, referrals, and consultative discovery workshops targeting the Danish domestic market, with no international footprint or third-party distribution channels.

Revenue mechanics depend on a mix of one-time project fees and monthly retainers across web, advertising, and design engagements. The customer base is horizontally diversified across healthcare (Apotekeren.dk, Guerbet), fashion (Pitaya, Scandinavian Edition, Lowlands, Basico), retail (Maxibag.dk, Butik Bellamaya), manufacturing (Astrup Group), IT services (NNIT), agriculture (Sagros, Solgaarden), energy (Go'energi), construction (Panelbyg, Blikpartner.dk), local government (Ringkøbing-Skjern Kommune, Boligkontoret Fredericia), hospitality (Hotel Skjern), and distillery (Stauning Whisky). The firm's stated value proposition centers on 'Marketing med omtanke' (Marketing with Thoughtfulness), combining strategy, content, design, and technical execution under one roof with specialist teams assembled per project.

Name

Ørskov Gruppen A/S

Legal name

Ørskovgruppen A/S

Website

https://oerskovgruppen.dk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Ørskov Gruppen A/S is a Danish full-service marketing agency founded in 1982, serving e-commerce, B2B, B2C, associations, and public institutions with Umbraco and Shopify web builds, digital advertising, SEO, and graphic design across two offices in Skjern and Aarhus.

Ownership category

akta.pro rank

Product category

Full-Service Marketing Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Full-service marketing agency
• Umbraco web development
• Shopify e-commerce solutions
• Digital advertising services
• Brand strategy and graphic design

Headquarters

HQ city

Skjern

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web design and development services: Design and development of websites using Umbraco CMS and Shopify platforms, including hosting, maintenance, and ongoing support. Revenue is project-based with recurring hosting/support components.
2. Digital marketing and advertising services: Managed digital marketing services including SEO, Google Ads, social media advertising (Meta, LinkedIn, TikTok), YouTube advertising, email marketing, TV 2 Play and Viaplay advertising. Typically priced as monthly retainer engagements.
3. Strategy and consulting: Strategic consulting, workshops, brand strategy, user research, and business development advisory services provided to clients.
4. Graphic design and visual identity services: Visual identity, branding, print design, animated graphics, and interior design services for commercial spaces and trade shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Ørskovgruppen is a Danish full-service marketing bureau that designs, builds, and markets brands for e-commerce businesses, B2B companies, B2C consumer brands, associations, and public institutions. Core offerings include web solutions on Umbraco and Shopify, digital advertising (SEO, Google Ads, social media, email, streaming TV), graphic design and visual identity, and strategic consulting/analysis. Services are delivered primarily to Danish SMEs through project-based engagements and monthly retainer agreements.

Product overview

Ørskovgruppen operates as a full-service marketing agency offering three interconnected service pillars: Web Solutions (Umbraco Website, Umbraco Cloud, Umbraco Commerce, Shopify Webshop), Digital Marketing (SEO, Content Marketing, Google Ads, Social Media Marketing, E-mail Marketing, Streaming Advertising on TV 2 Play and Viaplay), and Graphic Design (Visual Identity, Brochures, Animated Graphics, Interior Design). The web solutions are built primarily on Umbraco CMS (as Platinum Partner) for complex customized needs and Shopify for e-commerce requirements. Digital marketing services integrate with various advertising platforms for comprehensive online presence management.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbraco Website Custom design and build of CMS-based websites on the Umbraco platform, with intuitive backend administration, scalable architecture, and certified Platinum Partner delivery. Offered to Danish businesses of all sizes needing a flexible, content-managed website.
• Umbraco Cloud Hosting Cloud-hosted Umbraco solution running on Microsoft Azure, providing automatic updates, built-in backup, SSL certificates, and multi-environment support (Development, Staging, Live). Managed entirely by Ørskovgruppen as an add-on to Umbraco website builds.
• Umbraco Commerce Webshop E-commerce module integrated within Umbraco CMS for building customized webshop solutions with full control over products, inventory, and payment solutions, with ERP integration to Microsoft Dynamics 365, Dynamics NAV, and Visma Economics.
• Shopify Webshop Cloud-based e-commerce platform solution for building professional online stores. Built on Shopify with ready-made functionality, templates, and integrations customized to match client brand identity. Prices range from DKK 20,000–100,000 excl. VAT depending on complexity.
• SEO (Search Engine Optimization) Search engine optimization services focused on improving website visibility in search results, building sustainable long-term organic search presence, including GEO (Generative Engine Optimization) for AI-readable content.
• Content Marketing Strategic content creation including copywriting, core messaging, tone of voice guidelines, webinars, video marketing, and content production tailored to target audiences.
• Google Ads Management Paid search advertising services including campaign setup, keyword analysis, display ads, remarketing, and ongoing optimization to drive targeted traffic and conversions.
• Social Media Marketing and Advertising Social media management and advertising across Facebook, Instagram, LinkedIn, TikTok, and YouTube with strategic content planning and paid campaigns. Management retainers from DKK 4,400/month plus ad spend.
• Email Marketing Email marketing services including newsletter setup, automated flows, campaign creation, design templates, and ongoing optimization for customer engagement and retention. Campaigns from DKK 4,400 excl. VAT.
• Viaplay Advertising Streaming advertising services on the Viaplay and Pluto TV platforms including in-stream ads, sponsorships, and placements across live sports and on-demand content, reaching approximately 875,000 monthly unique users.
• TV 2 Play Advertising Addressable video advertising on TV 2 Play with advanced targeting by age, geography, behavior, and specific programs. Campaigns starting from DKK 2,000 with detailed performance analytics.
• Strategy and Analysis Consulting Strategic consulting services including market research, user surveys, competitor analysis, workshop facilitation, and branding strategy development for Danish businesses.
• User Research Research services including awareness analysis, customer analysis, think-aloud testing, focus groups, in-depth interviews, and competitor analysis.
• Visual Identity Design Brand identity development including logo design, packaging, image decoration, paper systems, and brand naming to create recognizable and consistent brand expressions.
• Commercial Interior Design Interior design services for commercial spaces including retail stores, offices, hotels, and trade show booths, focusing on functionality, identity, and aesthetic cohesion.

