Got Event

What Got Event does

Got Event AB is a Swedish municipal-owned event and arena management company headquartered in Gothenburg, wholly owned by Göteborgs Stad (City of Gothenburg). It operates an integrated portfolio of 11 venues in western Sweden including Scandinavium, Ullevi, Gamla Ullevi, Nordic Wellness Arena (formerly Bravida Arena), Frölundaborg, Ullevi Plaza, Valhalla IP, Valhallarinken, Valhalla Sporthallar, and the Valhallabadet public swimming facility. The company took over Scandinavium event operations in 1999 and has organized the Gothenburg Horse Show — one of the world's three largest indoor equestrian competitions and host of 25+ FEI World Cup finals — annually since 1977.

The company serves three primary customer segments: enterprise clients (corporate events, arena partnerships, premium hospitality), general public and sports fans (spectator sports, concerts, family entertainment, public swimming), and sports federations and event organizers. Got Event's product surface spans arena management and venue rental, ticketing and distribution (acting as ticket agent via Ticketmaster and AXS.com), premium hospitality subscriptions (loges, lounges, VIP), a portfolio of 15+ owned and partner-operated restaurants and bars, arena partnership/sponsorship sales, and Valhallabadet public swimming admissions and subscriptions. It does not operate a proprietary technology platform; the technology stack consists of Matomo web analytics and third-party ticketing systems. Named B2B account managers handle arena partnerships, corporate events, and premium sales.

Got Event's revenue mechanics are diversified across six streams: ticket distribution fees (transactional), corporate venue rental (professional services), premium hospitality subscriptions (recurring), F&B operations (professional services), arena partnership/advertising sales, and Valhallabadet admission fees and passes. Pricing for Valhallabadet is publicly disclosed (e.g., 94 SEK adult admission, 2,535 SEK annual pass) while corporate events, premium hospitality, and arena partnerships are quote-based. GTM is event-driven, relying on flagship event programming (Gothenburg Horse Show, Gothia Cup, major concerts, professional hockey and football seasons) to drive arena utilization and downstream F&B, premium, and corporate upsell. Marketing runs through gotevent.se, email newsletters, social media (Facebook, Instagram), and direct B2B outreach.

Name

Got Event

Legal name

Got Event AB

Website

https://gotevent.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Got Event is a municipal-owned event and arena management company in Gothenburg, Sweden, operating 11 venues including Scandinavium, Ullevi, and Gamla Ullevi for sports, concerts, corporate events, and the flagship Gothenburg Horse Show equestrian competition.

Ownership category

akta.pro rank

Product category

Event Venue and Arena Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Arena management services
• Event production venues
• Corporate event hosting
• Premium hospitality suites
• Indoor equestrian competitions

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket sales and distribution: Got Event acts as a ticket agent (förmedlar biljetter) for events held at its arenas, selling tickets on behalf of event organizers. Ticket revenue flows largely to arrangers, with Got Event taking a distribution/markdown fee. Some sports club tickets (BK Häcken, GAIS, IFK Göteborg, ÖIS, Utsiktens BK) are sold via AXS.com rather than directly by Got Event.
2. Venue rental for corporate events: Got Event rents out its arenas (Scandinavium, Ullevi) to corporate clients for conferences, product launches, fairs, and kick-offs. The company provides full-service event production including furniture, food & beverage, AV, and staffing. This is a high-margin services stream.
3. Premium experiences (loges, lounges, VIP): Got Event sells premium hospitality packages including private loges (4–16 persons), VIP entries, and exclusive lounge access at Scandinavium, Gamla Ullevi, and Ullevi. These are sold annually (subscription-like) or per event, bundling food, drink, and service with match/concert tickets.
4. Food and beverage operations: Got Event operates multiple owned restaurants and bars across its venues (Pouls Restaurang, Pouls Balkong, Glöd Kök & Bar, Ciao Café, Kranen, Foajébaren, Legends Bar, Rinkside, VIP lounges, kiosks) generating F&B revenue from event attendees and à la carte dining. Food and beverage is also provided as part of premium and corporate event packages. McDonald's and Espresso House operate as embedded tenants inside Scandinavium.
5. Arena partnership and brand exposure: Got Event sells naming rights-adjacent arena partnerships and LED/banner advertising space to brands (Coca-Cola, Cloetta, McDonald's, etc.). Partners receive brand visibility on LED screens, banners, and signage inside and outside arenas during events and in TV broadcasts.
6. Admission fees (Valhallabadet): Valhallabadet swimming facility charges per-visit admission fees and period passes (3-month, half-year, annual). Revenue from individual visits, group bookings, FaR (prescription exercise), family bath sessions, and warm bath sessions. Free entry for Gothenburg residents aged 65+ on weekdays 09:00–15:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Got Event operates and manages a portfolio of 10 arenas and event venues in Gothenburg, Sweden (including Scandinavium, Ullevi, Gamla Ullevi, Valhallabadet, Nordic Wellness Arena, and others), delivering event hosting, ticketing distribution, premium hospitality, corporate event production, food and beverage, and arena sponsorship programs. The company also organizes the Gothenburg Horse Show, one of the world's three largest indoor equestrian competitions, held annually since 1977.

Product overview

Got Event is Göteborgs Stads (City of Gothenburg) event and arena management company operating a portfolio of venues as a unified platform. The core offering consists of arena management (Scandinavium, Ullevi, Gamla Ullevi, Nordic Wellness Arena, Frölundaborg, Ullevi Plaza, Valhalla IP, Valhallarinken, Valhalla Sporthallar) and event ticketing distribution. This is supplemented by Valhallabadet (public swimming facility), Premium Experiences (VIP hospitality packages), Corporate Events (venue hire for business events), Arena Partner Programs (sponsorship/exposure), and Restaurants & Bars (food and beverage across venues). Got Event also organizes its own flagship event, the Gothenburg Horse Show, and maintains a Digital Museum for Scandinavium.

Differentiator

Problem solved

Functional benefit

Products and services

• Arena Management Operation and management of a portfolio of 10 event venues in Gothenburg: Scandinavium, Ullevi, Gamla Ullevi, Valhallabadet, Nordic Wellness Arena, Frölundaborg, Ullevi Plaza, Valhalla IP, Valhallarinken, and Valhalla Sporthallar. Serves event organizers, sports clubs, corporate clients and the general public.
• Event Ticketing & Distribution Ticket agency service that sells and distributes tickets for events at Got Event arenas on behalf of event organizers, primarily through the Ticketmaster platform and AXS.com for sports club matches (BK Häcken, GAIS, IFK Göteborg, ÖIS, Utsiktens BK). Got Event earns distribution/markdown fees.
• Gothenburg Horse Show An annual equestrian event owned and organized by Got Event in partnership with the Swedish Equestrian Federation and FEI, hosted at Scandinavium. The event is one of the world's three largest indoor equestrian competitions and draws over 3 million visitors since 1977, regularly hosting FEI World Cup finals in show jumping, dressage, and driving.
• Valhallabadet Public swimming facility operated by Got Event featuring a 50-meter pool, 25-meter pool, children's pool, splash pool, warm bath, relax bath, and water gym classes. Sells per-visit admission (94 SEK adult), 10/15-visit cards, 3-month, half-year and annual passes, and prescription exercise (FaR) sessions. Serves Gothenburg residents and visitors.
• Premium Experiences Premium hospitality packages at Scandinavium, Gamla Ullevi, and Ullevi offering VIP access, private loges for 4–16 persons, exclusive lounges (Star Bar, Millibar, Superior Lounge, VIP Lounge), curated dining and bundled match/concert tickets. Sold annually or per event, with named account manager Peter Olsson.
• Corporate Events Full-service corporate event hosting including conferences, product launches, trade shows, fairs, kick-offs, banquets and team-building events at Scandinavium and Ullevi. Bundle includes venue, furniture, food and beverage, AV, staffing, logistics and cleaning. Sold via direct sales by named account manager Therése Conradsson.
• Arena Partner Programs Sponsorship and partnership programs offering brand exposure through LED screens, banners, and signage inside and outside Scandinavium, Gamla Ullevi, and Ullevi, including naming rights-adjacent inventory (e.g., Nordic Wellness Arena). Partners include Coca-Cola, McDonald's, Cloetta, Espresso House, Gevalia, Estrella, Nordic Wellness, and others.
• Restaurants & Bars Food and beverage operations across Got Event's venues, including Pouls Restaurang (à la carte, ~350 seats), Pouls Balkong, Glöd Kök & Bar (international buffet, 700 capacity), Ciao Café, Kranen (craft beer), Foajébaren, Legends Bar, Rinkside, VIP lounges, kiosks, and embedded franchises McDonald's (2 locations) and Espresso House. Open to event attendees and general public.

Quantifiable outcome

• Scandinavium hosts 90–120 events per year with 600,000+ annual visitors (pre-pandemic). Ullevi hosts major concerts with 60,000+ capacity. Gamla Ullevi hosts 45+ football matches per season with 420,000+ annual visitors.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• EuroHorse (Svenska Mässan)minorStrategic or Co-development Partner · 1 January 1992Since 1992, Gothenburg Horse Show collaborates with the EuroHorse horse sports fair at Svenska Mässan (Gothenburg's convention center), creating a combined equestrian event.
• Svenska Ridsportförbundet (Swedish Equestrian Federation)coreStrategic or Co-development Partner · 1 January 1977Co-organizer of Gothenburg Horse Show together with the International Equestrian Federation (FEI). The federation collaborates with Got Event on one of the world's three largest indoor equestrian competitions, held annually at Scandinavium since 1977.
• Internationella Ridsportförbundet (FEI – International Equestrian Federation)coreStrategic or Co-development Partner · 1 January 1977Co-organizer of Gothenburg Horse Show. FEI World Cup finals in show jumping, dressage, and driving have been hosted at Scandinavium over 25 times since 1979. Scandinavium holds the epithet 'Home of the FEI World Cup'.
• Coca-Cola Sweden (Arena Partner)minorGTM or Marketing PartnerCoca-Cola Sweden is listed as an arena partner on gotevent.se, appearing in the arena partners section alongside other commercial brands. The partnership provides Coca-Cola with brand exposure at Got Event's venues.
• McDonald's (Arena Partner)minorGTM or Marketing PartnerMcDonald's operates two locations inside Scandinavium (one at the entrance for pre-event customers only, one inside the arena between sections R and O) and is listed as an arena partner. Got Event receives commercial rent from McDonald's while benefiting from food & beverage diversity.
• Espresso House (Arena Partner)minorGTM or Marketing PartnerEspresso House is listed as an arena partner and operates a café inside Scandinavium (near section R), serving hot and cold coffee drinks and pastries to event attendees.
• Cloetta (Arena Partner)minorGTM or Marketing PartnerCloetta is listed as an arena partner, providing confectionery products for sale at Got Event's venues.
• Estrella (Arena Partner)minorGTM or Marketing PartnerEstrella is listed as an arena partner, providing snack products (chips/snacks) for sale at Got Event's venues.
• Gevalia (Arena Partner)minorGTM or Marketing PartnerGevalia is listed as an arena partner, providing coffee products at Got Event's venues.
• Nordic Wellness (Arena Partner / Naming Rights)coreGTM or Marketing PartnerNordic Wellness holds naming rights to what was previously Bravida Arena, now called Nordic Wellness Arena. The partnership provides brand visibility for Nordic Wellness on one of Got Event's football venues for BK Häcken.
• Burgsvik Group (Arena Partner)minorGTM or Marketing PartnerBurgsvik Group is listed as an arena partner on gotevent.se.
• Härryda Karlsson (Arena Partner)minorGTM or Marketing PartnerHärryda Karlsson is listed as an arena partner, connected to the Karlssons Chark brand (meat products) at Got Event's venues.
• Norrmejerier (Arena Partner)minorGTM or Marketing PartnerNorrmejerier is listed as an arena partner, providing dairy products at Got Event's venues.
• Peas of Heaven (Arena Partner)minorGTM or Marketing PartnerPeas of Heaven is listed as an arena partner, providing plant-based snack products at Got Event's venues.
• Picadeli (Arena Partner)minorGTM or Marketing PartnerPicadeli is listed as an arena partner, providing fresh prepared food (wraps, salads) at select kiosks in Got Event's venues.
• Sundlings (Arena Partner)minorGTM or Marketing PartnerSundlings is listed as an arena partner, providing fish/seafood products at Got Event's venues.
• Triumfglass (Arena Partner)minorGTM or Marketing PartnerTriumfglass is listed as an arena partner, providing ice cream products at Got Event's venues.
• Gifflar / Pagen (Arena Partner)minorGTM or Marketing PartnerGifflar (by Pagen) is listed as an arena partner, providing baked goods at Got Event's venues.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ASM Global: ASM Global is the world's largest arena and stadium management company, operating hundreds of venues globally. It is a direct peer in arena operation, event programming, premium hospitality, and venue-based F&B - exactly the operational scope Got Event delivers across its 11 Gothenburg venues.
• Oak View Group (OVG): Oak View Group is a global arena development and operations company (Climate Pledge Arena, UBS Arena, Co-op Live). Direct peer in arena programming, premium hospitality, and venue-based F&B - competing for the same international tours and federations that anchor Got Event's flagship events.

Regional players

• Stockholm Live: Stockholm Live operates Tele2 Arena, Avicii Arena, Hovet, and Annexet in Stockholm - the closest Swedish regional peer in municipal arena management, premium hospitality, and large-scale concerts/sports hosting. Operates in the same Swedish market but in a different geography than Gothenburg.
• MCH (Messecenter Herning): MCH operates Jyske Bank Boxen (arena) and Messecenter Herning (exhibition center) in Denmark. Comparable as a Nordic regional arena and exhibition operator combining sports, concerts, and trade shows, but in a different geography (Denmark).
• Tampereen Areenatoiminta (Tampere Arena): Tampere Arena (Nokia Arena) is a major Finnish indoor arena operated in partnership with the city, hosting hockey (Ilves, Tappara), concerts, and corporate events. Comparable as a Nordic municipal/private arena operator with similar sports tenant and premium hospitality model, but in Finland.
• Malmö Arena Operations (Malmö Stad): Malmö Arena is a major Swedish indoor arena operated under municipal/regional oversight, hosting hockey, handball, concerts, and family shows. Comparable as a Swedish municipal arena operator in a different geography with similar sports tenant structure and premium/event programming model.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts and operating venues globally. Comparable as a broad incumbent in concert promotion that drives Ullevi's major tour business and as a counterparty shaping the economics of the Gothenburg concert circuit.
• AEG (Anschutz Entertainment Group): AEG is a global sports and live entertainment conglomerate that owns/operates arenas (including STAPLES Center/The Kia Forum), teams, and tours. Comparable as a broad incumbent that combines arena ownership, premium hospitality, F&B, and event production at a much larger scale than Got Event's regional footprint.

Others

• Scandinavium's Arenas Europe Peers (e.g., Accor Arena Paris, The O2 London, Ziggo Dome Amsterdam): Arenas Europe members include 38 indoor arenas across 19 countries hosting 3,200+ events and 24M+ visitors annually. Comparable as a peer network of mid-to-large European indoor arenas competing for the same international concert tours and indoor equestrian/sports events that anchor Scandinavium's calendar.
• Svenska Mässan (The Swedish Exhibition Centre): Svenska Mässan is Gothenburg's convention and exhibition center and an existing collaborator on Gothenburg Horse Show's co-located EuroHorse fair. Comparable as an adjacent venue operator in the same city for trade fairs and large B2B events, but with a different core model (conventions vs. spectator sports/concerts).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/GotEvent
• Facebookfacebook.com/gotevent
• LinkedInlinkedin.com/company/got-event
• Instagraminstagram.com/scandinaviumarena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Got Event