Xtreme Events
Xtreme Events is a UK-based events provision company founded in 2012 that delivers turnkey stag, hen, corporate team-building, and birthday party activities across 270+ UK locations and select European cities using 450+ trained coordinators and proprietary branded equipment.
- Company typePrivate
- Founded2012
- HeadquartersAbbots Ripton, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Xtreme Events does
Xtreme Events is a UK-based private events provision company headquartered in Abbots Ripton, Cambridgeshire, founded in 2012. It delivers turnkey stag, hen, corporate team-building, and birthday-party activities across 270+ UK locations and a growing footprint of European cities, employing 101-250 staff and a network of more than 450 trained and accredited coordinators. The product portfolio comprises roughly fifteen proprietary and branded activity formats — flagship offerings include Bubble Football, Battlezone Archery Tag (with patented non-lethal arrows and bows), Ballseye Football Darts (a proprietary inflatable dartboard game deployed across 50+ UK boards), Old School Sports Day, Footgolf, Dodgeball, Glow Sports, and OMG Mind Games — plus a multi-activity Megamix package that bundles two or three activities at discounted rates.
Underlying technology is centered on branded physical equipment and a coordinator-rotation delivery system rather than software IP; proprietary assets include the Ballseye brand, the Battlezone Archery Tag patent, and standardized 10-bubble bubble-football setups. Booking, marketing, and customer acquisition run through a direct-to-consumer website (xtremeevents.co.uk), SEO and social channels, an in-house video series (Xtreme TV), and a partner referral network of 40+ stag/hen booking agencies and venue operators including an exclusive Powerleague venue partnership and a GlowSports exclusive UK license.
The business model is a per-person, pay-as-you-go activity pricing model with rates from £15 to £50 per participant depending on activity, supplemented by corporate tiered packages (£1,440-£3,240+VAT for OMG Mind Games) and custom quotes for large groups. Revenue mix spans consumer stag/hen transactions, B2B team-building engagements (with named clients including Barclays, KPMG, Volkswagen, Tesco, and FC Barcelona), and children's birthday parties. The company claims 7,200 events delivered and 200,000 participants in 2018, with 4,500 bubble football sessions and 1,000+ Battlezone archery sessions hosted annually.
Xtreme Events firmographics
Firmographics- Name
- Xtreme Events
- Website
- https://xtremeevents.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xtreme Events is a UK-based events provision company founded in 2012 that delivers turnkey stag, hen, corporate team-building, and birthday party activities across 270+ UK locations and select European cities using 450+ trained coordinators and proprietary branded equipment.
- Ownership category
- akta.pro rank
Xtreme Events industry classification
Industry- Product category
- Group Event Activity Services
- NAICS
- Amusement Parks and Arcades (7131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Xtreme Events is headquartered
LocationHeadquarters
- HQ city
- Abbots Ripton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Xtreme Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Activity Bookings: Per-person pricing for individual activities such as bubble football, archery tag, footgolf, and other active events. Prices range from £15-50 per person depending on activity type.
- Megamix Packages: Combined 2-3 activity packages at discounted rates versus booking individually. Provides land-and-expand revenue opportunity through package upsells.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bubble Football - £27.50 per person |
| Unit Pricing | Pay-as-you-go | Battlezone Archery Tag - £29 per person |
| Unit Pricing | Pay-as-you-go | Ballseye Football Darts - £27.50 per person |
| Unit Pricing | Pay-as-you-go | Megamix Package - £50 per person |
| Unit Pricing | Pay-as-you-go | Five A Side Footy - £15 per person |
| Unit Pricing | Pay-as-you-go | Turbo 10 Cricket - £27.50 per person |
| Unit Pricing | Pay-as-you-go | Glow Sports - £30 per person |
| Unit Pricing | Pay-as-you-go | Cocktail Making Masterclass - £30 per person |
| Unit Pricing | Pay-as-you-go | Xtreme Games - £35 per person |
| Unit Pricing | Pay-as-you-go | OMG Mind Games - £1,440-3,240 + VAT |
| Other | Pay-as-you-go | Dance Classes - Price on request |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Xtreme Events product offering
Product offeringCore offering
Xtreme Events is a UK-based events provision company delivering turnkey group activity experiences such as bubble football, Battlezone Archery Tag, Ballseye Football Darts, footgolf, dodgeball and cocktail masterclasses for stag parties, hen parties, corporate team building and birthday celebrations. The company sources venues through a nationwide partnership network (notably Powerleague), supplies all equipment including its own proprietary branded activities, and dispatches over 450 trained coordinators to run each session across 270+ UK locations and select international destinations.
Product overview
Xtreme Events is a UK-based events provision company offering stag, hen, corporate team building, and birthday party activities. The portfolio consists of core activities (individual event types like Bubble Football, Battlezone Archery, Dodgeball, Dance Classes, Cocktail Making) and combo packages (Megamix combining 2-3 activities). The company operates a network of venues nationwide across 270+ UK locations and delivers activities internationally for stag/hen groups abroad. All activities are coordinated by trained staff with venue hire included.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubble Football
Quantifiable outcome
- 8 minor injuries out of 110,000 bubble football participants in 2018 (0.007% injury rate)
- +2 more outcomes
Companies that use Xtreme Events
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Xtreme Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Xtreme Events partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship, major and minor.
- PowerleaguecoreExclusive partnership for venue access. Powerleague provides 3G football pitches within 3 miles of city centers nationwide. Primary venue partner for most activities including bubble football, dodgeball, and archery tag.
- GlowSportsflagshipOfficial branded partnership for glow-in-the-dark sports events. Xtreme Events is the exclusive provider of official GlowSports branded events in the UK.
- DesignaVenturecoreSpecialist outdoor adventure booking agency that refers customers to Xtreme Events for activity provision.
- EscapeTripscoreStag and hen trip booking platform that refers customers for activities.
- Hen HeavencoreHen party planning and booking service that refers customers for activities.
- Everyone ActivemajorLeisure center operator providing venue access for activities across UK.
- Freedom LeisuremajorLeisure operator with facilities used for activity venues.
- Club Futsal UKcoreFutsal facility operator partnership for football-related activities.
- Stag and Hen CitycoreStag and hen party booking platform that refers customers for activities.
- The Stag CompanycoreStag party booking agency referring customers for activity bookings.
- EvendominorEvent services marketplace partner.
- FizzboxminorHen party activity booking platform.
- Last Night of FreedomcoreStag party booking service referring customers.
- Hangover WeekendsminorStag and hen weekend booking service.
- GoalsminorFootball venue operator partnership.
- Off LimitsminorActivity and events booking platform.
- Adventure ConnectionsminorAdventure activity booking service.
- Bubble Soccer WorldminorInternational bubble football network partner.
- Chilli SauceminorEvent and activity booking platform.
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
Xtreme Events competitors and assessment
Company assessmentDirect peers
- Maximise: UK-based team building and events provider offering activity-led corporate experiences across the UK. Comparable target market (corporate team building), activity mix, and coordinator-led delivery approach.
- Red7: UK stag and hen party booking platform offering activity packages, accommodation, and weekend experiences. Directly competes for stag/hen bookings with comparable activity-led package offerings and channel partner model.
- DesignaVenture: UK-based specialist outdoor adventure and activity booking agency serving stag, hen, and corporate groups. Directly comparable as a competitor and channel partner providing similar activity-based experiences across the UK market.
- Hen Heaven: UK hen party planning and booking service providing activity packages, dance classes, and weekend experiences. Directly competes for the hen party segment that drives a primary share of Xtreme's revenue.
- Wildgoose: UK team building and outdoor events provider offering treasure hunts, activity days, and corporate experiences. Directly comparable for corporate team-building segment with similar coordinator-led, venue-partnered delivery model.
- GoHen: UK hen party specialist offering full weekend packages with activity add-ons including dance classes, cocktail making, and outdoor games. Comparable on target customer (hen groups), activity mix, and partner referral model.
- The Stag Company: UK stag party booking agency specializing in activity packages and weekend experiences. Directly competes for the same stag party customer segment with comparable activity-led offerings.
- Bubble Soccer World: International bubble football network and equipment provider operating across multiple countries. Directly comparable as a bubble football specialist competing in the same core activity category with international footprint.
- Last Night of Freedom: UK stag party booking service offering activity packages and weekend itineraries. Overlaps directly with Xtreme's stag party segment via similar activity-led packages and referral channel model.
Broad incumbents
- Fever: Global experiences and events discovery platform operating across major cities worldwide. Comparable as a broader-scale player in the experiences marketplace category, though operating as a demand aggregator rather than activity operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xtreme Events social profiles
Digital presenceXtreme Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtreme Events leadership team
Management profileNumber of profiles
Xtreme Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtreme Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtreme Events
What does Xtreme Events do?
Xtreme Events is a UK-based events provision company delivering turnkey group activity experiences such as bubble football, Battlezone Archery Tag, Ballseye Football Darts, footgolf, dodgeball and cocktail masterclasses for stag parties, hen parties, corporate team building and birthday celebrations. The company sources venues through a nationwide partnership network (notably Powerleague), supplies all equipment including its own proprietary branded activities, and dispatches over 450 trained coordinators to run each session across 270+ UK locations and select international destinations.
Is Xtreme Events a public or private company?
Xtreme Events is a private company. It is classified as unknown and is currently operating.
When was Xtreme Events founded?
Xtreme Events was founded in 2012. It employs 101 to 250 people.
Where is Xtreme Events based?
Xtreme Events is headquartered in Abbots Ripton, United Kingdom, in the Europe region.
How does Xtreme Events make money?
Two revenue lines are on record. Activity Bookings are the primary driver. The others are megamix Packages.
Who are Xtreme Events's main competitors?
Direct peers on record are Maximise, Red7, DesignaVenture, Hen Heaven, Wildgoose, GoHen, The Stag Company, Bubble Soccer World and Last Night of Freedom. Fever is listed as a broad incumbent.
Does Xtreme Events have an API?
No public API is recorded for Xtreme Events.
What industry is Xtreme Events in?
Xtreme Events's product category is Group Event Activity Services. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 7131 and its SIC code is 7900.