What AppJetty does

AppJetty is a product development company specializing in pre-built plugins, extensions, themes, and mobile applications that extend the functionality of major e-commerce and CRM platforms. Founded in 2012 and headquartered in Ahmedabad, India, the company serves more than 5,000 customers globally through a portfolio of 25+ products covering Magento 2, Odoo, SugarCRM, SuiteCRM, Microsoft Dynamics 365, WordPress/WooCommerce, and Shopify. Functional coverage includes shipping integration (official Australia Post extensions), delivery scheduling, language translation, mobile app building (MageMob App Builder framework), CRM marketing automation (Survey Rocket), mobile CRM (TapCRM), and Dynamics 365 productivity tools (Calendar 365, MappyField 365, PortalXpand, Stock Management). Industry-specific mobile apps for healthcare, grocery, real estate, logistics, automotive, and fashion verticals are built on the MageMob framework and can be deployed in roughly a week.

The company's underlying technology consists of tested, ready-to-deploy integrations rather than bespoke custom development. Notable proprietary components include the MageMob App Builder for no-code native iOS/Android e-commerce apps, the Z1-Z4 tiered support system with defined SLAs, TapCRM's offline-support and auto-sync engine, and MappyField 365's geo-mapping engine supporting Azure, Google, and Bing Maps. AppJetty holds official partner status with Microsoft (ISV Partner), Odoo, Magento, SugarCRM, Shopify, and Australia Post, and its products are distributed via direct website sales, the Shopify App Store, the Odoo App Store, and Microsoft AppSource. The company maintains ISO 27001, ISO 9001, and Great Place to Work certifications and operates additional offices in Burbank, California and London, United Kingdom.

AppJetty's revenue model combines five streams: one-time perpetual license fees (typically $19-$399 for e-commerce extensions), annual subscriptions ($69-$9,999 for CRM products with tiered per-user pricing), marketplace sales through Shopify and Odoo app stores, a partner/reseller program offering up to 35% margins on first-time sales and recurring revenue, and custom development services for bespoke requirements. Free trials (30 days for most products) and a 30-day money-back guarantee support a product-led growth motion. The company is operationally associated with Biztech Consultancy Services (its broader parent organization) and is co-founded by Amit Shah and Maulik Shah, with no venture capital or institutional investment disclosed.

Name

AppJetty

Legal name

AppJetty

Website

https://appjetty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

AppJetty is an India-based product company that develops and sells pre-built plugins, extensions, themes, and mobile apps for Magento 2, Odoo, SugarCRM, SuiteCRM, Microsoft Dynamics 365, WordPress/WooCommerce, and Shopify, serving 5,000+ SMB and enterprise customers globally through direct sales, app marketplaces, and a partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Licensing (One-time Purchase): One-time license fees for plugins, extensions, and themes. Products are purchased with lifetime updates and 30-day money-back guarantee. Examples include Field Level Access Control ($299), Advanced Export ($129), and various Magento 2 extensions ranging from $119 to $399.
2. Subscription Licensing (Annual): Annual subscription model for CRM-based products including Survey Rocket for SugarCRM ($2,499/year), Survey Rocket for SuiteCRM ($1,899/year), and TapCRM mobile app ($69/year for 1 user). Subscriptions include support and updates.
3. Marketplace Sales (Transaction-based): Products sold through Shopify App Store (AJ Delivery Date & Shipping at $4.99, Advanced Zipcode Validator at $4.99, Geolocation + Currency Converter at $2.99) and Odoo App Store (Advance Mega Menu, Clever Invoice Templates). Revenue collected through marketplace billing.
4. Partner Program (Reseller Margins): Reseller and referral program offering partners up to 35% margins on first-time product sales and recurring revenue. Partners receive free internal use licenses, co-selling opportunities, and product training.
5. Custom Development Services: Custom developed apps, plugins, extensions, and themes based on customer requirements. Contact-based pricing for bespoke solutions including Dynamics 365 plugin development, Magento custom extension development, and Shopify app development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AppJetty develops and sells pre-built plugins, extensions, themes, and mobile applications that extend the functionality of e-commerce platforms (Magento 2, Shopify, WooCommerce, Odoo) and CRM systems (SugarCRM, SuiteCRM, Microsoft Dynamics 365). The portfolio covers shipping integrations, delivery scheduling, language translation, marketing automation, calendar/scheduling, geo-mapping, mobile CRM, and industry-specific mobile app templates. Products are sold via direct website, third-party app stores, and a partner/reseller network, with complementary custom development services.

