Machine dealer Inkøbringen

What Machine dealer Inkøbringen does

MI (Maskinhandler Indkøbsringen A/S) is a privately held Danish importer and nationwide distributor of agricultural and garden/park machinery, headquartered at Soldalen 1, Vejle, with a 1,200 sqm exhibition hall and a large central spare-parts warehouse on site. The company operates through a country-wide dealer network in Denmark and increasingly in Sweden, distributing a curated portfolio of premium international brands — KUHN (grass machinery, soil cultivation, seed drills, balers, sprayers), Rauch (fertilizer spreaders), Ferris, Simplicity, Snapper, Walker (lawn equipment), Yanmar (compact tractors and engines), Energreen (robotic slope mowers), EGO (battery-powered equipment), Dammann, HAWE, PTG, Addax (electric vehicles), Carré (mechanical weed control), Forigo (stone-burying tillers) and BioMant (hot-water weed control). MI sells exclusively via authorized dealers plus a direct parts web shop at parts.mi.dk, with revenue derived from hardware sales, parts, and wear-parts supply to professional farmers, contractors, municipalities, and landscapers.

The technology platform is multi-vendor hardware orchestration rather than proprietary software. MI integrates equipment under the CCI ISOBUS standard — a manufacturer-independent terminal consortium co-founded by KUHN and Rauch — enabling Rauch spreaders to interoperate with CropSat satellite N-assignment maps, CropManager assignment files, and AgriRouter data routing for precision fertilization. Supporting digital tools include the Rauch Fertilizer Chart App with Bluetooth/WiFi spread-table transfer. While MI itself does not develop these technologies, it functions as the Danish-channel expert and integration layer that brings precision-agriculture workflows to end users.

The business model is a classic capital-equipment distribution franchise: MI earns margin on imported hardware sold through dealers, on spare parts and wear parts from the central warehouse (including via parts.mi.dk e-commerce), and on value-added services such as demonstrations at the Vejle hall. Recent strategic activity — absorbing Dammann, HAWE and PTG from competitor Flarup Maskiner, taking on EGO battery products and Carré mechanical weeding, and extending into Sweden — points to an active consolidation and category-broadening strategy within the Danish and Nordic agricultural-equipment channel.

Name

Machine dealer Inkøbringen

Legal name

Maskinhandler Indkøbsringen A/S

Website

https://mi.dk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

MI A/S is a Danish nationwide importer and dealer of premium agricultural and garden machinery (KUHN, Rauch, Yanmar, Ferris, Energreen, EGO), serving professional farmers, contractors, municipalities, and landscapers via a countrywide dealer network and a central parts warehouse in Vejle.

Ownership category

akta.pro rank

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: MI distributes a wide range of agricultural machinery including KUHN products for grass management, tillage, seeding, fertilizing, spraying, baling, and indoor mechanization. Products are sold through the nationwide MI dealer network with local service and support.
2. Garden and Park Machinery Sales: Distribution of garden and park equipment including Ferris Zero Turn mowers, Simplicity, Snapper, Walker, Yanmar compact tractors, Energreen remote-controlled slope mowers, EGO battery products, and related accessories.
3. Spare Parts and Wear Parts Sales: MI maintains a large central warehouse in Vejle with thousands of spare parts and wear parts for both agricultural and garden/park machinery, sold via the parts.mi.dk web shop.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MI A/S imports and distributes a multi-brand portfolio of professional agricultural and garden/park machinery in Denmark through a nationwide dealer network, complemented by a central warehouse of spare parts and a direct online parts shop. The offering spans KUHN grass and soil equipment, Rauch fertilizer spreaders, Yanmar compact tractors, Ferris/Simplicity/Snapper/Walker mowers, Energreen robotic terrain mowers, EGO battery-powered garden tools, Dammann sprayers, PTG tire-pressure regulation, Carré mechanical weed control, and BioMant hot water weed control systems.

