enfoque
Enfoque is a privately held Brazilian financial information company founded in 1983, providing real-time market data, trading terminals, APIs, and analytics to traders, brokerages, and enterprises in Brazil.
- Company typePrivate
- Founded1987
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What enfoque does
Enfoque - Informações Financeiras is a privately held Brazilian financial information company founded in 1983 (some sources cite 1987) by Fausto Botelho, headquartered in São Paulo approximately 200 meters from the B3 exchange. The company operates as a pioneer in supplying financial market data and analysis tools in Brazil, serving individual traders, brokerages, banks, currency exchanges, and enterprises requiring investor relations and market data integration.
Enfoque's product portfolio is organized around three core offerings: Terminal Enfoque, a desktop trading and analysis platform with real-time B3/BM&F data, advanced charting, position sizing automation (Método Dealer), and integrated news; e-Data, an on-demand financial data service delivering historical databases, real-time streaming via TCP/IP socket (Enfoque Feed), and custom APIs/web services in JSON, XML, Excel, SQL, and CSV formats; and e-Calls, a buy/sell recommendation signal service. Complementary offerings include e-Education (technical analysis training content via Fausto Botelho's YouTube channel), Agência Enfoque (proprietary news agency), Grafique (embedded charting module), and assessor tools for advisors. The underlying infrastructure processes over 20 million messages daily, draws from 60+ information sources across five continents, and maintains a 1+ terabyte historical database accumulated since 1983.
The company monetizes primarily through subscription-based pricing for Terminal Enfoque (tiers ranging from R$153 to R$803/month across retail and professional plans), enterprise data delivery contracts via e-Data, and channel partnerships with eight integrated Brazilian brokerages (Ativa, Capital, HCommCor, Mirae, Nova Futura, Novinvest, Planner, Terra Investimentos) that distribute Terminal Enfoque to clients at subsidized pricing. Go-to-market is primarily direct sales via website with a 7-day free trial, complemented by channel partner distribution and enterprise direct sales for custom data integration projects.
enfoque firmographics
Firmographics- Name
- enfoque
- Legal name
- Enfoque - Informações Financeiras
- Website
- https://enfoque.com.br
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enfoque is a privately held Brazilian financial information company founded in 1983, providing real-time market data, trading terminals, APIs, and analytics to traders, brokerages, and enterprises in Brazil.
- Ownership category
- akta.pro rank
Where enfoque is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
enfoque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Terminal Enfoque Subscriptions: Monthly and annual subscription fees for the Terminal Enfoque trading and analysis platform with tiered pricing based on market access (Bovespa, BM&F, forex, crypto) and features
- e-Data Data Services: Customized data delivery including APIs, webservices, streaming signals, historical data, web pages, and interactive charts sold to financial portals, ERPs, trading systems, and investor relations websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cripto plan - Cryptocurrency trading with basic features |
| Subscription | Monthly | Bovespa plan - Brazilian stock market access |
| Subscription | Monthly | Investidor plan - Investor with international market access |
| Subscription | Monthly | Investidor+ plan - Full investor package with BM&F |
| Subscription | Monthly | Trader plan - Full trading package including crypto and signals |
| Subscription | Annual | Operador Bovespa - Professional Bovespa operator |
| Subscription | Monthly | Operador BM&F - Professional futures market operator |
| Subscription | Monthly | Operador Câmbio - Professional forex operator |
| Subscription | Monthly | Operador PRO - Full professional trading package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
enfoque product offering
Product offeringCore offering
Enfoque provides real-time financial market data, analysis tools, and trading infrastructure primarily to Brazilian traders, investors, brokerages, banks, and corporations. Its core products are Terminal Enfoque (a desktop trading and analysis platform with technical analysis and risk management tools), e-Data (an on-demand financial data service with APIs, web services, and TCP/IP socket streaming covering B3, BM&F, forex, crypto, rates, and indices), and e-Calls (buy/sell recommendation signals). Revenue is generated through tiered subscription software fees and enterprise data licensing.
Product overview
Enfoque operates as a comprehensive financial information platform with a modular architecture centered on three core offerings: Terminal Enfoque (a desktop trading and analysis platform), e-Data (an on-demand data and API service), and e-Calls (buy/sell recommendation signals). These are complemented by e-Education (technical analysis training content) and specialized modules including Enfoque Feed (socket-based streaming data), Grafique (embedded charting), Web Services (custom APIs), historical data feeds, custom web pages, and Market Posters. The platform also includes add-on modules like Enfoque Gráfico (delayed quotes) and Assessores (advisor tools) that extend the core Terminal functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Terminal Enfoque: Platform for quotation and trading of assets with advanced analysis tools and real-time data
- e-Data
- e-Calls
- e-Education
- Agência Enfoque
Products and services
- Terminal Enfoque Desktop trading platform for Brazilian and international market analysis and asset trading, featuring real-time data, technical analysis tools, drawing tools, position sizing automation via Método Dealer, integrated trading signals (e-Calls), and real-time news from Agência Enfoque. Targeted at individual traders and investors with tiered subscription plans.
