What Ontrack Communications does

Ontrack Communications Inc. is a Toronto-based media boutique founded in 1998 that provides video production, audio/podcast recording, broadcast services, and WordPress website development to agencies, small-to-mid-sized businesses, and select large enterprises. Its service portfolio spans 4K/HD video shooting and post-production, podcast production through the RadioRadio Studio division, broadcast commercial preparation (including ThinkTV/AdStandards approvals, closed captioning, and audio/video distribution), and responsive WordPress site design and maintenance. The firm also operates the VideoMarketingWorks program, a structured video marketing offering aimed at companies of any size, and provides media strategy and content marketing consulting. Disclosed customers include the City of Toronto, Bank of Montreal, Rogers Media, PizzaPizza, Pepsi Cola, Airport Kia, Seneca College, Lambton College, and agencies such as RedSeal Creative.

The business is led by Creative Director Tim McLarty, who brings 30+ years of writing and producing experience, 17 years as a Canadian broadcaster, and 9 years as a professor of media creation at Humber College. Operations are concentrated in a single market — Riverside, Toronto — with two facilities: a headquarters at 68 Broadview Avenue, Suite 407, and a 100-year-old historic loft studio used for audio recording, podcast sessions, and video post-production. The company employs 1-10 people, has remained privately held since founding, and has no disclosed institutional investment, M&A activity, or parent company.

Revenue is generated entirely through project-based professional services, quoted per engagement depending on scope, complexity, and deliverables, with a stated small-business-friendly orientation. The go-to-market is direct sales (phone, email, website contact form) supplemented by agency partnerships in which Ontrack acts as a production subcontractor. Marketing is conducted primarily through the company's own website, blog, organic SEO, social media, and a 'Build Better Video Tips' email newsletter. There is no SaaS, subscription, marketplace, or platform-based revenue component; the business operates as a horizontal service boutique with project-based engagement across SMB, agency, and enterprise segments.

Name

Ontrack Communications

Legal name

Ontrack Communications Inc.

Website

https://ontrackcommunications.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Ontrack Communications is a Toronto-based media boutique offering 4K/HD video production, podcast and audio production (RadioRadio Studio), WordPress website development, and broadcast services to agencies, SMBs, and select enterprises. Founded 1998, the founder-led firm serves Canadian clients with project-based creative and content marketing services.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Industries (5121), Teleproduction and Other Postproduction Services (512191), Media Representatives (541840)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Video production services
• Podcast production services
• Broadcast commercial services
• Wordpress web development
• Content marketing strategy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based video production including explainer videos, commercials, corporate videos, testimonial videos, how-to videos, and educational videos. Works with both agencies and direct clients.
2. Website Development: Custom WordPress website design and development services, including responsive design and ongoing maintenance.
3. Audio/Podcast Production: Audio recording, podcast sessions, and production services through RadioRadio studio division.
4. Broadcast Services: Closed captioning, tagging, ThinkTV/AdStandards approvals, and commercial distribution to broadcasters.
5. Media Strategy Consulting: Strategic consulting for video marketing, content marketing, and media buying.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ontrack Communications is a Toronto-based media boutique that produces video, audio/podcast, and WordPress web content for businesses and advertising agencies. Its services span 4K/HD video production (explainer, how-to, broadcast commercials, corporate and testimonial videos), podcast and audio production via the RadioRadio Studio division, custom WordPress website development, broadcast commercial preparation (ThinkTV/AdStandards approvals, closed captioning, distribution, tagging), and content marketing strategy delivered through the VideoMarketingWorks program.

Product overview

Ontrack Communications is a media boutique located in Riverside, Toronto, offering a comprehensive suite of video, audio, and web production services. Their core offerings include professional video production (4K/HD), podcast production through RadioRadio Studio, and WordPress website development. The VideoMarketingWorks program provides structured video marketing solutions for businesses of all sizes. Broadcast Services handle television commercial preparation including closed captioning and regulatory compliance. They work with both agencies and companies to create targeted video, audio, and content marketing, showcased in customized WordPress websites.

Differentiator

Problem solved

Functional benefit

Brands

• VideoMarketingWorks: Video marketing program offering solutions for companies to build brand and drive business, including explainer videos, how-to videos, broadcast-online commercials and content marketing.

Products and services

• Video Production Services Full-service video production for businesses and agencies, including explainer videos, how-to videos, broadcast-online commercials, corporate culture videos, testimonial videos, and educational content, shot in HD and 4K formats. Intended for businesses and agencies needing professional video content to build brand and drive marketing outcomes.
• RadioRadio Studio Podcast Production Professional podcast and audio production delivered from Ontrack's historic Riverside loft studio, including audio recording, podcast sessions, audio post-production, podcast strategy, and distribution planning. Targets individuals, experts, corporations, and political candidates who want to reach a target audience through podcasts within attainable budgets.
• WordPress Website Development Custom WordPress website design and development with responsive design, content management capabilities, and custom modules so clients can update their own sites. Built to integrate with existing marketing funnels or to anchor a new content marketing strategy.
• VideoMarketingWorks Program A packaged video marketing program that combines explainer videos, how-to videos, broadcast-online commercials, and content marketing into a scalable engagement model that can plug into existing funnels or serve as a new strategy. Sold to companies of any size, with explicit 'small business friendly' positioning.
• Broadcast Services Television broadcast preparation for commercials, including ThinkTV (Telecaster) approvals, AdStandards compliance, closed captioning, audio/video distribution, and tagging. Serves agencies and direct clients needing commercials ready for Canadian broadcast.
• Creative Services Combined creative offering that bundles 4K video shooting and post-production, script writing, responsive web design, podcast strategy, and focused design work. Provides clients with a single creative resource spanning video, web, audio, and design.
• Audio Production Audio recording, podcast sessions, audio post-production, and digital audio advertising production for platforms such as Spotify, Tune-in, and various podcast ad networks. Delivered from Ontrack's historic Riverside loft studio.
• Content Marketing Strategy Content marketing strategy and production services to help businesses build trust and engage audiences through video, audio, and web content. Includes planning that integrates with clients' existing funnels or building a new strategy from scratch.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• BombBomb: Colorado-based video messaging and recording platform for sales and marketing teams, enabling quick personalized video; adjacent to Ontrack's video communication services but focused on individual sales outreach rather than branded production, hence an ecosystem adjacent rather than direct competitor.

Direct peers

• Vidyard: Kitchener-Waterloo-based video platform for businesses that combines hosted video, creation tools, and production services; directly comparable as a Canadian video-focused business serving similar enterprise and SMB marketing buyers with explainer, training, and brand video use cases.
• Lemonlight: US-based video production services company producing commercials, branded content, and explainer videos for agencies and brands; directly comparable operating model (project-based video production, agency partnerships, enterprise client base) albeit at a larger US scale than Ontrack.
• 90 Seconds: Global video production services marketplace connecting brands with vetted videographers and editors for branded, social, and broadcast content; closely comparable to Ontrack's project-based video production for agencies and direct enterprise clients across geographies.

Emerging players

• Animoto: Drag-and-drop video creation platform targeted at SMBs producing marketing and social videos; overlaps with Ontrack's VideoMarketingWorks program and SMB-tier explainer-video segment, though delivered as self-serve software rather than professional services.
• VEED: London-based online video editing and creation platform with AI-assisted editing, captioning, and avatar tools; partial overlap with Ontrack's video editing and post-production workflows from a tooling rather than services angle, representing an emerging player that could disintermediate parts of the boutique's offering.

Broad incumbents

• Publicis Canada: Toronto-headquartered arm of Publicis Groupe offering creative, media, and production services to enterprise brands; operates video and content production within a full-service agency model, comparable to Ontrack at the broadcast and commercial production layer but at vastly larger scale and with media buying built in.
• Wistia: Cambridge, MA-based video marketing platform providing hosting, analytics, and creation tools aimed at business marketers; comparable as a video-focused marketing stack but operates a SaaS rather than services model, putting it in broader-incumbent territory relative to Ontrack's boutique services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ontrackcommunications
• LinkedInlinkedin.com/company/ontrack-communications-toronto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontrack Communications