Svensk Sakerhetstjanst

What Svensk Sakerhetstjanst does

Svensk Säkerhetstjänst (SST) is a Swedish consumer security services company founded in 1956 in Nässjö and now headquartered in Helsingborg, Sweden. The company's original product was the Nyckelbricka key tag — a police-recognized identifier that the company claims returns 9 out of 10 lost keys to their owners. Over nearly seven decades, SST has expanded into a portfolio of subscription-based security products for individuals and families, including ID-Bevakning (real-time identity monitoring via integrations with Creditsafe and Dun & Bradstreet), Spärrtjänst 24/7 (24/7 blocking of ID documents and payment cards), DNA-Märkning (police-approved DNA theft marking with ISO 27001 certified database), Cykelmärkning (bicycle registration and marking), Skimningskort (RFID-blocking cards), and travel-focused Bagagebricka luggage tags. Products are sold primarily through a direct-to-consumer e-commerce storefront at sst.se, with tiered subscriptions priced from 89-199 SEK/month for ID monitoring and 299-699 SEK/year for other services.

The business operates entirely on a recurring subscription model with annual and monthly billing options, complemented by an affiliate channel — the Föreningsbrickan program — through which Swedish sports clubs sell custom-branded key tags to members and earn recurring commissions of 15-30%. Beyond the core security business, SST has expanded into adjacent consumer subscription verticals: SST NET (and subsidiaries Mingla and Wifog) operates as a mobile virtual network operator offering voice, SMS, and data plans, and SST Lisa was launched in 2024 as a leasing concept for consumer electronics and phones. The company's core technology stack combines police-recognized physical identification (SmartDNA marking fluid, RFID-blocking hardware) with software-mediated identity monitoring (credit bureau integrations, SMS/email alerting, mobile app push notifications). The brand's longevity, police endorsement, and SmartDNA database covering over 40 million items globally constitute its principal competitive differentiators in a category where consumer trust is paramount.

Name

Svensk Sakerhetstjanst

Legal name

Svensk Säkerhetstjänst AB

Website

https://sst.se

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Svensk Säkerhetstjänst (SST) is a Swedish consumer security subscription company, founded 1956 and headquartered in Helsingborg, offering ID monitoring, 24/7 document blocking, police-approved DNA marking, key tags, and RFID protection to individuals and families across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Identity Protection Subscriptions: Monthly and annual subscription services for ID monitoring and identity theft protection, including ID-Bevakning (Basic, Plus, Complete tiers), with prices ranging from 89-199 SEK/month.
2. Blocking Service Subscriptions: Annual subscriptions for blocking valuable documents and cards (Spärrtjänst), including blocking of ID documents, payment cards, and mobile devices. Available in single, duo, and family packages at 499-699 SEK/year.
3. Product Subscriptions with Annual Billing: Annual subscriptions for physical security products including key tags (Nyckelbricka), bicycle marking, bag tags, and DNA marking. Products require annual subscription renewal.
4. Föreningsbrickan (Sports Club Program): Affiliation program where sports clubs sell key tags to members and earn ongoing commission (15-30% recurring) plus upfront volume bonuses. Clubs receive custom-branded tags with their logo.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Svensk Säkerhetstjänst provides subscription-based identity-protection and physical-asset security services to Swedish consumers. Its core offerings are ID-Bevakning (real-time personal identity and credit monitoring with SMS/email alerts), Spärrtjänst 24/7 (24/7 single-call blocking of ID documents and payment cards), and a suite of physical security products including Nyckelbricka key tags, SmartDNA DNA theft marking, RFID anti-skimming cards, bicycle marking, luggage tags and QR-code tracking tags.

Product overview

Svensk Säkerhetstjänst (SST) is a Swedish security services company offering a portfolio of identity protection and asset tracking products. The core offering centers on ID-Bevakning (identity monitoring with three tiers ranging from 89-199 kr/month) and Spärrtjänst 24/7 (24/7 blocking service for ID documents and cards in three tiers from 499-699 kr/year). Supporting these are complementary add-on modules including Nyckelbricka (key tags since 1956), DNA-Märkning (DNA theft marking approved by police), Cykelmärkning (bicycle marking and registration), Bagagebricka (luggage tags for global tracking), ID-Bricka (QR-enabled tracking tags), Skimningskort (RFID protection cards), and ID-Märkning (asset labeling). The company also operates SST NET as a mobile operator subsidiary. Products are available as individual purchases or bundled packages, with an SST App providing digital access to subscriptions and push notifications.

Differentiator

Problem solved

Functional benefit

Brands

• SST NET: Mobile operator services for private individuals, businesses and associations
• Mingla
• Wifog
• SST Lisa
• SST Föreningsbrickan
• SmartDNA

