Sutton Kersh
Sutton Kersh is a Liverpool-based estate agency, letting agent, and property auction house operating under the Countrywide group, serving home buyers, sellers, landlords, and investors across Merseyside via six local branches and live-streamed auctions.
- Company typePrivate
- Founded1983
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sutton Kersh does
Sutton Kersh is a Liverpool-based residential property services firm founded in 1983 that operates as a trading name within the Countrywide group, specifically under Countrywide Estate Agents Limited for sales and Countrywide Residential Lettings Limited for lettings. The company runs six branches across Liverpool and Merseyside, split between three residential sales offices (Allerton & South Liverpool, City Centre, West Derby & Central Liverpool) and three matching lettings offices, plus a central auction office at 2 Cotton Street. Service lines comprise residential sales, lettings and property management, live-streamed property auctions, and ancillary professional services including conveyancing, surveys, valuations, and mortgage arrangement.
Revenue is generated primarily through transaction-based fees: commission on residential sales, auction buyer administration charges of 1.35%+VAT of purchase price (subject to a minimum £1,800+VAT) plus seller-side auction fees, and recurring letting and management fees on the 82+ rental properties listed. Distribution combines a dense Liverpool branch network, the suttonkersh.co.uk property portal (with member portal My Sutton Kersh for saved searches), listings syndicated to major property portals, and live-streamed auction events hosted through the EIG Property Auctions platform with remote bidding registration.
The auction business is a distinctive differentiator, supported by a bridging finance partnership with Inhale Capital to underwrite buyer liquidity and joint agent arrangements with neighbouring Merseyside firms. The company holds NAEA Propertymark, ARLA Propertymark, The Property Ombudsman, and Client Money Protection memberships, providing regulatory and trust credentials for both sellers and landlords. Year-to-date auction activity has reached £30.8 million across 254 lots sold, with a forward auction calendar extending into 2026.
Sutton Kersh firmographics
Firmographics- Name
- Sutton Kersh
- Legal name
- Sutton Kersh (trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited)
- Website
- https://suttonkersh.co.uk
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sutton Kersh is a Liverpool-based estate agency, letting agent, and property auction house operating under the Countrywide group, serving home buyers, sellers, landlords, and investors across Merseyside via six local branches and live-streamed auctions.
- Ownership category
- akta.pro rank
Sutton Kersh industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Sutton Kersh is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Sutton Kersh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Sales Commission: Commission earned on residential property sales through their network of sales branches in Liverpool area.
- Property Auction Fees: Buyer's Administration Charge of 1.35%+VAT of purchase price with minimum fee of £1,800 + VAT. Also earns fees from sellers placing properties in auctions.
- Lettings and Management: Property letting and management services for landlords, including full management and let-only options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Buyer's Administration Charge |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sutton Kersh product offering
Product offeringCore offering
Sutton Kersh is a Liverpool-based property services firm offering residential sales, lettings and property management, and property auctions. The firm operates as a trading name under Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, with multiple branches across Liverpool.
Product overview
Sutton Kersh is a traditional estate and letting agent offering a unified platform of property services centred on residential sales, lettings and property auctions in Liverpool and Merseyside. The core offering comprises three integrated service lines: Residential Sales (through multiple branches), Lettings & Management (tenant finding and property management for landlords), and Property Auctions (live-streamed sale events with remote bidding). These are supported by Professional Services (conveyancing, surveying, mortgage referrals), a free Market Appraisal booking tool, and a member portal called My Sutton Kersh for saved properties and search management. The company operates as a single unified brand with no modular pricing or standalone platform — all services are accessible through the same website and branch network.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales
Quantifiable outcome
- £30.8 million in auction sales in current year
- +2 more outcomes
Companies that use Sutton Kersh
Customer profileSegments4 records
Ideal customer profiles3 records
Sutton Kersh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Sutton Kersh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Find Your EdenminorJoint agent on property auction lot 61 (Flat 93 Norfolk House, Liverpool)
- Entwistle Green Old SwanminorJoint agent on property auction lot 60 (136 Haydn Road, Liverpool)
- Clive Watkin CrosbyminorJoint agent on property auction lot 59 (25 Grasmere Gardens, Crosby, Liverpool)
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sutton Kersh competitors and assessment
Company assessmentBroad incumbents
- Foxtons: London-centric estate and lettings agency with auction services. Comparable on service breadth (sales, lettings, auctions) and customer segments, though geographically focused on London and surrounds.
- Connells Group: One of the UK's largest estate agency networks with national reach and a significant auction arm. Broader incumbent that competes across most of Sutton Kersh's service lines and geographies.
- Countrywide (parent group trading names): Parent group of Sutton Kersh with multiple regional trading names across the UK. Sibling brands within Countrywide share back office but operate in different geographies.
Emerging players
- Purplebricks: UK online/hybrid estate agency that has disrupted traditional fee structures. Indirect competitor to Sutton Kersh's residential sales business with a fundamentally different cost model.
Direct peers
- Allsop: Major UK auctioneer running residential and commercial property auctions. Comparable as a UK property auction specialist competing for seller instructions and buyer registrations.
- Entwistle Green: Regional estate and letting agency covering Liverpool and the North West, offering residential sales, lettings, and auctions. Direct comparable as Sutton Kersh acts as joint agent with them on auction lots in Liverpool.
- Barnard Marcus: Large UK residential estate agency with strong auction arm (part of Sequence UK group). Direct comparable in the property auction segment and broader residential agency services.
- Clive Watkin: Independent Liverpool and Wirral-based estate agency offering sales and lettings. Comparable as a co-agent with Sutton Kersh on Liverpool auction lots, serving the same buyer and seller pool.
- Auction House: National UK property auction network running live and online auctions across England, Scotland, and Wales. Closest direct peer to Sutton Kersh's auction business in terms of model and customer type.
- Find Your Eden: Liverpool-focused estate and lettings agency. Identified as a joint agent with Sutton Kersh on specific auction lots, indicating overlapping customer base and competitive positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sutton Kersh social profiles
Digital presenceSutton Kersh compliance and trust
Trust signalCompliance4 records
Sutton Kersh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sutton Kersh leadership team
Management profileNumber of profiles
Sutton Kersh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sutton Kersh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sutton Kersh
What does Sutton Kersh do?
Sutton Kersh is a Liverpool-based property services firm offering residential sales, lettings and property management, and property auctions. The firm operates as a trading name under Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, with multiple branches across Liverpool.
Is Sutton Kersh a public or private company?
Sutton Kersh is a private company. It is classified as corporate owned and is currently operating.
When was Sutton Kersh founded?
Sutton Kersh was founded in 1983. It employs 11 to 50 people.
Where is Sutton Kersh based?
Sutton Kersh is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Sutton Kersh make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are property Auction Fees and lettings and Management.
Who are Sutton Kersh's main competitors?
Broad incumbents on record are Foxtons, Connells Group and Countrywide (parent group trading names). Purplebricks is listed as an emerging player. Direct peers are Allsop, Entwistle Green, Barnard Marcus, Clive Watkin, Auction House and Find Your Eden.
Does Sutton Kersh have an API?
No public API is recorded for Sutton Kersh.
What industry is Sutton Kersh in?
Sutton Kersh's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.