Hrmforce
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hrmforce firmographics
Firmographics- Name
- Hrmforce
- Legal name
- Q-Assessments B.V.
- Website
- https://hrmforce.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hrmforce industry classification
Industry- Product category
- HR Talent Management Software
- NAICS
- Human Resources Consulting Services (541612), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Strategy & Operating Model Design (BPACAJAA), HRIS/HCM Implementation Services (BPAEAGAE), HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Hrmforce is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Hrmforce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Assessment Licensing: Annual licenses for organizations with structural or large-scale assessment needs. Licenses include platform access, user management, custom branding on reports, and automatic renewal with 2-month cancellation period.
- Per-Assessment Purchases (Webshop): One-time purchases through the online webshop for incidental assessments. Suitable for freelance consultants, smaller organizations, or teams requiring occasional questionnaires. Includes partner assessments from Talogy, PiCompany, and Cubiks.
- Professional Services: Advisory services including custom consulting, implementation support, and certification training programs. Training priced at €595 per candidate for live certification sessions.
- Enterprise Implementation: Custom implementation projects for larger organizations with integrations or multiple modules, typically 2-3 weeks for standard setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Webshop (Pay-per-assessment) |
| Subscription | Annual | Annual License |
| One time/ perpetual license | Multi-year contract | Certification Training |
| Unit Pricing | Pay-as-you-go | Comprehensive Assessment Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Hrmforce product offering
Product offeringCore offering
Hrmforce provides a cloud-based talent management platform that delivers scientifically-backed online assessments (personality via Big Five, cognitive ability, 360-degree feedback, DISC, motivation, leadership) along with HR solution modules for matching, development conversations, employability, and HR analytics. The platform is offered through a self-serve webshop for individual assessments and annual enterprise licenses with implementation support and API/SSO integration with ATS, HRIS, and payroll systems.
Product overview
Hrmforce is a talent management software platform offering a comprehensive portfolio of online assessments and HR solutions. The core offering consists of scientifically-backed assessments including personality tests (Big Fifty based on Big Five), cognitive ability tests (Ability Scan), 360-degree feedback, DISC, motivation tests, and leadership assessments. These assessments are delivered through two models: a Webshop for single/occasional assessments and an annual License for organizations with structural needs. The platform modules include Matching & Selection for recruitment, HR Conversation Cycle for development, Employability for career exploration, and HR Analytics for data-driven insights. The system integrates with major HR and payroll platforms (AFAS, Visma, Nmbrs, SuccessFactors) via API/SSO. The company also offers certification training and consulting services. Founded in 2009, the company is a trading name of Q-Assessments B.V. headquartered in Schiphol-Rijk, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Fifty Personality Test A scientifically-backed personality assessment based on the Big Five model measuring Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Used for both selection and development purposes by HR professionals.
- Ability Scan Cognitive Test A cognitive ability assessment measuring logical reasoning, memory, and problem-solving skills. Takes approximately 45 minutes and provides career development recommendations linked to suitable occupations.
- 360-Degree Feedback Multi-source feedback assessment gathering input from colleagues, managers, and subordinates to evaluate behavioral competencies and leadership effectiveness.
- DISC Test Behavioral assessment based on the DISC model measuring Dominance, Influence, Steadiness, and Conscientiousness traits for selection and development.
- Drijfverentest (Motivation Test) Work-related motivation assessment measuring intrinsic and extrinsic motivators to match candidates with suitable roles and work environments.
- Leadership Test Comprehensive leadership assessment evaluating competencies, behaviors, and potential for management and executive roles.
- Matching & Selection Module HR solution module for internal and external candidate matching based on desired fit profiles, integrating with ATS and HR systems.
- HR Conversation Cycle Module Development module supporting the full HR conversation cycle including performance reviews, one-on-ones, and development planning.
- HR Analytics Module Automatic generation of team, department, and organization-level overviews and dashboards from assessment data for data-driven HR decision making.
- Certification Training Instructor-led certification training teaching candidates how to use the hrmforce platform and interpret assessment results. Live training sessions with maximum 12 participants held at Hoeve Rijlaarsdam, Nieuwkoop.
Quantifiable outcome
- Above-average performing employees can yield up to 40% higher returns than average employees through proper assessment-driven selection.
- +2 more outcomes
Companies that use Hrmforce
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
Hrmforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Hrmforce partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TalogycoreProvider of assessment instruments integrated into the hrmforce webshop, offering personality and competency assessments alongside hrmforce's native instruments.
- PiCompanycoreAssessment provider whose instruments are available through the hrmforce webshop platform, expanding the assessment portfolio for selection and development purposes.
- CubikscoreProvider of Cubiks 360 and other assessment tools offered through the hrmforce platform, complementing native assessment offerings.
- SHLcoreGlobal assessment provider whose Verify series (verbal, numerical, inductive, checking) is available through hrmforce webshop for pre-employment testing.