Product overview

MI (Maskinhandler Indkøbsringen A/S) is a nationwide agricultural and garden machinery dealer network based in Vejle, Denmark. The company operates as an importer and distributor of multiple international machinery brands, offering a comprehensive portfolio organized into two main divisions: Agriculture (Landbrug) covering KUHN grass machinery, soil cultivation, seed drills, balers, fertilizer spreaders, sprayers, tractors, and field equipment; and Garden & Park (Have og Park) featuring Ferris, Simplicity, Snapper, Walker mowers, Yanmar compact tractors, Energreen robotic terrain mowers, EGO battery-powered equipment, and Addax electric vehicles. The product ecosystem includes supporting technologies like CCI ISOBUS for machinery connectivity, Rauch spreader integration with CropSat/CropManager/AgriRouter for precision farming, and various digital tools. MI provides local dealer service and support nationwide, with a central warehouse in Vejle for spare parts.

Differentiator

Problem solved

Functional benefit

Brands

• MI Tip: Tipvogne (tipper wagons) product line under MI brand
• MI

Products and services

• KUHN Grass Machinery (Græsmaskiner) Complete range of KUHN grass machinery, including disc mowers, drum mowers, tedders (Høvendere with DigiDrive), rotary rakes (Rotorriver), pick-up rakes (Merge Maxx), square and round balers, and bale wrappers sold through MI's nationwide dealer network with local service and support.
• Rauch Fertilizer Spreaders (Gødningsspredere) Wide range of Rauch fertilizer spreaders including Axis M/H, MDS, Axent, and AERO models, with capacities from approximately 500L to 9,400L, spread widths from 2 to 50 meters, EMC dosing systems, and CCI ISOBUS compatibility.
• KUHN Soil Cultivation (Jordbearbejdning) Extensive program of KUHN soil cultivation equipment including rotary harrows, rotor tillers, harrows, plows, stubble tools, seed drills, and stone-burying tillers for creating optimal seedbeds in Danish field conditions.
• KUHN Seed Drills (Såmaskiner) Broad range of KUHN seed drills for major and minor tasks, including ESPRO, Venta, Sitera, Premia, Megant mechanical drills, and Maxima 3 and KOSMA precision seed drills, with combination options with rotary or combination harrows.
• Yanmar Compact Tractors (Kompakttraktorer) Yanmar compact tractors and engines ranging from 22 to 59 hp, with hydrostatic or i-HMT transmission and Stage 5-compliant diesel engines, suited to garden, farm, and year-round applications.
• Ferris Zero-Turn Mowers Professional Ferris zero-turn and stand-on mowers including the SRS Z1 IS, ZT 400S, ZT 500S, and ZT 800 ISX models, with suspension systems and various cutting deck options, plus the FRC 7 remote-controlled slope mower with a 115 cm deck operating on slopes up to 55°.
• Simplicity Lawn Tractors and Zero-Turn Mowers (Plænetraktorer) Simplicity garden tractors and zero-turn mowers for residential and professional lawn care, distributed under the Simplicity brand in Denmark.
• Snapper Lawn Mowers and Tractors (Plæneklippere) Snapper lawn mowers and tractors for garden maintenance, distributed as part of MI's garden and park product range in Denmark.
• Walker Compact Riding Mowers Walker compact riding mowers for professional garden maintenance, distributed as part of MI's garden and park product range in Denmark.
• Energreen Robotic Terrain Mowers (Terrænklippere) Remote-controlled Energreen terrain mowers capable of handling slopes up to 50 to 55 degrees, including RoboMINI (23 hp), RoboEVO (40 hp), RoboFIFTI (50 hp), RoboMIDI (60 hp), RoboMAX (75 hp), and RoboPLUS (100 hp) models with various attachments for steep slope mowing applications.
• EGO Battery-Powered Equipment (Batteriserie) EGO battery-powered garden and park equipment including hand tools, zero-turn mowers, garden tractors, robotic lawn mowers, and lawn mowers, powered by EGO's 56V Arc Lithium battery platform.
• Addax Electric Vehicles (El-biler) Addax electric vehicles for eco-friendly transport on roads, green areas, warehouses, and other specific tasks, including the MT 15n and MT 15x models with ranges up to approximately 132 km.
• Dammann Agricultural Sprayers (Sprøjter) Dammann agricultural sprayers known for high capacity and unique patented nozzle and pump technologies, supporting precision application on both small and large areas in Danish farming.
• PTG Tire Pressure Regulation Systems (Dæktryksregulering) PTG tire pressure regulation systems with over 30 years of experience, available for tractors, forage harvesters, pulled and self-propelled sprayers, slurry tanks, and similar agricultural machinery in Denmark.
• HAWE Hydraulics (Hydraulik) HAWE hydraulic systems and components supplied by MI for agricultural applications.
• Carré Mechanical Weed Control (Mekanisk Ukrudtsbekæmpelse) Carré mechanical weed control equipment from a French family-owned company recognized as a leader in Europe for mechanical weed control with its strigler products.
• BioMant Hot Water Weed Control Systems (Hedvandsanlæg) BioMant hot water systems for pesticide-free weed control, including the BioMant Flex with 15 L/min flow and BioMant Compact with 9 L/min flow, each with 500 L water tanks.
• Forigo Stone Burying Tillers and Rotary Tillers Forigo stone burying tillers and rotary tillers in working widths from 0.85 to 4.5 m for tractors from 15 to 300 hp, distributed through MI's Danish dealer network.
• Rauch Garden-Park Spreaders (Have-Park Spredere) Rauch spreaders for snow removal, sand, salt, gravel, fertilizer, and seeds intended for tractors, garden tractors, and ATVs, including TAXON, UKS, SA, Axeo, and K51 models.
• MI Online Spare Parts Shop (parts.mi.dk) MI's online shop at parts.mi.dk where customers can directly order spare parts and accessories for the distributed agricultural and garden/park machinery brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

