Rhosse

What Rhosse does

Rhosse Instrumentos e Equipamentos Cirúrgicos EIRELI EPP is a privately held Brazilian specialty distributor and selective manufacturer of surgical instruments, medical equipment, and biosafety products, founded in 2001 and headquartered in Ribeirão Preto, São Paulo. The company sells an extensive catalog spanning surgical instruments (retractors, forceps, needle holders, scissors, curettes, many with autoclavable fiber optic illumination), electrosurgical units (EMAI, Loktal Wavetronic, WEM/Medtronic), biosafety and sterilization equipment (Vitale Conect autoclaves, ultrasonic cleaners, sealers), emergency and monitoring devices (Toth Easyshock defibrillators and cardioverters, multi-parameter monitors, emergency carts), examination chairs, hospital furniture, oxygen and medical gas cylinders, liposuction equipment, and conscious-sedation systems (Relaxy Precision). Beyond distribution, Rhosse manufactures proprietary fiber optic instruments compatible with Reichenbach, Storz, and Rhosse light sources, backed by a 10-year warranty against manufacturing defects and permanent post-sale technical assistance including polishing, articulation adjustment, and cutting-edge recovery.

Rhosse operates a direct-to-consumer e-commerce model through www.rhosse.com.br, supplemented by WhatsApp sales support (16 3965 9200), toll-free (0800 7070 667), and email ([email protected]), with delivery fulfilled via Correios or freight carriers across Brazil. Revenue mechanics are unit-based across price tiers from R$125 (entry-level surgical scissors) to R$24,880 (cardioverter), with PIX 5% discounts, credit-card installment up to 10x, and bank slip options. The customer base is segmented vertically across nine surgical specialties (plastic surgery, urology, gynecology, orthopedics, vascular surgery, dermatology, ENT, pediatric, bucomaxillofacial) plus Material and Sterilization Centers (CME) and emergency/ICU departments, with pre-assembled specialty kits (Caixas Montadas) sold as standardized OR setups. Distribution is exclusively domestic Brazil and subject to ANVISA regulatory frameworks including RDC 15/2022, RDC 16/2014, and RDC 665/2022, with product-level registrations held for fiber optic cables (MS 80162040018) and retractors (MS 80310620012, MS 80310620016).

Name

Rhosse

Legal name

Rhosse Instrumentos e Equipamentos Cirúrgicos EIRELI EPP

Website

https://rhosse.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Rhosse Instrumentos e Equipamentos Cirúrgicos is a Brazilian specialty distributor founded in 2001 in Ribeirão Preto, selling surgical instruments, electrosurgical units, biosafety equipment, defibrillators, and hospital furniture directly to hospitals, surgical centers, surgeons, CMEs, and emergency departments across Brazil via e-commerce and WhatsApp.

Ownership category

akta.pro rank

Product category

Surgical Instruments & Medical Equipment Distribution

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Surgical instruments
• Medical equipment
• Biosafety products
• Electrosurgery units
• Hospital furniture

Headquarters

HQ city

Ribeirão

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Surgical Instruments Sales: One-time purchase of surgical instruments including afastadores (retractors), alicates (pliers), curetas (curettes), pinças (forceps), porta-agulhas (needle holders), and tesouras (scissors). Revenue generated through direct product sales with prices ranging from R$125 to R$1,035.
2. Medical Equipment Sales: Sales of medical-surgical equipment including electrosurgery units (bisturis eletrônicos), autoclaves, liposuction equipment, examination chairs, emergency monitoring equipment, and fiber optic light sources. Higher price points ranging from R$323 to R$24,880.
3. Assembled Surgical Kits (Caixas Montadas): Pre-configured surgical procedure kits for specialties including plastic surgery, urology, gynecology, orthopedics, vascular surgery, and others.
4. Hospital Furniture: Sales of auxiliary tables, mayo tables, carts, stretchers, steps, and stools for medical facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rhosse manufactures, distributes, and sells surgical instruments, medical equipment, and biosafety products through its direct e-commerce platform rhosse.com.br. The catalog spans surgical instrument lines (forceps, scissors, retractors, needle holders), electrosurgical generators, autoclaves and sealers, defibrillators/monitors, hospital furniture, examination chairs, pre-assembled specialty kits, fiber-optic systems, and inhalation sedation units. Products are sold under both Rhosse's own brand (with a 10-year warranty on select instruments) and distributed third-party brands such as Carci, TKS, Fanem, Emai, Cristófoli, and Ottobock.

