Holdal Group

What Holdal Group does

Holdal Group is a privately held, family-owned Lebanese conglomerate founded in 1947 by a chemistry professor and now in its third generation of Abou Adal family leadership, with Raymond Abou Adal as Chairman and Georges Abou Adal as CEO. The group operates an integrated business platform across four pillars: (1) selective brand distribution and retail of 50+ international brands across beauty (MAC, Lancôme, Estée Lauder, Clinique, YSL, Prada, Valentino), lifestyle (Lacoste, Longchamp, Kipling, Fratelli Rossetti, Victorinox, Delsey), luxury watches and jewelry through subsidiary Maison Cadrans (Patek Philippe, A. Lange & Söhne, Zenith, Chaumet, Grand Seiko, Oris, Bell & Ross, Vacheron Constantin, Richard Mille), healthcare (Cetaphil, Mustela, La Roche-Posay, CeraVe, Beesline, Boiron, Galderma), and FMCG (Colgate-Palmolive brands, 3M Scotch Brite); (2) licensed manufacturing through subsidiary INCOMA s.a.l., which has been producing personal care, home care, and cosmetics under license for L'Oréal (since 1966), Yves Rocher (since 1986), and Colgate-Palmolive (since 1989) with ISO 9001:2015 and GMP certifications; (3) third-party logistics through subsidiary TERCEL, launched in April 2020 to serve FMCG, pharmaceutical, luxury, and retail clients with an online tracking portal (Tercelogistics.com); and (4) consumer-facing digital and loyalty assets including the MyHoldal e-commerce platform and the HOLDIT loyalty program spanning 50+ participating stores, plus HOLDAL gift cards. The business is headquartered in Dekwaneh, Beirut, and operates across Lebanon and Iraq (including new stores in Erbil and Baghdad), serving approximately 75 million consumers across 4 markets through mono-brand boutiques, ABC department store concessions, pharmacy distribution, modern and traditional trade, airport duty-free, and e-commerce channels. Holdal is recognized on the Forbes Middle East Top 100 Arab Family Businesses 2025 list.

Name

Holdal Group

Legal name

HOLDAL SAL (holding)

Website

https://holdalgroup.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Holdal Group is a third-generation Lebanese family-owned conglomerate founded in 1947, operating selective distribution, retail, manufacturing (INCOMA), and third-party logistics (TERCEL) for 50+ international brands across beauty, luxury watches, lifestyle, healthcare, and FMCG in Lebanon and Iraq.

Ownership category

akta.pro rank

Product category

Luxury and Consumer Goods Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Management of Companies and Enterprises (551)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Brand distribution network
• Luxury watch retail
• Cosmetic manufacturing services
• Third-party logistics
• Prestige beauty distribution

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brand Distribution & Franchise Royalties: Holdal distributes international brands through selective retail channels and operates mono-brand franchise boutiques. Revenue derived from distribution margins, franchise fees, and brand management services across beauty, luxury, lifestyle, healthcare, and FMCG categories.
2. Cosmetic Manufacturing (INCOMA): International Cosmetic Manufacturing Company (INCOMA) manufactures personal care, home care, and perfume/cosmetics products under license for multinational companies including L'Oréal (since 1966), Yves Rocher (since 1986), and Colgate-Palmolive (since 1989). Also produces private labels Magnolia, Lagoon, and ManCode.
3. Supply Chain & Logistics Services (TERCEL): Third-party logistics services provided to FMCG, pharmaceutical, luxury, and retail brands. Full logistics providers including warehousing, distribution, and order tracking through Tercelogistics.com.
4. Loyalty Program & Gift Cards: HOLDIT loyalty program collects points for purchases ($1 = 1 point) redeemable for discount vouchers. Gift cards sold at participating stores with prefilled amounts.
5. Retail Store Operations: Direct operation of flagship stores and retail boutiques including luxury watch boutiques (Patek Philippe, A. Lange & Söhne, Zenith), fashion (Lacoste, Longchamp, Fratelli Rossetti), and lifestyle brands (Kipling, Guess, Bimba y Lola).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Holdal Group is a Lebanese family-owned holding company that distributes, retails, and manufactures international brands in beauty, luxury watches, lifestyle, healthcare, household care, FMCG, wines and spirits across Lebanon and Iraq. Its core activities include selective brand distribution with exclusive long-tenured partnerships (Patek Philippe, L'Oréal, Lacoste, Colgate-Palmolive), mono-brand boutique and franchise retail operations (Maison Cadrans for haute horlogerie, Lacoste, Longchamp, Kipling), licensed cosmetic manufacturing through INCOMA, third-party logistics via TERCEL, and loyalty/gift card programs powered by MyHoldal e-commerce.

Product overview

Holdal Group is a Lebanese distribution, retail, and manufacturing company operating across multiple business segments. The portfolio includes: (1) Beauty & Grooming division with prestige brands like MAC, Lancôme, Estée Lauder, Clinique, and luxury fragrances from Giorgio Armani, YSL, Prada, Valentino; (2) Lifestyle division with Lacoste, Longchamp, Kipling, Fratelli Rossetti, and travel brands Victorinox, Delsey, Heys; (3) Maison Cadrans luxury watch and jewelry division representing Patek Philippe, Zenith, Bell & Ross, Chaumet, Grand Seiko, Oris, Seiko, A. Lange & Söhne, Vacheron Constantin, Richard Mille, S.T. Dupont; (4) Healthcare division with Cetaphil, Mustela, Beesline, PHYTO, Talika, Boiron, Galderma, and pharmaceutical companies; (5) Household Care through Colgate-Palmolive distribution and own private labels Magnolia, Lagoon, ManCode; (6) Food & Beverages with Jardin BiO, BLTZ, Nora Snacks, Mymouné, and Wines & Spirits including Favignana Gin, Couvent Rouge; (7) Manufacturing through INCOMA s.a.l. for L'Oréal, Yves Rocher, Colgate-Palmolive; (8) Supply Chain via TERCEL 3PL services; (9) Retail operations including MyHoldal e-commerce platform, HOLDIT loyalty program, and HOLDAL Gift Cards across 50+ stores.

Differentiator

Problem solved

Functional benefit

Brands

• HOLDIT: Loyalty program where customers earn points for purchases at participating stores and brands, redeemable for discount vouchers.
• TERCEL
• MyHoldal
• INCOMA

Products and services

• INCOMA Manufacturing Services Licensed third-party manufacturing of personal care, home care, beauty, and cosmetic products for multinational brand principals (L'Oréal since 1966, Yves Rocher since 1986, Colgate-Palmolive since 1989) as well as private labels Magnolia, Lagoon, and ManCode. Operations are GMP-certified and ISO 9001:2015 certified since 2011.
• TERCEL Third-Party Logistics Full third-party logistics services including warehousing, distribution, and order tracking for FMCG, pharmaceutical, luxury, beauty, and ready-to-wear brands operating in the Levant region. Includes access to the Tercelogistics.com customer portal for order visibility and traceability.
• HOLDIT Loyalty Program Multi-brand loyalty program where members earn 1 point for every $1 spent at participating stores, redeemable for $100 discount vouchers for every 2,000 points. Includes birthday bonus (200 extra points in birthday week) and points expiring on March 31 following the year earned.
• HOLDAL Gift Cards Gift cards with prefilled amounts of choice, accepted at 50+ participating stores and brands across the Holdal portfolio for full or partial payment.
• MyHoldal E-commerce Platform Direct-to-consumer online retail platform for the entire Holdal brand portfolio, including prestige beauty, luxury watches, lifestyle, healthcare, and household care brands (with new additions such as Dyson, Dr. PAWPAW, ECOALF, Xerjoff, SUN68, MAVALA, and Lierac).
• Maison Cadrans Luxury Watch and Jewelry Retail Specialized retail maison operating mono-brand boutiques for haute horlogerie and luxury jewelry brands including Patek Philippe, A. Lange & Söhne, Zenith, Bell & Ross, Grand Seiko, Oris, Seiko, Chaumet, Vacheron Constantin, Richard Mille, and S.T. Dupont, with the heritage dating back to the 1954 Patek Philippe partnership.
• Selective Brand Distribution Services Exclusive long-term distribution rights management for international brands (e.g., L'Oréal, Estée Lauder, Lancôme, MAC, Giorgio Armani, Lacoste, Longchamp, Colgate-Palmolive, 3M, Patek Philippe, Oris) across modern trade, traditional trade, pharmacies, department stores, and airports in Lebanon and Iraq.
• Retail Franchise and Mono-Brand Store Operations Direct operation and franchise management of mono-brand boutiques and lifestyle stores for Lacoste, Longchamp, Kipling, Fratelli Rossetti, Bimba y Lola, Guess, Petit Bateau, GUESS, and others across Lebanon (ABC malls, Beirut Souks, BHV Citymall, Beirut Duty Free) and Iraq (Iraq Mall Baghdad, Grand Majidi Mall Erbil).

Quantifiable outcome

• Serving 4 markets with over 75 million consumers in Near East region
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

38 partnerships are on record, tiered core and minor.

• ChaumetcoreStrategic or Co-development Partner · 1 January 2025French luxury jewelry and watch maison founded 1780. First boutique in Lebanon opened September 11, 2025 at 152 Foch Street, Downtown Beirut. Long-standing partnership with Maison Cadrans.
• ESA Business SchoolminorOthers · 1 January 2025Collaboration with ESA Business School for CADRANS × YOOK × ESA collection launch. Portion of proceeds supports Fondation ESA for education of future leaders.
• SUN68minorChannel Partner/ Reseller/ Distributor · 1 January 2025Italian casualwear brand founded 2005. First addition to premium retail portfolio in 2025. Collection available exclusively on MYHOLDAL.
• ECOALFminorChannel Partner/ Reseller/ Distributor · 1 January 2025Spanish sustainable fashion brand founded 2009 by Javier Goyeneche. Pop-up at ABC Dbayeh until March 23rd. Over 60% mono-material compositions for full recyclability.
• Dr. PAWPAWminorChannel Partner/ Reseller/ Distributor · 1 January 2025British clean beauty brand founded 2013 by Johnny and Pauline Paterson. Multipurpose balms and natural, vegan, ethically sourced ingredients. Brand committed to never testing on animals.
• MAVALAminorChannel Partner/ Reseller/ Distributor · 1 January 2025Swiss beauty brand. Launch event at Beirut Spa February 19, 2025. Expert-led nail care and hand massage experiences. Premium hand and nail care solutions.
• LieracminorChannel Partner/ Reseller/ Distributor · 1 January 2025French skincare brand relaunched in Lebanon October 2025. Combines scientific innovation and botanical expertise. Event hosted for top pharmacists.
• DysonminorChannel Partner/ Reseller/ Distributor · 1 January 2025Global leader in innovation and design. Launched on MYHOLDAL October 2025. High-performance hair care tools and home cleaning solutions.
• BIMBA Y LOLAminorChannel Partner/ Reseller/ Distributor · 1 January 2025Spanish fashion house. First store in Lebanon opened November 20, 2025 at ABC Verdun GF. Bold creativity, vibrant colors, playful designs. Grand opening December 8, 2025 with BIMBA Xmas celebration.
• Live Love RecycleminorOthers · 1 January 2025Lebanese recycling company. Partner for Mustela Lebanon first recycling campaign. Collection available online via app or in pharmacies.
• TalikaminorChannel Partner/ Reseller/ Distributor · 1 January 2025French dermo-cosmetics brand founded during WWII. Exclusive launch event May 23, 2025 with President Alexis de Brosses from France. Revamped Skintelligence line launched.
• GaldermacoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partnership for Cetaphil brand. Galderma is the world's largest independent global dermatology company. Launch event hosted September 18, 2024 at Aria, Aïshti by the Sea.
• Teach For LebanonminorOthers · 1 January 2024CSR partner for Kipling 'Donate a Bag, Donate a Future' back-to-school campaign. Donated Kipling items distributed to public schools across Lebanon.
• Together Li BeirutminorOthers · 1 January 2024Nonprofit organization dedicated to rebuilding Beirut. Holdal partnered for 19.8 Movement sports challenge supporting healthcare for vulnerable populations.
• USJ Business SchoolminorOthers · 1 January 2024Partnership for entrepreneurship competition. CSO Maissa Abou Adal Ghanem serves on USJ Business School advisory board. MyHoldal gift vouchers provided for competition winners.
• 19.8 MovementminorOthers · 1 January 2024Global movement named after surface area of Beirut (19.8 km²). Sports challenge supporting social causes and rebuilding Beirut post-August 4th blast. Focus on healthcare for vulnerable in Lebanon.
• XerjoffminorChannel Partner/ Reseller/ Distributor · 1 January 2024Italian luxury fragrance brand founded 2006 by Sergio Momo and Dominique Salvo. Acquired distribution rights for Lebanon. Available at ABC Verdun and Achrafieh stands and online at MYHOLDAL.
• GuerlaincoreChannel Partner/ Reseller/ Distributor · 1 January 202410 years of presence in Iraq. French perfume house founded 1828. Available in Erbil and Baghdad department stores and perfumeries.
• M·A·C CosmeticscoreChannel Partner/ Reseller/ Distributor · 1 January 2024First M·A·C store in Iraq opened at Iraq Mall, Baghdad. Second store opened at Grand Majidi Mall Erbil. Prestige beauty brand with inclusion and diversity at core.
• KIKO MilanocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Italian beauty brand. 8 stores in Iraq including Baghdad locations at Jadriya Mall and Iraq Mall. Expansion across Lebanon and Iraq.
