GladTeknik
GladTeknik A/S is a Danish IT repair and support firm serving consumers, SMBs, insurance partners, and municipalities nationwide, specializing in component-level micro-soldering repair under Apple IRP certification, backed by a neurodiverse workforce and an enterprise business portal.
- Company typePrivate
- Founded2018
- HeadquartersVejle, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GladTeknik does
GladTeknik A/S is a Danish IT services and electronics repair company founded in 2018 by Mathias Nielsen and headquartered in Hvidovre, Denmark. The company operates a specialist repair workshop plus satellite drop-off points across Denmark (Odense, Aarhus, Slagelse) and a drop-off in Malmö, Sweden, serving both private consumers and business customers. Its core technical capability is component-level repair — micro-soldering and IC-chip replacement — including liquid-damage and motherboard work, executed under Apple Independent Repair Provider (IRP) certification using genuine Apple parts.
The company monetizes through per-repair unit pricing (with express surcharges and a 'Løst eller Gratis' guarantee), professional services for IT support and remote/on-site assistance, hardware sales of new and refurbished equipment, and recurring B2B service agreements that bundle MDM support, hardware audits, lifecycle management, secure data deletion, and ESG documentation. Approximately 60–80% of staff have autism spectrum diagnoses, an operational model that is central to its quality positioning (81.5% repair success rate, 9 of 10 iPhone repairs within 24 hours, 90% non-reopen rate on insurance cases) and to its public brand.
Go-to-market is hybrid: a consumer track (walk-in, mail-in, courier, online booking) supported by SEO-driven content and an active social/podcast presence, plus a sales-led enterprise track with a dedicated Business Portal, a Key Account Manager, named case-study customers across SMB and public-sector verticals, and at least one insurance skadespartner handling 3,000+ cases. In February 2025, Maj Invest's MIE6 Triple Bottom Line fund took a strategic equity stake, with founder Nielsen partially selling down.
GladTeknik firmographics
Firmographics- Name
- GladTeknik
- Legal name
- GladTeknik A/S
- Website
- https://gladteknik.dk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GladTeknik A/S is a Danish IT repair and support firm serving consumers, SMBs, insurance partners, and municipalities nationwide, specializing in component-level micro-soldering repair under Apple IRP certification, backed by a neurodiverse workforce and an enterprise business portal.
- Ownership category
- akta.pro rank
GladTeknik industry classification
Industry- Product category
- Electronics Repair and IT Support Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Refurbished, Used & Recommerce Smartphones (CRACALAG), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
Keywords
Where GladTeknik is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
GladTeknik business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electronics Repair Services: Core revenue stream from repairing computers (PC, Mac), smartphones (iPhone, Samsung, OnePlus), tablets, Apple Watch, PlayStation, and other electronics. Covers screen replacement, battery replacement, liquid damage repair, data recovery, and troubleshooting. Revenue is per-repair (one-time), with options for express service at premium rates.
- IT Support and Remote/On-site Technical Assistance: Remote and on-site IT support for both private and business customers. Covers network setup, VPN, email configuration, software installation, and general IT troubleshooting. Offered as per-incident or part of service agreements.
- Hardware Sales (New and Refurbished): Sale of new and refurbished computers, custom-built PCs, and used device trade-in/buyback. The company purchases old devices and resells refurbished units as part of its circular economy offering.
- Business Service Agreements and Lifecycle Management: Ongoing service agreements for business customers covering repair, pickup, MDM support, hardware audit, data deletion documentation, and lifecycle management. Includes consolidated monthly invoicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard repair (walk-in, mail-in, or courier) |
| Unit Pricing | Pay-as-you-go | Express / Priority Repair |
| Unit Pricing | Pay-as-you-go | iPhone Repair (e.g., iPhone 6S) |
| Subscription | Monthly | Business / Enterprise Service Agreement |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GladTeknik product offering
Product offeringCore offering
GladTeknik A/S repairs computers (PC and Mac), smartphones (iPhone, Samsung, OnePlus), tablets (iPad), Apple Watch, PlayStation consoles, and robot devices using component-level micro-soldering rather than full-part replacement. The company serves private consumers via walk-in, mail-in, and on-site channels, and business customers via a dedicated enterprise portal that bundles repair, pickup/delivery, MDM support, hardware audits, lifecycle management, and ESG documentation. The company also sells new and refurbished hardware and offers SEO, Google Ads, and web design services as add-ons.
