GB Liners
GB Liners is a UK-based removals and storage company operating 11 branches nationwide. Founded in 1923, the family-owned business serves individual households and corporate clients with domestic, European, and international moving services, completing over 7,000 moves annually with 190+ team members.
- Company typePrivate
- Founded1923
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What GB Liners does
GB Liners Ltd is a UK-headquartered removals and storage company that has operated continuously since 1923, currently in its third generation of family ownership. The company offers UK domestic removals, European removals (road freight with Transfer of Residence advisory), and international moving (air and sea freight), supplemented by containerised storage, self-storage facilities, and packing services at three tiers (full, part, and materials supply). It operates 11 directly-owned branches spanning Aberdeen, Edinburgh, Manchester, Leeds, Loughborough, Hereford, Cheltenham, Cirencester, Bristol, Brighton, and London, supported by a fleet of 70+ removal vehicles, an in-house training centre, and an IT system linking all branches. The company completes over 7,000 moves annually with 190+ directly employed team members, who have the option to become shareholders.
GB Liners serves two principal customer segments: individual household consumers moving domestically or internationally, and corporate clients requiring employee relocation services (accessed via a separate corporate moving platform with dedicated account managers). Go-to-market is sales-led with direct customer engagement through branch networks, phone consultation, and online self-service tools including a budget calculator and quote arrangement form; pre-move surveys are offered in person or via video. For international work, GB Liners delivers through partnerships with FIDI, Harmony Relocation Network, and OMNI rather than owning foreign operations directly.
Revenue derives from one-time removal service fees (UK, European, international), recurring storage subscriptions (containerised and self-storage), and corporate relocation professional services. Pricing is quote-based and opaque, with cancellation/postponement terms scaling from 30% to 100% of charges depending on notice period, and additional surcharges for weekend moves, parking, congestion, and LEZ fees. The company holds ISO 9001, BS EN 12522, Cyber Essentials, FIDI FAIM, BAR Advanced Payment Guarantee, and FHIO dispute resolution credentials, and maintains membership in the British Association of Removers under a CTSI-approved Code of Practice. No external funding or PE/VC involvement is present; the business is privately held by the founding family with selective employee share ownership.
GB Liners firmographics
Firmographics- Name
- GB Liners
- Legal name
- GB Liners Ltd
- Website
- https://gbliners.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GB Liners is a UK-based removals and storage company operating 11 branches nationwide. Founded in 1923, the family-owned business serves individual households and corporate clients with domestic, European, and international moving services, completing over 7,000 moves annually with 190+ team members.
- Ownership category
- akta.pro rank
GB Liners industry classification
Industry- Product category
- Moving and Storage Services
- NAICS
- General Warehousing and Storage (49311), Warehousing and Storage (4931), Other Warehousing and Storage (49319)
- SIC
- Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Portable Storage Container Packing/Loading & Unloading Labor Services (HSAKAIAF)
- akta.pro secondary industry
- Military & Government Full-Service Storage (HSAKAHAD)
Keywords
Where GB Liners is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
GB Liners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Removal Services: Core revenue stream from house moving services across UK, European, and international destinations. Includes packing services, loading, transportation, and unloading.
- Storage Services: Containerised storage and self-storage facilities for short-term (between properties) and long-term storage (e.g., while posted abroad).
- Corporate Employee Relocation: Dedicated corporate accounts service for companies relocating employees domestically and worldwide through their corporate moving website.
- Packing Services: Full packing, partial packing, and packing materials supply services for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Liability |
| One time/ perpetual license | Pay-as-you-go | Limited Liability |
| Other | Pay-as-you-go | Cancellation/Postponement Charges |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GB Liners product offering
Product offeringCore offering
GB Liners is a UK-based removal and storage company that provides domestic, European, and international house moving services for individual households and corporate clients. The offering spans full-service removals (loading, transport, unloading), packing services (full and partial), containerised and self-storage, and dedicated corporate employee relocation account management across an 11-branch UK network linked by a centralised IT system.
Product overview
GB Liners operates as a unified removal and storage platform offering domestic, European, and international house moving services. The core product portfolio comprises UK Removals, European Removals (including Transfer of Residence guidance), International Moving (air and sea), and Employee Relocation for corporate clients. Storage services include Containerised Storage and Self Storage at branch locations. The offering is supplemented by professional packing modules — Full Packing Services, Part Packing Services, and Packing Supplies — plus self-service digital tools including an Online Budget Calculator, Arrange a Quote Service, and Pre-Move Survey. All services are delivered through a network of 11 UK branches with employed, trained staff.
Differentiator
Problem solved
Functional benefit
Products and services
- UK Removals
Companies that use GB Liners
Customer profileNamed customers2 records
Ideal customer profiles2 records
GB Liners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GB Liners partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- OMNIminorInternational moving network partnership for global moving services coverage.
- FIDI (Fédération Internationale des Déméngeurs)coreGB Liners is a FIDI Accredited International Mover, part of the FAIM quality standard programme. They comply with the Anti-Trust Charter committed to legal and ethical behaviour and zero tolerance for cartel conduct.
- Harmony Relocation NetworkcorePart of the Harmony Relocation Network for worldwide relocation services, providing international coverage for moves globally.
- British Association of Removers (BAR)coreProud members adhering to BAR Code of Practice approved by Chartered Trading Standards Institute. Provides BAR Advanced Payment Guarantee scheme and ADR scheme through Furniture & Home Improvement Ombudsman.
- Movers Trading ClubminorIndustry trading club for networking and business development in the removals sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GB Liners competitors and assessment
Company assessmentDirect peers
- Johnsons Movers: Johnsons Movers is a long-established UK removals and storage company with national branches offering UK and international moves, self-storage, and corporate relocation. Direct peer by size, service mix, and target customer; both compete directly on BAR membership trust signals.
- Pickfords: Pickfords is the UK's oldest and largest removals company, offering UK, European, and international household moving and storage services. Directly comparable as a full-service household mover with national branch coverage, storage offerings, and corporate relocation capabilities competing for the same UK consumer and corporate customer segments.
- Chess Moving: Chess Moving is a UK removals company offering domestic, European, and international household moving plus storage. Directly comparable as a BAR-member, FIDI-affiliated household mover with similar service offerings and customer segments to GB Liners.
- Bishop's Move: Bishop's Move is a UK-based national removals and storage company offering UK and international moving, self-storage, and corporate relocation. Directly comparable in service portfolio (household moves, storage, relocation), target market (UK households and corporate), and the British Association of Removers membership model.
- Allemove: Allemove operates household removals and self-storage across the Midlands and North of England with a comparable branch-and-storage model. Direct peer in the regional/full-service household removals space, targeting similar UK household and corporate customers.
Emerging players
- AnyVan: AnyVan is an online platform that aggregates demand and matches household moving and clearance jobs with vetted removal carriers. An emerging, digital-first marketplace that competes for the same end customer and disintermediates traditional brands like GB Liners by lowering search and price-comparison friction.
Broad incumbents
- Sirva Relocation: Sirva (formerly Allied Pickfords in parts of the world) is a major global relocation and moving services provider with corporate mobility at its core. Comparable on international household moving and corporate employee relocation; broader incumbency with global infrastructure GB Liners accesses only via networks.
- Santa Fe Relocation: Santa Fe Relocation is a global relocation services company offering household moving, corporate relocation, and storage across multiple regions. Comparable on international moving and corporate relocation services; broader incumbency versus GB Liners' UK-centric branch network.
- Crown Worldwide (UK): Crown Worldwide operates a global moving and relocation division with a UK presence, providing international and domestic household and corporate relocation services. A broader incumbent with similar international moves and corporate relocation offerings but a wider portfolio beyond GB Liners' UK-focused remit.
Others
- Movehub: Movehub is a comparison platform helping consumers source international and domestic moving quotes. Adjacent rather than competing directly — it influences customer acquisition in the same household-mover category, including for GB Liners' international move funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GB Liners social profiles
Digital presenceGB Liners compliance and trust
Trust signalCompliance6 records
GB Liners financial estimates
Financial estimateRevenue estimate
Valuation estimate
GB Liners leadership team
Management profileNumber of profiles
Profiles20 records
GB Liners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GB Liners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GB Liners
What does GB Liners do?
GB Liners is a UK-based removal and storage company that provides domestic, European, and international house moving services for individual households and corporate clients. The offering spans full-service removals (loading, transport, unloading), packing services (full and partial), containerised and self-storage, and dedicated corporate employee relocation account management across an 11-branch UK network linked by a centralised IT system.
Is GB Liners a public or private company?
GB Liners is a private company. It is classified as family owned and is currently operating.
When was GB Liners founded?
GB Liners was founded in 1923. It employs 51 to 100 people.
Where is GB Liners based?
GB Liners is headquartered in London, United Kingdom, in the Europe region.
How does GB Liners make money?
Four revenue lines are on record. Removal Services are the primary driver. The others are storage Services, corporate Employee Relocation and packing Services.
Who are GB Liners's main competitors?
Direct peers on record are Johnsons Movers, Pickfords, Chess Moving, Bishop's Move and Allemove. AnyVan is listed as an emerging player. Broad incumbents are Sirva Relocation, Santa Fe Relocation and Crown Worldwide (UK). Movehub is listed as an others.
Does GB Liners have an API?
No public API is recorded for GB Liners.
What industry is GB Liners in?
GB Liners's product category is Moving and Storage Services. Its primary akta.pro industry code is HSAKAIAF, Portable Storage Container Packing/Loading & Unloading Labor Services, with a secondary code of HSAKAHAD, Military & Government Full-Service Storage. Its NAICS code is 49311 and its SIC code is 4210.