Ametsuchi Design
Ametsuchi Design is a Tokyo-based digital solution provider serving Japanese ryokan and hotels with cocodake, a tablet-and-smartphone in-room DX platform that digitizes guest communications, showcases regional products, supports multilingual guests, and integrates IoT-enabled bath congestion monitoring via coconoyu.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ametsuchi Design does
Ametsuchi Design (あめつちデザイン株式会社 / AME×TSUCHI design Inc.) is a Tokyo-based, privately held digital solution provider founded around 2020 that focuses on regional tourism and accommodation digital transformation (DX) in Japan. Its core product, cocodake (ココダケ), is a tablet- and smartphone-based in-room DX service deployed at Japanese ryokan and hotels that digitizes guest-room information, surfaces curated regional products and experiences, supports multilingual guest communication, and provides contactless ordering — turning guest rooms into showrooms for local makers. The platform is extended by coconoyu, an IoT-sensor-based bath congestion detection module, and is supported by a curated catalog of more than 300 regional product manufacturers across multiple prefectures.
The business model is multi-stream: a base monthly software subscription of 980 yen per tablet/device (with volume discounting for larger 200+ room properties and IT Introduction Subsidy support that can offset up to 50% of cost), recurring add-on fees for the bath congestion sensor module, professional services for content creation and website development (illustrated by the Kinosaki Onsen Kobayashiya site project), and transaction commissions on experience e-commerce generated through the platform's catalog. Cross-border shipping is enabled through a partnership with BENLY for international tourists. Go-to-market blends direct sales to accommodation facilities, event-driven outreach at industry pitch competitions (earthkey, JSSA, eiicon, INNOVERA Fes), and channel-led growth via prefecture-level hotel/lodging association memberships across Hida-Takayama, Shizuoka, Tochigi, and Fukui.
The company has extended its scope into adjacent services via cocoshiru (ココシル), a September 2024-launched experiential marketing research service that lets hotel guests test third-party manufacturer products in their rooms, and it has announced an upcoming cloud IP phone product (cocodake call). Leadership is concentrated in founder and CEO Koichi Shimotake (霜竹 弘一), and the firm has raised capital through a 2020-12 third-party allocation involving Pay Forward, EQUATION and existing shareholder Abiliv, followed by a May 2022 equity crowdfunding round on FUNDINNO. Headcount remains in the 1-10 range, and the company is recognized as an IT Introduction Subsidy-approved vendor.
Ametsuchi Design firmographics
Firmographics- Name
- Ametsuchi Design
- Legal name
- あめつちデザイン株式会社
- Website
- https://ametsuchi-design.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ametsuchi Design is a Tokyo-based digital solution provider serving Japanese ryokan and hotels with cocodake, a tablet-and-smartphone in-room DX platform that digitizes guest communications, showcases regional products, supports multilingual guests, and integrates IoT-enabled bath congestion monitoring via coconoyu.
- Ownership category
- akta.pro rank
Ametsuchi Design industry classification
Industry- Product category
- Accommodation Digital Transformation (Hospitality SaaS)
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
- akta.pro secondary industries
- Customer Support, Contact Center & Case Management (Omnichannel) (THALAGAK), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where Ametsuchi Design is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Ametsuchi Design business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- cocodake Subscription (Software): Monthly subscription fees for the cocodake DX platform, typically priced per room or per device (tablet/smartphone). Pricing varies based on facility size with discounts for larger properties (200+ rooms).
- Optional Feature Add-ons: Additional fees for optional features such as bath congestion sensor systems (IoT sensors for real-time bath monitoring), which are billed separately from base subscription.
- Content Creation Services: Professional services for creating tablet content, including photography, copywriting, and design work for accommodation facilities that lack internal resources.
- Experience E-commerce Commission: Transaction-based revenue from regional product sales facilitated through the cocodake platform, where guests purchase local specialty items experienced during their stay.
