Carpoint

What Carpoint does

Carpoint S.p.A. is a privately held Italian multi-brand automotive dealership group headquartered in Rome, founded in 1962 and operating under the corporate direction of parent company FIN.BRA. SRL. The company serves both individual consumers and business customers across the Rome and Lazio region through four physical locations (Rome EUR sales and service sites, Rome Pisana, and Pomezia), with online sales capability extending across Italy. Its core products are new vehicles from eight or more authorized brand franchises (Ford, Volkswagen, Hyundai, Mazda, Omoda & Jaecoo, Lepas, Changan, DR Automobiles), used and KM0 vehicles — where it claims the largest used car inventory in Rome with 500+ units — and commercial vehicles.

The business operates a vertically integrated automotive retail model. Beyond vehicle sales, Carpoint runs authorized service and maintenance workshops using original parts and manufacturer-trained technicians, offers long-term leasing (Noleggio a Lungo Termine) across multiple brands for both private and VAT-registered customers, and operates an in-house insurance agency plus extended warranty programs (Garanzia Carpoint). Service capacity was expanded in 2024 with a new facility at Via Pontina 347 in EUR Spinaceto. Add-on customer experience features include Pick-Up & Delivery service, Express Service, and a digital purchase flow using legally valid electronic signature (Firma Digitale) for remote transactions.

The go-to-market motion is sales-led, combining physical showrooms with a website-based vehicle catalog (over 1,000 listings), online consultation booking, PayPal-integrated reservations (€200 deposit), phone-based sales lines, WhatsApp contact, and seasonal promotional campaigns such as Carpoint Summer Days (€500 vouchers). Revenue is generated across four streams: one-time vehicle sales (new, used, KM0), professional services (workshop maintenance and insurance), recurring long-term leasing subscriptions, and financing commissions through branded OEM programs (Ford Idea, Volkswagen Progetto Valore). The company is GDPR-compliant, holds €10,197,336 in registered share capital, and operates with 101–250 employees.

Name

Carpoint

Legal name

Carpoint S.p.A.

Website

https://carpoint.it

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Carpoint is a privately held multi-brand automotive dealership group in Rome, Italy, selling new, used, and KM0 vehicles across eight or more franchises plus authorized service, long-term leasing, insurance, and online purchase for consumers and businesses in the Lazio region.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New, Used, Km0): Sale of new vehicles from authorized brands (Ford, Volkswagen, Hyundai, Mazda, Omoda Jaecoo, Lepas, Changan, DR Automobiles), used vehicles, and nearly-new (Km0) vehicles across multiple brands.
2. Vehicle Service and Maintenance: Workshop services for authorized brands including maintenance, repairs, tire replacement, inspections, and bodywork using original parts and certified technicians.
3. Long-term Leasing (Noleggio a Lungo Termine): Vehicle leasing services for individuals and businesses, including financing options such as Ford Idea and Volkswagen Progetto Valore programs.
4. Insurance Agency: Insurance services associated with vehicle sales and ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carpoint is a multi-brand automotive dealership group selling new vehicles from authorized brands (Ford, Volkswagen, Hyundai, Mazda, Omoda & Jaecoo, Lepas, Changan, DR Automobiles), used vehicles, and KM0 (near-zero mileage) vehicles. It complements sales with authorized maintenance and repair services, long-term vehicle leasing for individuals and businesses, an in-house insurance agency, and certified pre-owned programs such as Ford Approved and Volkswagen Usato Certificato.

Product overview

Carpoint is a multi-brand automotive dealership group based in Rome, Italy, operating as a unified platform offering vehicle sales and related services. The core product portfolio includes new vehicle sales through official brand dealerships (Ford, Volkswagen, Hyundai, Mazda, Omoda & Jaecoo, Changan, DR Automobiles, Lepas), used vehicle sales with over 500 units in stock, and near-zero mileage (KM0) vehicles. These are complemented by long-term rental/leasing programs, authorized maintenance and repair services at multiple facilities, and digital purchase capabilities. Add-on services include extended warranty programs (Garanzia Carpoint), pickup & delivery service, express maintenance, and promotional financing options (Progetto Valore Volkswagen, Idea Ford, Carpoint Zero Pensieri). The company also offers seasonal campaigns like Carpoint Summer Days and specialized certified pre-owned programs (Ford Approved, Volkswagen Usato Certificato, Fast Deal).

Differentiator

Problem solved

Functional benefit

Brands

• Carpoint Divisione Usato: Used car division of Carpoint offering multi-brand pre-owned vehicles.

