What idnovate does

idnovate (legal entity: idnovate.com, innovación y desarrollo, SCP) is a Barcelona-based e-commerce module and app developer founded in 2012. The company builds proprietary modules and apps for PrestaShop, Shopify, Magento, WordPress, and WooCommerce platforms, with its deepest heritage and 10+ years of experience in the PrestaShop ecosystem where it holds 'superhero' status from PrestaShop for support quality. The product catalog spans 100+ modules covering payment gateway integrations (Redsys, PayPal, Bizum, PagueloFacil, BBVA, Banamex, CECA, Alignet, Lydia, Xfers, First Data, and others), pricing management, promotions and marketing tools, customer loyalty programs, WhatsApp Business automation, and an EU regulatory compliance suite (GDPR cookies with Google Consent Mode V2, VERI*FACTU Spanish e-invoicing, EU Directive 2023/2673 withdrawal rights, Omnibus pricing transparency, GreenPass digital product passport).

The company has recently expanded into Shopify with apps including WhatsDesk (WhatsApp Cloud API automation with an AI agent, inbox, cart recovery, and campaigns), WhatsBoost (chat button), Bundlewise (product bundling), AppPulse (uptime monitoring), and EU compliance apps. Core technology centers on PHP-based PrestaShop module development following platform best practices, plus Shopify app development on Meta's WhatsApp Cloud API. The company actively contributes bug fixes and improvements to the PrestaShop codebase.

Revenue is generated primarily through one-time perpetual module licenses (typically €55.99-€145.59 with volume discounts available) and optional annual support subscriptions. Distribution occurs through a multilingual direct e-commerce storefront (Spanish, French, Italian, German, Polish, English) and the Shopify App Store marketplace. The customer base is horizontal SMB merchants across Europe, with no disclosed enterprise anchors; the most popular module has 15,000+ downloads and customer reviews average 4.9/5 across 241 Google reviews. The company operates as a bootstrapped, founder-owned micro-agency with 1-10 employees and no external funding.

Name

idnovate

Legal name

idnovate.com, innovación y desarrollo, SCP

Website

https://idnovate.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

idnovate is a Barcelona-based e-commerce developer (founded 2012) building proprietary PrestaShop modules, Shopify apps, Magento extensions, and WooCommerce plugins — specializing in payment integrations, WhatsApp automation, and EU regulatory compliance for SMB merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Module Sales: One-time perpetual license sales for e-commerce modules. Customers purchase a license and receive the module with optional support subscription (1-year support plans available). Volume discounts available for multiple licenses of the same module.
2. Support Subscriptions: Optional annual support plans offered alongside module purchases, providing updates and technical assistance for 1 year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

idnovate develops and sells proprietary e-commerce software modules and apps that extend the functionality of PrestaShop, Shopify, Magento, WordPress, and WooCommerce platforms. The portfolio covers payment gateway integrations, marketing and promotion tools, EU regulatory compliance modules, shipping and logistics, and customer engagement features, sold primarily via one-time perpetual licenses with optional annual support subscriptions.

Product overview

idnovate is an eCommerce agency founded in 2012 specializing in PrestaShop modules, with a portfolio spanning Shopify apps, Magento extensions, WordPress plugins, and WooCommerce plugins. The core offering consists of PrestaShop modules covering payment gateways (Redsys, PayPal, Bizum, PagueloFacil, BBVA, Banamex, Banorte), promotions and marketing tools, pricing management, customer loyalty programs, legal compliance (GDPR cookies, EU withdrawal rights, VERI*FACTU), shipping/logistics, and administrative functions. The Shopify app suite includes WhatsDesk for WhatsApp automation with AI agents, WhatsBoost for chat, Bundlewise for product bundling, AppPulse for monitoring, and EU compliance apps for Omnibus, GreenPass, and withdrawal rights. Most modules are rated 5 stars with volume discount pricing available.

Differentiator

Problem solved

Functional benefit

Products and services

• Verifactu Pro for PrestaShop Electronic invoicing module for PrestaShop that ensures compliance with Spain's VERI*FACTU anti-fraud system using SHA-256 chained hash, verifiable QR code on native invoices, and real-time reporting to AEAT tax authority.
• EU Withdrawal Right (Derecho de desistimiento UE) for PrestaShop Legal compliance module adding mandatory EU withdrawal button for PrestaShop, enabling customers to cancel online purchases with one click, compliant with Directive 2023/2673 (in force 19 June 2026). Includes one-click cancellation, automatic acknowledgment on durable medium (email and downloadable PDF), back office management (approve/reject/track returns and refunds), SLA timers with automatic reminders, audit trail, partial withdrawals with unit selection, product/category exemptions, and B2B exclusion capability.
• GDPR Cookie Law + Google Consent Mode V2 (Ley de Cookies RGPD) GDPR/LOPD cookie law compliance module with cookie blocking functionality and Google Consent Mode V2 integration for proper analytics tracking after consent.
• Promotions and Discounts (Promociones y descuentos) for PrestaShop Comprehensive promotions module supporting 3x2 deals, sales, offers, and product packs to increase conversion and average order value.
• REDSYS Card Payment (REDSYS Pago tarjeta) for PrestaShop Most complete Redsys payment module for card payments supporting Bizum, clicktopay, and refunds with double verification to avoid CloudFlare timeout issues.
• PayPal Plus for PrestaShop PayPal payment module with surcharge/commission support, full and partial refunds, and multiple payment options including card and Sofort.
• Cash on Delivery with Commission/Surcharge Plus (Pago contra reembolso) Cash on delivery payment module allowing merchants to charge commission/surcharge to customers, with over 15,000 downloads.
• WhatsApp Chat for PrestaShop WhatsApp integration module enabling real-time customer chat and WhatsApp Business functionality for customer support and sales guidance.
• Loyalty Points Program (Programa Puntos de Fidelidad) Customer loyalty program module with points, rewards, coupons, and milestone bonuses that can be redeemed for discounts.
• WhatsDesk for Shopify WhatsApp Business automation app for Shopify providing inbox management, event-based automations, AI agent, cart recovery, and marketing campaigns via the official Meta WhatsApp Cloud API.
• WhatsBoost for Shopify WhatsApp chat button app for Shopify enabling customer communication via WhatsApp.
• Bundlewise for Shopify Product bundling app for Shopify showing frequently bought together items to increase average order value.
• AppPulse App Uptime & Health for Shopify App monitoring and storefront health checking tool for Shopify merchants.
• Omnibus EU Price Compliance for Shopify EU Omnibus directive compliance app ensuring 30-day lowest price transparency requirements for Shopify stores.
• EU GreenPass Eco Compliance for Shopify EU Digital Product Passport compliance app for Shopify meeting eco regulations and environmental requirements.
• EU Withdrawal Button & Manager for Shopify EU consumer withdrawal rights compliance app for Shopify with mandatory cancellation button and deadline tracking.
• Magento Extensions Extensions for the Magento e-commerce platform, extending idnovate's payment, compliance, and marketing coverage beyond PrestaShop and Shopify.
• WordPress and WooCommerce Plugins Plugins for WordPress websites and WooCommerce e-commerce platform, extending idnovate's payment, compliance, and marketing coverage.
• Custom Module Development Service Bespoke module development service for custom e-commerce functionality requirements, offered by idnovate as an agency service beyond its catalog products.

Quantifiable outcome

• Most modules rated 5 stars average by customers
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PageFly: PageFly is a leading Shopify page builder and CRO app vendor with millions of downloads on the Shopify App Store. Comparable as a Shopify-first extension/app publisher using product-led growth and marketplace distribution similar to idnovate's Shopify strategy.
• Boost AI (formerly BoostCommerce): Boost AI / BoostCommerce is a Shopify app suite for on-site search, filtering, recommendations, and merchandising. Comparable in Shopify App Store distribution, product-led sales motion, and module-style productization of merchant features.
• AppJetty: AppJetty sells pre-packaged extensions for PrestaShop, Magento, Shopify, and other CMS platforms. Directly comparable in catalog breadth, perpetual licensing model, and SMB e-commerce merchant positioning.
• Webkul: Webkul builds marketplace, payment, and integration extensions for Shopify, Magento, PrestaShop, OpenCart, and more. Comparable as a multi-platform extension vendor targeting global SMB merchants with one-time and subscription licensing.
• Tigren: Tigren is a multi-platform e-commerce solutions provider building extensions, themes, and integrations for Magento, Shopify, and PrestaShop. Comparable in product category, distribution model, and global SMB merchant target.
• Knowband: Knowband develops and sells pre-packaged e-commerce modules and plugins across PrestaShop, Magento, Shopify, OpenCart, and WooCommerce. Closely comparable in multi-platform module marketplace model and SMB merchant focus.
• BelVG: BelVG is a multi-platform e-commerce extension and module developer for PrestaShop, Magento, Shopify, and OpenCart. Directly comparable to idnovate in product breadth, payment integration focus, and target SMB merchant base.
• Sufio: Sufio offers electronic invoicing and tax-compliance apps for Shopify and WooCommerce. Directly competes with idnovate's Verifactu Pro on the same EU compliance pain points (invoicing, tax reporting) for SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idnovate
• Facebookfacebook.com/idnovate
• LinkedInlinkedin.com/company/idnovate-com

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idnovate