• GUESScoreChannel Partner/ Reseller/ Distributor · 1 January 2024First GUESS store in Iraq opened September 27, 2024 at Grand Majidi Mall, Erbil. Flagship store offering latest collections.
• Petit BateaucoreChannel Partner/ Reseller/ Distributor · 1 January 2024First Petit Bateau store in Iraq opened November 15, 2024 at Erbil. French children's clothing brand known for comfort and durability. Event attended by French Consul General in Kurdistan.
• BeeslineminorChannel Partner/ Reseller/ Distributor · 1 January 2024Lebanese natural cosmetics brand since 1993. Uses apitherapy (bee therapy) and botanical extracts. Wellness event at Bkerzay June 13, 2025 celebrating Global Wellness Day.
• TERCEL LogisticscoreStrategic or Co-development Partner · 1 January 2020Third Party Logistics division launched April 2020 to provide supply chain services for FMCG, pharmaceutical, luxury, and retail brands. Technology platform under development for customer order visibility.
• Fratelli RossetticoreStrategic or Co-development Partner · 1 January 200420 years of partnership celebrated May 9, 2024. Italian luxury shoe brand founded 1953 in Parabiago, Milan. Renovated boutique at ABC Achrafieh featuring craft-inspired design. Co-designed limited edition heel with Beirut designer Nada Debs.
• Zenith (Swiss watchmaking)coreStrategic or Co-development Partner · 1 January 200025-year partnership celebrated May 24, 2025 with 160th anniversary of Zenith. New boutique opened October 2024 at Downtown Beirut Foch Street. Stargazing event held at Faqra to mark milestone.
• L'Oréal (Manufacturing)coreStrategic or Co-development Partner · 1 January 1986INCOMA manufacturing facility has been manufacturing L'Oréal products since 1966, one of the foundational manufacturing partnerships.
• Yves RocherminorChannel Partner/ Reseller/ Distributor · 1 January 1986Manufacturing partnership at INCOMA facility since 1986.
• 3McoreChannel Partner/ Reseller/ Distributor · 1 January 197846-year partnership. Distribution of Scotch Brite cleaning products through supermarkets, groceries and minimarkets across Lebanon.
• L'OréalcoreStrategic or Co-development Partner · 1 January 197832-year partnership as official distributor of L'Oréal Dermatological Beauty (CeraVe, La Roche-Posay), PPD (L'Oréal Professionnel, Kerastase, Matrix, Biolage), and Luxury Division. Manufacturing partnership since 1966 at INCOMA facility. Multiple awards received at L'Oréal Middle East Annual Convention.
• LongchampcoreChannel Partner/ Reseller/ Distributor · 1 January 196846-year partnership. French luxury brand founded 1948. Available at ABC Achrafieh, ABC Dbayeh, and Beirut Duty Free.
• Estée LaudercoreChannel Partner/ Reseller/ Distributor · 1 January 196837-year partnership. Prestige beauty brand. Distribution across department stores and perfumeries in Lebanon.
• INCOMA ManufacturingcoreStrategic or Co-development Partner · 1 January 1966International Cosmetic Manufacturing Company (INCOMA s.a.l.) is an internal manufacturing pillar of Holdal Group since 1966. Certified ISO 9001:2015. Licensed manufacturer for L'Oréal, Yves Rocher, and Colgate-Palmolive. Also produces private labels Magnolia, Lagoon, and ManCode.
• LacostecoreChannel Partner/ Reseller/ Distributor · 1 January 196460-year partnership. French lifestyle brand with crocodile logo. Stores at ABC Achrafieh, City Centre Beirut, Dbayeh, Beirut Souks, and outlet locations. New concept store launched at Beirut Souks April 2019.
• Colgate-PalmolivecoreStrategic or Co-development Partner · 1 January 1960Long-standing partnership including manufacturing at INCOMA (since 1989) and distribution of Ajax, La Croix, Soupline brands. Licensed manufacturers for Colgate-Palmolive products with 0% custom duties in Arab countries.
• A. Lange & SöhnecoreStrategic or Co-development Partner · 1 January 1954Long-standing partnership with German luxury watch brand. 16th A. Lange & Söhne boutique globally inaugurated May 26, 2016 by CEO Wilhelm Schmid and CEO Raymond Abou Adal at Foch Street, Beirut.
• Patek PhilippecoreStrategic or Co-development Partner · 1 January 194762-year partnership representing Patek Philippe in Lebanon. Boutique opened June 2, 2016 inaugurated by President Thierry Stern and CEO Raymond Abou Adal at 152 Foch Street, Beirut. Beirut limited edition World Time watch (reference 5130R) created for this occasion.
• OriscoreChannel Partner/ Reseller/ Distributor · 1 January 194770-year partnership. Swiss watch brand known for mechanical watches following Oris credo: 'Things must make sense.'

