What The Alex Hotel does

The Alex Hotel is a 4-star boutique hotel operating a single property of 103 bedrooms and suites (Standard, Twin, Executive, Junior Suite, and The Alex Suite) at 41-47 Fenian Street in Dublin 2. It is a private operating unit of O'Callaghan Collection, a Dublin-based hospitality group whose legal entity is OCC Hospitality Collection Unlimited Company; the hotel was previously known as The Alexander and was renovated and rebranded in 2017 under a redesign by Dublin firm 21Spaces. The property is centrally located near Trinity College, Grafton Street, Merrion Square, the IFSC and Grand Canal Dock, and Pearse Station, and it targets both business and leisure travellers.

Core offerings comprise five room categories (30–48 sqm) with Posturepedic Opulence mattresses, 49-inch Smart TVs with Chromecast, and complimentary high-speed WiFi; three dining venues — The Carriage Restaurant, The Secret Garden (outdoor terrace), and Steam Café (barista coffee by Cloud Picker Coffee) — plus room service with a €10 tray charge; six meeting and event spaces (52–395 sqm, capacity up to 400 delegates) including The Orient, The Odyssey, The Rovos, and The Secret Garden; an Executive Lounge on the 6th floor for top-tier rooms; a lobby co-working hub; and 24/7 access to Core Fitness gym at the sister property The Mont Hotel. The hotel also sells gift vouchers and packages (Sunday Switch Off, Date Night, Stay Longer & Save, Summer City Getaway) and participates in the O'Callaghan Collection Rewards Program for direct-booking customers.

Revenue is generated from room reservations, food and beverage across the three outlets, meetings and events (with a dedicated corporate/event team at [email protected]), ancillary services (€18/24h car parking with EV charging, Laundryheap laundry partnership), and gift voucher/e-commerce sales through bookings.thealexhotel.ie. Distribution is primarily direct via the official website, telephone (+353 1 607 3900), and email, supplemented by OpenTable for dining; marketing is multi-channel and emphasises direct-booking through the Rewards Program. The hotel operates a cashless payment policy and holds Ireland's first Green Key sustainability certification alongside a TripAdvisor Travelers' Choice Best of the Best 2025 distinction.

Name

The Alex Hotel

Legal name

OCC Hospitality Collection Unlimited Company

Website

https://thealexhotel.ie

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alex Hotel is a privately operated 4-star boutique hotel in Dublin city centre running 103 rooms and suites, three dining outlets, six event spaces for up to 400 delegates, and co-working amenities, serving business travellers, MICE groups, and leisure visitors as part of the O'Callaghan Collection.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Meeting event venues
• Hotel dining services
• Corporate travel lodging
• Leisure city stays

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Reservations: Primary revenue stream from hotel room bookings across 5 room types: Standard, Twin, Executive, Junior Suite, and Suite. Revenue generated through direct website booking, telephone, and third-party OTAs. Peak pricing during summer and special events.
2. Food & Beverage: Dining revenue from three outlets: The Carriage Restaurant (breakfast, lunch, dinner), The Secret Garden (outdoor terrace dining), and Steam Café (barista coffee and light bites). Also includes room service with €10 tray charge.
3. Meetings & Events: Revenue from hiring event spaces including The Orient, The Odyssey, The Rovos, and The Secret Garden. Catering and banqueting services for corporate events, weddings, and private dining up to 400 delegates.
4. Gift Vouchers: E-vouchers redeemable on all offerings including dining and overnight stays, sold through bookings.thealexhotel.ie
5. Ancillary Services: Car parking (€18/24 hours), laundry services through Laundryheap partnership, and other guest services

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Alex Hotel is a 4-star boutique hotel in Dublin city centre offering 103 bedrooms and suites across five room types (Standard, Twin, Executive, Junior Suite, and The Alex Suite). The hotel also operates three dining venues (The Carriage Restaurant, The Secret Garden outdoor terrace, and Steam Café), six meeting and event spaces accommodating up to 400 delegates, and provides guests with access to the Core Fitness gym at sister property The Mont Hotel.

Product overview

The Alex Hotel is a 4-star boutique hotel in Dublin city centre operating as part of O'Callaghan Collection. The hotel offers a unified hospitality experience centered around its main property with 103 bedrooms and suites (Standard, Twin, Executive, Junior Suite, and The Alex Suite). Accommodation is complemented by multiple dining venues: The Carriage Restaurant (full-service restaurant and bar), The Secret Garden (outdoor terrace), and Steam Café. The property features six meeting and event spaces accommodating up to 400 delegates, a lobby work hub for business travelers, and access to Core Fitness gym at a sister property. Additional revenue offerings include special stay packages (Sunday Switch Off, Date Night, Summer City Getaway, Stay Longer & Save), a loyalty rewards program, and gift vouchers. The hotel also provides access to Bask Thermal Spa at a related property.

Differentiator

Problem solved

Functional benefit

Products and services

• The Alex Hotel Main Property (Boutique Accommodation) 4-star boutique hotel in Dublin city centre offering 103 spacious bedrooms (30-48 sqm) across five room types: Standard Room, Twin Room, Executive Bedroom, Junior Suite, and The Alex Suite. Targeted at leisure travellers and business visitors near Trinity College, Merrion Square, and the IFSC.
• The Carriage Restaurant Art Deco full-service restaurant and bar serving breakfast, lunch, and dinner in a relaxed, stylish setting for hotel guests and walk-in diners.
• The Secret Garden (Outdoor Dining Terrace) Covered and heated floral-inspired outdoor terrace offering al fresco dining and cocktails, available all seasons; also functions as an event space.
• Steam Café (In-House Barista Coffee) On-site café serving barista coffee and light bites, offering options to sit in or grab and go.
• Core Fitness Gym (24/7 Access) 140sqm fitness facility with 30+ pieces of equipment located at sister property The Mont Hotel, available to The Alex guests with 24/7 access.
• Meeting & Event Spaces (The Orient, The Odyssey, The Rovos) Versatile, fully equipped event spaces including The Orient (banquet-style), The Odyssey, The Rovos, and The Secret Garden, accommodating intimate meetings up to large-scale conferences for up to 400 delegates.
• Sunday Switch Off Package Sunday night stay package at €30 dining credit plus breakfast and late checkout 2pm, with pay-at-hotel flexibility and 3pm day-prior cancellation.
• Date Night Package Romantic stay package featuring Prosecco, chocolate-dipped strawberries, breakfast, and late checkout, with free cancellation up to 24 hours before check-in.
• Stay Longer & Save (Extended Stay Package) Extended-stay discount package offering 15% off for 3-4 nights or 25% off for 5+ nights with daily breakfast and fitness centre access included.
• Summer City Getaway (Summer Offer 2026) Seasonal summer 2026 promotion offering an exclusive Rewards Rate and seamless booking for Dublin city centre stays near Merrion Square and the National Gallery.
• Gift Vouchers (E-Vouchers) Online-purchased e-vouchers redeemable across all hotel offerings, including dining at The Carriage Restaurant and overnight stays, delivered instantly by email.
• O'Callaghan Collection Rewards Program Multi-property loyalty program under O'Callaghan Collection offering an exclusive Rewards Rate and instant savings on direct bookings across five hotels.
• Car Parking (Valet/On-Site) Ancillary guest parking service at €18 per 24 hours with EV charging capability and height-restriction enforcement.
• Room Service In-room dining available seven days a week from 12:00 PM to 9:15 PM with an all-day dining selection and a €10 tray charge.
• Guest Laundry Service (via Laundryheap) Outsourced laundry and dry-cleaning service through a Laundryheap partnership, providing next-day collection for guest garments.

Quantifiable outcome

• 103 bedrooms serving Dublin city centre market
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• O'Callaghan CollectioncoreStrategic or Co-development PartnerParent company operating The Alex along with four other hotels: The Green, The Davenport, The Mont (all Dublin), and The Eliott (Gibraltar). Enables cross-selling, shared loyalty program, and centralized operations.
• The Mont HotelcoreStrategic or Co-development PartnerSister property located across the street from The Alex. Shares Core Fitness gym (140sqm, 30+ pieces of equipment) with 24/7 access for The Alex guests. Strategic amenity sharing arrangement.
• LaundryheapminorStrategic or Co-development PartnerThird-party laundry and dry cleaning service partnership offering next-day collection for hotel guests. Convenient guest service without in-house laundry facilities.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform enabling third-party table bookings for The Secret Garden and other dining outlets. Extends reach to diners not directly visiting hotel website.
• Cloud Picker CoffeeminorStrategic or Co-development PartnerLocal Dublin coffee roaster supplying barista coffee to Steam Café. Supports local business while providing quality coffee experience for guests.
• 21SpacescoreStrategic or Co-development PartnerDublin-based interior architectural and design firm that completed extensive refurbishment transforming The Alex into contemporary spaces reflecting Irish capital's changing pace. Design partnership creating unique boutique aesthetic.
• Green KeycoreOthersInternational eco-label certification program. The Alex achieved Ireland's first Green Key certification, demonstrating environmental commitment across operations including energy efficiency, waste reduction, and responsible linen policies.
• The White CompanyminorStrategic or Co-development PartnerIrish toiletries supplier providing eco-friendly toiletries for all guest rooms. Brand partnership enhancing guest experience with quality bathroom amenities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Hoxton, Dublin: Fast-growing lifestyle hotel brand with a Dublin property targeting design-conscious millennial and corporate guests; represents the emerging chain-backed boutique competition that pressures independent Dublin boutique hotels.

Direct peers

• The Davenport Hotel: Sister property within O'Callaghan Collection offering comparable amenities including the Bask Thermal Spa accessed by Alex guests. Closest peer in terms of operating model and shared resources.
• The Dylan Hotel: Boutique 5-star hotel in Dublin's Ballsbridge area competing for upscale leisure and corporate travelers. Comparable room count and design-forward boutique positioning.
• The Merrion Hotel: Leading 5-star luxury boutique hotel in central Dublin with comparable city-centre positioning, F&B-led offering, and overlapping business and leisure guest mix. Most directly comparable Dublin competitor for the upper-upscale boutique segment.
• The Westbury Hotel: Upscale Dublin hotel in the Grafton Street area competing for similar leisure and corporate travelers. Comparable room count range, F&B emphasis, and central Dublin address.
• The Fitzwilliam Hotel: Boutique 5-star hotel on St. Stephen's Green with similar guest mix and F&B-led experience. Direct competitor for premium leisure and corporate transient demand in central Dublin.
• The Shelbourne Hotel: Historic luxury hotel on St. Stephen's Green competing for the same business, leisure, and MICE guests as The Alex. Comparable event space capacity and similar Dublin tourist corridor positioning.
• Brooks Hotel: Independently owned boutique hotel in Dublin's cultural quarter, comparable in scale, design-led positioning, and target segments (business + leisure couples).
• The Green Hotel: Sister property within O'Callaghan Collection; competes and collaborates within the group's Dublin portfolio, sharing the Rewards program, distribution, and corporate sales force.
• The Mont Hotel: Sister property across the street from The Alex and host to the shared Core Fitness gym. Most operationally intertwined peer, sharing guest amenities and group-level services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thealexdublin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alex Hotel