What Dodge Ridge does

Dodge Ridge Mountain Resort, LLC is a privately held, family-owned ski resort operating since 1950 in Pinecrest, California, within the Stanislaus National Forest under a U.S. Forest Service Special Use Permit. The winter operation centers on 1,600 vertical feet of skiable terrain spanning 862 acres, 70+ trails, and 10 lifts, with revenue generated from multi-tier season passes (Dodge Ridge Base Pass and the multi-resort Cali Pass priced from $159 to $729), variable-priced daily lift tickets, equipment rentals, ski and snowboard lessons, F&B across five on-mountain outlets, and a sport shop. The resort is part of the California Mountain Resorts Company network, offering pass holders reciprocal access to Bear Valley, China Peak, and Mountain High via the Cali Pass, with additional reciprocity to 14 Powder Alliance resorts worldwide.

The technology stack supporting the consumer experience includes RFID-enabled season passes and lift tickets, an in-house mobile application (launched April 2025) for iOS and Android with Mappy-powered 3D ski tracking and Firebase analytics, GPS-based wayfinding and friend location, and Affirm-driven installment payment plans. Beyond winter operations, Dodge Ridge runs year-round summer activities including 12 campground experiences, lift-accessible mountain biking with a bike park and skills area, two 18-hole disc golf courses, an outdoor Pinecrest Theater cinema, yoga, and Kids Zone activities. Distribution is direct-to-consumer through shop.dodgeridge.com, on-resort ticket windows, mobile apps, and a dedicated group sales function, with transportation reach extended through a Tuolumne County Transit ski-bus partnership.

Name

Dodge Ridge

Legal name

Dodge Ridge Mountain Resort, LLC

Website

https://dodgeridge.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Dodge Ridge is a family-owned California ski resort in Pinecrest (since 1950) operating 862 skiable acres, 10 lifts, and 70+ trails under a U.S. Forest Service permit, part of the four-resort Cali Pass network. It serves families and individual skiers with season passes, daily tickets, rentals, lessons, and year-round summer activities including camping, mountain biking, and disc golf.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Ski resort operations
• Winter recreation services
• Season passes
• Mountain biking
• Outdoor hospitality

Headquarters

HQ city

Pinecrest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Season Passes: Annual season passes granting unlimited access to Dodge Ridge resort, including Dodge Ridge Base Pass and Cali Pass (covering Dodge Ridge, Bear Valley, China Peak, and Mountain High). Passes available in multiple tiers: Adult, Young Adult, Child, Senior, Military, College, and Golden Age. Revenue recognized upfront at time of purchase.
2. Daily Lift Tickets: Single-day and multi-day lift tickets providing access to all 1,600 vertical feet, 70+ trails, and 10 lifts. Variable online pricing with advance purchase discounts. Includes specialty tickets for beginners, military, and afternoon half-day options.
3. Equipment Rentals: Ski and snowboard rental packages including boots, helmets, skis/boards, and poles. Youth and adult packages available. Additional services include demo skis, boots-only rentals, poles, helmets, and snowshoes. Two-day rental packages offered.
4. Food and Beverage: Multiple dining outlets including Creekside Cafe (cafeteria-style), Lift Up Coffee + Cafe (breakfast and grab-and-go), Boulder Bar (après-ski bar), Waystation (mid-mountain BBQ), and The Bistro (family dining).
5. Retail Sales: Sport Shop selling ski/snowboard equipment, apparel, accessories, and gear from top industry brands including Salomon, Rossignol, Volkl, Blizzard, and others. Tech shop provides equipment maintenance and repair services.
6. Ski and Snowboard Lessons: Instruction programs for all ages and skill levels including youth lessons (ages 4-12), adult/teen lessons (13+), private lessons, and specialty clinics. Group and individual formats available.
7. Birthday Parties and Events: Basecamp Birthday Bash packages for children ages 5-12, including activities, food, and reserved party space. Summer activities including campgrounds, Pinecrest Theater, and mountain biking.
8. Season Lockers and Preferred Parking: Reserved lockers in various sizes (VIP, Large, Regular, Family Lodge) and preferred parking passes for guaranteed spots in prime lot locations until 11am daily.
9. Gift Cards: Dodge Ridge gift cards valid for daily tickets, rentals, lessons, season passes, and sport shop merchandise. Value never expires.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Dodge Ridge Mountain Resort operates a year-round mountain recreation destination in Pinecrest, California, providing ski and snowboard lift access across 862 skiable acres with 10 lifts and 70+ trails. The resort sells season passes (Dodge Ridge Base Pass and the multi-resort Cali Pass), daily lift tickets, equipment rentals, ski/snowboard lessons, and ancillary offerings including dining, retail, adaptive ski programs, summer mountain biking, disc golf, campgrounds, and an outdoor cinema.

