What Furhat Robotics does

Furhat Robotics AB is a Stockholm-based social robotics and conversational AI company founded in 2014 by researchers from KTH Royal Institute of Technology, including CEO Samer Al Moubayed and co-founder Jonas Beskow. Its core product is the Furhat Robot, a social humanoid head built around a proprietary back-projected 3D face engine on a custom polymer mask, paired with multi-party face tracking, a 200+ voice library across 120+ languages, and an Intel Core i5 hardware platform with a Texas Instruments DLP projection system. The software stack includes the Furhat SDK, the FurhatAI Creator no-code LLM-driven conversation designer, and the Furhat Realtime API, with conversational AI powered primarily through integrations with Azure OpenAI and ElevenLabs.

Furhat generates revenue from three hardware packages — Standard at $35,000, Premium at $55,000, and Lab at $120,000 for three robots — plus a $6,000 per year FurhatAI subscription, with a free SDK that drives a product-led growth funnel into hardware sales. Customers span academic and medical research institutions, market-research bodies, and a smaller set of enterprise pilots including Microsoft Innovation Hubs, Fujitsu, Deutsche Bahn, Bandai Namco, and Merck Group, served through direct quote-based enterprise sales, conference-driven community engagement, and developer self-serve onboarding.

The company has raised roughly $9.7 million in disclosed equity and grant funding across rounds led by Balderton Capital, LocalGlobe, and Qualgro VC, most recently in October 2021. In January 2022 it acquired Misty Robotics, a Sphero spin-out, and in January 2025 it launched FurhatAI as its new AI software platform. Furhat operates a bi-annual conference series, with the 10th edition scheduled for May 2026 at the University of London.

Name

Furhat Robotics

Legal name

Furhat Robotics AB

Website

https://furhatrobotics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Furhat Robotics is a Stockholm-based social robotics and conversational AI company that builds a back-projected 3D face humanoid robot, an LLM-powered software stack (FurhatAI, SDK, Realtime API), and serves academic researchers, healthcare institutions, and enterprise customers such as Microsoft, Fujitsu, and Deutsche Bahn.

Ownership category

akta.pro rank

Product category

Social Robotics / Humanoid Robots

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Human-Robot Interaction & Teleoperation Systems (HDAAAIAM)

akta.pro secondary industries

Humanoid & General-Purpose Robots (HDAAAIAJ), Home Companion & Social Robots (CRACARAE), Robotics Learning Platforms (EDAFANAB)

Keywords

• Social robotics
• Humanoid robots
• Conversational AI
• Robot development kits
• Social robot platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of physical Furhat robot platforms in three tiers: Standard ($35,000), Premium ($55,000), and Lab (3 robots, $120,000). One-time capital expenditure with 1-3 year warranty included.
2. FurhatAI Software Subscription: Yearly subscription model for AI software tools (FurhatAI, FurhatAI Creator) priced at $6,000/€5,000/55,000 SEK per year. Bundled with robot purchases (1-3 years free depending on tier), then renewable annually.
3. SDK and Developer Tools: Furhat SDK is provided free of charge for development and research purposes, with virtual Furhat robot available on desktop. This drives adoption and creates pathway to hardware purchases.
4. Extended Warranty and Support: Extended warranty (3 years for Premium/Lab tiers), travel cases, and on-site installation services included in higher-tier packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Furhat Robotics designs and sells a social humanoid robot platform built around a proprietary back-projected 3D face engine with customizable appearance, multi-party face tracking, and voice synthesis across 200+ voices in 120+ languages. The company sells three hardware packages (Standard $35,000, Premium $55,000, Lab $120,000) bundled with the FurhatAI software brain, and offers a free SDK and virtual Furhat for researchers and developers. The platform targets academic, healthcare, and enterprise customers for human-robot interaction research, clinical training, multilingual concierge services, and embodied AI demonstrations.