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ali Bin Ali Group: Qatar-based conglomerate engaged in distribution, retail, and luxury brand representation across MENA. Comparable as a multi-category distribution and retail franchise operator for international brand principals in the Gulf.
• Chalhoub Group: UAE-based luxury retail, distribution, and beauty conglomerate representing many of the same global brand principals (L'Oréal, LVMH brands) in MENA. Closest comparable in scale, model, and brand portfolio to Holdal's prestige beauty and luxury watch operations.
• Azadea Group: Pan-MENA multi-brand retail and distribution operator headquartered in Dubai but originally Lebanese-founded. Operates franchise stores for similar international brands across fashion, beauty, and F&B, with a closely comparable business model of selective brand distribution plus mono-brand retail.
• Ahmed Seddiqi & Sons: UAE-based luxury watch retailer and distributor representing many of the same Swiss maisons (Patek Philippe, A. Lange & Söhne, etc.) as Holdal's Maison Cadrans. Direct competitor for principal mandates and regional luxury watch retail.
• Rivoli Group: UAE-based retailer and distributor specializing in luxury watches, eyewear, and lifestyle brands. Comparable to Holdal's Maison Cadrans division for haute horlogerie distribution and boutique operations in the Gulf.
• Apparel Group: UAE-based global fashion and lifestyle retail conglomerate operating 2,000+ stores across multiple brands including beauty and fashion. Directly comparable in its multi-brand franchise and distribution model across the Middle East.
• Al Tayer Group: UAE-based diversified conglomerate with luxury retail, distribution, and manufacturing (including fashion and beauty). Operates multi-brand boutiques and department store concessions across the GCC comparable to Holdal's ABC and flagship store network.
• Alshaya Group: Kuwait-based international franchise operator running multi-brand retail across fashion, beauty, and lifestyle (Lacoste, MAC, etc.). Closely comparable as a regional franchise operator for the same international brand principals Holdal represents.

Broad incumbents

• Majid Al Futtaim: UAE-based diversified retail and entertainment conglomerate operating Carrefour, malls, and lifestyle retail. Overlaps with Holdal in lifestyle retail and franchise operations but is significantly larger and more diversified beyond beauty/luxury.

Regional players

• Marka Holdings: UAE-based retail holding company operating multi-brand retail and F&B concepts in the GCC. Comparable as a regional retail-holdco structure, though primarily serves Gulf markets rather than Lebanon/Iraq.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holdal---abou-adal-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdal Group