Mt. Shasta Ski Park

What Mt. Shasta Ski Park does

Mt. Shasta Ski Park is a privately owned, full-service ski resort operating on the flanks of 14,162-foot Mt. Shasta in McCloud, California. Founded in 1985 and acquired by the Merlo family in 2017 (now operating under legal entity Wintun Development Co. Inc.), the resort serves individual visitors, families, season-pass holders, and corporate/private event organizers from across Northern California, southern Oregon, and the Sacramento-to-Portland I-5 corridor. The asset comprises 635 skiable acres (including 38 conventional trails, 450 acres of backcountry access, and two terrain parks, Silvertip and Revolution), four aerial lifts (one quad, three triples) plus two surface lifts, base-to-summit elevations of 5,500 to 7,536 feet, 275 inches average annual snowfall, and 275-inch snowfall that supports a guaranteed 60-day ski season, with state-of-the-art snowmaking covering 277 acres (44% of skiable terrain) as a hedge against variable natural snowfall.

Name

Mt. Shasta Ski Park

Legal name

Wintun Development Co. Inc.

Website

https://skipark.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt. Shasta Ski Park is a privately owned, full-service ski resort in McCloud, California, offering lift-access skiing, snowboarding, tubing, lessons, rentals, F&B, retail, and event rentals across 635 skiable acres for individual visitors, families, season-pass holders, and private event organizers.

Ownership category

akta.pro rank

Product category

Ski Resort and Winter Recreation Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Winter recreation services
• Snow sports instruction
• Mountain event hosting
• Ski equipment rentals

Headquarters

HQ city

Mccloud

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets: All-day, half-day, and multi-day lift tickets for skiing and snowboarding. RFID card system for seamless access.
2. Season Passes: Annual and multi-day passes for unlimited skiing. 2026/27 season passes currently on sale with guaranteed 60-day ski season and rollover credits if season is shortened.
3. Ski & Ride School: Lessons for beginners through advanced skiers and snowboarders. Adaptive ski lessons available.
4. Equipment Rentals: Ski and snowboard rental equipment available for visitors.
5. Food & Beverage: Multiple dining venues including BC's Pizza, Lemurian Lounge, Coyote Grill, Mud Creek Cafe, Powder Hound Grill, and Ray's Place Bar & Lounge.
6. Retail Shop: On-mountain retail store offering ski and snowboard gear, accessories, and apparel.
7. Tubing: Snow tubing activity available at the resort.
8. Lodge Rental: Panther Creek Lodge and outdoor patio available for private events, corporate meetings, and weddings. Pricing from $600 to $3,000 depending on duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mt. Shasta Ski Park is a full-service ski resort operating on 635 acres with four aerial lifts and two surface lifts, offering lift-access skiing and snowboarding, ski and ride school lessons, equipment rentals, snow tubing, and terrain parks. The resort also runs on-mountain dining venues, a retail shop, lodge rentals for weddings and corporate events, and summer activities including scenic chairlift rides and community events. Operates legally as Wintun Development Co. Inc.

Product overview

Mt. Shasta Ski Park is a full-service ski resort offering a comprehensive winter recreation experience. The resort operates on a single unified platform combining physical ski services with an e-commerce system. Core products include lift tickets and season passes (available through an online store), ski and snowboard lessons, equipment rentals, and snow tubing. The resort features 38 conventional trails and two terrain parks (Silvertip and Revolution) across 635 skiable acres. Summer operations include scenic chairlift rides, disc golf, community events, and trail running events. Additional offerings encompass food and beverage venues (six restaurants/lounges), retail shopping, event venue rentals, and adaptive ski lessons for guests with disabilities. The resort utilizes an RFID card system for seamless access to lifts, rentals, and lessons.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets All-day, half-day, and multi-day lift access tickets for skiing and snowboarding at Mt. Shasta Ski Park, available online via the resort's e-commerce store and on-mountain ticket office. RFID card reloadable for multiple uses.
• Season Passes

Quantifiable outcome

• 160,000 annual skier visits demonstrates strong regional market position
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• IndyPasscoreGTM or Marketing PartnerProud partner of IndyPass, a multi-resort ski pass program allowing access to participating independent ski areas.
• Mount Shasta ResortcoreStrategic or Co-development PartnerPreferred lodging partner offering 40% discount to lift ticket holders, 10% off at Highland House restaurant, and ski-and-stay packages. Located at Lake Siskiyou with chalet accommodations.
• Best Western Plus Tree HouseminorChannel Partner/ Reseller/ DistributorHotel partner at gateway to Mt. Shasta with 14,161-foot view of Mt. Shasta. Part of lodging partner network.
• Inn at Mount ShastaminorChannel Partner/ Reseller/ DistributorRated #1 on TripAdvisor. Offers special room rates for Skipark guests. Dog-friendly rooms available.
• McCloud Mercantile HotelminorChannel Partner/ Reseller/ DistributorHistoric hotel on National Register of Historic Places, remodeled with modern conveniences. Ideal for ski-n-stay getaways.
• Mount Shasta KOAminorChannel Partner/ Reseller/ DistributorDeluxe lodges and cabins with ski-and-stay packages offering 20% off when booking cabins and lift tickets together.
• Cave Springs ResortminorChannel Partner/ Reseller/ DistributorMid-century modern resort in Dunsmuir, 10-minute drive from Mt. Shasta. Offers cabins and airstreams. USE CODE SAVE10 for 10% off.
• Railroad Park ResortminorChannel Partner/ Reseller/ DistributorUnique lodging in vintage train cars and historic cabins. Ski-and-stay packages available. Located in Dunsmuir.
• Sportsmen's DenminorChannel Partner/ Reseller/ DistributorArea's #1 snowboarding shop with rentals, expert tunes/waxing. Carries Burton, Rome, Volcom, Spy, Arbor brands.
• The Fifth SeasonminorChannel Partner/ Reseller/ DistributorPremier ski and alpine shop for Northern CA with cutting-edge rentals, demos, and sales.
• Mt Shasta Nordic CenterminorChannel Partner/ Reseller/ DistributorOffers 23.5 km of cross-country ski trails, classic and skate ski rentals, lessons, and snowshoe rentals.
• McCloud Outdoors and Gear ExchangeminorChannel Partner/ Reseller/ DistributorNew and lightly used outdoor clothing and gear. Offers GoPro, Columbia, Reddington, Marmot, Jetboil products plus kayaks and rentals.
• Redding Sports LtdminorChannel Partner/ Reseller/ DistributorLarge inventory of quality gear and apparel. Hosts twice-yearly Ski and Board Swap.
• Klamath Basin SportsminorChannel Partner/ Reseller/ DistributorComplete shop for snow-, skate- or wakeboard equipment in Klamath Falls with sales, service and rentals.
• Rouge Valley Ski ShopminorChannel Partner/ Reseller/ DistributorSki shop in Medford with top brands and experienced tech staff.
• Shasta Mountain ArchersminorGTM or Marketing PartnerHost organization for the Mile High Archery Shoot event at Mt. Shasta Ski Park with 4 courses, over 120 targets, and $10,000 in prizes.
• Teton Gravity ResearchminorGTM or Marketing PartnerFilm company whose movie 'Pressure Drop' was screened at Pre-Season Party event.
• Merlo Family VineyardsminorStrategic or Co-development PartnerWinery providing wine selection at Ray's Place Bar & Lounge.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Indy Pass: Multi-resort coalition of independent ski areas that distributes demand across its partner network including Mt. Shasta. Comparable as a strategic channel partner and aggregation layer for the same independent-ski-resort ecosystem.

Direct peers

• Mt. Bachelor: Pacific Northwest independent ski resort with comparable scale (~4,300 acres vs. Mt. Shasta's 635), drive-to market positioning, and snowmaking infrastructure. Competes for similar regional visitors in the I-5/CA-OR corridor and operates similar lift, lesson, rental, and F&B revenue streams.
• Bear Valley: Family-owned independent California ski resort in the Central Sierra with comparable terrain size and similar season pass/lesson/rental product mix. Directly comparable as a privately-held regional ski area.
• Sugarbush Resort: Vermont independent ski resort and fellow IndyPass partner with similar multi-revenue-stream model (lift tickets, season passes, lessons, rentals, F&B, lodging, events) and comparable family-friendly independent positioning.
• China Peak: Smaller independent California ski resort serving Fresno/Central Valley market with comparable lift ticket, season pass, lesson, and rental offerings. Comparable family-friendly positioning and drive-to ski area economics.
• Sierra-at-Tahoe: Independent California ski resort of comparable size (~2,000 acres, family-friendly positioning) targeting similar Northern California/Sacramento Bay Area day-trip and weekend visitors. Operates with similar season pass, lesson, rental, and tubing offerings.
• Diamond Peak: Lake Tahoe-area independent ski resort and IndyPass partner offering similar lift, lesson, and rental products at comparable scale. Targets family and intermediate skier segments overlapping with Mt. Shasta's positioning.
• Homewood Mountain Resort: Independent Lake Tahoe ski resort with similar IndyPass participation, comparable private-ownership structure, and overlapping Northern California drive-to customer base.
• Dodge Ridge: Independent California family ski area in Pinecrest with very similar scale (~862 acres), similar lift infrastructure, season pass product, and Northern California target market. Closest like-for-like peer on size and positioning.

Broad incumbents

• Stevens Pass: Larger PNW ski resort (currently under Alterra ownership but historically independent) competing in similar Pacific Northwest drive-to market with overlapping I-5 corridor customer base and broader season pass programs (Ikon).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mtshastaskipark
• YouTubeyoutube.com/channel/UCIph6Pt3dBqMaJ3DIKVDx2Q
• Facebookfacebook.com/skipark
• Instagraminstagram.com/mtshastaskipark/?hl=en
• LinkedInlinkedin.com/company/mount-shasta-ski-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Shasta Ski Park