Svensk Adressandring

What Svensk Adressandring does

Svensk Adressändring AB is the central coordination hub for address changes in Sweden, founded in October 1993 by PostNord AB (85% owner) and CityMail Sweden AB (15% owner) at the moment of Swedish postal market deregulation. It began operations at small scale in April 1994 and reached nationwide coverage on October 1, 1994. The company collects address changes from private individuals and businesses across Sweden and routes them to all approximately 20 postal operators in the country, ensuring that mail forwarding, return-to-sender, and storage services function coherently across a fragmented carrier landscape. It also coordinates with SPAR (the Swedish Tax Agency's population register) and uses BankID for digital identity verification, enabling orders to begin within six working days versus eleven with paper forms.

The product portfolio centers on a free Address Change notification service, a paid Address Change + Forwarding bundle (3, 6, or 12 months at 698–998 kr private / 1,398+ kr business, with youth, student, and volume discounts), and a set of add-ons including Temporary Forwarding (80 kr/week), Mail Pause (350 kr flat), Estate Forwarding (1,198 kr for 12 months), and a free Student Package (0 kr for Mecenat students). The Adresslåset (Address Lock) is a free identity-protection product activated via BankID that blocks unauthorized address changes and, since 2024, monitors civil registration changes at Skatteverket. The customer base spans individual movers, students, estates, protected-identity individuals, and businesses of all sizes, with 500,000+ Adresslåset activations and 100,000+ annual forwarding customers.

The business operates a digital self-service model via adressandring.se supported by phone customer service, and a separate B2B data stream through sister company AddressPoint AB (founded 2000, same Sundbyberg HQ). AddressPoint monetizes move-event data through targeted digital advertising, lead generation, and partner offer distribution to enterprise customers such as If (insurance) and E.ON (energy). GTM is dominated by self-serve PLG, partner campaign bundles offering up to 600–900 kr in discounts (Trygg-Hansa, Greenely, Flyttstädning Partner, Allente, Nordiska Inglasningar, Svensk Säkerhetstjänst), and a related marketplace (Marknadsplats.se) for moving services. Revenue mechanics are predominantly subscription-style with flat fees per service period; no external funding, no AI capabilities, and no disclosed financials.

Name

Svensk Adressandring

Legal name

Svensk Adressändring AB

Website

https://adressandring.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Svensk Adressändring AB is Sweden's central hub for address changes, coordinating private and business moves across all postal operators since 1993. It offers address notification, mail forwarding, mail pause, estate forwarding, and free identity-protection (Adresslåset), and monetizes move-event data via sister firm AddressPoint AB.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Address Change and Mail Forwarding (Private): Subscription-based service for mail forwarding when individuals move. Customers pay a flat fee for 3, 6, or 12-month periods covering all household members. Discounted rates available for youth under 26 and students with Mecenat cards.
2. Temporary Forwarding: Weekly subscription for temporary mail redirection from 14 days to 6 months. Includes a start fee plus weekly rate with maximum cost cap.
3. Mail Pause/Storage: One-time fee for mail storage service when customers travel, lasting 7 days to 2 months.
4. Estate Mail Forwarding (Dödsbo): 12-month mail forwarding service for estates, ordered by authorized representatives. Includes invoice fee.
5. Business Address Change and Forwarding: Enterprise service for businesses moving locations, with volume-based discounts for multiple companies. Price varies by number of businesses in a single order.
6. AddressPoint Data Services: B2B data services providing move-related data to businesses for targeted marketing. Includes digital advertising, leads, offer emails, and business lists. Revenue generated from businesses seeking to reach people during the moving process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Svensk Adressändring operates as the national Swedish hub for address changes, offering free address-change notification that reaches all postal operators and paid mail forwarding in 3/6/12-month subscriptions. The company also provides temporary forwarding, mail pause/storage, estate forwarding, a student package, and the free Adresslåset (Address Lock) identity-protection service. Sister company AddressPoint AB monetizes real-time move data via B2B marketing and lead-generation services to enterprise customers.

Product overview

Svensk Adressändring operates as a unified multi-service mail management platform built around a core address change notification system. The portfolio consists of a free address change notification (Adressändring), a paid address change with forwarding bundle (Adressändring och eftersändning) available in 3/6/12-month terms, a temporary forwarding add-on (Tillfällig eftersändning), a mail storage pause service (Pausa posten), an estate forwarding service (Eftersändning dödsbo), and a free identity-protection service (Adresslåset) — all coordinated through the same web platform and BankID authentication. A student-specific sub-product (Studentpaketet) bundles unlimited forwarding within a 12-month subscription. Two related sub-brands — AddressPoint AB (B2B move-data services for partners) and Marknadsplats.se (moving services marketplace) — extend the ecosystem. The sister company AddressPoint also integrates with the ordering flow to notify companies directly when a customer moves.

Differentiator

Problem solved

Functional benefit

Products and services

• Address Change (Adressändring) A free service that notifies all Swedish postal operators when an individual or business moves, so that mail addressed to the old address is returned to sender instead of being delivered. Customers must separately notify the companies they do business with.
• Address Change with Forwarding (Adressändring och eftersändning) Combines address change notification with mail forwarding for 3, 6, or 12 months. All mail — regardless of whether it bears the old or new address — is delivered to the new address. Postal operators are updated and companies receive the new address. Starting from 98 kr under campaign pricing; full household subscription 698–998 kr.
• Temporary Forwarding (Tillfällig eftersändning) Redirects mail to a temporary address for a configurable period of 14 days up to 6 months. After the period ends, delivery automatically returns to the permanent address. Priced at 80 kr/week with a 160 kr setup fee and a 798 kr maximum (youth/student: 40 kr/week, max 399 kr).
• Mail Pause (Pausa posten) Places a hold on mail delivery and stores all household mail for 7 days up to 2 months. Stored mail is delivered to the permanent address when the service period ends. Priced at 350 kr per period (youth/student: 175 kr).
• Estate Forwarding (Eftersändning Dödsbo) Forwards mail addressed to a deceased person's estate to an authorized representative (e.g., estate administrator, heir, funeral home) for 12 months. Priced at 1,198 kr plus a 49 kr invoice fee.
• Address Lock (Adresslåset) A free identity-protection service activated with BankID that blocks unauthorized address changes, forwarding, or mail storage. It monitors the user's civil registration address at the Swedish Tax Agency and sends email/SMS alerts when changes occur (e.g., someone registers at the user's address).
• Student Package (Studentpaketet / Studenterbjudandet) A 12-month address change with unlimited forwarding package for students registered with Mecenat. Allows unlimited address changes and free temporary forwarding (e.g., to parents' home during holidays) at a fixed cost starting from 98 kr; free (0 kr) for students with active Mecenat registration.
• AddressPoint AB (B2B Move Data Services) Sister company of Svensk Adressändring offering move-data-driven B2B services including targeted digital advertising, lead generation, personalized offer emails, and business move lists. Enables partners such as insurance companies and energy providers (e.g., If, E.ON) to reach consumers at the moment of a move via GDPR-compliant automated integration.
• Business Address Change with Forwarding Enterprise service for businesses relocating premises, with volume-based discounts for multiple companies in a single order: 1,398 kr for 1 company; 1,398 kr/company with 20% discount for 2–24 companies; custom pricing for 25+ companies. Excludes VAT.

Quantifiable outcome

• 70 million letters forwarded to correct address annually
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AddressPoint ABcoreStrategic or Co-development PartnerSister company formed in 2000 to help customers update addresses with companies they do business with and receive offers from businesses during moves. Operates from the same headquarters in Sundbyberg.
• Trygg-HansaminorGTM or Marketing PartnerInsurance partner in the campaign offering. Customers receive 10% discount on home insurance for one year and free insurance review when ordering forwarding services.
• GreenelyminorGTM or Marketing PartnerEnergy partner offering no monthly fee for first 9 months and spot-price electricity contract for new homes when customers order forwarding.
• Flyttstädning Partner Sverige ABminorGTM or Marketing PartnerMoving cleaning service partner offering 25% discount (59 kr/m² after RUT deduction) with free window cleaning and 14-day guarantee.
• AllenteminorGTM or Marketing PartnerTV and streaming partner offering 51 TV channels plus 10 streaming services for 259 kr/month for 12 months (thereafter 559 kr/month) for new customers.
• Nordiska InglasningarminorGTM or Marketing PartnerHome improvement partner offering up to 15,000 kr discount on conservatories (up to 30 sqm without building permit) and 30% discount on balcony glazing.
• Svensk Säkerhetstjänst (SST)minorGTM or Marketing PartnerSecurity service partner offering ID protection for 99 kr/month (regular price 129 kr/month) with credit monitoring, real-time alerts, and 24/7 advisory support.
• All Swedish Postal OperatorscoreTechnology or IntegrationApproximately 20 postal operators in Sweden receive address updates from Svensk Adressändring, ensuring comprehensive coverage for mail forwarding services. Major operators include PostNord and CityMail.
• SPAR (Skatteverket)coreTechnology or IntegrationSPAR is the Swedish population register managed by the Swedish Tax Agency. Svensk Adressändring complements SPAR data by ensuring postal operators receive address updates. 10,000 companies purchase address updates from SPAR.
• If (If Skadeförsäkring)minorGTM or Marketing PartnerInsurance company using AddressPoint data to proactively reach customers before moving, ensuring insurance coverage matches their new home. Automated, GDPR-compliant system integration.
• E.ONminorGTM or Marketing PartnerEnergy company using AddressPoint to be present when customers change addresses, targeting potential new energy service customers during the moving process.
• Marknadsplats.seminorGTM or Marketing PartnerOnline marketplace for moving-related services. Svensk Adressändring directs customers to Marknadsplats.se for local services that simplify the moving process.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AnyWhere Mail Box: AnyWhere Mail Box is a virtual mailbox service offering real street addresses, mail forwarding, and mail scanning globally. It overlaps directly with Svensk Adressändring's mail forwarding use case, particularly for expats and remote workers, though operating on a digital/forwarding model rather than a national coordination hub.
• The UPS Store / Mail Boxes Etc. The UPS Store / Mail Boxes Etc. is a global network of postal and mail-services franchises offering mail forwarding, package receiving, and address services to consumers and small businesses. It is directly comparable to Svensk Adressändring's mail forwarding and address-management core, with a more retail/franchise model.

Broad incumbents

• PostNord AB: PostNord is the largest postal operator in the Nordic region and the 85% owner of Svensk Adressändring AB. It is directly comparable as a Nordic mail/postal operator with mail forwarding, parcel, and logistics services overlapping with the address-change and forwarding core of Svensk Adressändring.
• La Poste Groupe (France): La Poste is France's national postal service offering "réexpédition du courrier" (mail forwarding) and address change services. Comparable as a major European incumbent postal operator with overlapping consumer forwarding, identity, and B2B postal offerings.
• Deutsche Post DHL Group: Deutsche Post is Germany's national postal operator offering Nachsendeaufträge (mail forwarding) and address change services. It is comparable as a large incumbent postal operator with overlapping consumer mail forwarding and B2B postal services, though operating at much greater scale and breadth.
• PostNL: PostNL is the Netherlands' national postal operator offering mail redirection ("niet-thuis-bewaring" / verhuisservice) and address change coordination. Comparable as a Western European incumbent postal operator with overlapping consumer forwarding and address-change use cases.
• Royal Mail Group: Royal Mail operates the UK's Royal Mail Redirection service for mail forwarding and address change, directly comparable in functionality to Svensk Adressändring. It is a broader incumbent postal operator with consumer, enterprise, and parcel services beyond redirection.

Regional players

• Posti Group (Finland): Posti is Finland's national postal service, offering address change notification, mail forwarding, and move-related services comparable to Svensk Adressändring's portfolio but in the Finnish market. Both occupy the central address-coordination role in their respective national postal ecosystems.
• Posten Norge / Bring (Norway): Posten/Bring is Norway's national postal service with mail forwarding ("ettersending") and address-change services paralleling Svensk Adressändring's offerings. Both are national-scale postal coordination hubs in adjacent Nordic markets with similar consumer and enterprise use cases.
• PostNord Denmark (Post Danmark): PostNord Denmark is the Danish arm of the PostNord Group that owns Svensk Adressändring. It operates a parallel mail forwarding and address-change service in Denmark, sharing parent group, business model, and coordination hub structure with the subject company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adressandring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Adressandring