- Website Development: Custom website development services for accommodation facilities, such as the Kobayashiya website project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription - 980 yen/month per tablet device |
| Subscription | Monthly | Large Facility Discount - Volume-based pricing for 200+ rooms |
| Subscription | Multi-year contract | IT Subsidy Eligible - Up to 50% cost reduction through government program |
| Subscription | Monthly | Optional Sensor/Bath Congestion Feature |
| Subscription | Annual | Custom/SMB Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Ametsuchi Design product offering
Product offeringCore offering
Ametsuchi Design sells cocodake, a tablet and smartphone-based digital transformation service for Japanese ryokans and hotels that turns guest rooms into digital showrooms for regional products and experiences. The platform provides multilingual guest information (English, Korean, Chinese, French), enables cross-border e-commerce for local specialties via BENLY partnership, and integrates optional IoT sensors for real-time bath congestion monitoring. The company also offers CX Design Innovation consulting, professional content creation, and the cocoshiru experiential marketing research service to accommodation facilities across Japan.
Product overview
Ametsuchi Design operates a multi-product platform focused on accommodation DX (digital transformation). The core offering is cocodake, a tablet/smartphone-based service that transforms ryokan guest rooms into digital showrooms for regional products and experiences. Related offerings include coconoyu (optional IoT sensor module for bath congestion detection) and cocodake call (cloud IP phone, in development). A second core product is cocoshiru, an experiential marketing research service. CX Design Innovation provides consulting services to tie the product portfolio together. The portfolio is primarily sold to Japanese hotels and ryokan, with growing inbound tourism support features.
Differentiator
Problem solved
Functional benefit
Brands
- cocodake (ココダケ): Tablet-based experience e-commerce platform for accommodation facilities that transforms hotel rooms into showrooms for local products and experiences
- coconoyu (ココノユ)
- CX Design Innovation
- cocoshiru (ココシル)
Products and services
- cocodake (ココダケ) A tablet and smartphone-based DX (digital transformation) service for Japanese ryokans and hotels that digitizes guest-room information, enables e-commerce for regional products, provides multilingual support (English, Korean, Chinese, French), and offers contactless guest-staff communication. Targeted at traditional Japanese inns and regional hotels seeking to address labor shortages, support inbound tourists, and generate incremental revenue from regional product sales.
- coconoyu (ココノユ) An IoT sensor-based bath congestion detection system that monitors hot spring and rental bath usage in real time and displays availability on guest tablets inside ryokan/hotel rooms, helping guests avoid crowded bath times and reducing staff workload associated with manual status updates. Sold as an add-on subscription to the cocodake platform.
- cocoshiru (ココシル) An experiential marketing research service that allows hotel and ryokan guests to try products and services from various companies (from major manufacturers to regional ventures) inside their rooms, providing companies with qualitative product-development feedback while creating consumer touchpoints. Targeted at consumer product companies seeking in-context guest feedback in a hospitality setting.
- CX Design Innovation A customer experience improvement consulting service that helps Japanese ryokans and hotels enhance brand loyalty and increase sales through structured experience design and communication strategy support across the reservation-through-post-checkout journey. Targeted at ryokan and hotel operators seeking to differentiate their guest experience and improve direct revenue.
Quantifiable outcome
- 3-month free trial program available for new customers (tablet rental and all features free for 3 months)
- +1 more outcomes
Companies that use Ametsuchi Design
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Ametsuchi Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ametsuchi Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Fukui Prefecture Hotel Association (福井県旅館ホテル生活衛生同業組合)coreRegional hotel association membership enabling cocodake promotion to member accommodation facilities in Fukui prefecture. Partnership aims to enhance regional tourism through digital guest experiences.
- Hida-Takayama Hotel Association (飛騨高山旅館ホテル生活衛生組合)coreRegional hotel association membership covering the Hida-Takayama area, one of the original cocodake launch regions. Partnership supports regional tourism revitalization through accommodation DX.
- Tochigi Prefecture Hotel Association (栃木県ホテル旅館生活衛生同業組合)coreRegional hotel association membership covering Tochigi prefecture, including Nikko World Heritage sites and resort areas. Partnership focuses on cultural heritage tourism and resort experience enhancement.
- Shizuoka Prefecture Hotel Association (静岡県旅館ホテル生活衛生同業組合)coreRegional hotel association membership covering Shizuoka prefecture, including famous hot spring areas like Atami and Shuzenji. Partnership aims to enhance hot spring culture and regional product promotion.
- BENLY (株式会社BENLY)coreBusiness partnership enabling cross-border e-commerce capabilities for cocodake. BENLY's BEX Int'l Shopping service allows international shipping of regional products purchased through the cocodake experience e-commerce platform, enabling inbound tourists to send products home hands-free.