Products and services

• ID-Bevakning (Identity Monitoring) Subscription identity-monitoring service that continuously tracks an individual's personal identification number against credit bureau activity and alerts the customer in real time via SMS and email when credit checks or suspicious activity are detected. Includes fraud advisory and is offered in Bas, Plus and Komplett tiers (89-199 SEK/month) for Swedish consumers and families.
• Spärrtjänst 24/7 (Blocking Service) 24/7 phone-based blocking service that allows customers with a single call to block lost or stolen ID documents, credit/debit cards, fuel cards and mobile devices. Sold as an annual subscription for singles, couples or families.
• Nyckelbricka (Key Tag) Police-recognized key identification tag, the company's flagship product since 1956. Each tag carries a unique ID number linked to the owner through Swedish Police lost-and-found departments, achieving a 9-out-of-10 lost-key return rate. Sold as 2-pack, 5-pack and 10-pack subscriptions for individuals, families and businesses.
• DNA-Märkning (DNA Theft Marking) Transparent theft-marking fluid containing a unique code, supplied under the police-approved SmartDNA brand, that glows red-pink under UV light and is extremely difficult to remove. Codes are registered in an ISO 27001-certified international database for global traceability, and the product reduces theft risk by up to 70%.
• Cykelmärkning (Bicycle Marking) Subscription service that registers a customer's bicycle in multiple bicycle registries and applies a theft-deterrent decal, improving the chance of recovery after theft (Swedish bicycle theft has very low police recovery rates).
• Bagagebricka (Global Luggage Tag) Subscription luggage identification tag that allows lost or misplaced baggage to be returned globally by SST partner airlines, while protecting the owner's personal information.
• ID-Bricka (QR-Code Multi-Function Tag) Multi-function tracking tag that uses QR-code technology to enable private finder-to-owner communication worldwide without exposing personal details. Each ID code is registered in SST's global reporting database for traceability of items.
• Skimningskort / RFID-skyddskort (Anti-Skimming Card) RFID-blocking card that creates an interference magnetic field to prevent wireless skimming of payment-card information at close range, backed by a 1,000 SEK compensation guarantee if fraud nonetheless occurs.
• ID-Märkning (ID Asset Marking) Subscription asset-marking kit containing unique identification stickers that link valuables to the owner. When a marked item is found and scanned, SST sends SMS/email alerts to the owner and pays a finder reward to encourage return.
• SST App Mobile application that serves as the digital control center for SST subscription products, providing push notifications for ID-monitoring events, transaction history and BankID-secured account access.
• Föreningsbrickan (Sports Club Co-Branded Tag Program) Affiliate program that lets Swedish sports clubs and associations sell custom-branded versions of the Nyckelbricka key tag to their members, with clubs earning 15-30% recurring commission plus upfront volume bonuses.
• SST NET Mobile Operator Service Wholly-owned mobile operator subsidiary of SST providing mobile subscriptions with unlimited calls, SMS and a 10 GB data allowance to private individuals, businesses and associations in Sweden.

Quantifiable outcome

• 9 out of 10 lost keys are returned to their owners through the Nyckelbricka service
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• CreditsafecoreTechnology or IntegrationCreditsafe provides credit bureau data integration for SST's ID-Bevakning identity monitoring service, enabling real-time alerts when credit checks are performed on customer personal numbers.
• Dun & BradstreetcoreTechnology or IntegrationDun & Bradstreet (formerly Bisnode) provides additional credit bureau monitoring for SST's ID-Bevakning service, complementing Creditsafe data for near-complete identity protection.
• Swedish Police (Polisen)coreStrategic or Co-development PartnerLong-standing partnership with Swedish Police for key return services (Nyckelbricka) and approval of SmartDNA DNA marking technology as official MärkDNA product. Police recognize and use SST's registered item database for criminal investigations.
• SmartDNA (brand technology provider)coreTechnology or IntegrationSST uses SmartDNA technology for their DNA marking service. SmartDNA was first in Sweden with DNA marking technology and has helped police and businesses bind criminals to crimes and convictions for over 36 years.
• Airlines (unspecified)minorStrategic or Co-development PartnerSST collaborates with airlines for returning lost baggage worldwide through their Bagagebricka service. Partnership enables automated reporting and recovery of lost luggage.
• SST NET (sister company)coreOthersSST NET is a sister company and part of the SST Group, focusing on mobile telephony services for individuals, businesses, and associations. Both companies share common ownership and operate within the same corporate family.
• Mingla (subsidiary)supportingOthersSubsidiary company within SST Group, operating in the mobile services sector.
• Wifog (subsidiary)supportingOthersSubsidiary company within SST Group, operating in the mobile services sector.
• SST Lisa (subsidiary)supportingOthersSST Lisa launched in 2024 as a leasing concept allowing customers to rent expensive products (phones) with easy technology upgrades during the contract period.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Aura: US-based digital security company offering identity protection, VPN, and antivirus in subscription bundles. Emerging player with bundled approach similar to SST's product strategy and tiered subscription model.

Broad incumbents

• Securitas: Swedish-origin global security services giant offering physical security, monitoring, and protective services. Broader portfolio with deep Swedish origins comparable to SST's security services positioning and Swedish heritage.
• LifeLock: Major US-based identity theft protection service (now part of Norton) offering real-time monitoring, alerts, and recovery services. Broad incumbent in identity protection with global scale, comparable to SST's ID-Bevakning service offering at consumer scale.
• Experian: Global credit bureau offering identity monitoring and credit-based protection services. Provides similar data infrastructure and product concept to SST's ID-Bevakning service, leveraging proprietary credit bureau data.

Others

• Creditsafe: Global credit bureau providing data and analytics. Functions as a partner data provider for SST's ID-Bevakning service, enabling the real-time credit monitoring that powers the core product.
• UC: Swedish credit bureau providing credit information and identity monitoring services. Comparable data-driven identity monitoring service to SST's ID-Bevakning, leveraging proprietary credit data and offering overlapping consumer services.

Direct peers

• IdentityForce: US-based identity protection service offering monitoring, alerts, and recovery for consumers. Comparable product offering to SST's ID-Bevakning service with similar target audience and feature set.
• MySafety: A Swedish consumer identity protection and personal safety company offering ID monitoring, blocking services, and digital safety subscriptions. Direct competitor to SST in the Swedish market with similar product positioning, pricing structure, and target audience.
• Tile: US-based key and item tracker using Bluetooth technology. Direct competitor in the key tracking space to SST's Nyckelbricka and ID-Bricka products, offering similar lost-and-found functionality with modern tech stack.

Regional players

• BankID: Swedish national digital identity infrastructure operated by major banks. Indirect competitor in identity verification and security for Swedish consumers, providing free national identity infrastructure that competes with SST's ID-Bevakning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Sakerhetstjanst