What Openhouse does

Openhouse Ingatlan- és Pénzügyi Közvetítő Hálózat operates a Hungary-wide real estate brokerage and financial intermediary franchise network headquartered in Győr. The company aggregates property listings from 25 franchise offices spanning cities such as Budapest, Tatabánya, Mosonmagyaróvár, and Győr, and exposes them through a central portal (oh.hu) with conventional faceted search by location, price, property type, size, and rooms. Its technology stack is a proprietary property listings database paired with ancillary services for property valuation and energy certification, and includes a separate financing subdomain (finanszirozas.oh.hu) for bank-independent mortgage advisory. There are no proprietary AI/ML systems documented; the platform relies on standard web filtering and CRM-style lead distribution.

Openhouse generates revenue through two streams. The primary stream is transaction-fee-based commissions on real estate sales and rentals brokered through the franchise offices; pricing is not publicly disclosed and is negotiated locally by franchise partners. A secondary stream comes from professional financial services — specifically, bundled mortgage brokerage, free loan processing ('díjmentes hitelügyintézés'), and advisory support for government-backed schemes such as the Fix 3% Otthon Start Program and CSOK subsidies. The 'Tippadó' referral program provides an additional channel where external referrers earn a commission for successful property leads.

The go-to-market is exclusively franchise-based: 25 independently operated offices carry the Openhouse brand while maintaining local market presence and providing last-mile brokerage and advisory services. Customer acquisition combines the central property portal, social media (Facebook, Twitter, YouTube), a blog (blog.oh.hu), email newsletters, and the lead-referral program. The company employs 51-100 staff network-wide and serves individual buyers, sellers, renters, and franchise partners; property financiers are a secondary segment served through the financing arm. The business is privately held, headquartered in Hungary since 2005, with no disclosed institutional investors or parent company.

Name

Openhouse

Legal name

Openhouse Ingatlan- és Pénzügyi Közvetítő Hálózat

Website

https://oh.hu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Openhouse operates a Hungary-wide real estate and financial brokerage franchise network of 25 offices, offering property sales, rentals, and free bank-independent mortgage advisory to individual buyers, sellers, and renters across the country.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Real estate brokerage
• Property sales rentals
• Mortgage advisory
• Franchise network
• Property valuation

Headquarters

HQ city

Gyor

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Commission-based real estate brokerage services for property buyers and sellers. The company facilitates property transactions through its network of offices and earns commissions on successful transactions.
2. Financial Services: Provides mortgage brokerage and financial advisory services to property buyers, including bank-independent loan advisory, CSOK subsidies, and other government support programs. Services include free mortgage processing ('díjmentes hitelügyintézés').

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Openhouse operates a nationwide real estate brokerage franchise network of 25 offices across Hungary, offering property sales, rentals, and intermediation services. The core offering is complemented by bank-independent mortgage advisory and free loan processing (díjmentes hitelügyintézés), property valuation, and energy certification services, providing consumers with an integrated transaction experience.

Product overview

Openhouse operates as a unified real estate and financial intermediary network in Hungary. The core offering is the Openhouse Ingatlan Közvetítő Hálózat, a nationwide brokerage platform supported by 25 offices across the country. This core platform is complemented by integrated financial services (Finanszírozási Szolgáltatások) offering bank-independent mortgage advisory, the Fix 3% Otthon Start Program for government-subsidized loans, and franchise opportunities for business expansion. The Ingatlankereső Platform enables property search and filtering functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Openhouse Ingatlan Közvetítő Hálózat (Real Estate Brokerage Network) A nationwide real estate brokerage network offering property sales, rentals, and intermediation services across Hungary through 25 franchise offices. Targets individual buyers, sellers, and tenants of residential and commercial properties.
• Finanszírozási Szolgáltatások (Financing Services) Bank-independent mortgage and financing advisory services including free loan intermediation (díjmentes hitelügyintézés) for property purchases, renovations, and savings. Targets property buyers seeking competitive mortgage options without bank bias.
• Franchise Lehetőség (Franchise Opportunity) A franchise business opportunity allowing entrepreneurs to join the Openhouse network as franchise partners, providing a reliable, predictable, and professional business model for real estate brokerage operations. Targets entrepreneurs and business operators.
• Fix 3% Otthon Start Program Government-supported 3% fixed-rate mortgage program offered in partnership with the Hungarian Government for qualified properties. Properties meeting program requirements are flagged with a 'Fix 3%' indicator on the platform.
• Ingatlankereső Platform (Property Search Platform) Online property search platform with advanced filtering capabilities by location, price, property type, size, rooms, and various property characteristics. Currently lists over 4,678 properties accessible to consumers across Hungary.
• Értékbecslés (Property Valuation Services) Professional property valuation services provided by Openhouse to support property transactions, sales, and financing decisions.
• Energetikai Tanúsítvány (Energy Certification Services) Energy certification services providing official energy performance certificates required for property transactions in Hungary.

Quantifiable outcome

• 67,564 website visitors demonstrating high consumer engagement

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• ingatlan.com: Hungary's leading online real estate classifieds portal where brokerages list properties. Not a direct broker but a key distribution channel and competitor for lead generation in the Hungarian property market.
• Ingatlan.net: Hungarian property listing portal providing online property search. Functions as both a complementary distribution channel for Openhouse listings and an indirect competitor for buyer attention.

Direct peers

• Balla Ingatlan: Family-founded Hungarian real estate brokerage with offices in multiple cities, offering traditional sales and rental intermediation services. Directly comparable residential brokerage model focused on the Hungarian market.
• OTP Ingatlan: Real estate brokerage arm of Hungary's largest bank (OTP Bank), offering integrated mortgage and brokerage services. Comparable in combining financial services with property intermediation in the Hungarian market.
• Duna House: Hungary's largest publicly listed real estate franchise network offering brokerage, mortgage intermediation, and financial services through ~160+ offices. Directly comparable franchise model, integrated mortgage services, and pan-Hungarian coverage.
• Engel & Völkers Hungary: Premium international real estate franchise operating in Hungary, focusing on higher-end residential properties. Comparable franchise-style brokerage with similar professional service model.
• RE/MAX Hungary: Hungarian arm of the global RE/MAX real estate franchise network, providing brokerage services across the country. Comparable franchise model with international brand backing and similar service offerings.
• Otthon Centrum: Established Hungarian real estate brokerage network with multiple offices nationwide, providing residential sales/rental brokerage. Comparable to Openhouse in franchise-style network structure and Hungarian domestic focus.
• Coldwell Banker Hungary: Hungarian franchise of the international Coldwell Banker brand, providing residential and commercial real estate brokerage. Comparable premium-franchise model targeting similar Hungarian buyer/seller segments.

Regional players

• Keller Williams Hungary: Hungarian franchise of the US-based Keller Williams real estate network. Comparable agent-centric brokerage franchise model operating in the same Hungarian geography.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/openhousehu
• YouTubeyoutube.com/channel/UC7JvFhCjfLw9irv9DG7Yx3A
• Facebookfacebook.com/ohingatlan
• LinkedInlinkedin.com/company/openhouseingatlan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openhouse