What BATIMAN does

BATIMAN is a French home improvement retail network, founded in 1989 and headquartered in Anglet, that supplies and installs custom-made exterior joinery (windows, sliding bays, entry doors, garage doors, shutters, security grilles, sun breakers), interior joinery (stairs, wardrobes, interior doors, sliding partitions, flooring), kitchens, and outdoor living products (pergolas, carports, verandas, outdoor kitchens, fencing). The offering is organized into three explicit quality tiers — Evidence (essential/entry-level), Performance (reference quality), and Excellence (premium/high-end) — and is manufactured in PVC, aluminium, wood, steel, and mixed wood-aluminium, with stated emphasis on thermal and acoustic insulation.

The company operates as a franchise-affiliated network of approximately 100 retail showrooms across France, staffed by around 600 experts, with each store handling in-person consultation, on-site measurement, custom quoting within 48 hours, certified installation, and after-sales service. Distribution is complemented by digital channels, including a website product catalog, an online door configurator with 200+ models that lets customers visualize products against an uploaded photo of their facade, and a financing simulator. The core revenue model is one-time product sales bundled with installation services, supplemented by a transaction-based financing stream delivered in partnership with Arkéa Financements & Services under the Meia brand (€1,000–€75,000 credit at a fixed 6.95% TAEG, with the Libéris flexible-payment feature).

The primary customer segment is residential homeowners ("particuliers") undertaking renovation or new-build projects, segmented across budget tiers, with a secondary non-primary segment of professionals and tradespeople. BATIMAN SAS is a privately held French simplified joint-stock company (SAS) with registered capital of €250,000; no parent company, institutional investors, or venture funding have been disclosed.

Name

BATIMAN

Legal name

BATIMAN

Website

https://batiman.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

BATIMAN is a privately held French retail network, founded in 1989 and headquartered in Anglet, that supplies and installs custom-made windows, doors, shutters, stairs, wardrobes, kitchens, and outdoor joinery through approximately 100 showrooms nationwide. It serves primarily residential homeowners across France via a franchise-style store network of 600 experts.

Ownership category

akta.pro rank

Product category

Home Improvement Retail and Installation

NAICS

Home Furnishings Retailers (44912), Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom joinery products
• Window and door installation
• Home renovation services
• Kitchen furniture retail
• Exterior joinery supply

Headquarters

HQ city

Douville

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of custom-made joinery products including windows, doors, shutters, garage doors, kitchen units, and interior joinery through a network of ~100 retail stores across France. Products are sold with installation services included.
2. Installation Services: Professional installation services provided by certified teams including measurement, preparation, installation, cleanup, and quality control. After-sales service and warranty documentation provided.
3. Financing Services: Consumer credit solutions offered in partnership with Arkéa Financements & Services (Meia/Libéris brand) for project financing ranging from €1,000 to €75,000 with fixed 6.95% TAEG.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BATIMAN supplies and installs custom-made exterior and interior joinery products—including windows, doors, shutters, garage doors, stairs, wardrobes, and flooring—along with kitchens, pergolas, carports, and outdoor living products, sold through approximately 100 retail showrooms across France. Each sale includes professional measurement, custom manufacturing, certified installation, and after-sales service, with optional consumer financing offered through a partner financial institution.

Product overview

BATIMAN is a French home improvement retail network specializing in custom-made exterior and interior joinery, outdoor products, and kitchens. With nearly 100 stores and 600 experts across France, the company offers a comprehensive portfolio organized into four main categories: exterior joinery (baies vitrées coulissantes, fenêtres, portes d'entrée, portes de garage, volets battants/roulants/coulissants, persiennes, grilles de défense, moustiquaires, marquises, brise-soleil orientables), terraces and outdoor (pergolas, carports, garde-corps, portails, clôtures, cuisines extérieures, vérandas, stores extérieurs, brise-vues), interior joinery (escaliers, dressings et rangements, portes de placard, portes d'intérieur bois, châssis à galandage, revêtements de sol), and kitchens (modèles de cuisines, façades, plans de travail, électroménagers, crédences, mitigeurs, éviers, accessoires). Products are tiered across three selections: Evidence (essential/entry-level), Performance (reference quality), and Excellence (premium/high-end), available in materials including PVC, aluminum, wood, steel, and mixed wood-aluminum. The company provides full project support from study through installation, with complementary digital tools including an online door configurator and financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-made exterior joinery (windows, doors, shutters, garage doors) Custom-manufactured exterior joinery products including sliding glass doors (baies vitrées), windows and French windows (fenêtres and portes-fenêtres), entry doors (portes d'entrée) in steel, aluminum, wood, PVC, garage doors (portes de garage), various shutter types (volets battants, roulants, coulissants), security grilles (grilles de défense), and solar control products (brise-soleil orientables). Available across three quality tiers (Evidence, Performance, Excellence) and multiple materials, designed for residential homeowners undertaking home renovation or new construction.
• Custom-made interior joinery (stairs, wardrobes, interior doors, flooring) Custom-manufactured interior joinery products including stairs (escaliers), wardrobes and storage solutions (dressings et rangements), closet doors (portes de placard), wooden interior doors (portes d'intérieur bois), pocket frames (châssis à galandage), interior partitions (claustra intérieur), technical doors (portes techniques), glass partitions (verrières et séparateurs de pièce), and floor coverings (revêtements de sol). Designed for residential homeowners customizing their interior spaces.
• Outdoor living products (pergolas, carports, fencing, verandas, outdoor kitchens) Outdoor living and exterior improvement products including pergolas, carports, guardrails (garde-corps), gates (portails), fencing (clôtures), outdoor kitchens (cuisines extérieures), verandas, exterior blinds (stores extérieurs), privacy screens (brise-vues), fixed sun breakers (brise-soleil fixes), and heat pump covers. Designed for residential homeowners enhancing their outdoor spaces.
• Complete kitchen solutions (models, worktops, appliances, sinks, faucets) Complete kitchen offerings including kitchen models (modèles de cuisines), facades (façades de cuisine), worktops (plans de travail), appliances (électroménagers), splashbacks (crédences), faucets (mitigeurs), sinks (éviers), handles (poignées), and accessories. Designed for residential homeowners renovating or installing kitchens.
• Professional installation and home consultation services End-to-end project services including in-store expert consultation, home visits for measurement, custom quotes delivered within 48 hours, professional installation by certified teams, cleanup, quality control, warranty documentation, and after-sales support. Bundled with each product sale across all categories for residential homeowners.
• Meia consumer financing solution Consumer credit solution offered in partnership with Arkéa Financements & Services under the Meia brand, available for project financing from €1,000 to €75,000 at a fixed TAEG of 6.95% with terms from 12 to 180 months. Includes the LIBÉRIS service offering adjustable monthly payments every six months, one deferred payment per year, and credit duration modifications. Available to residential homeowners financing BATIMAN home improvement projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Expansion highlights4 records

Others

• Point.P: Saint-Gobain's French building materials distribution network serving primarily trade professionals; comparable on materials and supplier relationships but operates in the trade/B2B channel rather than consumer retail.

Broad incumbents

• Lapeyre: Saint-Gobain-owned home improvement retailer with a national showroom network selling windows, doors, kitchens, and bathrooms — broader portfolio than BATIMAN but overlapping product categories and customer base.
• Leroy Merlin: France's largest DIY and home improvement retailer (Adeo group) carrying windows, doors, kitchens, and flooring — broad incumbent competing on price and assortment depth rather than specialization.
• Castorama: Kingfisher-owned French DIY retailer with a nationwide store network selling joinery, kitchens, and outdoor products — broad incumbent with overlapping customer segments but a DIY self-install orientation.

Direct peers

• Cuisinella: French kitchen specialist retailer with nationwide showroom coverage and integrated design and installation services — comparable mid-market positioning to BATIMAN's kitchen offering.
• Tryba: One of France's leading window, door, and shutter franchise networks with a comparable showroom-led, multi-tier product model and nationwide installation coverage — the closest direct competitor to BATIMAN's exterior joinery franchise.
• K par K: French franchise network specializing in custom-made windows, doors, shutters, and pergolas with in-home consultation and installation — directly comparable business model and product mix to BATIMAN.
• Mobalpa: French kitchen, dressing, and bathroom retailer with a nationwide franchise network and integrated installation services — directly comparable to BATIMAN's kitchen and interior joinery pillars.
• Schmidt: Major French kitchen manufacturer-retailer with a national showroom network selling kitchens, dressing rooms, and interior joinery — directly competes with BATIMAN's kitchen pillar.
• Ixina: French kitchen franchise network offering custom kitchen design, manufacture, and installation — competes head-to-head with BATIMAN in the kitchen category with similar showroom-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/batimanfrance
• LinkedInlinkedin.com/company/batiman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BATIMAN