BRAVE ROBOTICS Co., Ltd.

What BRAVE ROBOTICS Co., Ltd. does

BRAVE ROBOTICS Co., Ltd. is a Tokyo-based robotics engineering company that designs and manufactures transforming (shape-shifting) humanoid robots. The company was incorporated on June 9, 2014 by founder and President Kenji Ishida, though its core R&D program extends back to 2002. Its flagship product, the J-deite RIDE, is a 4-meter, ~1,695 kg ridable humanoid robot that mechanically converts between a bipedal walking humanoid mode and a wheel-driven vehicle mode, using a 49-joint articulating architecture with maximum operating speeds of 100 m/h walking, 30 km/h (robot mode wheels), and 60 km/h (vehicle mode), and can carry two passengers operated from the cockpit or via wireless remote control. The product portfolio also includes the 1.3-meter J-deite Quarter transforming robot, Bumblebee 20 and Bumblebee Quarter (TRANSFORMERS-branded co-developed transforming robots), and the FIRE-BARI-ON personal transformable micro-mobility project currently under the Japan MIC Inou VATION program.

The company's core proprietary technology spans large-scale mechanical transforming mechanisms, custom kW-class actuator development, and custom lithium battery pack engineering using 18650 and 21700 cylindrical cells. In October 2023, it launched a dedicated custom lithium battery pack manufacturing service that targets industrial OEMs in warehouse automation, factory robotics, outdoor working robots, electric mobility, and energy storage — formally extending the company's offering beyond flagship entertainment robots into recurring industrial battery business.

Commercially, BRAVE ROBOTICS operates a project-based, direct B2B sales model with three revenue streams: (1) sale, licensing, and exhibition of flagship transforming robots, primarily through the J-deite Ride LLP jointly established in November 2016 with Asratec Corporation and Sansei Technologies for amusement-park applications; (2) custom-form-factor lithium battery pack manufacturing for industrial equipment manufacturers, with publicly listed pricing for standardized configurations and bespoke quotes for non-standard designs; and (3) contract-based hardware development services covering robots, AGVs, space equipment, amusement ride prototypes, robot end-effectors, actuators, and multi-rotor drones. Customers are exclusively enterprise — amusement park operators, industrial robot OEMs, and emerging micro-mobility programs — with all leads generated through the company website's contact form, international trade shows (IAAPA 2018, SusHi Tech Tokyo 2024, Maker Faire Tokyo 2013), and academic/industry conferences (SAIC2019 Seoul, Harmonic Drive International Symposium Tokyo). The company is privately held by the founder with no disclosed institutional investors, headcount, or revenue figures, and is headquartered at TY Plaza 4F in Chiyoda-ku, Tokyo.

Name

BRAVE ROBOTICS Co., Ltd.

Legal name

株式会社 BRAVE ROBOTICS

Website

https://braverobotics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based BRAVE ROBOTICS Co., Ltd. designs and manufactures transforming humanoid robots and custom-form-factor lithium battery packs for industrial equipment manufacturers, serving amusement, robotics, and electric mobility customers via project-based B2B sales.

Ownership category

akta.pro rank

Product category

Service Robotics

NAICS

Doll, Toy, and Game Manufacturing (339930), Battery Manufacturing (33591)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Motors & Generators (3621)

akta.pro primary industry

Humanoid & General-Purpose Robots (HDAAAIAJ)

Keywords

• Transforming humanoid robots
• Custom battery packs
• Industrial robotics
• Robot contract development
• Amusement ride robotics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Transforming Robots): Sale of proprietary transforming robot products including J-deite RIDE (4-meter ridable humanoid transforming robot) and J-deite Quarter. Revenue is one-time, project-based for large custom-built robots. The company also contributed to amusement park ride applications with transforming go-karts and parade demonstrations.
2. Custom Lithium Battery Pack Manufacturing: Bespoke lithium battery packs manufactured to customer-specified form factors for industrial equipment including warehouse transport robots, factory work robots, outdoor working robots, electric mobility, and energy storage. Revenue is per-unit, with pricing varying by voltage, capacity, quantity, and specifications. Started October 2023.
3. Contract-based Development (Robot and Device Development): Custom development services for robots, AGVs, space equipment, amusement park mechanical devices, robot end-effectors, actuators, and multi-rotor drones. The company handles hardware design, manufacturing, and assembly for full-scale machines (1m+). Development is undertaken for specific client projects and prototypes, charged on a project basis. Examples include custom robot arms, kW-class actuators, and large battery packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BRAVE ROBOTICS designs, develops, and manufactures transforming (deformed) humanoid robots — most notably the 4-meter ridable J-deite RIDE and the 1.3-meter J-deite Quarter — as well as custom-engineered lithium battery packs for industrial equipment. The company also undertakes contract-based development of large-scale (1m+) robotic hardware, AGVs, actuators, and amusement ride prototypes, leveraging proprietary transforming mechanism and battery integration technologies developed since 2002.

