Players Performance Institute
Players Performance Institute is a privately held, single-facility human-performance practice in Alpharetta, Georgia, founded in 2007, delivering integrated performance, biomechanics, recovery, and nutrition services to professional, collegiate, youth, and adult athletes, as well as teams and organizations.
- Company typePrivate
- Founded2007
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Players Performance Institute does
Players Performance Institute (PPI) is a privately held human-performance practice founded in 2007 and headquartered in a single facility at 380 Winkler Drive Suite 300, Alpharetta, Georgia. The company delivers integrated performance, biomechanics, recovery, and nutrition services to professional athletes, collegiate and high-school athletes, youth athletes, adults, and teams or organizations. Its service architecture is organized into four public-facing zones — Performance, Biomechanics, Recovery, and Nutrition — under which it bundles a broad therapeutic stack including Muscle Activation Techniques (MAT™), Functional Range Systems (FRS®), IASTM, FSTT, FMR, VacuTherapy, Fascial Stretch Therapy, PEMF, iNMS, FSM, ESWT, Radio Frequency (INDIBA), Laser Therapy (K-Laser), Dynamic Air Compression, Kinesio Taping, plus Long-Term Athlete Development (LTAD) coaching and evidence-based nutrition and supplement strategy. The proprietary or licensed methods are sourced through partnerships with technology providers (INDIBA, K-Laser, NeuX Tech, Pulse PEMF, OxeFit, PowerBlock, Fenris) and supplement partners (Thorne, Biotics Research, Klean Athlete, Living Fuel, EfEllsworth Foods).
PPI operates as a direct-to-consumer professional-services business with quote-based pricing determined after an initial assessment; no published rates exist. Distribution is single-channel: clients book through Microsoft Outlook scheduling or a website contact form, and all services are delivered in person at the Alpharetta facility. The practice is led by Director of Performance Chad Cook, whose certifications span MAT™, Gray Institute, FRS®, Titleist Performance Institute, CHEK Institute, Precision Nutrition, INDIBA RF, Pulse PEMF, and K-Laser, and whose client roster has included NFL, MLB, PGA, NCAA, and Olympic-level athletes; and by Recovery/Performance Specialist Kendall Cook, a former Division 1 soccer player currently pursuing a Doctor of Physical Therapy at Tufts University. Marketing is conducted through a blog and active social profiles on Instagram, Facebook, Twitter, and LinkedIn, with the most visible brand asset being documented rehabilitation work with NFL quarterback Kirk Cousins during the 2024 Atlanta Falcons offseason.
The company is owner-operated, with no external investors, parent company, subsidiaries, or funding rounds disclosed in the available data. Operating geography is the Southeast United States; no global footprint, satellite locations, or licensing model is claimed.
Players Performance Institute firmographics
Firmographics- Name
- Players Performance Institute
- Legal name
- Players Performance Institute
- Website
- https://playerspi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Players Performance Institute is a privately held, single-facility human-performance practice in Alpharetta, Georgia, founded in 2007, delivering integrated performance, biomechanics, recovery, and nutrition services to professional, collegiate, youth, and adult athletes, as well as teams and organizations.
- Ownership category
- akta.pro rank
Players Performance Institute industry classification
Industry- Product category
- Athletic Performance and Sports Recovery Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where Players Performance Institute is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Players Performance Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Performance Services: Individual and team performance training, biomechanics assessment, and athletic development services delivered through direct appointments. Services include Performance & Biomechanics Assessment, Muscle Activation Techniques, coaching, and Long-Term Athlete Development programs.
- Therapeutic Modalities: Specialized recovery and rehabilitation services including PEMF, IASTM, FST, VacuTherapy, ESWT, Radio Frequency Therapy, Laser Therapy, Dynamic Air Compression, and Kinesio Taping. Offered as individual sessions or integrated into comprehensive programs.
- Nutrition & Supplement Coaching: Performance-driven nutrition coaching and supplement strategy services designed to optimize body composition, energy availability, recovery, and long-term health using evidence-based principles.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Players Performance Institute product offering
Product offeringCore offering
Players Performance Institute delivers integrated human performance services through four service zones — Performance Zone (training and athletic development), Biomechanics Zone (movement assessment and injury-risk analysis), Recovery Zone (advanced therapeutic modalities such as PEMF, MAT, iNMS, FSM, ESWT, RF, Laser Therapy, Dynamic Air Compression, and soft-tissue therapies), and Nutrition Zone (nutrition coaching and supplement strategy). Services are sold individually or as integrated programs to professional athletes, collegiate and high school athletes, youth athletes, adults, and teams/organizations. Delivery is assessment-driven and individualized, using a Learn–Assess–Design–Execute framework supported by proprietary therapeutic technologies and Long-Term Athlete Development (LTAD) programming.
Product overview
Players Performance Institute (PPI) is a single, unified human performance service offering organized around four core service zones: Performance Zone, Biomechanics Zone, Recovery Zone, and Nutrition Zone. Within these zones, PPI delivers therapeutic services including Muscle Activation Techniques (MAT), Functional Range Systems (FRS), various soft tissue therapies (IASTM, FSTT, FMR, VacuTherapy, Fascial Stretch Therapy), and advanced modalities (PEMF, iNMS, FSM, ESWT, RF, Laser Therapy, Dynamic Air Compression, Kinesio Taping). Coaching services encompass Performance Coaching, Long-Term Athlete Development (LTAD), Nutrition Coaching, and Supplement Strategy. The company positions itself as an integrated human performance institute combining assessment, therapeutic interventions, and athletic development programming into a cohesive system.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Zone Comprehensive approach to improving an athlete's physical abilities and overall athletic performance through individualized training programs.
- Biomechanics Zone Detailed analysis of sports movements designed to minimize injury risk and improve sports performance through movement assessment.
- Recovery Zone Physiological and psychological processes used to reduce soreness, increase range of motion, promote healing, and reduce injury risk to restore the athlete's body and mind after intense physical activity.
- Nutrition Zone Nutritional optimization to improve athletic performance, recovery, and overall health through individualized nutrition strategies.
- Performance & Biomechanics Assessment A comprehensive, data-informed evaluation designed to identify movement inefficiencies, neuromuscular imbalances, tissue limitations, and performance bottlenecks through joint-by-joint analysis, strength testing, mobility profiling, and sport-specific movement evaluation.
- Performance Coaching & Athletic Development A comprehensive, assessment-driven training approach designed to enhance strength, speed, power, mobility, and movement efficiency across all stages of athletic development for teams, professional, collegiate, high school, youth athletes, and adults.
- Long-Term Athlete Development (LTAD) A structured, stage-based framework designed to guide athletes through progressive phases of physical, technical, and neuromuscular development from youth through adulthood.
- Nutrition Coaching A performance-driven, individualized nutrition strategy designed to optimize body composition, energy availability, recovery, and long-term health using evidence-based principles and behavior change science.
- Supplement Strategy A targeted, evidence-informed approach designed to complement foundational nutrition and performance programming by addressing specific physiological demands, recovery needs, and performance goals.
- Advanced Biologic & Molecular Strategies A precision-based approach to optimizing cellular communication, tissue regeneration, and performance longevity through cutting-edge biologic and molecular technologies supporting recovery and tissue remodeling.
- Therapeutic Modalities (MAT, FRS, IASTM, FST, VacuTherapy, PEMF, iNMS, FSM, ESWT, RF, Laser Therapy, Dynamic Air Compression, Kinesio Taping) Suite of advanced therapeutic recovery and rehabilitation services covering neuromuscular activation, soft tissue mobilization, electromagnetic/light/acoustic therapies, and compression/taping modalities, offered individually or integrated into comprehensive programs.
Companies that use Players Performance Institute
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Players Performance Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Players Performance Institute partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- INDIBAcoreINDIBA provides Radio Frequency (RF) technology used at PPI for deep tissue heating to enhance circulation, improve tissue extensibility, and stimulate cellular repair. Chad Cook is INDIBA Radio-Frequency (RF) Certified.
- K-LasercoreK-Laser provides Laser Therapy (Photobiomodulation) technology used at PPI for targeted light-based therapy to stimulate cellular repair, reduce inflammation, and accelerate tissue healing. Both Chad Cook and Kendall Cook are K-Laser certified.
- NeuX TechcoreNeuX provides Interactive Neuromuscular Stimulation (iNMS) technology used at PPI for targeted neuromuscular therapy that uses precisely controlled electrical stimulation during active movement to restore muscle activation and improve motor control.
- Pulse PEMFcorePulse provides Pulsed Electro-Magnetic Field (PEMF) technology used at PPI for cellular energy production and recovery. Both Chad Cook and Kendall Cook are Pulse PEMF Certified.
- OxeFitcoreOxeFit provides fitness training equipment featured in PPI's facility for athlete training and performance development.
- PowerBlockcorePowerBlock provides adjustable dumbbells and fitness equipment used in PPI's training facility.
- ThorneminorThorne is a supplement partner providing evidence-informed supplements to complement PPI's nutrition and performance programming. Link available through Thorne website for PPI clients.
- Biotics ResearchminorBiotics Research provides nutritional supplements used in PPI's supplement strategy programs.
- Klean AthleteminorKlean Athlete provides sport-specific nutritional supplements for athlete clients.
- Living FuelminorLiving Fuel provides nutrition products supporting PPI's nutrition coaching programs.
- EfEllsworth FoodsminorEfEllsworth Foods is a nutrition partner for PPI's dietary and nutrition programming.
- FenriscoreFenris is a technology partner providing equipment or solutions used in PPI's training and performance systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Players Performance Institute competitors and assessment
Company assessmentDirect peers
- Michael Johnson Performance: McKinney, TX-based elite athletic performance center founded by Olympic sprinter Michael Johnson, serving pro and youth athletes across speed, strength, and recovery. Comparable athlete-brand-driven positioning to PPI.
- Faster (Faster Athlete Performance): Multi-location athletic performance facility offering sport-specific training and recovery for youth through professional athletes. Comparable direct-to-consumer, assessment-driven service model.
- P3 Sports Performance: P3 (Peak Performance Project) operates elite athlete performance and rehab services in Santa Barbara with a comparable methodology stack (movement assessment, manual therapy, recovery). Closest analog in scale and service breadth to PPI.
- Parabolic Performance & Rehab: Boulder, CO-based integrated performance and rehab facility combining manual therapy, strength coaching, and recovery for athletes. Strong service-mix overlap with PPI's Biomechanics and Recovery Zones.
Broad incumbents
- EXOS: EXOS (formerly Athletes' Performance) is the largest integrated human-performance company in the U.S., offering training, rehab, nutrition, and wellness across corporate, collegiate, and pro athlete segments. It is the most direct broad-incumbent comparison to PPI's four-pillar model.
- IMG Academy: Bradenton, FL-based global sports training and education campus serving youth through professional athletes. Overlaps PPI in performance training and rehab but at significantly larger scale and broader service scope.
- UFC Performance Institute: Combat-sport-specific elite performance institute with integrated recovery modalities (cryo, PEMF, hyperbaric). Demonstrates the league-owned facility model that could compete with PPI for elite athlete attention.
Emerging players
- Driveline Baseball: Seattle-based baseball-specific athletic development and biomechanics company. Comparable technology-forward, assessment-led athlete development model but narrower sport focus.
Others
- Catapult Sports: Sports technology provider offering athlete tracking and performance analytics hardware/software. Adjacent enablement layer rather than direct service competitor, but represents the technology stack competing for athlete performance budgets.
- StretchLab: Franchise-based assisted stretching and mobility operator. Adjacent recovery-focused service that targets the same wellness-oriented consumer but operates at the lower-acuity end of the recovery market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Players Performance Institute social profiles
Digital presencePlayers Performance Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Players Performance Institute leadership team
Management profileNumber of profiles
Profiles2 records
Players Performance Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Players Performance Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Players Performance Institute
What does Players Performance Institute do?
Players Performance Institute delivers integrated human performance services through four service zones — Performance Zone (training and athletic development), Biomechanics Zone (movement assessment and injury-risk analysis), Recovery Zone (advanced therapeutic modalities such as PEMF, MAT, iNMS, FSM, ESWT, RF, Laser Therapy, Dynamic Air Compression, and soft-tissue therapies), and Nutrition Zone (nutrition coaching and supplement strategy). Services are sold individually or as integrated programs to professional athletes, collegiate and high school athletes, youth athletes, adults, and teams/organizations. Delivery is assessment-driven and individualized, using a Learn–Assess–Design–Execute framework supported by proprietary therapeutic technologies and Long-Term Athlete Development (LTAD) programming.
Is Players Performance Institute a public or private company?
Players Performance Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Players Performance Institute founded?
Players Performance Institute was founded in 2007. It employs 11 to 50 people.
Where is Players Performance Institute based?
Players Performance Institute is headquartered in Alpharetta, United States, in the North America region.
How does Players Performance Institute make money?
Three revenue lines are on record. Performance Services are the primary driver. The others are therapeutic Modalities and nutrition & Supplement Coaching.
Who are Players Performance Institute's main competitors?
Direct peers on record are Michael Johnson Performance, Faster (Faster Athlete Performance), P3 Sports Performance and Parabolic Performance & Rehab. Broad incumbents are EXOS, IMG Academy and UFC Performance Institute. Driveline Baseball is listed as an emerging player. Others are Catapult Sports and StretchLab.
Does Players Performance Institute have an API?
No public API is recorded for Players Performance Institute.
What industry is Players Performance Institute in?
Players Performance Institute's product category is Athletic Performance and Sports Recovery Services. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 71394 and its SIC code is 8000.