FoodChow
FoodChow is a Surat, India-based private software company founded in 2011 that provides restaurants and food service businesses with an online food ordering system bundled with a mobile app for digital ordering and menu management.
- Company typePrivate
- Founded2011
- HeadquartersSurat, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FoodChow does
FoodChow is a privately held, India-based software company founded in 2011 and headquartered in Surat, operating in the restaurant technology vertical. Its sole product is an Online Restaurant Food Ordering System bundled with a Mobile App, positioned as a unified digital ordering platform for restaurant and food service operators. The product is described as enabling restaurants to manage orders, menus, and customer interactions through a web-based ordering interface paired with a native mobile application for end customers.
The company's customer segment is defined horizontally as restaurants and food service establishments seeking digital ordering capabilities and mobile app distribution, addressing the pain point of digitizing traditional dine-in or phone-based ordering workflows. The go-to-market appears to target individual restaurant owners with an offering that includes either self-service onboarding onto the platform or a customized solution, suggesting a mix of SMB SaaS and lighter-touch bespoke services.
Business model mechanics — pricing, revenue model (transactional vs. subscription), GTM channel mix, and customer count — are not disclosed in available source data. Ownership and governance also show no disclosed parent company, institutional investors, or PE/VC backing, and the only named executive is founder Jigar Doriwala. The available evidence depicts a small, bootstrapped, single-product company rather than a venture-backed scale-up.
FoodChow firmographics
Firmographics- Name
- FoodChow
- Legal name
- FoodChow
- Website
- https://foodchow.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FoodChow is a Surat, India-based private software company founded in 2011 that provides restaurants and food service businesses with an online food ordering system bundled with a mobile app for digital ordering and menu management.
- Ownership category
- akta.pro rank
FoodChow industry classification
Industry- Product category
- Restaurant Online Ordering Software
- NAICS
- Special Food Services (7223)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where FoodChow is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Markets served
FoodChow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
FoodChow product offering
Product offeringCore offering
FoodChow provides an Online Restaurant Food Ordering System bundled with a Mobile App, enabling restaurant owners to register their restaurant or obtain a customised digital ordering solution. The platform combines web-based ordering capabilities with native mobile application functionality so restaurants can manage orders, menus, and customer interactions through a unified digital platform.
Product overview
FoodChow offers a single unified product: an Online Restaurant Food Ordering System paired with a Mobile App. This integrated solution provides restaurants with a complete digital ordering platform, combining web-based ordering capabilities with native mobile application functionality for customers.
Differentiator
Problem solved
Functional benefit
Products and services
- FoodChow Online Restaurant Food Ordering System & Mobile App Comprehensive online restaurant food ordering platform with native mobile app that allows restaurants to add their business or obtain a customised solution, and to manage orders, menus, and customer interactions through a unified digital system. Targeted at restaurant owners and food service operators seeking digital ordering capabilities.
Companies that use FoodChow
Customer profileSegments1 record
Ideal customer profiles1 record
FoodChow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FoodChow partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
FoodChow competitors and assessment
Company assessmentBroad incumbents
- Swiggy: Major Indian food ordering and delivery aggregator with restaurant onboarding and proprietary ordering infrastructure. Relevant as the dominant competitor shaping restaurant digital ordering budgets in India.
- Olo: Public US company providing enterprise online ordering, delivery, and dispatch for major restaurant brands. Comparable product category (direct restaurant ordering) but at much larger scale and focused on enterprise chains rather than SMBs.
- Toast: Large US restaurant-tech platform combining POS, online ordering, and payments for restaurants. Comparable end-customer (restaurants) and ordering functionality, but operates as a broad incumbent suite rather than a focused ordering product.
- Square for Restaurants: Block's restaurant POS and online ordering suite for SMB and mid-market restaurants. Comparable end-customer and ordering functionality, though distributed globally and bundled with payments/POS.
- Zomato: India's leading restaurant discovery, online ordering, and food delivery aggregator. Comparable in that it serves restaurants seeking digital ordering, but competes via a marketplace/aggregator model rather than FoodChow's restaurant-direct ordering system.
Direct peers
- GloriaFood: Online ordering system and restaurant website builder used widely by SMBs worldwide. Comparable in offering restaurants a self-serve ordering system with mobile/web ordering, similar to FoodChow's product scope.
- LimeTray: Restaurant-tech platform offering online ordering websites, mobile apps, and aggregator integrations for restaurant brands in India and globally. Closely mirrors FoodChow's combination of web ordering system + mobile app for restaurants.
- Petpooja: India-based restaurant POS and online ordering SaaS platform serving SMB restaurants. Directly comparable to FoodChow in target customer (Indian restaurants), product category (ordering + digital tools), and B2B SaaS delivery model.
- DotPe: Indian merchant platform providing digital ordering, payments, and storefront tools to restaurants and retailers. Comparable to FoodChow as a digital-ordering infrastructure layer for restaurants in India.
- ChowNow: US-based direct online ordering platform for independent restaurants, providing websites and apps without the commission model. Comparable business model (restaurant-direct ordering SaaS) and product surface to FoodChow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
FoodChow social profiles
Digital presenceFoodChow financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodChow leadership team
Management profileNumber of profiles
Profiles1 record
FoodChow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodChow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodChow
What does FoodChow do?
FoodChow provides an Online Restaurant Food Ordering System bundled with a Mobile App, enabling restaurant owners to register their restaurant or obtain a customised digital ordering solution. The platform combines web-based ordering capabilities with native mobile application functionality so restaurants can manage orders, menus, and customer interactions through a unified digital platform.
Is FoodChow a public or private company?
FoodChow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoodChow founded?
FoodChow was founded in 2011. It employs 11 to 50 people.
Where is FoodChow based?
FoodChow is headquartered in Surat, India, in the Asia region.
Who are FoodChow's main competitors?
Broad incumbents on record are Swiggy, Olo, Toast, Square for Restaurants and Zomato. Direct peers are GloriaFood, LimeTray, Petpooja, DotPe and ChowNow.
Does FoodChow have an API?
No public API is recorded for FoodChow.
What industry is FoodChow in?
FoodChow's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 7223 and its SIC code is 5812.