Nice Healthcare
Nice Healthcare is a Minneapolis-based primary care provider delivering integrated virtual and in-home primary care, mental health therapy, physical therapy, and prescriptions to employees of self-insured SMB employers on a capitated per-employee-per-month basis with no out-of-pocket costs to members.
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Nice Healthcare does
Nice Healthcare is a Minneapolis-based, venture-backed healthcare company founded around 2017–2020 that operates an integrated primary care clinic delivered through a combination of virtual visits, in-home provider visits, and a patient-facing mobile application. The company contracts directly with self-insured employers — primarily small and medium-sized businesses — on a capitated per-employee-per-month basis, providing unlimited virtual and in-home primary care, mental health therapy, physical therapy, in-home labs and x-rays, and access to a formulary of 550+ free medications through a network of 60,000+ pharmacies (excluding Walgreens). Employees and their dependents receive these services at no out-of-pocket cost, eliminating copays, deductibles, and coinsurance within the Nice scope.
The company's technology stack centers on a custom-built electronic medical record system designed specifically for in-home and virtual visits, supplemented by an iOS/Android mobile app for scheduling, video visits, chat, prescription management, and record access, with real-time interpretation in over 440 languages. Nice Healthcare employs 100+ full-time providers and operates fully remotely with no brick-and-mortar clinics. The Pops Diabetes Program (launched April 2022 via partnership with Pops Diabetes) adds an AI-powered disease management module featuring the Mina virtual health assistant and connected blood glucose monitoring.
Nice Healthcare monetizes primarily through capitated B2B subscriptions from employers, complemented by a managed-services Nice Health Plan offering. The company reports a 92 Net Promoter Score, 97.2% patient satisfaction relative to prior clinics, and $637 in net yearly savings per employee. Its go-to-market is enterprise field sales to self-insured SMBs, supported by an expanding channel of benefits brokers and health trusts (Business Health Trust, Conner Insurance, Benefit Innovations, Integrity Benefit Partners). The company is active in multiple states including the Midwest, Washington (launched 2025), and Indiana (planned launch January 2026), and acquired Decent in June 2025. Leadership includes co-founders Thompson Aderinkomi (CEO) and Genevieve Swenson (COO), with a deep bench of VPs across product, growth, clinical services, technology, operations, and client success.
Nice Healthcare firmographics
Firmographics- Name
- Nice Healthcare
- Legal name
- Nice Healthcare LLC
- Website
- https://nice.healthcare
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nice Healthcare is a Minneapolis-based primary care provider delivering integrated virtual and in-home primary care, mental health therapy, physical therapy, and prescriptions to employees of self-insured SMB employers on a capitated per-employee-per-month basis with no out-of-pocket costs to members.
- Ownership category
- akta.pro rank
Nice Healthcare industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Home Health Care Services (621610), Offices of Physicians (6211)
- SIC
- Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
- akta.pro secondary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Nice Healthcare is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nice Healthcare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Capitated B2B Subscription: Per-employee per-month capitated rate paid by self-insured employers. All services provided at no cost to employees. Model eliminates need for insurance copays, premiums, coinsurance, and deductibles for employees.
- Health Plan Integration: Nice Health Plan offering for employers seeking integrated health benefits solution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Employer benefit package with unlimited virtual and in-home primary care visits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Nice Healthcare product offering
Product offeringCore offering
Nice Healthcare is an integrated primary care clinic that delivers care through a combination of virtual visits, in-home visits, and chat-based interactions. Services include primary care, mental health therapy, physical therapy, prescription fulfillment with over 550 free medications, free labs and x-rays, and chronic care management. The company contracts with self-insured employers on a capitated per-employee-per-month basis, providing unlimited care at no out-of-pocket cost to employees and their dependents.
Product overview
Nice Healthcare operates as an integrated primary care clinic offering virtual and in-home primary care, mental health therapy, physical therapy, and prescription services with hundreds of free medications. The company contracts directly with employers to provide employees and their dependents with comprehensive healthcare through a proprietary mobile app and custom EMR system. The Pops Diabetes Program represents a specialized AI-powered disease management module featuring connected glucose monitoring and virtual health coaching. All services are delivered via virtual visits, in-home visits, or chat-based interactions through a single unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Primary Care
- In-Home Primary Care
- Mental Health Therapy
- Virtual Physical Therapy
- Prescription Services with Free Medications
- Labs and X-Rays
- Pops Diabetes Program
- Nice Healthcare Mobile App
- Custom EMR System
- Nice Health Plan
Quantifiable outcome
- 97.2% of patients rate care as better than previous clinic
- +3 more outcomes
Companies that use Nice Healthcare
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Nice Healthcare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Nice Healthcare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Conner InsurancecoreStrategic partnership to launch Nice Healthcare services in Indiana starting January 1, 2026. Conner Insurance provides creative, cost-saving healthcare solutions for small and medium businesses.
- Benefit InnovationscorePartnership for Indiana market expansion, providing access to Nice Healthcare's integrated primary care services for small and medium businesses.
- Integrity Benefit PartnerscorePartnership for Indiana market expansion, helping bring Nice Healthcare's affordable care model to Indiana employers and employees.
- Business Health TrustcorePartnership to expand Nice Healthcare's services in Washington state, specifically in Seattle, Tacoma, Everett, and Spokane. Business Health Trust provides full access to virtual primary care, physical therapy, mental health services, and prescription services to its employer members.
- Pops DiabetessupportingDiabetes management program partnership providing AI-powered virtual health assistant (Mina) and connected blood glucose monitoring (Pops Rebel Meter) integrated with Nice Healthcare's primary care services.
- On-Site Solutions Physical Therapy (OSSPT)supportingPartnership with OSSPT to provide live, virtual physical therapy services to Nice Healthcare patients starting in 2021.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Nice Healthcare competitors and assessment
Company assessmentDirect peers
- One Medical (Amazon One Medical): Membership-based primary care platform combining virtual visits with in-office care; sold via both consumer memberships and employer partnerships. Directly comparable to Nice Healthcare on B2B2C capitated primary care, employer benefit integration, and integrated virtual-plus-physical delivery model.
- Crossover Health: Employer-sponsored primary care, mental health, and physical therapy provider operating on-site and nearsite health centers. Directly comparable on the employer-sponsored capitated model and integrated primary care + mental health + physical therapy service bundle.
- Galileo Health: Multimodal primary care platform serving employers and health plans via virtual plus in-home and in-clinic visits. Closely comparable to Nice Healthcare on the capitated, integrated, virtual-plus-in-home model targeting self-insured employers.
- Carbon Health: Tech-enabled primary and urgent care provider combining virtual visits with physical clinics and in-home services. Comparable to Nice Healthcare on the blended virtual/in-person primary care model and the B2B2C employer and payer partnerships.
- K Health: AI-driven virtual primary care platform that contracts with health plans and employers for capitated primary care access. Comparable to Nice Healthcare on the capitated virtual primary care model and the employer/payer distribution motion, although without the in-home component.
- 98point6: Text-based virtual primary care service sold to health systems, employers, and health plans on a per-employee-per-month basis. Comparable to Nice Healthcare on the capitated employer virtual primary care model and technology-driven patient experience.
- Included Health: Integrated virtual primary care, mental health, and care navigation benefit sold to employers and health plans. Comparable to Nice Healthcare on employer-sponsored capitated model and integrated primary care + mental health service offering.
- DispatchHealth: In-home acute care and primary care provider delivering care to patients' homes. Comparable to Nice Healthcare on the in-home delivery model and employer/payer partnerships, although DispatchHealth is more acute-care focused.
- Forward Health: Membership-based tech-enabled primary care provider combining in-person visits with virtual care and remote monitoring. Comparable to Nice Healthcare on the integrated primary care membership model and consumer/employer distribution, although delivered via physical locations rather than fully remote.
Broad incumbents
- Amazon Clinic: Virtual care marketplace launched by Amazon within its broader consumer health portfolio (which also includes One Medical). Comparable to Nice Healthcare on the employer and consumer virtual primary care opportunity, with vastly greater capital, brand, and distribution advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nice Healthcare social profiles
Digital presenceNice Healthcare compliance and trust
Trust signalCompliance2 records
Nice Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nice Healthcare leadership team
Management profileNumber of profiles
Profiles23 records
Nice Healthcare funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nice Healthcare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nice Healthcare
What does Nice Healthcare do?
Nice Healthcare is an integrated primary care clinic that delivers care through a combination of virtual visits, in-home visits, and chat-based interactions. Services include primary care, mental health therapy, physical therapy, prescription fulfillment with over 550 free medications, free labs and x-rays, and chronic care management. The company contracts with self-insured employers on a capitated per-employee-per-month basis, providing unlimited care at no out-of-pocket cost to employees and their dependents.
Is Nice Healthcare a public or private company?
Nice Healthcare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nice Healthcare founded?
Nice Healthcare was founded in 2020. It employs 101 to 250 people.
Where is Nice Healthcare based?
Nice Healthcare is headquartered in Minneapolis, United States, in the North America region.
How does Nice Healthcare make money?
Two revenue lines are on record. Capitated B2B Subscription is the primary driver. The others are health Plan Integration.
Who are Nice Healthcare's main competitors?
Direct peers on record are One Medical (Amazon One Medical), Crossover Health, Galileo Health, Carbon Health, K Health, 98point6, Included Health, DispatchHealth and Forward Health. Amazon Clinic is listed as a broad incumbent.
Does Nice Healthcare have an API?
No public API is recorded for Nice Healthcare.
What industry is Nice Healthcare in?
Nice Healthcare's product category is Primary Care Services. Its primary akta.pro industry code is HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621111 and its SIC code is 8082.