Quantifiable outcome

• Viaplay and Pluto TV advertising reaches approximately 875,000 monthly unique users (approximately 400,000 on Pluto TV)
• +3 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UmbracocoreTechnology or Integration · 1 January 2024Ørskovgruppen has been an Umbraco partner since 2011, achieving Gold Partner status in 2017 and Platinum Partner status (the highest tier) in 2024. As Platinum Partner, they have direct contact with Umbraco's core development team in Odense, access to the latest platform knowledge, and priority support. They have delivered 60+ Umbraco Cloud implementations.
• Microsoft (Dynamics 365, Dynamics NAV, Azure)coreTechnology or IntegrationØrskovgruppen integrates Umbraco Commerce with Microsoft ERP platforms including Dynamics 365 and Dynamics NAV for enterprise clients. They also host on Microsoft Azure through Umbraco Cloud. This enables automated synchronization of inventory, prices, customer data, and orders between webshop and ERP systems.
• TV 2 PlayminorChannel Partner/ Reseller/ DistributorØrskovgruppen manages advertising campaigns on TV 2 Play's platform (TV 2 Connect) on behalf of clients. They set up, optimize, and manage addressable video ad campaigns targeting specific demographics, geographies, and behavioral segments.
• Viaplay (including Pluto TV)minorChannel Partner/ Reseller/ DistributorØrskovgruppen manages advertising campaigns across Viaplay Streaming and Pluto TV, including live sports placements, in-stream video ads, and sponsorships. They access Viaplay's advertising inventory to reach approximately 875,000 monthly unique users.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Kunde & Co: Copenhagen-based Danish creative/advertising agency with a similar integrated offering across brand strategy, creative, digital, and content. Comparable in client profile (Danish B2B and B2C) and full-service positioning.
• NoA (formerly &Co): Danish creative and digital agency group serving Scandinavian brands across advertising, design, and digital transformation. Comparable in integrated service model, Danish/Scandinavian client base, and similar agency size tier.
• Spring/Summer: Danish creative agency offering brand strategy, design, and digital services to Nordic clients. Comparable in full-service positioning and Danish/Scandinavian mid-market client base.
• Advice A/S: One of the largest Danish full-service advertising and digital agencies, offering strategy, creative, media, digital, and content services to Danish and Nordic clients. Directly comparable in service mix (branding, digital marketing, web) and Danish SME/mid-market target market.
• Adapt A/S: Danish digital agency specializing in web, e-commerce, and digital marketing. Directly comparable in Umbraco-adjacent web development, Shopify/ecommerce builds, and Danish SME focus.
• Bluehouse Group: UK-based Umbraco Platinum Partner specializing in Umbraco CMS and Umbraco Commerce implementations with ERP integrations. Most direct technology peer given shared Umbraco Platinum tier and similar enterprise e-commerce service line.
• Mensch: Copenhagen-based Danish creative and branding agency with a portfolio spanning visual identity, digital, and content. Comparable in creative-led branding work and Danish/Scandinavian B2C client roster.

Regional players

• North Kingdom: Swedish digital experience agency with deep roots in immersive, web, and digital marketing for global brands. Comparable in digital/creative services but operates from Sweden rather than Denmark.

Broad incumbents

• Publicis Groupe (Denmark): Global advertising and marketing services holding company with a Danish presence offering media, creative, and digital capabilities. Comparable as broader incumbent with overlapping services, but operates at significantly larger scale and with a portfolio approach.
• Dentsu (Denmark): Global advertising and marketing services group with a Danish office, offering integrated communications, media, and digital services. Comparable as a broad incumbent operating in the same Danish market with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OerskovGruppen
• LinkedInlinkedin.com/company/oerskovgruppen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ørskov Gruppen A/S