15 partnerships are on record, tiered minor, core and major.

• CarréminorChannel Partner/ Reseller/ Distributor · 1 January 2023From 2023, Carré became part of MI's product program. Carré is a French family-owned company with many years of experience in tillage and is leading in Europe in mechanical weed control with its strigler products.
• KUHNcoreChannel Partner/ Reseller/ DistributorKUHN is MI's primary brand partner for agricultural machinery. MI distributes the full range of KUHN products including grass machines (mowers, tedders, rakes, balers), tillage equipment (plows, cultivators, rotary harrows), seeding machinery, fertilizer spreaders, sprayers, and indoor mechanization equipment. Products are sold through the nationwide MI dealer network.
• RauchcoreChannel Partner/ Reseller/ DistributorMI distributes Rauch fertilizer spreaders, including models such as Axis M/H, MDS, Axent, AERO, and TWS. Rauch is also part of the CCI ISOBUS organization. Rauch has over 150 patents related to spreader technology and has received numerous awards at international agricultural machinery exhibitions.
• FerriscoreChannel Partner/ Reseller/ DistributorMI distributes Ferris Zero Turn mowers and slope mowers. Products include the ZT series (ZT 400S, ZT 500S, ZT 800 ISX), SRS Z1 IS Stand-on, and FRC 7 remote-controlled slope mower.
• YanmarcoreChannel Partner/ Reseller/ DistributorMI distributes Yanmar compact tractors (SA series and YT series) and Yanmar engines. Yanmar produces 40,000 tractors annually and focuses on producing the world's most energy-efficient and environmentally friendly products.
• EnergreencoreChannel Partner/ Reseller/ DistributorMI distributes the full range of Energreen remote-controlled slope mowers including RoboMINI, RoboEVO, RoboFIFTI, RoboMIDI, RoboMAX, and RoboPLUS models. These are designed for steep slopes up to 50-55 degrees and difficult terrain.
• EGO Power+coreChannel Partner/ Reseller/ DistributorMI became the new importer of EGO battery products in Denmark. EGO produces battery-powered garden tools, Zero Turn mowers, ride-on tractors, robot lawn mowers, and lawn mowers using the Arc Lithium 56V battery technology.
• SimplicitycoreChannel Partner/ Reseller/ DistributorMI distributes Simplicity lawn tractors and mowers for the Danish market.
• SnappercoreChannel Partner/ Reseller/ DistributorMI distributes Snapper lawn mowers as part of its garden and park product range.
• Walker MowerscoreChannel Partner/ Reseller/ DistributorMI distributes Walker Mowers compact riding mowers for professional garden maintenance.
• DammannmajorChannel Partner/ Reseller/ DistributorMI took over Dammann agricultural sprayers from Flarup Maskiner. Dammann sprayers specialize in large and demanding tasks with high capacity and unique patented nozzle and pump technologies.
• HAWEmajorChannel Partner/ Reseller/ DistributorMI took over HAWE products from Flarup Maskiner. HAWE is part of the product portfolio.
• PTGmajorChannel Partner/ Reseller/ DistributorMI took over PTG tire pressure regulation systems from Flarup Maskiner. PTG has over 30 years of experience in tire pressure regulation for tractors, forage harvesters, sprayers, slurry tankers, etc.