Products and services

• New Vehicle Sales Sale of new vehicles from official brand dealerships including Ford, Volkswagen, Hyundai, Mazda, Omoda & Jaecoo, Changan, DR Automobiles, and Lepas. Targeted at individual consumers and businesses seeking factory-new passenger and commercial vehicles.
• Used Vehicle Sales

Quantifiable outcome

• Over 500 used vehicles available in largest used car inventory in Rome

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• FordcoreChannel Partner/ Reseller/ DistributorOfficial Ford dealership and authorized service center. Carpoint sells new Ford vehicles, Ford commercial vehicles (Ford Pro), and provides certified Ford maintenance and repair services using original parts and manufacturer-trained technicians.
• VolkswagencoreChannel Partner/ Reseller/ DistributorOfficial Volkswagen dealership and authorized service center. Carpoint sells new Volkswagen vehicles, Volkswagen commercial vehicles, and provides certified Volkswagen maintenance with original parts.
• HyundaicoreChannel Partner/ Reseller/ DistributorOfficial Hyundai dealership and authorized service center. Carpoint sells new Hyundai vehicles and provides certified Hyundai maintenance services with original parts.
• MazdacoreChannel Partner/ Reseller/ DistributorOfficial Mazda dealership. Carpoint sells new Mazda vehicles including CX-5, CX-60, MX-30 models.
• Omoda & JaecoocoreChannel Partner/ Reseller/ DistributorOfficial Omoda and Jaecoo dealership with dedicated service center. Carpoint sells Omoda and Jaecoo vehicles including Jaecoo 7 SHS-H, Jaecoo 8, and provides authorized maintenance.
• LepasminorChannel Partner/ Reseller/ DistributorOfficial Lepas dealership. Carpoint sells Lepas vehicles at the Rome location.
• ChanganminorChannel Partner/ Reseller/ DistributorOfficial Changan dealership. Carpoint sells Changan vehicles at the Rome location.
• DR AutomobilescoreChannel Partner/ Reseller/ DistributorOfficial DR Automobiles dealership and authorized service center. Carpoint sells DR vehicles including DR1 EV and provides certified maintenance services.
• FIN.BRA. SRLcoreOthersParent company exercising direction and coordination (direzione e coordinamento) over Carpoint S.p.A. as part of a corporate group.
• EKLETTA S.R.L.minorOthersJoint data controller (contitolare del trattamento) with Carpoint S.p.A. for data processing purposes under GDPR.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Autotorino: One of Italy's largest multi-brand automotive dealer groups with showrooms across Lombardy and Northern Italy. Directly comparable to Carpoint as a multi-brand authorized retailer offering new vehicle sales, used cars, financing, and authorized service for overlapping brands (Ford, VW, Hyundai, etc.).
• Intergea (Gruppo Intergea): Holding company that controls a network of multi-brand automotive dealerships across Italy, including brands overlapping with Carpoint. Operates a similar full-service model of new/used sales, authorized service, and financing/leasing.
• Gruppo Bonaldi: Established Italian multi-brand automotive dealer group based in Bergamo, with dealerships for multiple brands including Volkswagen, Audi, and others. Comparable multi-brand authorized dealership model with service centers, although focused on Lombardy rather than Lazio.
• Fimauto Group: Italian multi-brand automotive dealer network operating authorized franchises including Hyundai, with new/used vehicle sales and authorized service. Comparable to Carpoint's brand mix and service-driven model, though geographically focused in different Italian regions.
• Eurocar Italia: Italian multi-brand authorized dealer and service network for mass-market and premium brands. Comparable to Carpoint in offering new/used vehicle sales, authorized maintenance, and financing, with overlapping brand portfolio.
• Sicar (Gruppo Sicar): Italian multi-brand dealer group with authorized franchises for mass-market brands and authorized service centers. Comparable model to Carpoint with overlapping brand portfolio and integrated sales-service-financing offering.
• Bi.Auto Group: Italian dealer group with multi-brand authorized franchises for Volkswagen and other mass-market brands, plus used vehicle operations and authorized service. Comparable full-service dealership model to Carpoint with overlapping brand coverage.
• Braga (Gruppo Braga): Italian multi-brand automotive dealer group operating authorized franchises with integrated used vehicle and service operations. Comparable business model to Carpoint's multi-brand authorized dealership approach, though geographically focused outside Lazio.

Broad incumbents

• Leasys (Stellantis): Captive Stellantis long-term rental and leasing business active in Italy. Comparable to Carpoint's NLT offering but focused on Stellantis brands. Represents both a competitor in leasing and a partner ecosystem participant in the broader Italian mobility market.
• ALD Automotive Italia: Major European corporate vehicle leasing and fleet management provider operating in Italy, part of Société Générale. Comparable to Carpoint's long-term leasing (NLT) business, although ALD focuses primarily on B2B fleet leasing rather than retail. Represents both a competitor in NLT and a potential partner for fleet disposal/used vehicle inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carpointspa
• Facebookfacebook.com/carpoint
• LinkedInlinkedin.com/company/carpoint-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpoint