CallFire
CallFire is a cloud-based communications SaaS platform offering voice broadcast, SMS messaging, IVR, call tracking, and cloud call center solutions primarily to small and medium businesses across verticals including political, nonprofit, healthcare, and collections. Founded in 2006 and headquartered in Santa Monica, California.
- Company typePrivate
- Founded2006
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CallFire does
CallFire is a cloud-based communications SaaS platform founded in 2006 and headquartered in Santa Monica, California, that provides voice and text messaging solutions for businesses. The platform is built on Asterisk-based open-source IP telephony architecture, supporting capabilities including auto/predictive dialing, answering machine detection, multi-line cloud call center functionality (up to 4 lines per agent), interactive voice response (IVR) with drag-and-drop design, call tracking with analytics, and a public Developer API. The company is registered as a Competitive Local Exchange Carrier (CLEC), enabling direct nationwide telephony service delivery, and the FireText subsidiary holds ISO27001 certification.
The company serves over 200,000 self-serve customers primarily small and medium businesses distributed across verticals including political campaigns, nonprofits, healthcare providers, collections agencies, automotive dealers, financial services, real estate, education, and emergency services. Revenue is generated through pay-as-you-go usage-based pricing (approximately $0.035 per minute for voice), subscription-based call tracking and IVR services, and developer API access. Distribution is primarily self-serve via web registration with no setup fees or contracts, supplemented by a developer community and integration partners. CallFire expanded internationally in 2014 via the acquisition of UK-based FireText, and its product portfolio includes Text Messaging, Voice Broadcast, IVR, Call Tracking, Cloud Call Center, and the Developer API.
CallFire firmographics
Firmographics- Name
- CallFire
- Legal name
- CallFire Inc.
- Website
- https://callfire.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CallFire is a cloud-based communications SaaS platform offering voice broadcast, SMS messaging, IVR, call tracking, and cloud call center solutions primarily to small and medium businesses across verticals including political, nonprofit, healthcare, and collections. Founded in 2006 and headquartered in Santa Monica, California.
- Ownership category
- akta.pro rank
CallFire industry classification
Industry- Product category
- Cloud Communications / Cloud Telephony SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industries
- Cloud PBX & Hosted Telephony (HDAIAHAB), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)
Keywords
Where CallFire is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CallFire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Voice Broadcast and Call Services: Pay-as-you-go voice calling services where customers pay per minute of usage at approximately 3.5 cents per minute, with no setup fees or long-term contracts
- SMS Text Messaging: Text messaging services with per-message or usage-based pricing for sending mass text campaigns
- Call Tracking: Revenue from selling unique local or toll-free phone numbers with analytics tracking capabilities
- IVR Services: Interactive Voice Response services with monthly subscription options for phone tree and virtual receptionist features
- Developer API Access: API access for developers to integrate voice and text capabilities, likely with tiered pricing based on usage volume
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go usage model |
| Freemium | Monthly | Free trial signup available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CallFire product offering
Product offeringCore offering
CallFire operates a cloud-based communications SaaS platform that enables businesses to run outbound voice broadcasts, send mass SMS text messaging campaigns, build interactive voice response (IVR) menus, track inbound calls with unique phone numbers, and operate a multi-line cloud call center with predictive dialing. The platform is exposed via a web dashboard and a Developer API, and is sold on a pay-as-you-go, no-contract basis to businesses and organizations across verticals such as political campaigns, healthcare, real estate, and collections.
Product overview
CallFire is a cloud-based communications SaaS platform offering a unified suite of text and voice marketing solutions. The core product portfolio includes Text Messaging, Call Tracking, Voice Broadcast, IVR (Interactive Voice Response), and Cloud Call Center, which work together as an integrated communication platform. Text Messaging and Voice Broadcast provide outbound mass communication capabilities, while IVR handles inbound call routing and automation. Call Tracking provides analytics and attribution for measuring marketing ROI, and Cloud Call Center enables rapid outbound dialing for sales and collections teams. The platform also includes a Developer API for third-party integrations and was expanded internationally through the acquisition of UK-based SMS provider FireText.
Differentiator
Problem solved
Functional benefit
Brands
- FireText: UK-based SMS marketing brand acquired by CallFire for international expansion into European markets
- FriendCast
Products and services
- Text Messaging SMS text messaging service for sending notifications, alerts, and marketing campaigns with high open rates; supports one-to-one and one-to-many communications for customer engagement.
- Call Tracking Analytics platform that uses unique phone numbers to track which advertising sources drive phone calls, with call recording and Google Analytics integration.
- Voice Broadcast Mass outbound voice messaging service that delivers pre-recorded or text-to-speech audio messages to large contact lists for notifications, marketing, and automated customer outreach.
- IVR (Interactive Voice Response) Hosted IVR platform providing auto-attendant functionality, custom phone trees, and keypress-based menu navigation; supports inbound call routing and outbound automated calling with a drag-and-drop designer and text-to-speech.
- Cloud Call Center Multi-line power dialer platform enabling rapid outbound calling with up to 4 lines per agent; includes Smart Drop, Machine Skip, call recording, and script management for sales and collections teams.
- Developer API REST API enabling developers to integrate CallFire's voice and text communication capabilities into third-party applications; supports one-to-one and one-to-many communications.
- FireText UK-based SMS marketing platform acquired in December 2014 to provide CallFire customers with SMS marketing tools in UK and European markets; holds ISO27001 certification.
Quantifiable outcome
- Efficiency increased 20-30% over manual dialing through multi-line calling and answering machine detection
- +4 more outcomes
Companies that use CallFire
Customer profileNamed customers6 records
Segments13 records
Ideal customer profiles3 records
CallFire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature8 records
CallFire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FireTextcoreAcquisition of FireText, a UK-based company offering SMS marketing tools, marking CallFire's expansion into UK and European markets. FireText provides enterprise SMS services and has been ISO27001 certified.
- 8x8core8x8 provides voice trunking services to CallFire's cloud telephony platform. 8x8's enterprise-class SIP trunking service is combined with CallFire's hosted power dialing platform. 8x8 also uses CallFire's broadcast services exclusively in its own call centers. Initially, 8x8 was a customer of CallFire before becoming a technology partner.
- SalesforcecoreIntegration with Salesforce CRM providing businesses with a fully synced end-to-end solution for managing communication with customers. Listed in CallFire Labs ecosystem.
- ZohocoreIntegration with Zoho CRM allowing users to import Zoho contacts and manage customer communication. Listed in CallFire Labs ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
CallFire competitors and assessment
Company assessmentDirect peers
- Bandwidth: Bandwidth is a CPaaS provider and CLEC offering voice, messaging, and 911 services via APIs. Its CLEC status and direct carrier interconnection parallel CallFire's regulated telephony positioning.
- Sinch: Sinch is a CPaaS provider offering messaging, voice, and verification APIs to enterprises globally. It is a direct competitor to CallFire's voice and SMS API products and has been an aggressive acquirer in the space.
- MessageBird: MessageBird (now Bird) is a global CPaaS and omnichannel communications platform offering SMS, voice, and WhatsApp APIs. It directly competes with CallFire in programmable SMS and voice, especially in Europe.
- Plivo: Plivo is a cloud communications platform providing voice and SMS APIs targeted at developers and SMBs. Its pricing model and self-serve positioning closely mirror CallFire's pay-as-you-go CPaaS offering.
- SimpleTexting: SimpleTexting is a SaaS SMS marketing platform targeting SMBs with mass texting, keywords, and integrations. It is a direct SMB-focused competitor to CallFire's Text Messaging product.
- Twilio: Twilio is the dominant global CPaaS provider offering voice, SMS, and messaging APIs to developers and enterprises. It competes head-on with CallFire's Voice Broadcast, Text Messaging, and Developer API products at much larger scale.
Broad incumbents
- Five9: Five9 is a cloud contact center provider offering inbound/outbound voice, IVR, and workforce engagement. Its Cloud Call Center product competes with CallFire's power-dialing and IVR suite for the same sales and collections buyers.
- Vonage: Vonage (acquired by Ericsson) provides UCaaS, CCaaS, and CPaaS APIs. It overlaps with CallFire's IVR, voice broadcast, and API products as part of a much broader unified communications portfolio.
- 8x8: 8x8 is a UCaaS and CCaaS provider that was both a customer and a SIP trunking partner to CallFire. It competes at the broader contact center and unified communications layer that overlaps with CallFire's IVR and Cloud Call Center.
- RingCentral: RingCentral is a UCaaS and CCaaS incumbent offering cloud PBX, IVR, and messaging across SMB and enterprise. It addresses similar buyers to CallFire's IVR and hosted telephony products but with a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CallFire social profiles
Digital presenceCallFire compliance and trust
Trust signalCompliance1 record
CallFire financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallFire leadership team
Management profileNumber of profiles
Profiles8 records
CallFire subsidiaries and ownership
Company hierarchySubsidiaries1 record
CallFire funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallFire M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallFire
What does CallFire do?
CallFire operates a cloud-based communications SaaS platform that enables businesses to run outbound voice broadcasts, send mass SMS text messaging campaigns, build interactive voice response (IVR) menus, track inbound calls with unique phone numbers, and operate a multi-line cloud call center with predictive dialing. The platform is exposed via a web dashboard and a Developer API, and is sold on a pay-as-you-go, no-contract basis to businesses and organizations across verticals such as political campaigns, healthcare, real estate, and collections.
Is CallFire a public or private company?
CallFire is a private company. It is classified as venture growth investor backed and is currently operating.
When was CallFire founded?
CallFire was founded in 2006. It employs 51 to 100 people.
Where is CallFire based?
CallFire is headquartered in Santa Monica, United States, in the North America region.
How does CallFire make money?
Five revenue lines are on record. Voice Broadcast and Call Services are the primary driver. The others are SMS Text Messaging, call Tracking, IVR Services and developer API Access.
Who are CallFire's main competitors?
Direct peers on record are Bandwidth, Sinch, MessageBird, Plivo, SimpleTexting and Twilio. Broad incumbents are Five9, Vonage, 8x8 and RingCentral.
Does CallFire have an API?
Yes. CallFire provides a public Developer API that enables developers to integrate voice and text communication functionality into their applications. The API supports both one-to-one and one-to-many voice and text communication capabilities. Originally launched in 2012 as an alternative to CallFire's self-serve dashboard, the API enables developers to build telephony applications. Developer documentation is at developers.callfire.com.
What industry is CallFire in?
CallFire's product category is Cloud Communications / Cloud Telephony SaaS. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 518 and its SIC code is 7372.