Product overview

Furhat Robotics offers a social humanoid robot platform centered on the Furhat Robot with a back-projected 3D face for customizable appearance. The ecosystem includes FurhatAI (AI brain combining LLMs with conversational technology), FurhatAI Creator (zero-code conversation designer), Furhat SDK (free desktop development kit with virtual robot), and Furhat Realtime API (for custom integrations). Three hardware packages are available: Furhat Standard ($35,000), Furhat Premium ($55,000), and Furhat Lab (3 robots, $120,000), all requiring yearly FurhatAI subscriptions ($6,000/year).

Differentiator

Problem solved

Functional benefit

Brands

• FurhatAI Creator: A zero-code LLM-driven conversation designer to rapidly ideate, create, and test interactions with the Furhat robot.
• Furhat Realtime API
• FurhatSDK

Products and services

• Furhat Robot A social humanoid robot with a back-projected 3D face engine enabling customizable appearance, advanced social behaviors, multi-party face tracking, and voice synthesis in multiple languages. Physical specifications include 3.5 kg weight, 410x270x240mm dimensions, 3-DOF motion platform (pan/tilt/roll), Intel Core i5 CPU, and Texas Instruments DLP projection system.
• FurhatAI The AI brain for Furhat social robots, combining world-leading AI capabilities with Furhat's conversational technology. Includes FurhatAI Creator and Furhat Realtime API components for building and deploying social robotics applications.
• FurhatAI Creator A zero-code LLM-driven conversation designer enabling rapid creation and testing of interactions with the Furhat robot without prior technical knowledge. Features include LLM-driven character creation, facial and vocal expressivity control, ElevenLabs voice cloning integration, camera stream analysis, API calling capabilities, and conversation logging.
• Furhat SDK Software Development Kit that includes a virtual Furhat robot and all research tools for building social robotics applications on desktop. Free to download with account creation on Furhat Developer Zone.
• Furhat Realtime API API enabling live-streaming of data between Furhat and applications, integration with custom LLMs and processing models, workflow automation, and custom user interface development.
• Furhat Standard Package Entry-level package including 1 Furhat robot with adult mask, 1-year FurhatAI subscription, Furhat SDK, API compatibility, 200+ voices in 120 languages, 1-year warranty. Price: $35,000 USD / €30,000 EUR / 290,000-350,000 SEK.
• Furhat Premium Package Premium package including 1 Furhat robot with adult, child, and anime masks, 3-year FurhatAI subscription, travel case, 3-year warranty. Price: $55,000 USD / €45,000 EUR / 290,000-500,000 SEK.
• Furhat Lab Package Multi-robot research package with 3 Furhat Premium robots, research guide, on-site installation, 3-year FurhatAI subscription, 3 travel cases, 3-year warranty. Price: $120,000 USD / €100,000 EUR / 1,100,000 SEK.
• FurhatAI Yearly Subscription Yearly subscription unlocking FurhatAI tools for the Furhat Robot or SDK. Pricing: 55,000 SEK / $6,000 USD / €5,000 EUR per year. Includes FurhatAI Creator, LLM integration, voice synthesis, and API access.

