Select Marketing
Select Marketing is a Gold Coast-based digital marketing agency providing SEO, web design, social media, PPC, branding, email marketing, and Generative Engine Optimisation services to small and medium-sized businesses across Australia.
- Company typePrivate
- Founded2009
- HeadquartersSurfers Paradise, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Select Marketing does
Select Marketing & Web Solutions Pty Ltd ("Select Marketing") is a Gold Coast-based, privately-held digital marketing agency serving small and medium-sized businesses (SMBs) across Australia. The firm was registered in Queensland in 2009 and is headquartered at Suite 1, 66 Appel Street, Surfers Paradise. It operates a sales-led, direct-engagement model: prospects are acquired through content marketing, SEO, referrals, and free strategy calls/audits, with services delivered either face-to-face at the Gold Coast office or remotely to interstate clients.
The agency's service portfolio spans web solutions (custom responsive web design, SEO, social media marketing, PPC/Google Ads management, email marketing) and marketing solutions (branding, graphic design, business and marketing plans, print marketing, multi-channel advertising). A more recent add-on is Generative Engine Optimisation (GEO) — optimising client content for AI-powered search engines such as ChatGPT, Google's Search Generative Experience, and Perplexity AI. There is no disclosed proprietary technology platform; delivery is human-led professional services, with the agency's own SEO/content engine serving as both client work and a marketing showcase.
Revenue is generated via professional service fees under project-based and/or retainer arrangements, structured as either preset packages (e.g., social media packages, PPC packages) or fully customised solutions. Pricing is quote-based and not publicly disclosed. The named customer base comprises long-tenure SMB clients (e.g., Magic Tours International — 11-year relationship for multi-brand website, marketing and SEO; Verticare Blinds) with a claimed total of "hundreds of businesses" assisted over the operating history. The firm has no disclosed funding, M&A, partnerships, awards, or executive team information beyond the named client-facing lead.
Select Marketing firmographics
Firmographics- Name
- Select Marketing
- Legal name
- Select Marketing & Web Solutions Pty Ltd
- Website
- https://selectmarketing.net.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Select Marketing is a Gold Coast-based digital marketing agency providing SEO, web design, social media, PPC, branding, email marketing, and Generative Engine Optimisation services to small and medium-sized businesses across Australia.
- Ownership category
- akta.pro rank
Select Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
Keywords
Where Select Marketing is headquartered
LocationHeadquarters
- HQ city
- Surfers Paradise
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Select Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Services: The company generates revenue through providing digital marketing services including SEO, web design, social media marketing, PPC advertising, branding, graphic design, email marketing, business and marketing plans, and print marketing. Revenue is derived from professional service fees, likely project-based and/or retainer arrangements. They offer both preset packages and customised solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Select Marketing product offering
Product offeringCore offering
Select Marketing is a full-service digital marketing agency that helps Australian small and medium businesses build online presence through custom web design, SEO, social media marketing, PPC advertising, branding, email marketing, graphic design, business and marketing planning, print marketing, and Generative Engine Optimisation (GEO) for AI search. Services are delivered as tailored project-based or retainer engagements, available both as preset marketing packages and as fully customised solutions.
Product overview
Select Marketing & Web Solutions is a Gold Coast-based digital marketing agency offering a comprehensive suite of marketing services to small and medium businesses across Australia. Rather than a unified software product, the offering is a portfolio of interconnected service lines covering web solutions and marketing solutions. The core web solutions include Web Design Services (responsive websites and e-commerce platforms), SEO Services (organic search optimisation), Social Media Marketing (strategy, content, and advertising), PPC Marketing (Google Ads and social media paid campaigns), and Email Marketing. The marketing solutions side covers Branding Services, Graphic Design, Business & Marketing Plans, Print Marketing, and Advertising. A notable specialised add-on is Generative Engine Optimisation (GEO) — optimising content for AI-powered search engines such as ChatGPT and Google's SGE. The agency also maintains a digital marketing blog covering topics like SEO, AI shopping optimisation, GEO, and broader digital marketing trends. Services are available both as standalone offerings and as bundled packages or fully customised strategies tailored to client goals, budget, and timeline.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Custom website design and development services that create responsive, SEO-optimised websites tailored to business goals, including landing pages and e-commerce platforms. Targeted at small and medium-sized Australian businesses needing a professional, conversion-oriented web presence.
- SEO (Search Engine Optimisation) Search engine optimisation services encompassing keyword research, on-page optimisation, link building, local SEO reporting, and technical SEO fixes to improve organic search rankings. Targeted at SMBs seeking greater visibility on Google and other search engines.
- Social Media Marketing Data-driven social media strategy development, content creation, scheduling, community management, and targeted advertising across Facebook, Instagram, LinkedIn, and X (Twitter). Targeted at SMBs that want to build community, generate leads, and drive sales from social channels.
- PPC (Pay-Per-Click) Marketing Paid advertising campaigns on Google Ads and social media platforms, including account setup, keyword research, ad copywriting, bid management, and ongoing campaign optimisation. Targeted at SMBs seeking fast, ROI-tracked traffic and lead generation.
- Branding Services Brand identity development including logo design, brand guidelines, unique brand voice creation, and supporting visual assets that connect with target audiences. Targeted at SMBs launching or refreshing their brand presence.
- Email Marketing Email marketing campaigns focused on maximising conversions through targeted, personalised communications delivered to segmented audience lists. Targeted at SMBs seeking to nurture leads and customers via email.
- Graphic Design Visual communication and design services including promotional materials, brochures, and visual assets aligned with the client's brand identity. Targeted at SMBs needing on-brand visual collateral.
- Business & Marketing Plans Strategic planning services that help businesses define goals, analyse target audiences, assess competition, and map out strategies for sustainable growth. Targeted at SMB owners who want a documented roadmap before executing marketing activity.
- Print Marketing Traditional print-based marketing materials and campaigns complementing digital marketing efforts. Targeted at SMBs that want integrated online and offline marketing campaigns.
- Advertising Multi-channel advertising services including display advertising and search engine advertising across Google and social media platforms. Targeted at SMBs seeking broader paid-media reach beyond standard PPC.
- Generative Engine Optimisation (GEO) Optimisation service focused on making business content more visible to generative AI search engines such as ChatGPT, Google's Search Generative Experience, and Perplexity AI. Targeted at SMBs that want to be discoverable through AI-driven search experiences.
Quantifiable outcome
- SEO results typically visible within 3-6 months for most businesses, depending on industry, competition, and current website performance
- +1 more outcomes
Companies that use Select Marketing
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Select Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Select Marketing competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: US-based PPC and digital marketing agency that has historically served SMB and mid-market clients. Comparable as a paid-media-led agency serving growth-focused businesses.
- Coalition Technologies: Full-service digital marketing agency covering SEO, web design, and PPC for SMB and mid-market brands. Direct comparability on integrated digital service delivery model.
- LYFE Marketing: Social media marketing and digital advertising agency focused on small and mid-sized businesses. Overlaps significantly with Select Marketing on social media and paid social offerings.
- KlientBoost: PPC and conversion-rate-optimisation-focused digital marketing agency serving growth-stage and SMB clients. Similar in paid-media specialisation and SMB orientation.
- Supple: Australian full-service digital marketing agency delivering SEO, web design, and advertising services to SMEs. Direct comparability in service mix and target customer base.
- King Kong: Well-known Australian digital marketing agency specialising in SEO, PPC, and full-service campaigns for SMBs. Highly comparable business model and customer segment to Select Marketing.
Broad incumbents
- Neil Patel Digital: Global digital marketing consultancy focused on SEO, content, and paid media. Comparable thought-leadership-driven brand but operates as an established consultancy rather than a regional SMB agency.
- Thrive Internet Marketing Agency: US-based full-service digital marketing agency delivering SEO, web design, social media, and PPC. Comparable service mix and SMB orientation but at larger operational scale.
- Wpromote: Large US-based full-service digital marketing agency with capabilities across SEO, paid media, content, and analytics. Comparable services but at significantly larger scale and broader geographic reach.
- WebFX: Established US full-service digital marketing agency offering SEO, web design, PPC, and content services to SMB and enterprise clients. Comparable service lines at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Select Marketing social profiles
Digital presenceSelect Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Marketing leadership team
Management profileNumber of profiles
Select Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Marketing
What does Select Marketing do?
Select Marketing is a full-service digital marketing agency that helps Australian small and medium businesses build online presence through custom web design, SEO, social media marketing, PPC advertising, branding, email marketing, graphic design, business and marketing planning, print marketing, and Generative Engine Optimisation (GEO) for AI search. Services are delivered as tailored project-based or retainer engagements, available both as preset marketing packages and as fully customised solutions.
Is Select Marketing a public or private company?
Select Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Marketing founded?
Select Marketing was founded in 2009. It employs 1 to 10 people.
Where is Select Marketing based?
Select Marketing is headquartered in Surfers Paradise, Australia, in the Oceania region.
How does Select Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are Select Marketing's main competitors?
Direct peers on record are Disruptive Advertising, Coalition Technologies, LYFE Marketing, KlientBoost, Supple and King Kong. Broad incumbents are Neil Patel Digital, Thrive Internet Marketing Agency, Wpromote and WebFX.
Does Select Marketing have an API?
No public API is recorded for Select Marketing.
What industry is Select Marketing in?
Select Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS). Its NAICS code is 54183 and its SIC code is 7311.