Central Jersey Equipment

What Central Jersey Equipment does

Central Jersey Equipment, LLC is a privately held heavy-equipment dealership operating as a premier John Deere dealer with five physical branches across New Jersey (Columbus, Elmer, Marlboro, Hammonton, and Columbia). The company sells new and used tractors, combines, compact track loaders, mini excavators, skid steers, riding and zero-turn mowers, utility vehicles, and a wide range of attachments and headers to farmers, residential property owners, commercial landscapers, compact construction contractors, equine facilities, and governmental buyers. Its service territory extends from the Jersey Shore to the Delaware River and from the Philadelphia metropolitan area through the New York City region.

The product offering is anchored on John Deere but augmented by authorizations for Stihl (outdoor power equipment), Honda (generators, pumps, snow blowers), Krone (hay/forage equipment), Landoll (tillage/planting), Unverferth (material handling), Crop Care, Ariens (snow blowers), Frontier implements (a John Deere brand), and emerging-line brands Mean Green (electric commercial mowers), Diamond Mowers, Smart Apply (precision spraying), Rome Plow, Blueline Manufacturing, and Rears. Core technology is a standard dealer management system; the digital surface consists of an online inventory storefront with advanced search, the "My CJE" customer portal, online parts ordering through John Deere's portal, and MachineFinder inventory syndication. The company offers NEVERSTOP service contracts and Powergard protection plans as recurring-revenue service layers. No proprietary software, AI/ML, patents, or trademarks are disclosed.

The business model is primarily transactional hardware sales — new equipment at MSRP, used equipment at negotiated prices ($12K to $160K+ ticket sizes), and parts ($40 to $39,900) — supplemented by professional service and maintenance revenue and a financing referral stream through John Deere Financial. Go-to-market is sales-led via the five dealerships, supported by an online inventory presence, Instagram (@cjequip), John Deere co-marketing, and community programs (Community Leadership, Future Farmers). Revenue, headcount, and ownership details beyond the publicly stated 11-50 employee range are not disclosed.

Name

Central Jersey Equipment

Legal name

Central Jersey Equipment, LLC

Website

https://centraljerseyequipment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Jersey Equipment, LLC is a privately held John Deere dealership operating five New Jersey locations that sells new and used agricultural, lawn-and-garden, and compact construction equipment, parts, and repair services to farmers, homeowners, landscapers, contractors, and government buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Elmer

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Equipment Sales: Sales of new agricultural, residential, commercial, and compact construction equipment primarily from John Deere and other branded manufacturers.
2. Used Equipment Sales: Sales of pre-owned equipment that has been thoroughly inspected to ensure reliability and performance.
3. Parts Sales: Sales of replacement parts and maintenance supplies for equipment, including online parts ordering through John Deere's portal.
4. Service and Maintenance: Expert maintenance and repair services performed by skilled technicians at each location.
5. Equipment Financing: Financing options through John Deere Financial to help customers purchase equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Central Jersey Equipment is a multi-location John Deere dealership operating five branches across New Jersey (Columbus, Elmer, Marlboro, Hammonton, Columbia). It sells new and used agricultural, residential, commercial, and compact construction equipment from John Deere and complementary brands (Stihl, Honda, Krone, Landoll, Unverferth, Crop Care, Ariens, Mean Green, Diamond, Smart Apply, Rome Plow, Blueline, Rears), supported by dedicated parts, service, equipment financing through John Deere Financial, and bundled equipment packages.

Product overview

Central Jersey Equipment is a premier John Deere dealer operating as a multi-location heavy equipment dealership with five branches across New Jersey (Columbus, Elmer, Marlboro, Hammonton, and Columbia). The company offers a comprehensive portfolio of equipment brands centered around John Deere products for agriculture, landscaping, lawn and garden, compact construction, and equine applications. The product lineup includes Frontier Implements for attachments and implements, Stihl for outdoor power equipment, Honda for generators and power equipment, Krone for hay and forage equipment, Landoll for tillage and planting equipment, Unverferth for material handling, Crop Care for spraying equipment, and additional specialty brands including Ariens, Mean Green Mowers, Diamond Mowers, Smart Apply, Rome Plow, Blueline Manufacturing, and Rears Mfg. The company provides full-service capabilities through dedicated Parts, Service, and Sales departments, integrated solutions, equipment packages (monthly specials, construction packages, commercial mower packages), and financing services via John Deere Financial. Equipment categories span compact track loaders, mini excavators, skid steers, combines, compact utility tractors (23-75HP), utility tractors (60-105HP), row crop tractors (100+HP), riding mowers, zero turn mowers, utility vehicles, and various headers and attachments.

Differentiator

Problem solved

Functional benefit

Brands

• My CJE: Customer portal login for Central Jersey Equipment customers

Products and services

• New Equipment Sales Sale of new agricultural, residential, commercial, and compact construction equipment primarily from John Deere and complementary brands (Stihl, Honda, Krone, Landoll, Unverferth, Crop Care, Ariens, Mean Green, Diamond, Smart Apply, Rome Plow, Blueline, Rears). Targeted at farmers, homeowners, commercial landscapers, contractors, and equine facility operators.
• Used Equipment Sales Sale of pre-owned, inspected equipment such as compact tractors, utility tractors, combines, riding mowers, skid steers, and utility vehicles. For buyers seeking lower-cost alternatives to new equipment.
• Parts Department Sales of replacement parts and maintenance supplies, including filter maintenance parts, Stihl parts, and the Parts OnSite™ program, with 24/7 online parts ordering through John Deere's portal. For equipment owners needing routine or replacement parts.
• Service Department Maintenance, repair, and warranty services performed by skilled technicians at each of the five locations, including engine service, Stihl servicing, maintenance and protection plans, and integrated technology solutions. For equipment owners requiring scheduled or emergency service.
• Equipment Financing Financing options provided through John Deere Financial, including multi-use account options, governmental contracts, NEVERSTOP™ services and support, and Powergard™ protection plans. For customers purchasing equipment who need financing or extended service plans.
• Equipment Packages Bundled equipment offerings including Monthly Compact Utility Specials, Construction Packages, and Commercial Mower Packages. For buyers seeking curated equipment combinations for specific applications.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered primary, secondary and minor.

• John DeereprimaryChannel Partner/ Reseller/ DistributorPremier John Deere dealer offering the full range of John Deere agricultural, residential, commercial, and compact construction equipment. Provides new and used John Deere products along with parts, service, and financing through John Deere Financial.
• StihlsecondaryChannel Partner/ Reseller/ DistributorAuthorized Stihl dealer offering chainsaws, mowing equipment, cleaning equipment, and other Stihl power equipment along with Stihl parts and service.
• HondasecondaryChannel Partner/ Reseller/ DistributorDealer for Honda power equipment including generators, pumps, snow blowers, tillers, and trimmers.
• KronesecondaryChannel Partner/ Reseller/ DistributorDealer for Krone agricultural equipment including rotary tedders, self-propelled mower conditioners, disc mowers, rotary rakes, round balers, large square balers, and forage harvesters.
• LandollminorChannel Partner/ Reseller/ DistributorDealer for Landoll tillage, seeding, and planting equipment for agricultural applications.
• UnverferthminorChannel Partner/ Reseller/ DistributorDealer for Unverferth farm equipment including bulk handling, fertilizer application, grain handling, hay handling, header transports, seed tenders, tillage equipment, and agricultural wheels.
• Frontier Implements (John Deere Brand)secondaryChannel Partner/ Reseller/ DistributorDealer for Frontier attachments and implements compatible with John Deere tractors including landscape equipment, livestock and equine equipment, snow removal equipment, seeding equipment, tillage equipment, and loader attachments.
• John Deere FinancialprimaryChannel Partner/ Reseller/ DistributorFinancing partner providing easy, affordable financing options for equipment purchases through John Deere Financial. Also offers multi-use account options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TriGreen Equipment: John Deere agriculture and turf equipment dealer operating across the southeastern US with multi-location branches. Directly comparable authorized-dealer model covering ag, residential, and commercial landscaping segments.
• Blanchard Equipment: Multi-location John Deere dealer serving parts of the Mid-Atlantic and Southeast US. Operates the same full-service authorized dealer model in agriculture, compact construction, and turf — comparable business profile and customer segmentation.
• Stotz Equipment: Multi-state John Deere agricultural equipment dealer with full-service branches. Operates an identical dealership model — new/used equipment, parts, service, financing — competing in the same product categories and customer segments as Central Jersey Equipment.
• RDO Equipment Co. One of the largest John Deere construction and agriculture dealers in the US with a multi-state footprint. Operates the same authorized-dealer model with new/used equipment sales, parts, service, and John Deere Financial financing — directly comparable to Central Jersey Equipment's go-to-market.
• Papé Group: Large multi-state John Deere agriculture and construction equipment dealer with full sales, parts, service, and financing operations. Highly comparable business model — multi-location authorized dealer for John Deere plus complementary brands — but operating across the western US rather than NJ.

Regional players

• Ceres Solutions: Indiana-based agricultural cooperative providing farm inputs, services, and equipment-related offerings. Comparable end-market exposure to crop farmers and similar ag equipment /parts /service economics, though operating as a cooperative model.
• Hoober Inc. Mid-Atlantic John Deere agricultural and turf equipment dealer with locations across Pennsylvania, Maryland, Delaware, and Virginia. Comparable product mix and customer base, with significant geographic adjacency to Central Jersey Equipment's service territory.
• Atlantic Tractor: Multi-location John Deere agriculture and turf equipment dealer operating across the Mid-Atlantic including parts of New Jersey, Maryland, Delaware, and Pennsylvania. Direct regional competitor with adjacent territory overlap and the same brand authorization model.
• Messick's Farm Equipment: Pennsylvania-based multi-line agricultural and compact construction equipment dealer carrying New Holland, Kubota, and other brands. Comparable full-service dealership model in the same Mid-Atlantic region, with adjacent but distinct brand portfolio.
• Northeast Equipment: Multi-location equipment dealer serving the Northeast US with comparable ag, turf, and construction equipment offerings. Operates a similar dealership model to Central Jersey Equipment with overlapping product categories and customer segments in adjacent territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cjequip
• Xx.com/CJEquip
• LinkedInlinkedin.com/company/cje

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Jersey Equipment