AddressPoint AB

What AddressPoint AB does

AddressPoint AB is a Swedish B2B data services company, founded in 1999 and headquartered in Sundbyberg, Stockholm County, that monetizes the official Swedish address-change notification system for commercial use. It operates as a sister company to Svensk Adressändring AB and is co-owned by PostNord and CityMail, the two principal postal operators in Sweden. The company delivers three core products under a unified platform: Active Address Updating (proactive notifications to businesses when their existing customers relocate), Active Lead Generation (delivery of permission-based contact data for individuals who actively opted in to hearing from specific companies during the address-change process), and Active Advertising (banner and link placement at the moment of address-change submission). Approximately 1.2 million annual opportunities are delivered to business partners, drawn from a flow of ~700,000 Swedish household relocations per year, of which ~525,000 are filed online and ~400,000 are exposed to AddressPoint services.

The underlying platform is an integration-and-routing layer over the Svensk Adressändring database rather than a proprietary technology stack: AddressPoint's core competitive asset is its exclusive access to real-time move notifications and the permissioned opt-in data attached to them. Pricing is quote-based and not publicly disclosed; the sales motion is direct B2B outreach supplemented by channel relationships with PostNord and CityMail, who co-market the service to their existing enterprise and mid-market customer bases. Customers are billed annually under recurring subscription, usage-based, or transaction-fee arrangements depending on which of the three services they consume.

The company serves Swedish enterprises across utilities (E.ON), insurance (Folksam), gaming and lottery (Svenska Spel), media (Dagens Nyheter), and membership organizations (Hyresgästföreningen), where AddressPoint is positioned as a customer-retention and acquisition tool timed to the move moment. Reported customer outcomes include over 1,000 new members per year for Hyresgästföreningen and proactive insurance-review outreach for Folksam ahead of move dates. The business is wholly domestic, with 1–10 employees and no disclosed funding rounds, M&A activity, or revenue figures.

Name

AddressPoint AB

Legal name

AddressPoint AB

Website

https://addresspoint.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

AddressPoint AB is a Swedish B2B data services company that uses its exclusive access to the official Svensk Adressändring address-change system to deliver address updating, permission-based lead generation, and advertising services to Swedish enterprises at the moment of household relocation.

Ownership category

akta.pro rank

Product category

Address-Based Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Address change services
• Customer data management
• Lead generation services
• Permission-based marketing
• Postal marketing data

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Active Address Updating Services: B2B subscription-based service providing businesses with real-time address change notifications for their existing customers. Revenue generated through recurring fees based on volume of address updates delivered or subscription tiers.
2. Lead Generation Services: Sale of qualified leads consisting of individuals who have actively chosen to receive contact from specific companies during their address change. Companies pay for access to these pre-qualified prospects who have demonstrated interest.
3. Advertising Placement Services: Email advertising placement at the moment of address change submission. Advertisers pay for banner and link placements targeting individuals actively engaged in the relocation process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AddressPoint AB is a Swedish data-driven marketing services company that helps businesses retain existing customers and acquire new ones by leveraging real-time address change notifications from the official Swedish address change system (Svensk Adressändring). It sells three B2B services — active address updating (Aktiv adressuppdatering), active lead generation (Aktiv leadsgenerering), and active advertising (Aktiv annonsering) — that target individuals at the moment they relocate and have actively opted to be contacted by specific companies.

Product overview

AddressPoint AB is a Swedish address data services company that operates as a sister company to Svensk Adressändring AB, owned by PostNord and CityMail. The company offers three core services within a unified platform: Aktiv adressuppdatering (active address updating), Aktiv leadsgenerering (active lead generation), and Aktiv annonsering (active advertising). These services leverage address change data from Svensk Adressändring to help businesses maintain accurate customer records, generate leads from individuals actively seeking new providers during relocation, and advertise directly to customers at the moment of address change. The company delivers approximately 1,200,000 annual opportunities for address updates, upselling, and new customer acquisition to its business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Aktiv adressuppdatering (Active Address Updating) Subscription-based B2B service that delivers real-time address change notifications for a company's existing customers, enabling businesses to proactively update customer records and reduce churn when customers relocate.
• Aktiv leadsgenerering (Active Lead Generation) Usage-based B2B lead generation service that provides companies with daily contact information for individuals who have actively expressed interest in receiving contact from specific companies during their address change notification.
• Aktiv annonsering (Active Advertising) Transaction-based advertising service that delivers email banners and links directly to individuals at the precise moment they submit their address change notification, allowing advertisers to reach customers during relocation.