Product overview
GladTeknik A/S is an IT repair and support company operating across Denmark, offering a portfolio of repair and technical services for both private and business customers. The core offering spans computer repair (PC and Mac), mobile/tablet repair (iPhone, Samsung, OnePlus, iPad, Apple Watch), data recovery, WiFi/network services, robot repair, and remote/on-site technical support. A key differentiator is component-level (micro-soldering) repair rather than full-part replacement. For businesses, the company provides an online Business Portal (portal.gladteknik.dk) as a case management and tracking platform, supplemented by enterprise add-ons including MDM Support via Apple Business Manager, Hardware Audit, Lifecycle Management, ESG Documentation, and Data Deletion and Security services. The company also offers computer sales and trade-in, custom PC building, SEO/Google Ads services, and operates multiple physical locations across Denmark (Hvidovre, Odense, Aarhus, Slagelse) and partnerships for broader reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Repair Services Repair services for laptops and desktops including troubleshooting, battery, screen, and hardware replacements. Covers PC brands such as Lenovo, HP, Asus, Acer, Dell, MSI, Huawei, Samsung, Razer, Fujitsu, Microsoft Surface, Cepter, Clevo, Abook, Chromebooks, and also motherboard, liquid damage, and dropped-computer repair.
- Mac Repair Services Specialized repair for MacBook, iMac, Mac Mini, Mac Pro, Mac Studio, and MacBook Neo models, including battery replacement, screen repair, keyboard replacement, liquid-damage repair, and Mac cleaning. Performed under Apple IRP with genuine Apple parts.
- iPhone Repair Services Screen replacement, battery replacement, camera, microphone, and general troubleshooting for iPhone models spanning iPhone 5C through iPhone 17 series and SE variants. Most iPhone repairs completed within 24 hours. 6-month warranty on new parts, 3-month on used parts.
- Mobile and Tablet Repair Services Repair services for iPads (iPad Pro, iPad Air, iPad mini, and older generations), Samsung phones and tablets, OnePlus smartphones, Apple Watch (Series 3 through 10 and SE), and LG devices.
- PlayStation Repair Services Repair services for PlayStation gaming consoles.
- Data Recovery Services Recovery of lost files from PC, Mac, hard disks, USB drives, and SD cards, along with secure data deletion services.
- IT Support Services
Quantifiable outcome
- 81.5% of devices brought in are successfully repaired (repair success rate)
- +7 more outcomes
Companies that use GladTeknik
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
GladTeknik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GladTeknik partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- DLA PiperminorDLA Piper served as legal advisor to Maj Invest in connection with the strategic investment in GladTeknik in February 2025.
- Mac Support (Aarhus)coreGladTeknik partners with Mac Support in Aarhus to offer Mac repair services and a device drop-off point in the Aarhus area. This partnership enables GladTeknik to serve the Jutland market without maintaining its own physical location in Aarhus.
- Sørby E-sport (Slagelse)coreGladTeknik partners with Sørby E-sport in Slagelse to provide a device drop-off point. The partnership supports the local e-sports community while expanding GladTeknik's physical reach in the Slagelse region.
- Apple (Independent Repair Provider)coreGladTeknik is an Apple Independent Repair Provider (IRP), authorized to perform repairs using genuine Apple parts and repair methods. This enables them to offer OEM-quality repairs for iPhones, iPads, and MacBooks.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
GladTeknik competitors and assessment
Company assessmentDirect peers
- iFixit: Global leader in DIY electronics repair parts, tools, and free repair guides with a strong component-level philosophy. Comparable to GladTeknik on technical repair depth (micro-soldering, board-level fixes) and the right-to-repair / sustainability narrative, though iFixit is parts/content-led rather than a service operator.
- iSmash: UK-based walk-in repair chain for smartphones, tablets, laptops, and consoles with same-day service and strong Apple device focus. Closest European analog to GladTeknik's store-and-repair consumer model, with similar component-level repair positioning and Apple device specialization.
- uBreakiFix (by Asurion): US-based electronics repair chain specializing in smartphone, tablet, computer, and game console repairs with both walk-in and mail-in options. Directly comparable to GladTeknik as a multi-device, multi-channel consumer and SMB electronics repair specialist, though operating at significantly larger scale.
Broad incumbents
- Back Market: Global recommerce marketplace for refurbished electronics, with a strong sustainability narrative. Comparable to GladTeknik's circular-economy positioning and ESG-driven brand, and adjacent on the buyback/refurbished-device revenue stream, though marketplace-led rather than service-led.
- Geek Squad (Best Buy): Best Buy's in-house tech support and repair arm offering consumer and SMB device repair, setup, and protection plans. Broader portfolio with computer, TV, and appliance coverage, comparable to GladTeknik on consumer and SMB IT repair demand but embedded within a big-box retail platform.
- CompuCom (inc. Connection): Large North American managed IT services and device lifecycle provider for enterprise customers. Comparable to GladTeknik's enterprise portal, MDM, hardware audit, and lifecycle management offerings, though operating at far greater scale and broader scope.
Regional players
- Timpson Group: UK-based high-street repair and service chain (key cutting, shoe repair, phone repair, dry cleaning) operating hundreds of branches. Comparable to GladTeknik's multi-location service-station model and focus on accessible repair at scale, though UK-focused and multi-category.
- Bechtle AG: Large European IT systems integrator and managed services provider with strong DACH/Nordic presence. Comparable to GladTeknik's enterprise IT support, MDM, and lifecycle management offerings at the SMB/mid-market level, though far broader in scope (hardware procurement, cloud, full IT outsourcing).
- Swappie: Europe's leading refurbished iPhone recommerce company with buyback, refurbishment, and resale operations, strong Nordic presence. Comparable to GladTeknik's refurbished device resale stream and circular-economy positioning, though focused on iPhone and on resale rather than repair services.
Emerging players
- SquareTrade (Allstate Protection Plan): Provider of extended warranty and device protection plans for consumer electronics, with a growing in-house repair capability. Comparable to GladTeknik on the insurance/protection-plan partnership model (GladTeknik as a skadespartner) and on device lifecycle economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GladTeknik social profiles
Digital presenceGladTeknik financial estimates
Financial estimateRevenue estimate
Valuation estimate
GladTeknik leadership team
Management profileNumber of profiles
Profiles9 records
GladTeknik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GladTeknik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GladTeknik
What does GladTeknik do?
GladTeknik A/S repairs computers (PC and Mac), smartphones (iPhone, Samsung, OnePlus), tablets (iPad), Apple Watch, PlayStation consoles, and robot devices using component-level micro-soldering rather than full-part replacement. The company serves private consumers via walk-in, mail-in, and on-site channels, and business customers via a dedicated enterprise portal that bundles repair, pickup/delivery, MDM support, hardware audits, lifecycle management, and ESG documentation. The company also sells new and refurbished hardware and offers SEO, Google Ads, and web design services as add-ons.
Is GladTeknik a public or private company?
GladTeknik is a private company. It is classified as venture growth investor backed and is currently operating.
When was GladTeknik founded?
GladTeknik was founded in 2018. It employs 11 to 50 people.
Where is GladTeknik based?
GladTeknik is headquartered in Vejle, Denmark, in the Europe region.
How does GladTeknik make money?
Four revenue lines are on record. Electronics Repair Services are the primary driver. The others are IT Support and Remote/On-site Technical Assistance, hardware Sales (New and Refurbished) and business Service Agreements and Lifecycle Management.
Who are GladTeknik's main competitors?
Direct peers on record are iFixit, iSmash and uBreakiFix (by Asurion). Broad incumbents are Back Market, Geek Squad (Best Buy) and CompuCom (inc. Connection). Regional players are Timpson Group, Bechtle AG and Swappie. SquareTrade (Allstate Protection Plan) is listed as an emerging player.
Does GladTeknik have an API?
No public API is recorded for GladTeknik.
What industry is GladTeknik in?
GladTeknik's product category is Electronics Repair and IT Support Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of CRACAJAG, Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers). Its NAICS code is 8112 and its SIC code is 7600.