- IT Subsidy Program Administrator (サービス等生産性向上IT導入支援事業)coreRegistered as an IT introduction subsidy (IT導入補助金) support vendor, enabling customers to receive up to 50% government subsidies for cocodake implementation costs through the subsidy program administered by the General Incorporated Association Service Design Promotion Council.
- EQUATION (株式会社EQUATION)supportingIT infrastructure partner providing server, network, cloud, database, and security services. EQUATION supports Ametsuchi Design's technology infrastructure and system operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ametsuchi Design competitors and assessment
Company assessmentRegional players
- Loco Partners (Relux): Operates Relux, a curated booking platform specializing in Japanese luxury ryokans and high-end hotels. Comparable overlap on Japanese regional/luxury ryokan customer base and inbound tourism positioning.
- Veltra: Japan-based activities and tours booking platform. Comparable on the inbound tourism/regional experience commerce angle, with overlap on selling Japanese regional experiences to international travelers.
Direct peers
- tripla: Tokyo-based B2B SaaS company providing digital concierge, AI chatbot and unified messaging solutions to Japanese hotels and ryokans. Closely comparable as a digital guest-communication platform serving the same Japanese accommodation vertical.
- SuitePad: Germany-based provider of in-room tablets and digital guest experience platforms for hotels. Closely comparable on the core cocodake hardware/software model — guest-facing tablets replacing paper-based room information.
Broad incumbents
- Cloudbeds: Global hospitality platform offering PMS, booking engine, channel manager and guest experience tools. Comparable on digital guest experience SaaS for accommodations; broader and more established but overlapping feature scope.
- Revinate: Hospitality CRM and guest experience platform used by hotels for guest communication, marketing and feedback. Comparable on guest-data-driven digital engagement for accommodations.
- Hotelkit: Austrian hotel operations platform providing internal communication, task management and guest request handling. Comparable on digitizing hotel staff-guest workflows.
- Mews: Cloud-native PMS and hospitality operations platform serving hotels and hostels globally. Comparable on modern digital operations tooling for accommodations; broader incumbent with overlapping product themes.
Emerging players
- Wabunka: Japan-based curated cultural experience platform focused on premium regional experiences (tea ceremony, crafts, dining). Comparable on regional revitalization and monetizing Japanese cultural experiences for inbound travelers.
- MagicalTrip: Japan-based tours and experiences marketplace connecting inbound travelers with local guides and regional activities. Comparable on regional tourism and inbound-traveler commerce focused on Japanese local experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ametsuchi Design social profiles
Digital presenceAmetsuchi Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ametsuchi Design leadership team
Management profileNumber of profiles
Profiles1 record
Ametsuchi Design funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ametsuchi Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ametsuchi Design
What does Ametsuchi Design do?
Ametsuchi Design sells cocodake, a tablet and smartphone-based digital transformation service for Japanese ryokans and hotels that turns guest rooms into digital showrooms for regional products and experiences. The platform provides multilingual guest information (English, Korean, Chinese, French), enables cross-border e-commerce for local specialties via BENLY partnership, and integrates optional IoT sensors for real-time bath congestion monitoring. The company also offers CX Design Innovation consulting, professional content creation, and the cocoshiru experiential marketing research service to accommodation facilities across Japan.
Is Ametsuchi Design a public or private company?
Ametsuchi Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ametsuchi Design founded?
Ametsuchi Design was founded in 2020. It employs 1 to 10 people.
Where is Ametsuchi Design based?
Ametsuchi Design is headquartered in Tokyo, Japan, in the Asia region.
How does Ametsuchi Design make money?
Five revenue lines are on record. cocodake Subscription (Software) is the primary driver. The others are optional Feature Add-ons, content Creation Services, experience E-commerce Commission and website Development.
Who are Ametsuchi Design's main competitors?
Regional players on record are Loco Partners (Relux) and Veltra. Direct peers are tripla and SuitePad. Broad incumbents are Cloudbeds, Revinate, Hotelkit and Mews. Emerging players are Wabunka and MagicalTrip.
Does Ametsuchi Design have an API?
No public API is recorded for Ametsuchi Design.
What industry is Ametsuchi Design in?
Ametsuchi Design's product category is Accommodation Digital Transformation (Hospitality SaaS). Its primary akta.pro industry code is THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX, with a secondary code of THALAGAK, Customer Support, Contact Center & Case Management (Omnichannel). Its NAICS code is 541430.