What Kadolog does

Kadolog SRL is a Belgian direct-to-consumer gift registry platform founded in 2008 and headquartered in Waterloo, Belgium. The company operates a web-based platform (kadolog.com) where individuals and couples compile and share gift lists for weddings, births, birthdays, Christmas, baptisms, and other life occasions. The core product architecture consists of a customisable list builder with unlimited item addition, a browser-based Magic Button bookmarklet that lets users add any product from any e-commerce site in one click, and an integrated money-pool feature that deposits monetary contributions directly into recipients' bank accounts via a payment-processing partnership with Lemon Way (an ACPR-licensed French payment institution). Payment methods supported include Visa, MasterCard, Bancontact, iDeal, Payconiq QR, and direct bank transfer.

The company monetises through a freemium, per-list pricing model: a free tier for physical-gift lists, a Premium tier at €29 per list enabling monetary contributions, and an Extra tier at €39 per list adding payment reminders, personalised thank-you notes, custom URLs, and the Kadolog Privileges Card. The Privileges Card provides a 10% discount at over 250 partner retailers (including Galeria Inno, Krefel, Maison du Monde, Noukies, Newpharma, and others) and is the principal differentiator of the monetised tiers. A transaction fee capped at 2.4% is charged on online card payments; bank transfers carry no commission. The platform is available in English, French, and Dutch and serves consumers in Belgium, France, and the Netherlands.

Kadolog claims the No. 1 position in the Belgian gift-registry market, with 500,000+ gift ideas in its inspiration database and 3.15M+ gifts added across all user lists over 14 years of operation. The company is privately held by co-founders Olivier Riesen and Thomas Verhulst, bootstrapped with no disclosed external funding, and operates with a 1-10 employee headcount. Marketing relies on SEO, content, Belgian lifestyle press coverage (Paris Match, Elle, Flair, Le Ligueur, Parents, Gael), and word-of-mouth referrals inherent to social gifting occasions.

Name

Kadolog

Legal name

Kadolog SRL

Website

https://Kadolog.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Kadolog is a Belgian web-based gift registry platform founded in 2008 that lets consumers compile and share wish lists for weddings, births, birthdays, and other occasions, monetising through €29-€39 per-list paid tiers with integrated monetary contributions and a 250+ retailer discount card.

Ownership category

akta.pro rank

Product category

Gift Registry Platform

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

akta.pro secondary industry

Wedding Registry & Gift Management (HSACABAO)

Keywords

• Online gift registry
• Wedding list platform
• Baby registry service
• Group money pooling
• Event gift list

Headquarters

HQ city

Waterloo

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium List Subscription: Paid tier at €29 per list where recipients receive monetary contributions from guests. Guests pay by bank transfer (no commission) or online payment (max 2.4% fee for card processing). The recipient receives funds directly in their bank account.
2. Extra List Subscription: Premium tier at €39 per list that includes all Premium features plus payment reminders to guests, personalised thank-you notes, custom URL, and the exclusive Kadolog discount card (10% discount at 250+ stores for 1 year).
3. Free List (Freemium): Free tier allowing users to create wish lists with unlimited validity. Gifts are physically delivered by guests either in person or by home delivery. No monetary transactions or commission charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kadolog operates an online gift registry platform that lets individual consumers create, share, and manage gift lists for life events including weddings, births, birthdays, Christmas, and other celebrations. The platform also supports group money pools (kitty) and provides a discount privilege card (Kadolog Card) accepted at partner retailers. Lists can be funded via free, Premium, or Extra tiers, with settlement through bank transfer (0% commission) or online payment (2.4% fee) processed via Lemon Way.

Product overview

Kadolog is a gift registry platform offering a tiered product portfolio: a Free Gift List as the core product for everyday occasions (birthdays, Christmas, baptisms), supplemented by Premium (29€/list) and Extra (39€/list) paid tiers for major events (weddings, births). Premium/Extra tiers enable monetary contributions via bank transfer or online payment and include the Kadolog Privileges Card for 10% discounts at 250+ stores. The platform supports specialized sub-products including Wedding Registry, Birth Registry, Christmas List, and Kitty/Money Pool functionality. A Magic Button bookmarklet allows one-click gift addition from any e-commerce site. The platform positions itself as No. 1 in Belgium with 97% user satisfaction across 14 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Registry Online wedding gift list service that lets engaged couples build, share, and manage a store-independent registry aggregating gifts from any retailer, with optional group kitty for cash gifts.
• Birth / Baby Registry Online baby gift list service for expectant parents to build and share a store-independent registry of baby items from any retailer, with optional group kitty for larger expenses.
• Event Gift List (Birthday, Christmas, etc.) Online gift list service for birthdays, Christmas, and other celebratory events that lets a consumer build and share a single list aggregating gifts from any retailer.
• Money Pool (Kitty) Group money collection feature that lets multiple contributors pool cash toward a gift, event, or shared expense, with settlement by bank transfer (0% commission) or online payment (2.4% via Lemon Way).
• Kadolog Card Privilege/discount card tied to the Kadolog platform that provides a 10% discount at 250+ partner stores to cardholders.

Quantifiable outcome

• 500,000+ gift ideas available in the platform database for user inspiration
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Lemon WaycoreTechnology or IntegrationLemon Way is a payment institution approved by the ACPR in France (approval date 24/12/2012, registration number 16568J). Kadolog partners with Lemon Way to process online payments including Visa, MasterCard, Bancontact, QR code, and iDeal transactions. Lemon Way handles the payment infrastructure that enables Kadolog's monetary contribution feature.
• Partner Retail Stores (250+)minorGTM or Marketing PartnerKadolog has established a network of over 250 partner stores and e-shops offering a 10% discount to Kadolog card holders. Partners include physical retailers (Galeria Inno, Krefel, Maison du Monde, Noukies, Hello Archie, Fox and Cie, Kangourou, Baby Center Halle, Bemini) and e-commerce stores (Newpharma, Rosemood, Univers du Sommeil, Alterego, Citron Grenadine, Happy Family). The discount card is issued to Premium and Extra list holders for 1 year.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Honeyfund: Specialized honeymoon and cash-fund registry integrated with major retailers; comparable to Kadolog's 'Honeymoon Money Pool' / kitty-list sub-product where gift contributors pool monetary gifts for newlyweds.
• MyRegistry.com: Universal, retailer-agnostic online gift registry allowing users to add items from any store, including Amazon, local shops and second-hand items — directly mirroring Kadolog's Magic Button, store-independent approach. Both target couples and parents with freemium + paid tiers.
• Babylist: Leading US baby registry platform that, like Kadolog's birth registry, lets parents add any product from any store plus contribute to cash funds. Directly comparable on use case (expectant parents), add-from-anywhere mechanic, and freemium with paid add-ons.
• Zola (The Knot Worldwide): Digital-first wedding registry, honeymoon fund and cash-fund platform with strong product/UX depth and a mobile app. Operates the same registry + money-pool hybrid model that Kadolog offers on Kadolog.com/en/wedding-registry, and is the global benchmark competitor.

Broad incumbents

• Amazon Wedding Registry: Amazon's flagship universal registry embedded in the world's largest e-commerce funnel. While Kadolog differentiates on retailer-agnostic add and money pools, Amazon Registry remains the dominant default for many Belgian couples.
• BuyBuy Baby Registry: Historical US baby-gear retailer with strong registry flow. Useful as a vertical retail/registry incumbent comparison point against Kadolog's Birth Registry sub-product.
• The Knot / The Knot Registry: Largest US wedding-planning media and registry aggregator (parent of Zola). Represents the broader integrated marketplace that Kadolog could face as Zola-anchored competition crosses the Atlantic into Belgium.

Emerging players

• Leetchi (Mangopay): European money-pool (cagnotte) platform owned by MangoPay/SumUp; overlaps with Kadolog's kitty / money-pool sub-product for group cash contributions across French-speaking Europe, though without the gift-list front end.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kadolog
• Facebookfacebook.com/kadolog
• LinkedInlinkedin.com/company/kadolog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kadolog