Product overview

AppJetty is a product development company offering a portfolio of 25+ plugins, extensions, themes, and mobile apps that extend eCommerce and CRM platforms including Magento 2, Odoo, SugarCRM, SuiteCRM, Dynamics 365, Shopify, and WordPress/WooCommerce. The core offerings include specialized extensions for shipping (Australia Post integrations), delivery scheduling, language translation, and mobile app building for Magento 2; CRM-focused solutions like Survey Rocket (email marketing/surveys), TapCRM (mobile CRM), and field-level access control for SugarCRM/SuiteCRM; Dynamics 365 productivity tools including Calendar 365 (scheduling), MappyField 365 (geo-mapping), Stock Management, Smart Alerts, and Customer Portal; Odoo apps for mega menus, invoicing, and reporting plus the Scita theme; and Shopify plugins for delivery scheduling, zipcode validation, and geolocation. Industry-specific mobile apps (Healthcare, Grocery, Real Estate, Logistics, Automotive, Fashion) are built using the MageMob App Builder framework. The company operates as a multi-platform extension developer with partnerships including Microsoft ISV Partner, Odoo Partner, Australia Post Technical Partner, Magento Partner, and SugarCRM/SuiteCRM Partner.

Differentiator

Problem solved

Functional benefit

Brands

• TapCRM: Mobile CRM app for SugarCRM and SuiteCRM platforms with features including check-in/check-out, live tracking, offline support, custom modules, and QR code scanning.
• Calendar 365
• MappyField 365
• MageMob App Builder
• Survey Rocket

Products and services

• Language Translator For Magento 2
• Australia Post Shipping For Magento 2
• Australia Post Parcel Send For Magento 2
• Delivery Date Scheduler For Magento 2
• MageMob App Builder For Magento 2
• Survey Rocket For SugarCRM
• Survey Rocket For SuiteCRM
• TapCRM - Mobile CRM App
• Field Level Access Control For SuiteCRM
• Advanced Export For SuiteCRM
• Australia Post Shipping For WooCommerce
• Copy or Move WooCommerce Reviews
• Advance Mega Menu For Odoo
• Clever Multiple Invoice Templates For Odoo
• Clever All In One Report Templates For Odoo
• Scita Theme for Odoo 19
• PortalXpand - Dynamics 365 Customer Portal
• Calendar 365 For Dynamics CRM
• MappyField 365 For Dynamics 365
• Dynamics 365 Stock Management
• Custom Auto Numbering For Dynamics 365
• Smart Alerts For Dynamics CRM
• AJ Delivery Date & Shipping
• Advanced Zipcode Validator
• Geolocation + Currency Converter
• Healthcare Mobile App
• Grocery Mobile App
• Real Estate Mobile App
• Logistics Mobile App
• Automotive Mobile App
• Fashion Mobile App

Quantifiable outcome

• 5036+ satisfied customers globally
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Strategy 365coreChannel Partner/ Reseller/ DistributorMicrosoft Gold Partner in Dynamics 365, Power Platform, and Office 365. A key channel partner for distributing AppJetty's Calendar 365 and MappyField 365 products.
• novaCaptacoreChannel Partner/ Reseller/ DistributorIT partner for medium-sized and large companies consulting and implementing digital solutions from Microsoft environment.
• All My SystemscoreChannel Partner/ Reseller/ DistributorMicrosoft Dynamics 365 experts specializing in Microsoft Dynamics CRM, Data, Web Development, and Project Management.
• DecidemminorChannel Partner/ Reseller/ DistributorProvides executive services including Audit, strategy planning, and information system architectures with mission targeting resources optimisation.
• EDMcoreChannel Partner/ Reseller/ DistributorProminent regional provider of software and IT solutions since 1989, certified partner for Microsoft, Odoo, SAP, Kaspersky, IBM, Dell, and many more.
• Tex-ITcoreChannel Partner/ Reseller/ DistributorIT company specializing in setting up, maintaining and securing Microsoft 365 environment. Implementation partner for Microsoft 365.
• I4DminorChannel Partner/ Reseller/ DistributorSpecializes in CRM projects through Microsoft solutions including Dynamics 365 Sales, Customer Service, Field Service, Marketing, Power Platform.
• ScaptaminorChannel Partner/ Reseller/ DistributorInformation and communication technology company since 1998 providing services based on Microsoft technology including Dynamics CRM and Dynamics 365.
• Leaders ZonecoreChannel Partner/ Reseller/ DistributorTop supplier of information technology and IT solutions in Saudi Arabia and the Middle East, Microsoft Certified Partner.
• Australia PostcoreTechnology or IntegrationOfficial Australia Post Partner. AppJetty developed official Australia Post shipping integrations for Magento 2 and WooCommerce platforms.
• MicrosoftcoreTechnology or IntegrationISV Partner and Microsoft Certified development partner. Products listed on Microsoft AppSource including Calendar 365 and MappyField 365 for Dynamics 365.
• OdoocoreTechnology or IntegrationOdoo Partner with apps listed on Odoo App Store including Advance Mega Menu, Clever Multiple Invoice Templates, and Clever All In One Report Templates.
• SugarCRMcoreTechnology or IntegrationSugarCRM Partner developing plugins like Survey Rocket, TapCRM mobile app, and other extensions for SugarCRM platform.
• MagentocoreTechnology or IntegrationMagento Partner developing extensions like Australia Post Shipping, Language Translator, Delivery Date Scheduler, and MageMob App Builder.
• ShopifycoreTechnology or IntegrationShopify Partner with apps including AJ Delivery Date & Shipping (Built for Shopify badge), Advanced Zipcode Validator, and Geolocation + Currency Converter.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClickDimensions: Microsoft ISV partner offering marketing automation and analytics solutions natively integrated with Dynamics 365 — comparable Dynamics 365 ecosystem positioning to AppJetty's Calendar 365 and MappyField 365 products.
• Amasty: Another top-tier Magento extension developer with a broad catalog of paid plugins and themes, comparable product breadth and similar one-time licensing model — directly competitive with AppJetty's Magento 2 portfolio.
• BSS Commerce: Magento extension and customization provider with similar extension portfolio and SMB/enterprise customer base, competing head-to-head in shipping, checkout, and store-management extensions.
• Webkul: India-based multi-platform extension developer building plugins for Magento, Shopify, Odoo, WooCommerce, and other e-commerce platforms — directly comparable geographic origin, multi-platform strategy, and product breadth.
• MagePlaza: A leading Magento 2 extension developer offering a comparable catalog of e-commerce plugins (shipping, payment, SEO, marketing) with similar pricing models and global SMB/enterprise target market, making it one of the closest direct competitors in the Magento ecosystem.

Broad incumbents

• Zoho Marketplace / Zoho Developer Community: Broader CRM/ERP platform ecosystem providing native and partner-built extensions — represents the structural risk that platform owners expand their own marketplace and first-party features, competing for the same merchant wallet share AppJetty targets.
• Bold Commerce: Established Shopify app developer offering checkout customization, subscriptions, and product customization — overlapping with AppJetty's Shopify marketplace presence (e.g., delivery date and geolocation apps).

Emerging players

• SugarOutfitters: Marketplace and ecosystem of SugarCRM and SuiteCRM add-ons, where AppJetty's Survey Rocket and TapCRM compete for CRM user spend — directly comparable ecosystem-level competition.
• Magnetism: Dynamics 365 solution provider with custom plugins and integrations — comparable Microsoft Dynamics 365 focus and ISV-style product offering to AppJetty's Dynamics 365 extensions.

Others

• Odoo Community Association (OCA): Open-source collective producing Odoo apps and modules — alternative supply for Odoo extensions that competes with AppJetty's paid Odoo Apps store offerings, particularly for SMB buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AppJetty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppJetty