What Certified Equipment does

Certified Equipment is a privately held, Canadian-owned equipment rental company headquartered in Etobicoke, Ontario, founded in 1984 and operating for over 40 years. The company rents heavy construction and industrial equipment to construction contractors, businesses, industrial clients, and homeowners across the Greater Toronto Area (GTA), with explicit service coverage of Mississauga, Brampton, Markham, Vaughan, Richmond Hill, Oakville, Scarborough, Etobicoke, York, and Pickering. Customer acquisition is sales-led, executed primarily through phone (416-747-7878) and a website featuring localized landing pages per GTA municipality.

The company's core offering is a diversified rental fleet organized across four categories: aerial work platforms (boom lifts up to 135 feet and scissor lifts up to 50 feet), material handling (telehandlers, telescopic forklifts, material lifts), earthmoving (compact excavators from 1 to 8 tons, full-size excavators, loaders, skid-steer loaders, and compact loaders), and accessories such as attachments and air compressors. The fleet is sourced through partnerships with leading manufacturers including JLG, Skyjack, Genie, Bobcat, Case, Atlas Copco, Grove, Gradall, Lincoln, MEC, Snorkel, Upright, Condor, SkyTrak, and Michigan. Equipment is stated to be regularly inspected and maintained, and the company provides delivery, on-site setup assistance, and 24/7 support during the rental period.

Revenue is generated through short-term and long-term equipment rentals on a quote-based, monthly billing cadence with flexible terms, with no public price list. The company also operates the Certified Safety Training Centre (CSTC) sub-brand, offering Safety Standards, Hazard Awareness & Prevention, and Workplace Safety courses, and provides parts and service across multiple equipment brands. Distribution is direct to end customers with no resellers or intermediaries. Certified Equipment maintains compliance with PIPEDA and GDPR; Matthew McKaig is identified as the appointed privacy contact. No external investment, M&A activity, or recent leadership changes are disclosed.

Name

Certified Equipment

Legal name

Certified Equipment

Website

https://certifiedequipment.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Certified Equipment is a Toronto-based equipment rental company providing boom lifts, scissor lifts, telehandlers, compact excavators, loaders, and air compressors to construction contractors, businesses, industrial clients, and homeowners across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Construction equipment rental
• Aerial work platforms
• Earthmoving equipment rental
• Material handling equipment
• Industrial equipment leasing

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Certified Equipment generates revenue through short-term and long-term rental of construction and industrial equipment including boom lifts, scissor lifts, telehandlers, compact excavators, skid-steer loaders, compact loaders, and related attachments. Flexible rental terms are offered with low rates and competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Certified Equipment rents construction and industrial equipment to businesses, homeowners, and contractors across the Greater Toronto Area. The fleet includes boom lifts, scissor lifts, telehandlers, compact excavators, skid-steer loaders, compact loaders, forklifts, material lifts, and air compressors, offered under flexible short-term and long-term rental terms with delivery, setup assistance, and 24/7 support.

Product overview

Certified Equipment is a Toronto-based equipment rental company with over 40 years of experience serving the GTA. Their product portfolio consists of a comprehensive range of construction and industrial rental equipment organized into aerial work platforms (boom lifts and scissor lifts), material handling (telehandlers, forklifts, material lifts), earthmoving (compact excavators, full-size excavators, loaders, skid-steer loaders, compact loaders), and accessories (attachments, air compressors, welders/generators). They also offer related services including safety training through their Certified Safety Training Centre and parts/service support. The company works with manufacturer brands including JLG, Skyjack, Genie, Bobcat, and others to provide equipment for short-term and long-term rental to businesses, homeowners, and construction contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Safety Training Centre: A first-class Health and Safety training facility offering courses including Safety Standards, Hazard Awareness & Prevention, and Workplace Safety training for organizations.

Products and services

• Boom Lifts Aerial work platforms for elevated access, including articulating, electric, rough terrain, and straight telescopic boom lift variants. Articulating boom lifts reach up to 46 feet with horizontal outreach of about 7.65m and 500lb capacity. Rough terrain booms reach up to 135 feet with 500lb capacity. Straight telescopic booms are available from 48 to 138 feet reach.
• Scissor Lifts Vertical mast lifting equipment available in electric and rough terrain variants. Electric scissor lifts reach up to 40 feet for indoor use; rough terrain models reach up to 50 feet with platforms holding up to 2,500lb for construction sites.
• Telehandlers Telescopic handlers with reach capabilities from 19 feet to 54 feet and lifting capacities ranging from 5,500 to 12,000 lbs. Highly versatile machines suitable for heavy construction projects and material handling.
• Compact Excavators Wide range of compact excavators including Bobcat 418, E20, E26, E35I, E55, E63, and E85 models, supplied in close partnership with manufacturer Bobcat for construction and digging needs.
• Skid-Steer Loaders S Series and T Series skid-steer loaders including S450, S570, S590, S650, S740, T450, T590, T650, and T740 models for construction and heavy work applications.
• Compact Loaders Compact loaders including S450, S70, and 324G models with strong lifting capacity, precise controls, and smooth travel speeds. Available in diesel and electric models.
• Mini Excavators Mini excavators ranging from 1 ton to 8 ton capacity available in 1, 2, 3, 5, 6, and 8 ton variants for various construction and digging needs.
• Loaders Various loader types including Compact Loaders, Compact Track Loaders, and Articulating Wheel Loaders for material handling and earthmoving applications.
• Full Size Excavator Full-size excavators for large-scale construction and earthmoving projects requiring greater digging capacity and reach.
• Air Compressors Effective and efficient air compressors that enhance productivity and ensure safe working environments for construction machinery, supplied in partnership with Atlas Copco.
• SM Forklift (Telescopic Forklift) Telescopic forklifts for material handling and lifting applications in warehouses, manufacturing, and industrial facilities.
• Material Lift Material lifts including Hand Crank models for vertical material handling in industrial and construction settings.
• Driveable Single Manlift Self-propelled single-person lifts for individual worker access at heights in indoor and outdoor job sites.
• Push Vertical Mast Lift Push-type vertical mast lifts for compact vertical access in limited spaces where larger equipment cannot operate.
• Training Services (Certified Safety Training Centre) Health and Safety training facility offering courses including Safety Standards, Hazard Awareness & Prevention, and Workplace Safety training for organizations and individuals. Training is available on-site.
• Parts & Service Equipment parts and maintenance services for all equipment brands including Genie, JCB, MEC, Grove, Skyjack, Bobcat, Case, JLG, Atlas Copco, and others sold and rented by the company.
• Attachments Mini excavator attachments including Sweeper, Breaker, and Auger for specialized construction tasks.

Quantifiable outcome

• Equipment regularly inspected and maintained to highest safety and performance standards for optimal uptime
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• JLGcoreTechnology or IntegrationJLG is a leading manufacturer of aerial work platforms and access equipment. Certified Equipment works closely with JLG to provide a wide range of electric and rough terrain boom lifts to customers across the GTA.
• SkyjackcoreTechnology or IntegrationSkyjack is a manufacturer of aerial work platforms. Certified Equipment partners with Skyjack as part of its wide range of equipment offerings for aerial lift rentals.
• GeniecoreTechnology or IntegrationGenie manufactures aerial work platforms and material handling equipment. Certified Equipment partners with Genie to supply electric boom lifts and other aerial equipment to GTA customers.
• BobcatcoreTechnology or IntegrationBobcat (Doosan) is a leading manufacturer of compact construction equipment. Certified Equipment works in close collaboration with Bobcat to provide compact excavators and compact loaders to businesses, homeowners, and contractors.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with extensive aerial, earthmoving and material handling fleets serving industrial and construction customers across Canada, including Ontario. Same product categories and customer segments as Certified Equipment, but at massive national scale.
• H&E Equipment Services: Integrated equipment rental, sales and service provider with aerial and earthmoving fleets serving construction and industrial customers. Similar mix of rentals plus parts/service revenue and customer overlap.
• Sunbelt Rentals: Large North American equipment rental provider with a wide aerial, earthmoving and industrial fleet and growing Canadian footprint. Directly comparable product mix (boom lifts, telehandlers, excavators) and customer base.
• Home Depot Rental (Tool & Equipment Rental): Large big-box retailer operating an equipment rental program covering aerial lifts, loaders and small earthmoving equipment, including same-day rentals. Targets overlap with Certified Equipment's homeowners and small contractor segments.
• Herc Rentals: Full-line equipment rental company with significant Canadian operations, offering aerial work platforms, earthmoving and material handling equipment. Same target customers (construction contractors, industrial clients) with national branch density.

Direct peers

• Ahern Rentals: Privately held, family-run equipment rental company with a diversified fleet of aerial, material handling and earthmoving equipment. Most directly comparable to Certified Equipment in operating model (private, multi-category, relationship-led) though at significantly larger scale.

Emerging players

• EquipmentShare: Tech-enabled equipment rental company offering aerial, earthmoving and material handling fleets with proprietary telematics and a mobile-first customer experience. Comparable core product categories but with a fundamentally different digital operating model.
• DOZR: Canadian-based online equipment rental marketplace connecting renters with local rental suppliers across North America. Direct overlap with Certified Equipment's product categories but adds a digital booking layer that threatens traditional phone-and-quote operators in Ontario.
• BigRentz: Online equipment rental marketplace aggregating aerial, earthmoving and material handling inventory from regional suppliers. Comparable product categories with a digital intermediary layer that competes for Certified Equipment's customers.

Regional players

• Loxam: European equipment rental leader with aerial, earthmoving and material handling fleets; a less direct comparable given primary geographic focus outside Canada, but highly comparable in product mix and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/certifiedequip
• Facebookfacebook.com/Certifiedequipment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Equipment