- e-Data On-demand financial data service providing historical databases, real-time streaming via socket, web services/APIs, interactive charts, custom web pages, and news feeds for B3, Forex, cryptocurrencies, rates, indices, and international markets. Targeted at enterprises, financial portals, ERPs, banks, brokerages, and investor relations websites requiring customized data integration.
- e-Calls Buy and sell recommendation signals for stocks, cryptocurrencies, and other markets, managed by Fausto Botelho and analyst team, delivered to mobile devices with entry price, target, and stop-loss levels. Targeted at traders and investors seeking curated trading signals.
Quantifiable outcome
- Processed over 20 million messages daily with 1+ Terabyte database
- +1 more outcomes
Companies that use enfoque
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles8 records
enfoque technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
enfoque partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AtivacoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- CapitalcoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- HCommCorcoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- MiraecoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- Nova FuturacoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- NovinvestcoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- PlannercoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
- Terra InvestimentoscoreIntegrated brokerage partner offering Terminal Enfoque to their clients with subsidized pricing
Scale indicators7 records
Expansion highlights4 records
enfoque competitors and assessment
Company assessmentDirect peers
- Barchart: Financial data and analytics platform providing real-time and historical market data, charting and market commentary. Comparable offering to Enfoque's e-Data and embedded charting modules.
- ADVFN: Financial data and information platform offering real-time quotes, news, charts and portfolio tools across global markets. Directly comparable business model to Enfoque's data delivery and portal services.
- TradingView: Global charting and trading platform with social features, real-time data and broker integration. Competes directly with Terminal Enfoque for active traders on charting, technical analysis and multi-market data delivery.
- Nelogica (Profit): Brazilian trading platform offering the Profit terminal for B3/BM&F traders with real-time data, charting, and order routing. The closest direct competitor to Terminal Enfoque in the Brazilian retail trading market.
- Quote Media: Financial data feed provider delivering real-time market data, quotes and analytics to brokerages, financial portals and IR websites. Highly comparable to Enfoque's e-Data B2B data infrastructure business.
- Investing.com: Global financial portal offering real-time quotes, charting, news and analytics across multiple asset classes including Brazilian markets. Competes with Enfoque for retail investor attention and embedded data delivery.
- TC2000 (Worden Brothers): Desktop trading and charting platform with real-time data, technical analysis and broker integration. Direct competitor to Terminal Enfoque in the active retail trader segment with similar subscription model.
Broad incumbents
- Bloomberg: Bloomberg Terminal offers comprehensive global financial data, analytics and news across all asset classes, including Brazilian markets. Operates as a broad incumbent with much larger scale than Enfoque.
- Refinitiv (LSEG): Refinitiv (now LSEG) provides global financial market data, analytics and trading infrastructure including the Eikon terminal. Broad incumbent with overlapping capabilities in Brazilian and global market data.
- XP Inc: Brazilian broker and financial services platform with proprietary research, data tools and analytics serving a similar Brazilian retail investor customer base. Functions as an in-house competitor for trading data and tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
enfoque social profiles
Digital presenceenfoque financial estimates
Financial estimateRevenue estimate
Valuation estimate
enfoque leadership team
Management profileNumber of profiles
Profiles1 record
enfoque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
enfoque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about enfoque
What does enfoque do?
Enfoque provides real-time financial market data, analysis tools, and trading infrastructure primarily to Brazilian traders, investors, brokerages, banks, and corporations. Its core products are Terminal Enfoque (a desktop trading and analysis platform with technical analysis and risk management tools), e-Data (an on-demand financial data service with APIs, web services, and TCP/IP socket streaming covering B3, BM&F, forex, crypto, rates, and indices), and e-Calls (buy/sell recommendation signals). Revenue is generated through tiered subscription software fees and enterprise data licensing.
Is enfoque a public or private company?
enfoque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was enfoque founded?
enfoque was founded in 1987. It employs 11 to 50 people.
Where is enfoque based?
enfoque is headquartered in São Paulo, Brazil, in the Latin America region.
How does enfoque make money?
Two revenue lines are on record. Terminal Enfoque Subscriptions are the primary driver. The others are e-Data Data Services.
Who are enfoque's main competitors?
Direct peers on record are Barchart, ADVFN, TradingView, Nelogica (Profit), Quote Media, Investing.com and TC2000 (Worden Brothers). Broad incumbents are Bloomberg, Refinitiv (LSEG) and XP Inc.
Does enfoque have an API?
Yes. Enfoque offers APIs and web services for data integration. The e-Data service provides web services under the catalog items 'Web Services' and 'Enfoque Feed' for streaming real-time financial data. Supports data delivery in multiple formats including JSON, XML, Excel, SQL, CSV, plain text, and via socket connections. Web services are custom-built to meet specific information and technology demands.