What ALAND Developments does

ALAND Developments (legal entity Aland Group Pty Ltd) is a privately held, Sydney-based residential property developer founded in 2002 by CEO Andrew Hrsto. The company specialises in off-the-plan apartment developments, masterplanned communities, and mixed-use precincts concentrated in Greater Western Sydney growth corridors, with extended operations into the Central Coast (Gosford) and North Sydney. Across 38+ projects it reports having built 5,000+ apartments, with 1,500+ under construction and 6,500+ in planning, supported by 200+ employees and a self-reported 100% delivery rate. Named projects include The Edmondson Collection, Schofield Gardens (Jasmine), Paramount on Parkes, Carson on the Park, The Gladstone Village ($800M, Merrylands), Archibald by ALAND ($600M, Gosford), The Walden (North Sydney) and The Hoxton (Liverpool).

The business operates a single-asset-class developer model with vertical extensions rather than a software-style platform. Core revenue is recognised on settlement of off-the-plan residential units, supplemented by commercial suite sales (e.g., Paramount levels 40-45), retail precinct sales (Merrylands), and an in-house property management service line through ALAND Care. Technology emphasis is on construction materials and sustainability (Hebel PowerPattern panels, solar and battery storage) rather than AI. Distribution is omnichannel for a B2C property product: on-site display suites at each project, dedicated project websites, an ALAND News subscription, broad social media presence, mortgage-broker referrals via Macquarie Bank, and brand sponsorships including the Parramatta Eels NRL principal partnership. Customer segments span first-home buyers (leveraged through First Home Guarantee, First Home Owner Grant and stamp duty exemptions), property investors (4.9% average net rental yield, ~0.5% vacancy), downsizers, and owner-occupiers.

ALAND operates through a group of wholly-owned proprietary limited companies covering property holdings (Aland Property Holdings), construction and project management (ALAND Project Management), sales (ALAND Realty), shared services (ALAND Management Services), hospitality (Aland Hospitality), and equipment hire (ALAND Hire), with ALAND Care providing post-completion building management and the ALAND Foundation handling community initiatives. The firm is founder-led, family-owned, self-funded through development financing, and does not publish financial results.

Name

ALAND Developments

Legal name

Aland Group Pty Ltd

Website

https://aland.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

ALAND Developments is a privately held Sydney-based residential property developer founded in 2002 that builds off-the-plan apartments, masterplanned communities, and mixed-use precincts across Greater Sydney and the Central Coast, serving first-home buyers, investors, downsizers, and owner-occupiers.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

Residential Building Construction (23611), Real Estate Property Managers (53131), Land Subdivision (2372)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Spec/Tract Builder Construction Financing (FSALAHAC)

Keywords

• Residential property development
• Apartment construction
• Masterplanned communities
• Off-the-plan sales
• Property management services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment Sales: ALAND generates primary revenue through the sale of off-the-plan and completed residential apartments across its development portfolio in Greater Sydney. Revenue is recognized upon settlement of completed properties.
2. Commercial Suite Sales: ALAND also sells commercial suites within mixed-use developments, such as the Paramount Commercial Suites on levels 40-45, providing modern workspace solutions and generating additional revenue streams.
3. Retail Precinct Sales: ALAND sells retail spaces within masterplanned communities, such as the vibrant new retail precinct in Merrylands.
4. Property Management Services: ALAND operates property management services through ALAND Care, an in-house building management division that provides ongoing building maintenance and management services after construction completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ALAND Developments is a Sydney-based property developer that designs, builds, and sells off-the-plan residential apartment developments across Greater Sydney, including masterplanned communities, mid-rise apartments, and mixed-use precincts. Its portfolio spans affordable apartments starting from $495,000 to luxury residences, and the company supplements sales with ongoing property management services through its in-house ALAND Care division.

Product overview

ALAND Developments is a Sydney-based property developer offering a portfolio of residential apartment developments across Greater Sydney. The company operates as a single unified property development offering rather than a platform-plus-modules architecture. Core products include off-the-plan apartment developments under brand names such as The Edmondson Collection, Schofield Gardens (Jasmine), Paramount on Parkes, Carson on the Park, The Gladstone Village, Archibald by ALAND, The Walden, and The Hoxton. These range from affordable one-bedroom apartments starting around $495,000 to luxury penthouse offerings, with developments located across Western Sydney growth areas including Edmondson Park, Schofields, Parramatta, St Marys, Merrylands, and Gosford. The company also provides property management services through its ALAND Care division, which offers in-house building management support after construction completion.

Differentiator

Problem solved

Functional benefit

Brands

• ALAND Care: In-house building management division providing post-completion support, maintenance services, and after-sales care to residents.
• ALAND Foundation

Products and services

• The Edmondson Collection Residential apartment development in Edmondson Park, NSW, comprising 178 one-, two-, and three-bedroom apartments with secure underground parking, storage, and manicured roof gardens, designed by Stanisic Architects with energy-efficient technology and reverse-cycle air-conditioning. Targeted at first-home buyers, downsizers, and owner-occupiers.
• Schofield Gardens (Jasmine) Award-winning masterplanned community in Schofields, NSW, featuring 405 apartments across one-, two-, and three-bedroom configurations, anchored by green open spaces with amenities including a children's playground, communal BBQs, outdoor seating, and herb gardens. Targeted at first-home buyers, investors, and owner-occupiers.
• Paramount on Parkes Luxury residential apartment complex in Harris Park, Parramatta CBD, NSW, comprising 331 architecturally designed apartments with premium materials, modern cabinetry, and Fisher and Paykel appliances, alongside commercial suites on levels 40-45. One-bedroom apartments start from $705,000. Targeted at owner-occupiers, downsizers, and investors.
• Carson on the Park Residential development in St Marys, NSW, comprising 289 one-, two-, and three-bedroom apartments across four eight-storey buildings on a one-hectare site in the town centre, with one-bedroom apartments starting from $495,000. Targeted at first-home buyers and owner-occupiers.
• The Gladstone Village $800 million masterplanned community development in Merrylands, NSW, featuring multiple residential stages including the Quartz release, with one-bedroom apartments starting from $544,500 and resort-style facilities including a swimming pool and barbecue areas.
• Archibald by ALAND Mixed-use landmark development in Gosford, NSW, combining a voco hotel by IHG with residential apartments as part of a $600 million project transforming the Gosford CBD.
• The Walden Luxury residential development in North Sydney, NSW, offering house-scale living with North Sydney connectivity, positioned as an upcoming landmark project.
• The Hoxton Residential development in Liverpool, NSW, described as a landmark project following a decade-long hiatus, targeting the South-West Sydney market.
• ALAND Care In-house building management division providing post-construction support, ongoing building maintenance, and after-sales care services to residents of ALAND developments.

Quantifiable outcome

• 4.9% average annual net rental yield across all developments
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• IHG Hotels & Resorts (voco)majorStrategic or Co-development Partner · 1 January 2023ALAND partnered with IHG Hotels & Resorts to bring the voco brand to Gosford through the Archibald development. This strategic partnership brings international hotel branding and management to the Archibald mixed-use precinct, which will include a voco hotel as part of its commercial offerings.
• Star 104.5minorGTM or Marketing Partner · 1 January 2023ALAND partners with Star 104.5 radio station to bring festive cheer to the Central Coast community through joint promotional activities and events.
• TAFE NSWminorStrategic or Co-development Partner · 1 January 2023ALAND unveiled scholarships for TAFE NSW students as part of its community investment initiative. The partnership supports vocational education and training while building relationships with future talent in the construction and property industry.
• Parramatta EelsmajorStrategic or Co-development Partner · 1 January 2018ALAND is a major sponsor of the Parramatta Eels NRL team. The partnership began in 2018 as principal partner and has been extended multiple times, most recently for a further three years. ALAND has conducted fan engagement activities including an apartment giveaway promotion where one lucky fan could win a new apartment. The partnership extends to community initiatives and NRLW team support.
• Macquarie Bank (Finance Broking)coreImplementation/ SI/ Consulting PartnerALAND works with Macquarie Bank and other finance brokers to assist buyers with mortgage financing. The partnership includes dedicated support from Wendy Brown, Head of Broker Sales at Macquarie, to help customers navigate home loan options including government schemes.
• Ronald McDonald HouseminorStrategic or Co-development PartnerALAND supports Ronald McDonald House through community initiatives including delivering Christmas gifts with the Parramatta Eels and Easter activities. This charity partnership demonstrates ALAND's community commitment.
• Cancer Council (Office2Ocean charity walk)minorStrategic or Co-development PartnerALAND's Andrew Hrsto and employees raised $55,000 for the Cancer Council's Office2Ocean charity walk, demonstrating company-wide commitment to charitable causes.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lendlease: Lendlease is a global property and infrastructure group with substantial Australian residential apartment and masterplanned community operations. Comparable in apartment product type and Sydney footprint, though materially larger and more diversified across commercial and construction.
• Frasers Property Australia: Frasers Property Australia is a major diversified developer with residential land and apartment projects, including masterplanned communities in NSW growth corridors. Comparable residential development focus though operated as part of a larger multinational group.

Direct peers

• Deicorp: Deicorp is a privately held Sydney-based apartment developer with a similar mid-density apartment focus across Greater Sydney including Parramatta and Western Sydney. Closest private mid-market peer in terms of product type, customer segment, and geographic strategy.
• Peet Limited: Peet is an ASX-listed Australian residential land developer and masterplanned community operator with significant NSW exposure. Comparable in build-to-sell residential model and government/land-agency partnerships, though more land-community focused than high-density apartments.
• Mirvac Group: Mirvac is a leading ASX-listed Australian property developer with a major residential apartment and masterplanned community business concentrated in Sydney. It is the most direct large-cap comparable to ALAND's apartment-led, Sydney-focused, owner-operator model.
• Cedar Woods Properties: Cedar Woods is an ASX-listed Australian residential developer with a portfolio of masterplanned communities and apartments. Similar mid-cap, residential-only model, though less concentrated in Sydney apartments than ALAND.
• Stockland: Stockland is one of Australia's largest diversified property developers with significant residential land and apartment exposure across growth corridors including Western Sydney. Comparable business model in build-to-sell residential and masterplanned communities.

Regional players

• Grocon: Grocon is a privately held Australian property developer with significant Sydney apartment and mixed-use project experience. Comparable as a private, Sydney-focused residential and mixed-use developer, though historically more commercial-skewed.
• Payce (now part of the Roberts Pizzarotti group): Payce was a long-standing Sydney-focused residential apartment developer with similar Western Sydney growth corridor exposure. Comparable product, customer base, and geographic focus, though materially smaller post-restructuring.
• Sekisui House Australia: Sekisui House operates in the Australian apartment and masterplanned community market with growing Sydney exposure. Comparable in mid-to-high density residential product, though backed by a large Japanese parent and with a broader national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXsafZYouzD00FZ6triK6rQ
• Facebookfacebook.com/alanddevelopments
• LinkedInlinkedin.com/company/aland-developments
• Instagraminstagram.com/aland_group
• Xx.com/aland_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALAND Developments