- PearsoncoreMajor assessment publisher providing TD-12 Personality, PfPI, SOSIE, and other professional assessments through the hrmforce platform.
- NIP (Nederlands Instituut van Psychologen)coreDutch Institute of Psychologists whose registered psychologists review assessment report content to ensure professional quality standards.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hrmforce competitors and assessment
Company assessmentBroad incumbents
- SHL: SHL is the world's largest dedicated talent assessment provider (Verify, OPQ, 360) and is simultaneously a content partner distributed through Hrmforce's webshop. It competes at the enterprise end via its own global platform and is the most direct broad incumbent in psychometric selection and development.
- Aon Assessment Solutions: Aon's Assessment Solutions business delivers large-scale pre-hire assessments and talent analytics to global enterprises as part of Aon's broader HR consulting portfolio. It is comparable to Hrmforce as a broad incumbent selling assessments into multinational buyers.
Emerging players
- HireVue: HireVue combines on-demand video interviewing with AI-assisted skill and behavioral assessments for high-volume hiring, sold to large enterprises. It overlaps with Hrmforce in the assessment layer of the hiring funnel but extends further into video/AI interviewing, making it an adjacent peer in pre-hire talent assessment.
- Pymetrics: Pymetrics uses neuroscience-based and AI-driven cognitive/behavioral games for hiring and development, serving enterprise HR teams with a cloud platform. It is an emerging, AI-forward peer that partially overlaps with Hrmforce on cognitive and personality assessment, but with a different (AI/game-based) methodology.
Direct peers
- Predictive Index (PI): PI sells a behavioral assessment (PI Behavioral Assessment) plus a talent optimization platform used by SMB and enterprise HR teams for hiring, onboarding and leadership development. Like Hrmforce, it combines a scientifically-validated assessment with an SaaS platform and partner/consultant distribution.
- Cubiks: Cubiks provides psychometric assessments (including the 360 suite) and development tools for selection and leadership, and is also a content partner whose instruments are sold via Hrmforce. It overlaps directly with Hrmforce's 360-degree feedback and personality assessment offerings and competes for enterprise assessment mandates.
- Talogy: Talogy is a global talent assessment specialist (formerly part of PDRI/CUBIKS family) and a content partner whose assessments are sold through Hrmforce's webshop. Talogy operates its own assessment platform and consulting practice, making it both a partner and a direct competitor for selection and development assessments.
- Thomas International: Thomas International sells psychometric assessments (PPA, GIA, HPT) for recruitment and development, delivered through a cloud platform with global partner distribution. Product overlap with Hrmforce's personality, behavior and cognitive assessment portfolio is high, and the business model is closely aligned.
- Mercer Mettl: Mercer Mettl provides online psychometric, cognitive and skill assessments delivered through a SaaS platform used by enterprises for pre-hire and development decisions. It is comparable to Hrmforce in product (assessment library + platform) and target buyer (mid-market and enterprise HR).
- TestGorilla: TestGorilla offers an online pre-employment assessment marketplace combining cognitive, personality and role-based tests with a self-serve buying experience, directly comparable to Hrmforce's webshop and license model. Both compete for SMB and mid-market recruiters seeking scientific pre-hire assessments on a per-test or subscription basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hrmforce social profiles
Digital presenceHrmforce compliance and trust
Trust signalCompliance3 records
Hrmforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hrmforce leadership team
Management profileNumber of profiles
Profiles2 records
Hrmforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hrmforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hrmforce
What does Hrmforce do?
Hrmforce provides a cloud-based talent management platform that delivers scientifically-backed online assessments (personality via Big Five, cognitive ability, 360-degree feedback, DISC, motivation, leadership) along with HR solution modules for matching, development conversations, employability, and HR analytics. The platform is offered through a self-serve webshop for individual assessments and annual enterprise licenses with implementation support and API/SSO integration with ATS, HRIS, and payroll systems.
Is Hrmforce a public or private company?
Hrmforce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hrmforce founded?
Hrmforce was founded in 2009. It employs 11 to 50 people.
Where is Hrmforce based?
Hrmforce is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Hrmforce make money?
Four revenue lines are on record. Assessment Licensing is the primary driver. The others are per-Assessment Purchases (Webshop), professional Services and enterprise Implementation.
Who are Hrmforce's main competitors?
Broad incumbents on record are SHL and Aon Assessment Solutions. Emerging players are HireVue and Pymetrics. Direct peers are Predictive Index (PI), Cubiks, Talogy, Thomas International, Mercer Mettl and TestGorilla.
Does Hrmforce have an API?
No public API is recorded for Hrmforce.
What industry is Hrmforce in?
Hrmforce's product category is HR Talent Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAJAA, HR Strategy & Operating Model Design. Its NAICS code is 541612 and its SIC code is 7372.