Product overview

Rhosse Instrumentos e Equipamentos Cirúrgicos is a Brazilian medical device distributor founded in 2001, based in Ribeirão Preto, São Paulo, offering a comprehensive portfolio of surgical instruments and medical equipment. The product range includes electrosurgical units (bisturis eletrônicos), biosafety/sterilization equipment (autoclaves, ultrasonic cleaners, sealers), emergency and monitoring devices (DEA/cardioverters, multi-parameter monitors, emergency carts), surgical instruments (retractors, scissors, needle holders), examination chairs, hospital furniture, optical fiber cables and light sources, anesthesia/sedation systems (Relaxy Precision), and liposuction equipment. Products span multiple medical specialties including plastic surgery, urology, gynecology, orthopedics, vascular surgery, and emergency care. The company also offers pre-assembled instrument boxes organized by surgical specialty and provides laser engraving services for instruments. Major third-party brands distributed include Toth (defibrillators, cardioverters), Patmos (emergency carts), Lumar (furniture), Gaslive/MAT (gas cylinders), and Cristófoli (biosafety equipment).

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical instruments (afastadores, pinças, tesouras, porta-agulhas, cabo de bisturi) Stainless-steel surgical instruments covering retractors, forceps, scissors, needle holders, scalpel handles, and related reusable OR tools sold to healthcare facilities and licensed practitioners across multiple surgical specialties.
• Electrosurgical units (bisturis eletrônicos) including BP-100, BP-400, and BP-100 Plus Electrosurgical generators for cutting and coagulation used in surgical and aesthetic procedures, distributed to hospitals, clinics, and individual practitioners.
• Biosafety and sterilization equipment (Autoclave Vitale Conect, Emai autoclaves, thermal sealers, Cristófoli autoclaves) Autoclaves, thermal sealers, and sterilization consumables for central sterile supply (CME) departments and clinical offices requiring ANVISA-registered sterilization workflows.
• Emergency and monitoring equipment (defibrillators, cardioverters, multiparameter monitors, oximeters) Defibrillators, cardioverters, multiparameter monitors, and pulse oximeters for emergency rooms, ICU, and clinical use across healthcare facilities.
• Hospital furniture (stretcher chairs, hospital beds, emergency carts) Hospital beds, stretcher chairs, emergency carts, and related clinical furniture for healthcare facilities and emergency units.
• Examination and procedure chairs Medical examination and procedure chairs used in offices, clinics, and outpatient procedure rooms.
• Pre-assembled surgical kits by specialty (Lipo, Plástica, Dermatologia, Odontologia, Oftalmologia, Ginecologia, Ortopedia, Veterinária) Ready-to-use bundled kits of specialty surgical instruments supplied to individual practitioners and small clinics for common procedures in plastic surgery, odontology, dermatology, ophthalmology, gynecology, orthopedics, and veterinary use.
• Liposuction equipment and accessories Equipment and accessories for liposuction procedures, primarily sold to plastic surgeons and aesthetic clinics.
• Optical fiber cables and cold-light sources (Storz and Reichenbach compatible) Autoclavable fiber-optic cables and cold-light sources used with endoscopes and surgical instruments, available in Storz and Reichenbach connector standards for multi-vendor compatibility.
• Medical gas cylinders and accessories Cylinders and accessories for medical gases (e.g., oxygen) used in clinical, surgical, and emergency settings.
• Inhalation sedation and analgesia systems Inhalation sedation and analgesia systems for dental and medical procedures using controlled nitrous-oxide/oxygen flow delivery.
• Emergency carts (carro de emergência) Mobile emergency carts used to organize and transport resuscitation and emergency equipment within healthcare facilities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TOTH LifecarecoreTechnology or IntegrationRhosse distributes TOTH (Toth Lifecare) emergency and monitoring equipment including DEA Easyshock defibrillators (models 5400, 5700, 5800) and Easyshock PRO cardioverters (models 5000, 5100). TOTH products are manufactured in Brazil and feature biphasic exponential truncated waveform, AHA/ERC configurable CPR protocols, and SDCard event recording.
• CristófoliminorChannel Partner/ Reseller/ DistributorRhosse distributes Cristófoli biosafety equipment including ultrasonic cleaners and sterilizers. Cristófoli is a Brazilian manufacturer of sterilization and biosafety products.
• Nanomax / LoktalminorChannel Partner/ Reseller/ DistributorRhosse distributes Loktal/Nanomax Wavetronic electrosurgery units for surgical procedures.
• WEMminorChannel Partner/ Reseller/ DistributorRhosse distributes WEM electrosurgery units (bisturi eletrônico WEM) including the MEDTRONIC SS-200E model.
• Evolve TechnologyminorChannel Partner/ Reseller/ DistributorRhosse distributes Relaxy Precision equipment for conscious sedation and analgesia with nitrous oxide/oxygen, manufactured by Evolve Technology.
• PatmosminorChannel Partner/ Reseller/ DistributorRhosse distributes Patmos hospital furniture including emergency carts (model PAT-1012-RH).
• LumarminorChannel Partner/ Reseller/ DistributorRhosse distributes Lumar hospital furniture including stretchers and beds.
• GasliveminorChannel Partner/ Reseller/ DistributorRhosse distributes Gaslive medical gas cylinders including 2.9L oxygen cylinders.
• MATminorChannel Partner/ Reseller/ DistributorRhosse distributes MAT 10L gas cylinders for medical gases including oxygen and nitrous oxide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Karl Storz: Global incumbent in endoscopy and surgical instruments. Rhosse's fiber-optic instruments are explicitly compatible with Storz light sources, making Storz a directly relevant incumbent in the same product category.
• Medline Industries: Largest privately held medical supply manufacturer and distributor globally, with a Brazil presence. Comparable as a broad medical-supply distributor competing for the same hospital and surgical-center procurement budgets.
• B. Braun: Global medical device and surgical supplies incumbent with Brazil operations. Broadly comparable as a full-portfolio supplier of surgical instruments, electrosurgery, and hospital equipment to the same end customers Rhosse serves.

Direct peers

• Fanem: Brazilian medical equipment manufacturer (incubators, centrifuges, sterilization). Comparable to Rhosse on Brazil-based manufacturing/distribution of medical equipment, though Fanem is more equipment-specialized and less focused on hand-held surgical instruments.
• Embramed: Brazilian medical device company focused on hospital and surgical products. Comparable to Rhosse on Brazil-centric distribution of medical-surgical supplies to hospitals and clinics.
• Lifemed: Brazilian medical device manufacturer/distributor offering hospital and surgical products. Directly comparable on geography, customer base, and the medical-supplies distribution category.
• Kolplast: Brazilian manufacturer and distributor of surgical instruments and medical-hospital supplies. Directly comparable to Rhosse on product category, customer base (Brazilian hospitals and clinics), and DTC distribution model.
• Halex Istar: Brazilian medical device company with broad hospital supplies and surgical disposables portfolio. Comparable to Rhosse in serving the same Brazilian hospital buyer base, though at significantly larger scale.

Regional players

• Cristófoli: Brazilian biosafety/sterilization equipment manufacturer and a current Rhosse distribution partner. Comparable as a regional player in the same sterilization/biosafety category where Rhosse competes, with overlapping customer base in Brazilian hospitals and CME.
• Toth Lifecare: Brazilian manufacturer of defibrillators and cardioverters, distributed by Rhosse. Adjacent peer in the emergency-care equipment category where both companies serve the same Brazilian hospital and emergency-response buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RhosseBR
• LinkedInlinkedin.com/company/rhossebr

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhosse