Name

Cellular Plus (Verizon Authorized Retailer)

Website

https://cellularplus.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wireless Service Plans: Recurring revenue from Verizon wireless service plan subscriptions sold to consumers, including mobile plans and home internet services.
2. Device Sales: One-time revenue from the sale of smartphones, watches, tablets, and internet devices including signal boosters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cellular Plus, operating as TEAM Wireless, is a Verizon Authorized Retailer that sells wireless devices (smartphones, smartwatches, tablets, internet gateways, signal boosters) and Verizon-branded service plans (Simplicity Plan, myPlan, myHome, Verizon Home Internet, Verizon Dollars rewards). Products and services are delivered through multiple physical retail storefronts and an e-commerce website that lets consumers shop devices, book in-store appointments, and activate Verizon wireless and home-internet subscriptions. The company independently operates the site and is authorized to sell and support Verizon's full consumer wireless and home-internet lineup.

Product overview

TEAM Wireless operates as a Verizon Authorized Retailer offering a comprehensive portfolio of wireless products and services. The core offerings include smartphones (Samsung Galaxy S26+, Galaxy S26 Ultra, Galaxy Z Flip7, Apple iPhone 17 Pro, iPhone Air), smartwatches (Samsung Galaxy Watch8 Classic), tablets (Samsung Galaxy Tab S10 FE 5G), and home internet devices (Verizon Internet Gateway ASK-NCM1100). Service offerings include Verizon Home Internet at $35/month, the Simplicity Plan at $30/month per line, Verizon myPlan and myHome entertainment perks, and the Verizon Dollars loyalty program. The company also sells signal boosters. Products are available for purchase through the online shop and physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones Mobile phones including flagship devices from Samsung (Galaxy S26+, Galaxy S26 Ultra, Galaxy Z Flip7) and Apple (iPhone 17 Pro, iPhone Air), sold to consumers through the online shop and physical store locations.
• Smartwatches Smartwatches including Samsung Galaxy Watch8 Classic in Black, sold to consumers seeking wearable connectivity on the Verizon network.
• Tablets Tablet devices including Samsung Galaxy Tab S10 FE 5G with cellular connectivity, sold to consumers for mobile computing on Verizon's network.
• Verizon Internet Gateway (ASK-NCM1100) Verizon Internet Gateway device (model ASK-NCM1100) that provides home internet connectivity as part of the Verizon Home Internet service.
• Signal Boosters Devices that boost cellular signal strength for improved wireless connectivity inside homes and buildings, sold to consumers experiencing weak signal.
• Simplicity Plan Verizon wireless service plan priced at $30/month per line featuring simplified pricing, available after Auto Pay and Switcher discount plus taxes and fees.
• Verizon Home Internet Verizon home internet subscription service starting at $35/month, provided by Verizon and sold through TEAM Wireless retail and online channels.
• Verizon myPlan Verizon wireless plan offering customers the ability to choose and save on favorite entertainment options through perks savings on regular retail price.
• Verizon myHome Verizon home services bundle plan with entertainment perks savings on regular retail price, providing home connectivity with savings on streaming/entertainment services.
• Verizon Dollars Verizon cash-back loyalty rewards program that pays customers monthly cash back for being a Verizon customer, available through participating authorized retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VerizoncoreChannel Partner/ Reseller/ DistributorTEAM Wireless operates as an authorized retailer for Verizon, selling wireless service plans, mobile devices, and home internet products under the Verizon brand. The partnership provides access to Verizon's network infrastructure, product catalog, promotional programs, and dealer support.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amazon: A dominant e-commerce platform selling unlocked smartphones, connected devices, and increasingly wireless service — represents the most significant digital alternative to authorized-retailer device sales, particularly for self-service buyers.
• Walmart: Operates Walmart Mobile counters in hundreds of stores selling smartphones and wireless service plans from major carriers — directly competes for the same value-conscious consumer segment and increasingly offers phone plan activations in-store.
• Best Buy: A national big-box electronics retailer that sells Verizon-authorized wireless devices, service plans, and Verizon Home Internet within a much broader consumer electronics assortment — competes with the same customer wallet share and overlap heavily on smartphone and connectivity sales.
• Target Mobile: Operates wireless device and plan activation services inside Target stores through partnerships with major carriers — competes with authorized retailers on convenience and one-stop shopping while offering similar smartphone assortments.

Direct peers

• Victra: A major Verizon Premium Wireless Retailer operating ~1,500+ store locations nationwide, offering the same authorized-retailer product set (devices, plans, home internet) under a multi-store operating model — highly comparable in business model and carrier relationship.
• Wireless Zone: A Verizon Authorized Retailer operating a multi-store footprint under a franchised model, selling the same devices, service plans, and accessories — directly comparable in authorized-retailer economics and carrier concentration.
• Russell Cellular: A regional-to-national Verizon Authorized Retailer with a multi-store footprint selling the same device catalog and wireless service plans under an authorized-retailer structure — directly comparable operating model with similar carrier concentration.
• GoWireless: A multi-carrier authorized wireless retailer operating store locations across multiple U.S. regions, offering devices and service plans from several carriers — comparable business model with the same revenue mix of device sales plus carrier subscription commissions.
• Cellular Sales: The largest Verizon Authorized Retailer in the United States, operating hundreds of store locations under the same authorized-retailer model selling Verizon wireless service, smartphones, and home internet — directly comparable in GTM motion, product set, and carrier dependency.
• TCC Wireless (The Cellular Connection): One of the largest Verizon Authorized Retailers in the U.S., operating hundreds of store locations under the TCC and Wireless Zone brands with the same authorized-retailer model — directly comparable on revenue mix, carrier dependency, and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cellularplus_
• Facebookfacebook.com/CellularPlus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellular Plus (Verizon Authorized Retailer)