Business Health Trust

Name

Business Health Trust

Legal name

Business Health Trust

Website

https://businesshealthtrust.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Group Health Insurance

NAICS

Health and Welfare Funds (525120), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Agencies and Brokerages (524210)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Employer Wellness & Population Health Programs (HLAEAAAH), Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)

Keywords

• Association health plans
• Small business health insurance
• Employee benefits administration
• Group health insurance
• Medical insurance plans

Headquarters

HQ city

Mukilteo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Premiums: BHT acts as an Association Health Plan, collecting premiums from member businesses and purchasing group insurance coverage. 1.2% of gross insurance premium paid to Plan Sponsor (Seattle Metropolitan Chamber of Commerce) as participation fee.
2. Plan Administration Services: Comprehensive plan administration services including consolidated billing, online payment processing, and enrollment management.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Business Health Trust operates as an Association Health Plan that enables small and mid-sized Washington State businesses to pool together as a group to purchase employee health insurance and ancillary benefits at large-employer pricing. The core offering centers on 80+ medical plan designs from major carriers such as Premera Blue Cross and Kaiser Permanente, bundled with Nice Healthcare ($0 primary care via virtual and in-home visits), ancillary benefits (vision, dental, life, disability), 401(k) retirement, HR tools, and cost-savings programs, all administered through consolidated billing, online enrollment, and unified eligibility management.

Product overview

Business Health Trust is an Association Health Plan (AHP) that enables small and mid-sized Washington businesses to pool together as a group to purchase employee benefits at large-company prices. The core offering centers on medical insurance (80+ plans from carriers like Premera Blue Cross and Kaiser Permanente) bundled with Nice Healthcare as a flagship $0 primary care benefit providing virtual and in-home care, mental health services, physical therapy, and 550+ no-cost medications. Ancillary Benefits (Vision, Dental, Life, Disability, Accident), HR Tools through Archbright, 401(k) Retirement via Human Interest, and cost-savings programs are available as add-on modules. BHT provides consolidated plan administration, billing, and enrollment across the portfolio, serving 1,200+ employers and 25,000+ employees statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• Nice Healthcare Virtual and in-home primary care clinic providing $0 copay primary care visits, mental health services, physical therapy, labs, X-rays, and 550+ common generic medications at no cost when prescribed by Nice clinicians; included with most BHT medical plans and available to Washington SMB employer members and their employees.
• Health Insurance Group medical insurance offering more than 80 affordable plan designs from major carriers including Premera Blue Cross and Kaiser Permanente, with prescription coverage, virtual care, and 24-hour nurse line included; delivered as an Association Health Plan enabling Washington small businesses to access large-employer pricing.
• Ancillary Benefits Supplemental insurance products (Vision, Dental, Life AD&D, Long Term Disability, Accident Protection) that can be added on to a BHT medical plan purchase; available to member employer groups and their employees in Washington State.
• HR Tools & Employee Wellness HR resources and support for member employers including an Archbright HR Membership with resource library, webinars, classes, and HR/Safety Hotline, plus Employee Assistance Programs (EAP) for employees.
• Additional Cost Savings & Resources Discount and savings programs for BHT member businesses including Passport Corporate Savings on business services, credit card processing, IT services, office supplies, and technology purchases.
• 401(k) Retirement Modern 401(k) retirement solution delivered in partnership with Human Interest, offering approximately 95% automated administration and integration with virtually all payroll systems; available to BHT member employers.

Quantifiable outcome

• 25,000+ employees covered through 1,200+ employers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Seattle Metropolitan Chamber of CommercecoreStrategic or Co-development Partner · 1 January 2007Plan sponsor of Business Health Trust and Industry Health Trusts. Board of Trustees appointed by the Board of the Sponsoring Organization. BHT was founded in Seattle in 2007 through this partnership.
• Nice HealthcarecoreTechnology or IntegrationExclusive partnership offering $0 primary care included with most BHT medical plans. Provides virtual care, in-home care in many areas, mental health, physical therapy, labs, X-rays, and 550+ common medications at no cost.
• Premera Blue CrosscoreTechnology or IntegrationMajor insurance carrier partner offering PPO plans with largest provider network. BHT offers more than 80 plans including Premera options.
• Kaiser PermanentecoreTechnology or IntegrationInsurance carrier partner offering both HMO and PPO plans in Washington State. Both HDHP and PPO options available through BHT.
• Human InterestcoreTechnology or Integration401(k) retirement solution partner. BHT partners with Human Interest to bring discounted access to cutting-edge 401(k) for member employers.
• Vimly Benefit SolutionscoreImplementation/ SI/ Consulting PartnerPlan administration provider supporting day-to-day needs of employers and employees including enrollment, eligibility, financial services and customer service.
• Advanced Professionals Insurance & Benefit SolutionscoreImplementation/ SI/ Consulting PartnerManaging General Agent that designs BHT benefit packages, provides ongoing program management, and works with insurance producers/brokers to meet client needs. Contact: Nathan Edmondson, 1201 Third Avenue, Suite 800, Seattle, WA 98101.
• ArchbrightcoreTechnology or IntegrationHR partner providing membership resources, webinars, classes, and HR & Safety Hotline to BHT members at no cost.
• Washington State Regional ChamberscoreChannel Partner/ Reseller/ Distributor18+ regional Chamber of Commerce and business association partners throughout Washington including Bellevue Chamber, Bellingham Chamber, Tacoma-Pierce County Chamber, Greater Spokane Valley Chamber, Greater Yakima Chamber, and others. These partners distribute BHT benefits to their members.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Stride Health: Online health insurance marketplace targeting SMBs and self-employed individuals. Comparable in helping small employers find and manage health benefits, though Stride is broker-led rather than trust/AHP-led.

Direct peers

• Justworks: PEO serving small and mid-sized businesses with payroll, benefits (including group health), and HR. Comparable to BHT on SMB benefits aggregation, though Justworks is technology-led and operates nationally.
• Insperity: PEO providing HR, payroll, and group benefits including health insurance to SMBs across multiple states. Directly comparable to BHT in targeting SMB benefits delivery, with broader administrative scope and national reach.
• Gusto: Payroll, benefits, and HR platform for SMBs with integrated health insurance offerings. Comparable to BHT in serving SMB benefits needs, with a national, tech-led approach versus BHT's regional Chamber-based model.
• eHealth: Online health insurance marketplace serving individuals, families, and small businesses with carrier plan comparison and enrollment. Comparable SMB health plan distribution model, operating nationally versus BHT's regional focus.
• TriNet: PEO providing full-service HR, payroll, and benefits administration including group health to small and mid-sized businesses. Directly comparable benefits-aggregation model to BHT, with multi-state scale.
• Paychex: Large PEO and SMB benefits provider offering payroll, HR, and group health insurance to small and mid-sized employers. Closely comparable to BHT's SMB benefits aggregation model, with broader payroll/HR scope.

Regional players

• PacificSource Health Plans: Mutual health insurer operating in the Pacific Northwest (Oregon, Idaho, Washington, Montana). Comparable as a regional health insurance carrier competing for SMB and group business in BHT's Washington footprint.

Broad incumbents

• Regence BlueShield: Regional Blue Cross Blue Shield carrier serving Washington and the Pacific Northwest with group health plans to employers. Comparable as a major carrier competing for SMB group business in BHT's territory.
• ADP TotalSource: PEO division of ADP offering co-employment, payroll, and benefits including group health to SMBs. Comparable in benefits delivery to SMBs, with the scale and breadth advantage of ADP's national payroll platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/businesshealthtrust
• LinkedInlinkedin.com/company/fashiola-co-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Health Trust