Perth NRM
Perth NRM is a Western Australian nonprofit natural resource management organization delivering coastal conservation, urban habitat, regenerative agriculture, and environmental education programs across the Swan Region as the approved federal NRM supplier, supported by government contracts, corporate partnerships, and tax-deductible donations.
- Company typePrivate
- Founded1997
- HeadquartersBentley, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perth NRM does
Perth NRM (legal name: Perth Region NRM Inc.) is a not-for-profit, community-led Natural Resource Management organization headquartered in Bentley, Western Australia, delivering environmental management, conservation, and sustainable agriculture programs across the Swan Region and greater Perth metropolitan area. Founded in 1997 as Swan Working Group Inc. (renamed Swan Catchment Council in 1999 and Perth Region NRM in 2008), the organization operates five thematic program areas - Community, Coastal + Marine, Environment, ReWild Perth, and Sustainable Agriculture - supported by flagship projects including the Swan Alcoa Landcare Program (operating 28 years, delivering over $10 million to community groups), Adopt A Beach (curriculum-linked coastal education for schools), RegenWA (regenerative agriculture), and Carnaby's Black-Cockatoo corridor restoration. Perth NRM is the approved federal government supplier of NRM services for the Swan NRM Region under the Regional Land Partnerships procurement framework, complemented by state agency contracts (DAFF, DPIRD, DWER), corporate partnerships (Alcoa, Lotterywest, Birdlife Australia, Water Corporation, nine local governments), tax-deductible public donations (DGR status), memberships, and paid school education sessions.
The underlying operating model is a diversified nonprofit funding stack: government procurement contracts underpin the majority of program delivery; corporate sponsorship, philanthropic donations (including Containers for Change participation), and membership dues add complementary revenue; and per-session fees for non-supported schools (incursions at AUD 200, excursions at AUD 300, extended sessions at AUD 500) provide limited but visible commercial income from the Adopt A Beach education program. Distribution is purely direct - field-based program delivery by in-house staff with no channel intermediaries. Customers and beneficiaries span local government authorities, schools, farmers, Noongar Traditional Owners, community volunteer groups, and corporate CSR buyers.
The organization is governed by a skills-based board of management under WA incorporated-association law, registered as a charity with the ACNC (ABN 13565953466), holds a WA Charitable Collections License (CC22133), and is ATO-endorsed as a Deductible Gift Recipient. Leadership transitioned in November 2025 from long-serving CEO Keith Pekin (18 years) to Dale Brown. Core enabling technology is conventional: a website and email marketing (Campaign Monitor), event ticketing via Humanitix, AMDI database contribution for marine debris tracking, and human-led delivery of educational, restoration, and stakeholder engagement services - no proprietary software platform or significant AI/ML capability disclosed.
Perth NRM firmographics
Firmographics- Name
- Perth NRM
- Legal name
- Perth Region NRM Inc
- Website
- https://perthnrm.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perth NRM is a Western Australian nonprofit natural resource management organization delivering coastal conservation, urban habitat, regenerative agriculture, and environmental education programs across the Swan Region as the approved federal NRM supplier, supported by government contracts, corporate partnerships, and tax-deductible donations.
- Ownership category
- akta.pro rank
Perth NRM industry classification
Industry- Product category
- Natural Resource Management Services
- NAICS
- Support Activities for Crop Production (11511), Support Activities for Forestry (115310), Administration of Conservation Programs (924120)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Climate Change Mitigation/Adaptation & Natural Resource Management Technical Assistance (BPADAEAJ)
- akta.pro secondary industries
- Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD), Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
Keywords
Where Perth NRM is headquartered
LocationHeadquarters
- HQ city
- Bentley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Perth NRM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Government Contracts: Perth NRM is the approved supplier to the federal government for NRM services in Perth. The organization delivers programs under the Natural Heritage Trust, National Landcare Programme, and other government-funded initiatives including Regional Land Partnerships.
- Corporate Sponsorship: Businesses can sponsor specific projects, fund grants programs, or adopt sites. Sponsorship delivers economic, social and health benefits to the community while fulfilling corporate social responsibility goals.
- Donations: Individual donations (one-time or recurring) and bequests. Perth NRM is a registered charity with tax-deductible donation status through DGR endorsement.
- Containers for Change: Registered with Containers for Change scheme (ID C10428043) allowing community to donate container refunds.
- Membership: Organizational membership providing constitutional member status for organizations with NRM interest.