Quantifiable outcome

• Over 1,000 new member acquisitions annually for customer Hyresgästföreningen
• +2 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Svensk Adressändring ABcoreTechnology or IntegrationAddressPoint AB is a sister company to Svensk Adressändring AB. The address data source for all AddressPoint services is always Svensk Adressändring, providing exclusive access to the official Swedish address change notification system. This integration is fundamental to AddressPoint's entire service offering.
• PostNordcoreChannel Partner/ Reseller/ DistributorPostNord is a co-owner of AddressPoint AB and serves as a key distribution and channel partner. PostNord's logo appears on the AddressPoint website indicating active co-marketing and distribution collaboration. PostNord provides distribution infrastructure and credibility in the Swedish postal market.
• CityMailcoreChannel Partner/ Reseller/ DistributorCityMail is a co-owner of AddressPoint AB alongside PostNord. The partnership provides AddressPoint with distribution through CityMail's alternative postal network in Sweden. CityMail's logo appears on the website indicating active collaboration and co-marketing.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Experian Marketing Services: Experian is a global data and analytics company providing consumer and business data, credit information, and marketing services including audience targeting. Comparable to AddressPoint as a broad incumbent selling permission-based B2B marketing data and customer-acquisition services, though at global scale and including credit data as a primary offering.
• LiveRamp: LiveRamp (formerly Acxiom) is a global data connectivity and marketing-data platform offering identity resolution, data collaboration, and audience activation for advertisers. Comparable as a broad incumbent providing the B2B data-driven advertising infrastructure layer that AddressPoint operates within at a much smaller, country-specific scale.
• ZoomInfo: ZoomInfo is a leading B2B contact and company-intelligence platform providing lead generation, prospecting, and customer data enrichment to enterprise sales and marketing teams. Comparable in providing permission-driven B2B contact data and lead generation, though focused on B2B (vs. AddressPoint's B2C) and at significantly larger scale.

Direct peers

• Hitta.se: Hitta.se is a Swedish people-search and address-data platform that monetizes its consumer lookup traffic via advertising and B2B data services. Comparable to AddressPoint in leveraging Swedish personal/address data for advertising and marketing purposes, though more consumer-facing.
• Bisnode (Dun & Bradstreet Sweden): Bisnode was a major Swedish B2B data and marketing services company providing company information, lead generation, and marketing data solutions, before being acquired by Dun & Bradstreet. It is the closest direct competitor to AddressPoint in the Swedish B2B data-driven marketing services market, serving similar enterprise customers with overlapping lead-generation and customer-data enrichment capabilities.
• Ratsit: Ratsit is a Swedish personal data and credit-information service offering people-search and background-check data via subscription and advertising models. Comparable to AddressPoint in monetizing Swedish personal/address data through both B2B services and consumer-facing advertising channels.
• Eniro: Eniro is a long-standing Swedish directory and digital marketing services company offering local search, advertising placement, and lead generation to Swedish businesses. Comparable to AddressPoint in serving Swedish B2B customers with marketing and customer-acquisition solutions built on local/people data.
• UC (Upplysningscentralen): UC is a leading Swedish business and consumer credit-information bureau providing address verification, customer data, and marketing data services to Swedish enterprises. Directly comparable to AddressPoint in providing address-quality and customer-data services as core B2B offerings, with overlapping enterprise customers.

Emerging players

• Leadfeeder (Dealfront): Leadfeeder, now part of Dealfront, is a Nordic-origin B2B lead-generation platform that identifies companies visiting a website and converts them into sales leads. Comparable to AddressPoint as a Nordic-region emerging player in lead generation, though focused on digital intent signals rather than address-change events.
• Clearbit: Clearbit (acquired by HubSpot) is a B2B data platform providing company intelligence, lead enrichment, and customer data APIs to marketing and sales teams. Comparable to AddressPoint in providing real-time B2B data enrichment and lead generation services, though as a tech-first, API-driven platform rather than an address-change-based service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addresspoint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddressPoint AB