What SOPRISM does

SOPRISM (rebranded 'SOPRISM (Meta Insights)') is a digital audience-intelligence platform that analyzes consumer behavior from Facebook and Instagram via Meta's advertising API — at the highest tier of API access granted by Meta — to produce sociodemographic, psychographic, and affinity profiles for agencies and brand marketers. Functionally, it offers granular audience analysis (worldwide to city level), affinity quantification for brands/topics/events/influencers, advanced filtering, access to millions of predefined consumer segments, and GDPR-compliant processing that exposes aggregated behavior without collecting PII; technical differentiators cited are data scale (billions of daily profiles), accuracy/precision, configurability, and safety/security architecture. The product is operated as a sub-brand of Audiense following Audiense's 2023 acquisition, with SOC 2 Type 2 and GDPR compliance siting it for enterprise deployments.

SOPRISM runs a hybrid go-to-market: self-serve product-led growth via free-trial signup on soprism.audiense.com, layered with an enterprise sales motion accessed through 'Book a call' CTAs and quote-based plans. Revenue is subscription/recurring SaaS; pricing is not publicly disclosed, with freemium trial entry and enterprise tiers handled via sales. Marketing relies on a content-and-demand-gen stack (blog, eBooks, podcasts, webinars, case studies, G2 reviews, and an affiliate program) and named customers span holding companies (Omnicom Media Group, Dentsu, Havas), research (Nielsen), automotive (Mercedes-Benz), insurance (AXA), telecom (Orange), and agencies (Peak Ace, Heroiks, Noosphere Brand Strategy) — supporting the platform's claim of 2,000+ brands and agencies.

SOPRISM's value proposition targets the gap between traditional survey-based audience research and actual digital behavior: it provides behavioral (not self-reported) audience data at Meta-platform scale, with the ability to operationalize insights directly into Meta targeting criteria for digital campaigns. The product is positioned within Audiense's broader audience-intelligence portfolio, which also includes Audiense Action, Audiense Insights, Demand Intelligence, Audiense Connect (X community management), and Tweet Binder, as well as a separate Digital Intelligence for LinkedIn offering. Operational scale in the input data indicates 1-10 employees, headquartered in La Louvière, Belgium, with founders Angelo Geraci (Operations Director) and Jonathann Mingoia (Corporate Development) listed in leadership data.

Name

SOPRISM

Legal name

SOPRISM

Website

https://soprism.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SOPRISM (Meta Insights) is a digital audience-intelligence platform that analyzes Meta (Facebook/Instagram) behavioral data via Meta's advertising API to deliver audience profiling, affinity quantification, and campaign-targeting insights for agencies and brand advertisers worldwide.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Consumer intelligence platform
• Audience analytics software
• Social media insights
• Digital marketing analytics
• Campaign targeting tools

Headquarters

HQ city

La Louvière

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription-based SaaS: SOPRISM operates as a subscription-based platform with tiered plans, accessible via free trial and paid subscriptions. Revenue derived from providing access to audience intelligence dashboards and analytics capabilities powered by Meta data.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SOPRISM provides consumer intelligence by analyzing Meta (Facebook and Instagram) user behavior data to deliver audience insights, affinity measurements, and targeting recommendations for brands, agencies, and advertisers. The platform turns social engagement signals into actionable personas, audience segments, and media-planning insights for marketing and communications professionals.

Product overview

SOPRISM is a Digital Intelligence product within Audiense's audience intelligence platform. It operates alongside other Audiense products including Audiense Action (audience intelligence with campaign tool-kits), Audiense Insights (social intelligence from consumer behavior), Demand Intelligence, Audiense Connect (X community management), and Tweet Binder (X advanced analytics). SOPRISM specifically focuses on Meta platform data, analyzing consumer behavior from Facebook and Instagram to provide comprehensive audience insights for consumer research. The product portfolio enables brands and agencies to understand target audiences across multiple digital and social signals.

Differentiator

Problem solved

Functional benefit

Products and services

• SOPRISM (Meta Insights)

Quantifiable outcome

• Analyzes billions of people daily for consumer behavior profiling
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• MetacoreTechnology or IntegrationSOPRISM utilizes Meta's advertising API for its core data source. Meta has granted SOPRISM the highest level of agreement/access in the marketing API. This is a mutually beneficial relationship where Meta improves their targeting system as SOPRISM clients refine their targeting approaches using Meta data. The partnership provides SOPRISM access to behavioral data from Facebook, Instagram, and other Meta-owned platforms for consumer insights generation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brandwatch: Enterprise social-listening and consumer-insights platform serving similar agency and brand customers; broader product portfolio but overlapping audience-research capability.
• Nielsen: Global audience-measurement and market-research incumbent serving agencies and brands with syndicated and custom research; competes broadly with SOPRISM in audience intelligence while also being a SOPRISM customer.

Emerging players

• Statista: Large-scale consumer and market-data provider used by agencies and brands for audience and market sizing; partial overlap with SOPRISM's market-research use cases though focused on aggregated published data rather than behavioural API feeds.
• SparkToro: Audience-intelligence tool focused on discovering audience demographics and affinities from social/follower data; overlaps with SOPRISM's affinity-quantification use case, though smaller scale and narrower data sources.

Direct peers

• Audiense: Parent company and closest direct peer — Audiense offers parallel audience-intelligence products (Audiense Insights, Audiense Action) that overlap with SOPRISM's value proposition on social/X behaviour, and bundles SOPRISM within the same Digital Intelligence product family.
• Similarweb: Digital audience and market-intelligence platform providing behavioural and engagement data across websites and apps; directly comparable as a digital audience-analytics SaaS sold to agencies and brands.
• Resonate: Consumer-intelligence platform combining behavioural, attitudinal, and psychographic data for agencies and brands; competes in audience profiling and targeting analytics with a similar first-party data emphasis.
• Pulsar (by Access Intelligence): Audience-intelligence and social-listening platform offering behavioural and affinity analysis comparable to SOPRISM, with a focus on multi-platform audience segmentation for agencies and brands.
• GWI (Global Web Index): Audience-research SaaS that provides consumer insights from large online panels; competes for the same agency and brand budget as SOPRISM but uses survey-based panels rather than behavioural API data.

Others

• Tweet Binder: Sibling Audiense product for X (Twitter) analytics and tracking; not a direct competitor but an adjacent product within the same audience-intelligence suite showing the parent's expansion playbook relevant to SOPRISM's roadmap.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/so_prism
• Facebookfacebook.com/SOPRISMSA
• LinkedInlinkedin.com/company/soprism
• Instagraminstagram.com/audiense

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOPRISM