Novicom

What Novicom does

Novicom Marketing Group is a digital marketing agency founded in 2012 in Tilburg, Netherlands, by former Google employees. The company positions itself as a creative and data-driven full-service agency offering marketing strategy, content creation, campaign management, social media marketing, data analytics, and dashboards/reporting. It serves start-ups, SMEs, leading brands, non-profits, and government organizations across 42 countries, with self-reported scale of 500+ brands, 1,000+ campaigns per year, 1,500+ events managed, and 6M+ tickets sold. It is the self-declared market leader in digital marketing for the events and music industry since 2015, with named clients including Tomorrowland, Cirque du Soleil, Red Bull, Martin Garrix, Sensation, BALR., Filling Pieces, and America Today.

The company's core technology stack comprises a proprietary real-time interactive marketing dashboard, a web push notification software, and a feedback-gathering software for websites, email, and mobile, all launched in 2019 as part of a proprietary mobile application. It also integrates third-party tooling such as Fastbase for website visitor identification and exports lead data to Salesforce or Hubspot. Novicom states it uses marketing automation, machine learning, predictive analytics, BI, and AI within its data analytics practice, though no proprietary models or research artifacts are disclosed.

Commercially, Novicom operates on a professional-services revenue model with no disclosed public pricing or minimum budget, enabling flexible engagement from SMEs through enterprise clients. It is privately held, founder-owned, and bootstrapped, with no external funding rounds disclosed. The firm operates from offices in the Netherlands (Tilburg HQ), the United Arab Emirates (Dubai), Spain (Barcelona), Mexico (Mexico City), Brazil, and Malta, supported by a team described as 60+ digital natives holding 38 marketing certificates.

Name

Novicom

Legal name

Novicom Marketing Group

Website

https://novicommarketinggroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Novicom Marketing Group is a Tilburg-headquartered digital marketing agency, founded in 2012 by ex-Googlers, offering strategy, content, campaigns, social media, and analytics services to 500+ brands across 42 countries, with a leadership position in events and music marketing.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Digital marketing services
• Social media marketing
• Content creation services
• Marketing analytics
• Campaign management

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, content creation, campaign management, social media marketing, data analytics, and reporting. Revenue generated through professional service fees for marketing strategy development, campaign execution, and ongoing marketing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Novicom Marketing Group is a full-service digital marketing agency that plans and executes end-to-end marketing strategies, content creation, multi-channel campaigns, and social media marketing for brands, with continuous data analytics delivered through a proprietary real-time interactive dashboard and weekly reports. The agency supplements these services with two proprietary software products launched in 2019—web push notifications and feedback collection tools accessible via websites, email, and mobile apps.

Product overview

Novicom Marketing Group is a digital marketing agency founded by ex-Googlers in 2012, operating as a single unified agency offering a comprehensive suite of marketing services. The core service portfolio includes Marketing Strategies, Content Creation, Marketing Campaigns, Social Media Marketing, Data Analytics, and Dashboards & Reports. In 2019, the company expanded into proprietary software development with the launch of a mobile application featuring web push notification software and feedback collection software accessible via websites, emails, and mobile apps. The agency serves diverse sectors including events & music, B2B, non-profit, and e-commerce, operating across six countries with over 60 digital specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategies Strategy development service combining creativity, technology, concepts, stories, and data into brand, campaign, advertising, or full marketing strategies for organizations across events, B2B, e-commerce, non-profit, and government segments.
• Content Creation Data-driven creative content development including design and storytelling to reach, inspire, and activate target audiences through owned, earned, paid, and shared media channels.
• Marketing Campaigns Campaign execution using owned, earned, paid, and shared media channels and content to set up marketing/sales funnels, employing growth hacking, smart bidding, and optimized content distribution.
• Social Media Marketing Social media content creation, curation, publishing, account management, storytelling, design, advertising, and community management across Instagram, Facebook, TikTok, LinkedIn, YouTube, and Snapchat.
• Data Analytics Continuous gathering, organization, and enrichment of marketing data to optimize content, marketing campaigns, and pages based on data insights, supported by marketing automation, machine learning, predictive analytics, BI, and AI.
• Dashboards & Reports Real-time interactive marketing dashboard displaying campaign data, audience insights, and results, accompanied by weekly reports.
• Web Push Notifications Software Proprietary mobile application software launched in 2019 for sending web push notifications, enabling audience re-engagement across web and mobile.
• Feedback Collection Software Proprietary software launched in 2019 to gather feedback via websites, emails, and mobile apps, enabling multi-channel customer feedback collection.

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rise Interactive: Digital marketing agency specializing in media, analytics, and customer experience optimization — directly comparable to Novicom's data-driven, full-funnel agency offering.
• Wpromote: Mid-sized digital marketing agency delivering paid media, SEO, content, social, and analytics. Overlaps directly with Novicom's campaign, content, and data analytics service lines.
• Dept Agency: Global full-service digital agency offering creative, content, social media, data/analytics, and campaign execution across multiple verticals. Highly comparable to Novicom in service mix, target market (mid-market to enterprise), and digital-first delivery model.
• Jellyfish: Global digital marketing agency providing media planning, content, creative, and analytics across multiple regions and verticals. Comparable in offering breadth, multi-region footprint, and enterprise client base.
• Brainlabs: Data-led digital marketing agency focused on paid media, SEO, and analytics with a strong engineering culture. Comparable in combining data analytics with creative campaign execution.
• Hawke Media: Full-service digital marketing agency covering social, content, SEO, and analytics for SMEs through enterprise — directly comparable to Novicom's flexible no-minimum-budget service model.
• NP Digital: Global digital marketing agency offering SEO, paid media, content, and analytics. Overlaps Novicom's performance-and-content service lines and enterprise client focus.
• Croud: Digital marketing agency combining in-hub teams with tech-enabled campaign delivery across paid, SEO, content, and social. Comparable service stack and data-driven agency model.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing with data-driven campaign optimization — closely aligned with Novicom's analytics-led approach.
• Tinuiti: Performance-focused digital marketing agency covering paid media, SEO, content, and analytics. Directly overlaps Novicom's campaign execution and data-analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novicom