Product overview

Dodge Ridge Mountain Resort is a ski and snowboard resort located in Pinecrest, California, operating since 1950 (75 seasons). The resort offers a comprehensive winter sports experience centered on its core ski/snowboard operations with 1,600 vertical feet, 70+ trails, and 10 lifts across 862 skiable acres. The product portfolio consists of the core lift-access and terrain offerings supported by season passes (Dodge Ridge Base Pass and Cali Pass multi-resort pass), day lift tickets, equipment rentals, and ski/snowboard lessons. Summer operations include mountain biking with lift-accessible trails and a bike park, disc golf courses, campgrounds, and the Pinecrest Theater outdoor cinema. Additional services include a mobile app for tracking and ticketing, dining venues, sport shop with equipment and tech services, birthday party packages, Kids Zone activities, adaptive ski programs, group sales packages, ski bus transportation, preferred parking, season lockers, gift cards, and the Chair 9 Podcast. The resort participates in the Powder Alliance network and offers payment plans through Affirm.

Differentiator

Problem solved

Functional benefit

Brands

• Cali Pass: A multi-resort season pass program offering unlimited access to Dodge Ridge, Bear Valley, China Peak, and Mountain High, plus 3 free days at Powder Alliance resorts worldwide.

Products and services

• Cali Pass

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bear ValleycoreStrategic or Co-development Partner · 15 March 2026Partnership allows Dodge Ridge Base Pass holders to ski and ride at Bear Valley through March 29, 2026. Current 25/26 and 26/27 passes accepted with verification at Bear Valley Guest Services.
• China PeakcoreStrategic or Co-development Partner · 15 March 2026Partnership allows Dodge Ridge Base Pass holders to ski and ride at China Peak through March 29, 2026. Current 25/26 and 26/27 passes accepted with verification at China Peak Guest Services.
• Mountain HighcoreStrategic or Co-development PartnerCali Pass provides unlimited access to Mountain High along with Dodge Ridge, Bear Valley, and China Peak with no blackout dates. Part of the California Mountain Resorts Company network.
• Powder AllianceminorGTM or Marketing PartnerCali Pass holders receive 3 free days at 14 Powder Alliance resorts worldwide including Sierra at Tahoe and Mt. Shasta Ski Park. Provides expanded access to winter recreation destinations.
• Society for disABILITIESminorStrategic or Co-development PartnerPartnership hosting the Winter Skiing Unlimited adaptive ski program for children and adults with disabilities. Dodge Ridge provides facilities and terrain for the program serving participants ages 7+.
• Tuolumne County TransitminorChannel Partner/ Reseller/ DistributorSki Bus partnership provides transportation from Stockton, Sonora, and surrounding communities to Dodge Ridge. $10 per person round trip or $25 family four-pack. Employees may be reimbursed for rides.
• Sierra Flow FitnessminorGTM or Marketing PartnerLocal yoga provider offering classes at Dodge Ridge Mountain Resort, with information featured on the resort website directing visitors to Sierra Flow Fitness for class details.
• U.S. Forest ServicecoreOthersDodge Ridge operates under a Special Use Permit from the U.S. Forest Service in the Stanislaus National Forest. The resort is committed to non-discrimination in operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bear Valley: California ski resort and co-member of the Cali Pass network alongside Dodge Ridge, Bear Valley, China Peak, and Mountain High. Directly comparable in scale and California regional positioning.
• Mt. Shasta Ski Park: Northern California ski area and Powder Alliance partner with Dodge Ridge. Comparable mid-size independent ski operation serving a regional California catchment.
• Mountain High: Southern California ski resort and Cali Pass co-member. Closest analog in the network on a Southern California catchment, directly comparable in product mix (lift tickets, lessons, rentals, F&B).
• Sierra-at-Tahoe: California ski resort and Powder Alliance partner with Dodge Ridge. Comparable in scale and independent ownership profile, though in the Lake Tahoe basin with larger skiable acreage.
• China Peak: California ski resort and Cali Pass co-member. Mid-size independent mountain with a comparable family-friendly, regional-catchment model similar to Dodge Ridge.

Emerging players

• Boreal Mountain Resort: Smaller California ski area near Donner Summit. Comparable as a regional, beginner-friendly, family-oriented independent resort serving Bay Area/Sacramento day-trip demand.
• Homewood Mountain Resort: Lake Tahoe-area independent ski resort. Comparable as a mid-size California independent with family-friendly terrain and a smaller vertical footprint, similar in product mix to Dodge Ridge.

Broad incumbents

• Mammoth Mountain: California's largest ski resort (3,500+ acres, 3,500+ ft vertical). Dominant regional incumbent that sets the price umbrella and captures the destination segment Dodge Ridge cannot.
• Palisades Tahoe: Major Lake Tahoe ski resort and Ikon Pass destination. Direct competitor for California family ski trips and weekend destination visits that Dodge Ridge would otherwise capture.
• Northstar California Resort: Vail Resorts-owned California ski destination on an Epic Pass. Competes for the same Bay Area/Sacramento family and destination skier segment as Dodge Ridge, with materially larger infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DodgeRidgeVideo
• Facebookfacebook.com/dodge.ridge
• Instagraminstagram.com/dodgeridge
• Xx.com/dodgeridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dodge Ridge