- Education Programs: Adopt A Beach program provides curriculum-linked activities for schools, free for schools within supporting local government areas, with fees for schools outside those areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free tier for schools within supported LGAs |
| Unit Pricing | Pay-as-you-go | Standard pricing for schools outside supported LGAs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Perth NRM product offering
Product offeringCore offering
Perth NRM delivers Natural Resource Management (NRM) programs across the Swan Region of Western Australia, operating five thematic program areas: Community, Coastal + Marine, Environment, ReWild Perth, and Sustainable Agriculture. The organisation is the approved supplier of NRM services to the Australian Government for the Perth metropolitan area and runs flagship projects such as the Swan Alcoa Landcare Program (delivered for 28 years), Adopt A Beach education program, Banksia Woodlands and Carnaby's Black-Cockatoo conservation projects, RegenWA regenerative agriculture network, and the ReWild Perth urban habitat initiative. Services include on-ground conservation works, environmental education for schools, coastal rehabilitation, natural capital auditing, and stakeholder engagement with governments, community groups, corporates and Traditional Owners.
Product overview
Perth NRM operates as a multi-program environmental organization offering a portfolio of interconnected conservation and sustainability programs. The core offerings include the Adopt A Beach educational program, ReWild Perth urban habitat initiative, and five thematic program areas (Community, Coastal + Marine, Environment, Sustainable Agriculture, ReWild Perth). These programs are supported by flagship projects including the Swan Alcoa Landcare Program (delivered for 28 years), Regional Delivery Partner initiatives for Banksia Woodlands and Carnaby's Black-Cockatoo conservation, and the RegenWA regenerative agriculture network. The organization also offers corporate volunteering and sponsorship opportunities as supplementary engagement products.
Differentiator
Problem solved
Functional benefit
Products and services
- Adopt A Beach
Quantifiable outcome
- Swan Alcoa Landcare Program has delivered more than $10M to community groups over 28 years
- +2 more outcomes
Companies that use Perth NRM
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Perth NRM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Perth NRM partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and secondary.
- City of CockburncoreLocal government partner in the Coastal + Marine program, receiving in-kind and financial support for coastal management activities.
- City of FremantlecoreLocal government partner in coastal conservation, collaborating on projects including Friends of Cantonment Hill and youth stewardship programs.
- City of JoondalupcoreLocal government partner in the Coastal + Marine program, supporting coastcare activities in the northern suburbs.
- City of KwinanacorePartner in Connecting Kwinana's Communities to Coast project, protecting and restoring beaches along Kwinana's coastline.
- City of RockinghamcoreLocal government partner in the Coastal + Marine program for southern metropolitan coastline.
- City of StirlingcoreLocal government partner in the Coastal + Marine program, supporting coastal management activities.
- City of WanneroocoreLocal government partner in the Coastal + Marine program, collaborating on Carnaby's Black-Cockatoo Action Plan.
- Town of CambridgecoreLocal government partner in the Coastal + Marine program for western coastal areas.
- Town of CottesloecoreLocal government partner in the Coastal + Marine program for central western coastline.
- Birdlife Australia (WA)corePartner in ReWild Perth program, supporting bird conservation and habitat creation initiatives.
- Water CorporationcorePartner in ReWild Perth program, supporting waterwise and wildlife-friendly garden initiatives.
- Department of Agriculture, Fisheries and Forestry (DAFF)coreFederal government partner for agricultural programs including Climate-Smart Agriculture under the Natural Heritage Trust.
- Department of Primary Industries and Regional Development (DPIRD)coreState government partner for sustainable agriculture initiatives and natural resource management programs.
- Department of Water and Environmental Regulation (DWER)coreState government partner for environmental regulation and water management programs.
- Commonland FoundationsecondaryInternational partner supporting regenerative agriculture and landscape restoration initiatives.
- Landcare AustraliacoreNational Landcare partner supporting community-based environmental care.
- WA Landcare Network (WALN)coreState network connecting Landcare groups across Western Australia.
- Farming for the FuturesecondaryPartner supporting agricultural resilience and farming transformation.
- Grower Group Alliance (GGA)secondaryNetwork supporting grower groups and agricultural innovation.
- Noongar Land Enterprise (NLE)coreNoongar-owned enterprise supporting Indigenous participation in land management and agriculture.
- Southern Cross University (SCU)secondaryAcademic partner for research and education in sustainable agriculture.
- Alcoa of AustraliacoreLong-term partnership through Swan Alcoa Landcare Program (SALP), celebrating 20+ years of delivering on-ground environmental works with volunteer community groups. SALP has delivered over $10M to community groups.
- APACE AID IncsecondaryEnvironmental community organisation located in North Fremantle, operational since 1983.
- Armadale Gosnells Landcare GroupsecondaryCommunity-led group coordinating landcare planning, river restoration, and bushland management since 1998.
- Conservation Volunteers AustraliasecondaryNational volunteer organization engaged in environmental projects since 1982.
- RecfishwestsecondaryPeak body representing recreational fishers in Western Australia (750,000 members).
- Trillion Trees AustraliasecondaryFormerly Men of the Trees WA, has planted over 15 million native trees since 1979.
- SERCULsecondarySouth East Regional Centre for Urban Landcare developing projects to improve waterway and ecosystem health.
- City of SwancoreLocal government partner in eastern metropolitan region including Swan Valley, partner in Wooroloo Brook Post-fire Recovery Project.
- Shire of MundaringcoreLocal government partner on eastern fringe of Perth, collaborating on environmental programs.
- City of GosnellscoreLocal government partner in Perth's south-eastern suburbs, collaborating on landcare activities.
- City of KalamundacoreLocal government partner in Perth hills region, collaborating on environmental management.
Scale indicators4 records
Recent moves13 records
Expansion highlights6 records
Perth NRM competitors and assessment
Company assessmentDirect peers
- WALN (WA Landcare Network): Statewide network connecting Landcare groups across Western Australia. Comparable as a peer organization that Perth NRM lists as a partner for community-based environmental care coordination.
- SERCUL (South East Regional Centre for Urban Landcare): WA-based regional urban landcare organization developing waterway and ecosystem health projects. Directly comparable as a peer Perth NRM member organization with similar community-based urban landcare focus.
- Conservation Volunteers Australia: National volunteer-based environmental organization delivering on-ground conservation activities. Comparable as a peer organization that Perth NRM lists as a member/partner, with overlapping volunteer coordination and habitat restoration work.
Broad incumbents
- Landcare Australia: National umbrella organization for the Landcare movement in Australia. Comparable as a national-scale NRM/community engagement organization; Perth NRM partners with Landcare Australia for community-based environmental care.
- The Nature Conservancy Australia: Global conservation organization with Australian operations focused on landscape-scale conservation. Comparable as a larger incumbent with overlapping coastal, marine, and biodiversity conservation programs.
- Greening Australia: National environmental organization focused on revegetation and ecosystem restoration. Comparable as a larger, established national player in revegetation and biodiversity programs that overlap with Perth NRM's Environment and ReWild Perth programs.
- Birdlife Australia: National bird conservation organization. Comparable as Perth NRM's partner in ReWild Perth and Carnaby's Black-Cockatoo conservation projects, with overlapping habitat restoration and citizen science programs.
Regional players
- Peel-Harvey Catchment Council: Regional NRM body for the Peel-Harvey catchment in WA. Comparable as another WA regional NRM organization with similar government supplier relationships, focus on catchment management, and community engagement model.
- Northern Agricultural Catchments Council: Regional NRM body covering WA's northern agricultural region. Comparable as a WA regional NRM organization delivering agricultural sustainability and natural resource management services under Regional Land Partnerships.
- South West Catchments Council (NatureWest): Regional NRM body covering the South West of Western Australia. Directly comparable as a fellow WA regional NRM organization delivering government-funded natural resource management programs to landholders and community groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perth NRM social profiles
Digital presencePerth NRM compliance and trust
Trust signalCompliance4 records
Perth NRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth NRM leadership team
Management profileNumber of profiles
Profiles11 records
Perth NRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth NRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth NRM
What does Perth NRM do?
Perth NRM delivers Natural Resource Management (NRM) programs across the Swan Region of Western Australia, operating five thematic program areas: Community, Coastal + Marine, Environment, ReWild Perth, and Sustainable Agriculture. The organisation is the approved supplier of NRM services to the Australian Government for the Perth metropolitan area and runs flagship projects such as the Swan Alcoa Landcare Program (delivered for 28 years), Adopt A Beach education program, Banksia Woodlands and Carnaby's Black-Cockatoo conservation projects, RegenWA regenerative agriculture network, and the ReWild Perth urban habitat initiative. Services include on-ground conservation works, environmental education for schools, coastal rehabilitation, natural capital auditing, and stakeholder engagement with governments, community groups, corporates and Traditional Owners.
Is Perth NRM a public or private company?
Perth NRM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Perth NRM founded?
Perth NRM was founded in 1997. It employs 11 to 50 people.
Where is Perth NRM based?
Perth NRM is headquartered in Bentley, Australia, in the Oceania region.
How does Perth NRM make money?
Six revenue lines are on record. Government Contracts are the primary driver. The others are corporate Sponsorship, donations, containers for Change, membership and education Programs.
Who are Perth NRM's main competitors?
Direct peers on record are WALN (WA Landcare Network), SERCUL (South East Regional Centre for Urban Landcare) and Conservation Volunteers Australia. Broad incumbents are Landcare Australia, The Nature Conservancy Australia, Greening Australia and Birdlife Australia. Regional players are Peel-Harvey Catchment Council, Northern Agricultural Catchments Council and South West Catchments Council (NatureWest).
Does Perth NRM have an API?
No public API is recorded for Perth NRM.
What industry is Perth NRM in?
Perth NRM's product category is Natural Resource Management Services. Its primary akta.pro industry code is BPADAEAJ, Climate Change Mitigation/Adaptation & Natural Resource Management Technical Assistance, with a secondary code of BPAIAMAI, Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines). Its NAICS code is 11511 and its SIC code is 700.