Entwistle Green

What Entwistle Green does

Entwistle Green is a regional estate and letting agency operating across Merseyside, Lancashire, and Cheshire in Northwest England. Founded in 1920, the company runs 24 physical branches providing residential property sales, lettings, property management, and ancillary services including mortgages, insurance, conveyancing, surveying, and energy performance certificates. It is a trading brand under Countrywide Estate Agents Limited (sales) and Countrywide Residential Lettings Limited (lettings), both wholly owned by Countrywide, which is itself owned by Connells Group, the UK's largest property services group.

The platform is built on a Homeflow-powered content management system with property listings distributed across Rightmove, Zoopla, and OnTheMarket. Operational features include a 24/7 landlord portal, a Fixflo-integrated tenant repair reporting system, an online mortgage calculator, a Premium Marketing Pack (professional photography, floor plans, video, social media reels), and the Let's Talk Lettings podcast. Disclosed operational scale includes 60,000 active buyers in the database, 70,000+ managed properties, 390,000+ annual tenant requests, and 190,000+ viewings per year.

Revenue is generated through a mix of transaction-based sales commissions (under a 'no sale, no fee' model), recurring lettings and property management subscriptions (Full Management, Let and Rent Collection, Let Only), referral fees from Countrywide Mortgage, Conveyancing, and Insurance affiliates, and developer fees from the Land & New Homes division. Go-to-market combines a sales-led branch network with a direct-to-consumer website and enterprise field sales to property developers. Pricing details are not publicly disclosed.

Name

Entwistle Green

Legal name

Entwistle Green is a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited

Website

https://entwistlegreen.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Entwistle Green is a Northwest England estate and letting agency operating 24 branches across Merseyside and Lancashire under the Countrywide/Connells Group, providing residential sales, lettings, property management, and affiliated mortgage, conveyancing, and insurance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Estate Agency Sales Commission: Commission-based revenue from property sales. The company operates on a 'no sale, no sales fee' model, meaning fees are only charged upon successful completion of a property transaction. Premium marketing services available as add-on for additional fee.
2. Lettings and Property Management: Revenue from property lettings services including full management, let and rent collection, let only, and marketing only services. Multiple service packages available to landlords with varying levels of management support.
3. Mortgage Services Referrals: Referral fees from Countrywide Mortgage Services for connecting customers with mortgage products. Services include comparing thousands of mortgage deals from high street and specialist lenders.
4. Conveyancing Referrals: Referral arrangements with Countrywide Home Conveyancing for legal services related to property transactions.
5. Insurance Services: Referral revenue from insurance products including homeowner, landlord, and tenant insurance through Countrywide Mortgage and Insurance Services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Entwistle Green is a UK estate and letting agency providing residential property sales, lettings, and property management services across Merseyside and Lancashire through 24 branches. The firm acts as an intermediary between buyers, sellers, landlords, and tenants, offering property valuations, viewings, transaction management, and complementary services such as mortgage brokering, insurance referrals, conveyancing, surveying, and new homes marketing via affiliated Countrywide group entities.

Product overview

Entwistle Green is a unified estate and letting agency platform offering integrated property services across sales, lettings, and property management. The core offering consists of Property Sales and Property Lettings as the main service lines, supported by specialized sub-brands including Countrywide Mortgage Services (mortgage brokering), Countrywide Insurance Services (home, landlord, and tenant insurance), Land & New Homes (developer services), Home Conveyancing (legal services), Surveying Services, Property Management, and Property Auctions. Additional offerings include Shared Ownership, Zero Deposit Guarantee, Premium Marketing Pack, Property Valuation, Let's Talk Lettings Podcast, Land & Planning, and Energy Performance Certificates. The platform operates through 24 branches across Merseyside and Lancashire with access to Countrywide's national network and database of 60,000+ active buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Marketing Pack: Premium marketing service for sellers including professional photography, floor plans, premium listings on Rightmove/Zoopla/OnTheMarket, showcase videos, and social media reels.
• Let's Talk Lettings Podcast
• Zero Deposit Guarantee

Products and services

• Property Sales

Quantifiable outcome

• Won 'Best Large Estate Agent' for 9 consecutive years at ESTAs Awards
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered parent company, core and minor.

• Countrywide Estate Agentsparent companyOthersCountrywide Estate Agents Limited is the parent company of Entwistle Green. Registered in England (Number 00789476) with headquarters at Cumbria House, 16-20 Hockliffe Street, Leighton Buzzard, Bedfordshire. Countrywide is part of the Connells Group, the UK's largest estate agency group.
• Countrywide Residential Lettings Limitedparent companyOthersTrading entity for Entwistle Green's lettings operations. Registered in England (Number 02995024). Member of ARLA Propertymark Client Money Protection Scheme. Registered office at Cumbria House, 16-20 Hockliffe Street, Leighton Buzzard, Bedfordshire.
• Countrywide Mortgage ServicescoreChannel Partner/ Reseller/ DistributorIn-branch mortgage advisory service provided by Countrywide Mortgage Services consultants. Offers comparison of thousands of mortgage deals from panel of high street and specialist lenders. Regulated by FCA.
• Countrywide Home ConveyancingcoreChannel Partner/ Reseller/ DistributorPreferred conveyancing provider for property transactions. Home Conveyancing teams available 7 days a week with online case tracking. Fixed legal fees for duration of transaction.
• RightmovecoreGTM or Marketing PartnerPrimary property listing portal where Entwistle Green properties are advertised. Premium listing options available for enhanced property visibility.
• ZooplacoreGTM or Marketing PartnerMajor UK property portal for listing properties. Premium advertising options available for increased exposure.
• OnTheMarketcoreGTM or Marketing PartnerProperty listing portal with premium listing options for sellers wanting enhanced property marketing.
• ARLA PropertymarkminorOthersProfessional body for letting agents. Entwistle Green's lettings operations are covered by the ARLA Propertymark Client Money Protection Scheme.
• NAEA PropertymarkminorOthersNational Association of Estate Agents professional body membership for sales operations.
• The Property Ombudsman (TPO)minorOthersIndependent dispute resolution service for property transactions. Provides consumer protection and complaint resolution.
• Countrywide Mortgage and Insurance ServicescoreChannel Partner/ Reseller/ DistributorInsurance products including homeowner, landlord, and tenant insurance offered through Countrywide Insurance Services. FCA regulated entity.
• Various UK HousebuilderscoreStrategic or Co-development PartnerExperienced portfolio of housebuilders for new homes sales. New Homes division works closely with developers from single bespoke homes to major corporate housebuilders.
• Connells Groupparent companyOthersUltimate parent company of Countrywide. UK's largest property services group providing scale, resources, and additional brand network for Entwistle Green operations.
• Energy Performance Certificates (EPC Assessors)minorChannel Partner/ Reseller/ DistributorPartnership with EPC assessors for required energy performance certificates when selling or letting properties.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purplebricks: Hybrid online estate agent offering fixed-fee sales services across the UK. Represents the main disruptor model to traditional high-street branch agencies and competes for the same sellers.
• Reeds Rains: Direct sister brand under Countrywide Estate Agents Limited, offering residential sales, lettings, and mortgage services across the UK. Operates the same multi-branch high street agency model and is the most structurally identical competitor in the network.
• Foxtons: London-centric estate and lettings agency with branch-led model and premium positioning. Comparable sales-led, transaction-fee revenue model with related mortgage and lettings services.
• Bridgfords: Direct sister brand under Countrywide, with a comparable regional branch-led estate agency model serving the North West and other UK regions. Closely aligned customer base of residential buyers, sellers, landlords, and tenants.
• Spicerhaart: One of the UK's largest independent estate and letting agency groups, operating multi-branch networks of residential sales and lettings offices. Direct competitor for branch footprint and customer segments.
• Chestertons: UK estate and letting agency with multi-branch network offering residential sales, lettings, and property management. Comparable customer segments and cross-sell into mortgages and conveyancing.
• Hunters Property Group: UK-listed estate agency group operating a multi-branch branch-led model for sales and lettings. Competes for the same residential customers via similar local-expert, transaction-fee GTM.
• Bairstow Eves: Countrywide-owned estate agency brand offering residential sales and lettings with parallel product lines including conveyancing and mortgage referrals. Operates UK-wide branch network in similar markets.
• Your Move: Another Countrywide network estate and letting agency with a national footprint of high-street branches. Directly comparable sales-led GTM, referral architecture, and Propertymark memberships.

Broad incumbents

• Savills UK: Major national and international real estate services firm with residential sales, lettings, and property management offerings. Competes in upper-tier and prime residential segments but on a much larger and broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EntwistleGreenProperty
• Xx.com/entwistlegreen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entwistle Green