• AddaxminorChannel Partner/ Reseller/ DistributorMI distributes Addax electric vehicles for transport on roads, green areas, warehouses, and other specific tasks. Addax electric vehicles are characterized by flexibility, functionality, and comfort.
• CCI (Competence Center ISOBUS)coreTechnology or IntegrationCCI is a unique brand-independent cooperation among European agricultural machinery manufacturers. CCI was founded and is led by 5 major manufacturers including KUHN and Rauch. MI invests significant time and resources in ISOBUS technology and works with CCI ISOBUS terminals that can integrate with CropSat satellite systems and collaborate with CropManager and AgriRouter.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kverneland Group: European manufacturer of tillage, seeding, spraying, and forage equipment, distributed through national dealer networks. Competes with MI's KUHN and Rauch lines across tillage, seeding, fertilizing, and spraying categories.
• John Deere: World's largest agricultural machinery manufacturer with tractor, harvester, and precision-ag offerings. Competes with MI indirectly via its Danish dealer (Semler Agro) in the same farmer customer base.
• CLAAS: Global agricultural machinery manufacturer (combines, tractors, balers, tedders). Comparable because CLAAS machines are sold through Danish importer/dealer networks competing directly with MI's portfolio offerings in the same customer segments.
• AGCO / Fendt: Global agricultural machinery group (Fendt, Massey Ferguson, Valtra). Competes with MI through dealer networks selling tractors, harvest equipment, and hay/forage tools to the same Danish professional farmer base.
• Pöttinger: Austrian manufacturer of grassland, tillage, seedbed, and harvesting equipment. Comparable because Pöttinger products are sold in Denmark via competing importer networks serving the same professional farmer and contractor segments as MI.

Direct peers

• Semler Agro: Danish importer and dealer of agricultural machinery (notably John Deere, CLAAS, and other major brands). Directly comparable as a multi-brand Denmark-wide agricultural machinery distributor serving professional farmers.
• Danish Agro Machinery: Machinery division of Danish Agro, the largest farmer-owned agricultural cooperative in Denmark. Competes with MI on tractor and implement distribution, dealer service, and parts supply across the same Danish customer base.

Regional players

• Hardi International: Danish-based manufacturer of field sprayers competing with MI's Dammann sprayer line. Highly comparable regionally as a Denmark-rooted crop-protection equipment specialist.
• Väderstad: Swedish manufacturer of tillage, seeding, and precision-establishment equipment. Comparable as a Nordic-based machinery specialist whose products are sold in Denmark via competing importer networks.

Emerging players

• EGO Power+: US-based battery-powered outdoor equipment brand whose Danish import rights MI holds (since 2025). Comparable because EGO competes in the same emerging professional battery-equipment category that MI distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/indkobsringen
• Xx.com/maskinhandlermi
• LinkedInlinkedin.com/company/maskinhandler-indk-bsringen-amba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machine dealer Inkøbringen