Database Systems

What Database Systems does

Database Systems Corp. (DSC) is a privately held Phoenix, Arizona-based call center technology provider founded in 1978, operating with a headcount of 11-50 employees. The company builds and sells proprietary on-premise phone systems — the WIZARD analog system supporting up to 48 lines and the PACER digital T1 system capable of processing hundreds of simultaneous calls and networked for thousands of concurrent calls — powered by its own Interactive Voice Response (IVR) software, Automatic Call Distribution (ACD), predictive dialer, Softphone desktop client, and the Telemation CRM. The technology stack is anchored in Computer Telephony Integration (CTI): a library of API-style routines (DTMF processing, DNIS/ANI handling, voice response functions like ivr_speak_phone() and ivr_speak_address()) that allow customer application programs to control phone system behavior.

DSC monetizes through three channels: (1) one-time sale of WIZARD and PACER hardware/software systems to clients running their own call centers; (2) managed call center outsourcing — IVR hosting and voice broadcasting delivered from DSC's own secure and redundant data centers in Phoenix; and (3) a self-serve, usage-based voice broadcasting service with a $25 minimum and credit card billing at secure.easyivr.com. Software licensing and recurring support contracts supplement the hardware and managed services revenue. Customers span virtually every major vertical — enterprise (Microsoft, Bank of America, Ford, GE, Verizon Wireless, Sara Lee), government (USPS, US Geological Survey, USDA, National Defence and Canadian Forces), education (Johns Hopkins, Rutgers, Syracuse, University of Arizona, University of California), healthcare (Blue Cross Blue Shield, Medtronics), nonprofits (American Red Cross, AARP, Girl Scouts of America, Catholic Charities of Southern Nevada), and small businesses.

Go-to-market is sales-led for enterprise on-premise and managed services, complemented by direct phone-based quote generation at the Phoenix headquarters and an SEO-driven multi-domain web presence (call-center-tech.com, ivr-service.com, voice-broadcasting-solutions.com, easyivr.com). Technology is licensed internationally with deployments across North America, the Middle East (Kuwait, Saudi Arabia), the UK, Singapore, Australia, and New Zealand. The company holds the registered "Call-Center-Tech" trademark and operates sub-brands including DSC, PACER, WIZARD, and Telemation. There are no disclosed funding rounds, acquisitions, leadership changes, AI capabilities, or API/SDK offerings in the available data.

Name

Database Systems

Legal name

Database Systems Corp.

Website

https://call-center-tech.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Database Systems Corp., founded in 1978 and headquartered in Phoenix, AZ, is a privately held call center technology vendor that sells proprietary on-premise phone systems (WIZARD analog, PACER digital) and provides managed IVR and voice broadcasting services to enterprise, government, education, healthcare, nonprofit, and small business customers worldwide.

Ownership category

akta.pro rank

Product category

Call Center Technology

NAICS

Telephone Call Centers (56142), Custom Computer Programming Services (541511), Telephone Apparatus Manufacturing (334210)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Billing, Payments & Account Administration Centers (BPAAAAAF)

Keywords

• Call center technology
• Voice broadcasting services
• Interactive voice response
• Computer telephony integration
• Phone system integration

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Phone Systems Sales: Sale of hardware phone systems (WIZARD analog and PACER digital) to clients for their own call center operations
2. Call Center Outsourcing Services: Managed call center services including IVR outsourcing and voice broadcasting services at DSC's own secure and redundant call centers
3. Voice Broadcast Service (Online Registration): Pay-per-use voice broadcasting service starting at $25 minimum, managed via online account with credit card payments
4. Software Licensing and Support: Licensing of computer telephony software products including IVR software, ACD software, CTI software along with customer support and maintenance services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Database Systems Corp. designs, develops, and sells proprietary call center phone systems (the WIZARD analog line and the PACER digital T1 line) and provides managed call center outsourcing services including IVR hosting and voice broadcasting. Its portfolio combines computer telephony software (CTI, IVR, ACD, predictive dialing) with both on-premise hardware systems and hosted services delivered from its own secure, redundant Phoenix data centers. An in-house application development team offers off-the-shelf and customized turnkey phone applications, complemented by an online self-service portal and a smartphone app for managing voice broadcast campaigns.

Product overview

Database Systems Corp. (DSC) provides a comprehensive call center technology portfolio centered on two proprietary phone system lines: the WIZARD (analog, supporting up to 48 lines) and PACER (digital, supporting multiple T1 lines for hundreds of simultaneous calls). These systems are powered by DSC's IVR software and voice broadcasting technology, which work together to automate inbound call handling and outbound mass communications. The PACER predictive dialer augments the digital platform for agent-based outbound campaigns. DSC also offers ACD (Automatic Call Distribution) software for intelligent call routing, the Telemation CRM solution for customer management, and a Softphone desktop application for CTI integration. The company provides these solutions both as on-premise systems and through managed outsourcing services including IVR hosting, voice broadcasting outsourcing, call center outsourcing, and telemarketing services. The IVR Software Development Library provides API routines for building custom phone applications.

Differentiator

Problem solved

Functional benefit

Brands

• PACER: Digital phone system with predictive dialer capabilities supporting digital T1 lines and multiple simultaneous calls
• WIZARD
• Telemation
• PACER Predictive Dialer

Products and services

• WIZARD Analog Phone System Entry-level call center analog phone system supporting up to 48 analog phone lines, sold to clients for small to medium call processing applications with IVR and voice broadcasting capabilities.
• PACER Digital Phone System Digital T1 phone system for medium-to-large call centers, capable of addressing multiple T1s, processing hundreds of simultaneous calls, and networkable to support thousands of concurrent calls.
• IVR (Interactive Voice Response) System Automated phone system that uses voice recorded prompts and menus plus touch-tone keypad entries to interact with callers, collect data, and navigate callers without live operators.
• Voice Broadcasting System Mass-communications technology that broadcasts pre-recorded phone messages to hundreds or thousands of recipients simultaneously via computer-controlled autodialing, used for notifications, reminders, marketing, and community applications.
• IVR Outsourcing Service Managed hosted IVR service operated from DSC's secure and redundant Phoenix call centers, allowing clients to deploy IVR applications without purchasing or maintaining on-premise phone systems.
• Voice Broadcasting Outsourcing Service Managed voice broadcasting service run from DSC's call centers that handles outbound voice broadcast campaigns ranging from small lists up to millions of calls per project.
• Call Center Outsourcing Full-service call center outsourcing using DSC's phone systems and infrastructure in secure, redundant environments for inbound/outbound calling campaigns and customer contact operations.
• Telemarketing Outsourcing Outbound and inbound telemarketing services delivered using DSC's call center infrastructure and proprietary phone systems.

Quantifiable outcome

• 70% of business callers are put on hold, 60% hang up and 30% don't call back when hearing nothing on hold
• +2 more outcomes

Named customers44 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five9: Cloud contact center as a service (CCaaS) provider offering inbound/outbound voice, IVR, ACD, predictive dialer, and workforce engagement — directly competing with DSC across both the technology and managed-service layers for enterprise and SMB call center buyers.
• Twilio: Cloud communications platform exposing programmable voice, IVR, and mass outbound calling APIs that increasingly substitutes for premise-based IVR and voice broadcasting systems sold by DSC.
• Genesys: Enterprise contact center platform providing IVR, ACD, predictive dialing, voice broadcasting-like outbound, and routing — overlapping directly with DSC's PACER/WIZARD systems and managed outsourcing across enterprise and government segments.
• CallFire: Voice broadcasting and IVR service provider delivering mass outbound calling and inbound call handling on a hosted basis — a direct functional competitor in DSC's voice broadcasting outsourcing product line.
• Talkdesk: Cloud-native contact center platform with IVR, dialer, ACD, and AI-assisted routing — a direct cloud alternative to DSC's on-premise phone systems and IVR outsourcing services.
• NICE inContact: Cloud contact center vendor offering IVR, ACD, predictive dialer, and outbound campaign management — competing for the same enterprise call center modernization budgets that DSC's PACER system historically addressed.

Broad incumbents

• RingCentral: Cloud communications and contact center vendor whose IVR, ACD, and outbound dialing capabilities compete with DSC's call center technology stack, particularly for SMB and mid-market buyers.
• Avaya: Legacy enterprise telephony and contact center incumbent offering premise and hybrid IVR, ACD, and dialer systems — competing in the same on-premise enterprise voice segment where DSC's PACER and WIZARD systems historically sold.
• 8x8: Provider of cloud voice, contact center, and unified communications services — overlapping DSC's IVR, ACD, and outbound voice broadcasting offerings with a broader cloud portfolio.

Emerging players

• Dialpad: AI-native cloud contact center and business communications provider offering IVR, ACD, and AI-assisted voice — increasingly competing with DSC's IVR and outbound calling capabilities in the SMB and mid-market segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Database Systems