Product overview

BRAVE ROBOTICS is a robot development company specializing in transforming humanoid robots. The core product portfolio includes J-deite RIDE (4-meter ridable transforming robot) and J-deite Quarter (1.3m transforming robot), both featuring bipedal walking and vehicle modes. The company also provides custom lithium battery packs for industrial equipment, leveraging technology cultivated through robot development. Additionally, contract-based development services are offered for various robots, AGV, space equipment, and amusement ride prototypes. The company has collaborated on TRANSFORMERS-themed products (Bumblebee 20 and Bumblebee Quarter) and is developing FIRE-BARI-ON as a personal micro mobility project.

Differentiator

Problem solved

Functional benefit

Products and services

• J-deite RIDE A 4-meter tall ridable transforming humanoid robot that converts between bipedal walking humanoid form (robot mode) and wheel-driven vehicle form (vehicle mode). Accommodates up to 2 passengers with cockpit or wireless remote control operation. 49 articulating joints, ~1,695 kg body weight, 100 m/h walking speed, 30 km/h (robot mode) / 60 km/h (vehicle mode) wheel speeds, lithium battery powered. Co-developed with Asratec Corp. (V-Sido OS) and commercialized via the J-deite Ride LLP with Sansei Technologies for amusement park ride applications.
• J-deite Quarter A approximately 1.3-meter tall transforming robot that converts between humanoid and vehicle forms. Features bipedal walking in humanoid mode and tire-based driving in vehicle mode; all actions including transformation are controlled via V-Sido OS (Asratec). Targeted at demonstration, research, and entertainment applications.
• Custom Lithium Battery Pack Custom-manufactured lithium battery packs for industrial equipment (warehouse transport robots, factory work robots, outdoor working robots, electric mobility, energy storage). Packs are designed to match customer hardware geometry to free OEM designs from standard cell shape constraints. Configurable: voltage 11.1V–620V, current 30A–500A, capacity 100mAh–1000Ah+; cylindrical cells (18650 / 21700); hot-swap capable via parallel modules; Orion BMS (US) or DALY BMS (China) options with UART/CAN/RS485 communication; optional splash-proofing; steel or aluminum case; 1,000 cycle life.
• Contract-based Robot and Device Development Custom contract development services for robots, AGVs, space equipment, amusement park mechanical devices, robot end-effectors, actuators, and multi-rotor drones. Specializes in large-scale hardware (over 1m length) including mechanical design, 3D-CAD, CNC fabrication, manufacturing, assembly, and electrical systems. Services are quoted on a project basis.
• Bumblebee 20 Transforming Robot Fully automated transforming robot co-developed by BRAVE ROBOTICS with Asratec, based on the TRANSFORMERS 'Bumblebee' character. Length 26.5 cm, weight 0.75 kg, 21 servomotors, capable of fully autonomous transformation between humanoid and vehicle forms in seconds at 1/20 scale.
• Bumblebee Quarter Transforming Robot Fully automated transforming robot at quarter scale of the original TRANSFORMERS 'Bumblebee' character, co-developed by BRAVE ROBOTICS with Asratec. Features transformation between humanoid and vehicle forms with bipedal walking and tire-based driving, controlled via V-Sido OS.

Quantifiable outcome

• J-deite RIDE achieved public demonstration at IAAPA Attractions Expo 2018 with 42,000+ registered attendees and 26,600+ registered buyers from around the world
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered moderate, minor, core and flagship.

• SusHi Tech Tokyo 2024 (スシテック東京)moderateGTM or Marketing Partner · 27 April 2024SusHi Tech Tokyo 2024 is a showcase program organized by the Tokyo Metropolitan Government. BRAVE ROBOTICS exhibited its FIRE-BARI-ON project at the Japan Science Future Museum in Odaiba from April 27 to May 26, 2024. The exhibition provided public visibility for the company's personal transformable micro-mobility initiative.
• Sumitomo Warehouse Co., Ltd. (住友倉庫株式会社)minorOthers · 1 September 2018Sumitomo Warehouse handled the logistics and shipping of the J-deite RIDE robot from the factory to Florida, USA for exhibition at IAAPA Attractions Expo 2018. A custom pallet was created for transport, and the robot was shipped via sea freight in a wooden crate with desiccant to prevent corrosion.
• Kunio Okawara (大河原邦男)coreOthers · 26 April 2018Japan's first mechanical designer, known for iconic works including 'Time Bokan Series Yatterman,' 'Mobile Suit Gundam,' and 'Armored Trooper Votoms.' Okawara provided the design for J-deite RIDE, including both robot mode and vehicle mode aesthetics. His involvement brought significant industry credibility and entertainment-world design expertise to the project.
• Asratec Corporation (アスラテック株式会社)flagshipStrategic or Co-development Partner · 11 November 2016Asratec Corp., a SoftBank Group robot software company, co-developed the J-deite RIDE and J-deite Quarter transforming robots alongside BRAVE ROBOTICS. Asratec provides the 'V-Sido' robot control system which handles transformation, bipedal walking, wheel driving, and other robot motions. Asratec is a co-founder of the J-deite Ride LLP. Chief Robot Creator: Wataru Yoshizaki.
• Sansei Technologies, Inc. (三精テクノロジーズ株式会社)flagshipStrategic or Co-development Partner · 11 November 2016Sansei Technologies, Inc. co-founded the J-deite Ride LLP with BRAVE ROBOTICS and Asratec. Sansei is pursuing commercialization of transforming robot-type amusement rides for amusement parks, including 'transforming go-karts' and 'transforming parade demonstrations,' leveraging the J-deite RIDE's transforming technology. Sansei handled J-deite RIDE's transport logistics for IAAPA 2018 in Florida.
• J-deite Ride LLP (ジェイダイト・ライド有限責任事業組合)flagshipStrategic or Co-development Partner · 11 November 2016A limited liability partnership formed by BRAVE ROBOTICS, Asratec Corp., and Sansei Technologies for the co-production and operation of the ridable transforming humanoid robot 'J-deite RIDE.' The LLP recruits sponsors who can utilize J-deite RIDE for exhibitions, promotions, and event performances. Located in Edogawa-ku, Tokyo.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Figure AI: US-based humanoid robotics startup developing general-purpose bipedal robots for workforce applications. Comparable to BRAVE ROBOTICS in profile as a focused humanoid hardware developer with high-visibility partnerships.
• Apptronik: US-based humanoid robot developer (Apollo) building general-purpose bipedal humanoids for commercial deployment. Closely comparable as an early-to-mid-stage specialist humanoid firm with industrial commercialization intent.
• Sansei Technologies, Inc. Japanese amusement ride manufacturer and J-deite Ride LLP co-founder pursuing commercialization of transforming rides. Closest peer on the amusement-park route-to-market for J-deite RIDE deployments.
• Agility Robotics: US-based bipedal humanoid robot developer (Digit), targeting logistics and industrial use cases. Closely analogous in terms of a small specialist humanoid-robot company commercializing full-scale bipedal hardware.
• Asratec Corporation: Japanese robotics software firm (SoftBank Group) that developed the V-Sido OS used to control J-deite RIDE's transformation, bipedal walking and wheel driving. Co-founder of the J-deite Ride LLP, making it the most directly comparable peer for motion-control platform exposure.
• TOMY Company, Ltd. Japanese toy manufacturer and TRANSFORMERS license holder for which BRAVE ROBOTICS developed the Bumblebee 20 and Bumblebee Quarter transforming-robot hardware. Closest peer on the transforming-toy consumer-product side.
• Engineered Arts: UK-based developer of expressive humanoid service robots (Ameca). Comparable as a small specialist commercializing full-scale humanoid platforms for showcase and customer-facing applications.

Broad incumbents

• Boston Dynamics: Established US humanoid and quadruped robotics leader (Atlas humanoid). Comparable as a broader scope, well-capitalized competitor in the humanoid robot category with deeper commercial backing.
• SoftBank Robotics: Service-robotics incumbent (Pepper, Nao) within SoftBank Group, parent of Asratec. Comparable as a broad-incumbent service/humanoid robotics firm with overlapping Japan ecosystem.

Emerging players

• Furhat Robotics: Sweden-based social robot developer focusing on human-robot interaction. Relevant as an emerging player in the service/social humanoid category adjacent to BRAVE ROBOTICS' micro-mobility and showcase applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brave-robotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAVE ROBOTICS Co., Ltd.