Quantifiable outcome

• Robot-assisted clinical training found more authentic and effective than computer-only interfaces for practicing clinical reasoning, emotional communication, and patient interaction
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Misty RoboticscoreOthers · 16 January 2022Furhat Robotics acquired Misty Robotics, a Sphero spin-off company that had raised $11.5 million from Foundry and Venrock and crowdfunded its personal robot. This acquisition expanded Furhat's capabilities and market presence in personal robotics.
• MicrosoftcoreTechnology or IntegrationMicrosoft has integrated Furhat robots into Innovation Hubs across the United States and Singapore. The robots are powered by Azure OpenAI and Microsoft Copilot to demonstrate interactive AI agents at events including Singapore Maritime Week 2025. This showcases Microsoft AI capabilities through physical humanoid embodiment.
• FujitsucoreStrategic or Co-development PartnerFujitsu partnered with Furhat to create an embodied version of their PrivateGPT solution, serving as a robotic ambassador demonstrating enterprise AI capabilities. Furhat engages hundreds of people at Fujitsu centers across Europe, presenting at events including World of AI in France and AI Party 2024 in Germany.
• Bandai NamcocoreStrategic or Co-development PartnerBandai Namco's Creative Design Department partnered with Furhat to embody their popular virtual character 'Mirai Komachi' as a physical, interactive robot. Using a specifically designed mask, voice, gestures and wig, the Mirai character interacts with users in Japanese. Bandai Namco plans to deploy the robot as greeter and attraction in amusement parks across Asia.
• Merck GroupcoreStrategic or Co-development PartnerMerck collaborated with Furhat to develop PETRA, a social robot for pre-screening common but under-diagnosed diseases (diabetes, alcoholism, hypothyroidism). PETRA communicates in multiple languages and performs pre-screening based on established frameworks, positioned in public spaces for health awareness. Developed with Merck Sweden.
• Deutsche BahncoreStrategic or Co-development PartnerDB systel, the innovation arm of Deutsche Bahn, partnered with Furhat to develop a multilingual robot concierge that answers questions about departure times, delays, directions, and facilities. Initially showcased at Frankfurt Airport, the robot is being piloted in several locations in Germany and Japan in collaboration with East Japan Railway Company.
• KTH Royal Institute of TechnologycoreStrategic or Co-development PartnerKTH Royal Institute of Technology is the founding institution of Furhat Robotics. Co-founders Samer Al Moubayed and Jonas Beskow are affiliated with KTH. The company maintains ongoing research partnerships with KTH departments including the Integrated Transport Research Lab (ITRL) and Robotics, Perception, and Learning division.
• Nuremberg Institute for Market Decisions (NIM)minorStrategic or Co-development PartnerNIM conducted research on how robot gaze and eye contact affects trust and decision-making using Furhat. The study involved 4,500 participants comparing financial advisors including human experts, Furhat robots, and websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PAL Robotics: Barcelona-based maker of social humanoid robots such as ARI and TIAGo, with a similar research-and-enterprise customer base across Europe. Directly comparable to Furhat in stationary social humanoids with expressive faces for HRI research and real-world pilots.
• Hanson Robotics: Creator of the Sophia and Grace social humanoid robots, also focused on expressive faces and conversational AI for research, healthcare, and customer engagement. Closest direct competitor on the social-humanoid concept, though with a more consumer-marketing orientation.
• SoftBank Robotics: Maker of Pepper and NAO, the most widely deployed commercial social humanoid robots globally. Comparable product category (social robots for enterprise, education, and research) but at higher volumes and lower unit sophistication than Furhat.
• Engineered Arts: UK-based maker of Ameca and Mesmer humanoid robots with highly expressive faces for interaction, demos, and research. Comparable on hardware-driven social humanoids with strong face-rendering, and increasingly overlapping with Furhat on generative-AI integrations.

Emerging players

• Agility Robotics: Maker of Digit, a bipedal humanoid robot focused on logistics and warehouse work. Not a direct social-robot peer, but a leading humanoid-robot competitor for enterprise attention and capital, and increasingly adding conversational capabilities.
• Figure AI: US humanoid-robot startup developing general-purpose humanoids with LLM-driven conversation for workforce applications. Direct competitor for embodied-AI mindshare and enterprise pilots, though focused on mobility rather than stationary social interaction.
• 1X Technologies: Norwegian humanoid-robot company (backed by OpenAI) building NEO, a humanoid for home and commercial use. Comparable as a Europe-based humanoid competitor with strong generative-AI positioning.
• Sanctuary AI: Canadian humanoid-robot and embodied-AI company developing Phoenix with a focus on general-purpose manipulation and AI-driven cognition. Overlaps with Furhat on the LLM-meets-physical-robot thesis.
• Apptronik: Austin-based humanoid-robot company developing Apollo for industrial and commercial applications, with backing from Google DeepMind. Comparable as a general-purpose humanoid peer pushing into the same enterprise-embodied-AI narrative.

Broad incumbents

• Boston Dynamics: Established humanoid and quadruped robotics incumbent (Atlas, Spot) now owned by Hyundai. Overlaps with Furhat on the humanoid-robotics category but operates at much larger scale and with industrial rather than social focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/furhatrobotics
• Facebookfacebook.com/furhatrobotics
• LinkedInlinkedin.com/company/furhat-robotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furhat Robotics