GETMARKED

What GETMARKED does

GETMARKED is a private, education-technology SaaS company founded in 2019 that automates the conversion of quiz content between heterogeneous learning platforms. Its primary product, GETMARKED Digitaliser, parses DOCX and PDF quiz documents — extracting questions, answers, images, audio, tables, math formulas, and formatting — and exports them to 20+ destination platforms, including the major LMS systems (Canvas, Blackboard, Moodle, Schoology, Brightspace, NEO, CYPHER, Learn365, Sakai, itslearning, Coursera, LearnDash, TalentLMS), gamified platforms (Kahoot, Wayground/Quizizz, Blooket, Gimkit), and standards-based formats (QTI 1.2/2.1/2.2, Moodle XML, GIFT, IMSCC, DOCX, CSV).

The platform is delivered through three complementary distribution surfaces: a self-serve web app (product-led growth with a free trial of 2 imports of 20 questions each), an LTI 1.3 iframe integration that embeds quiz authoring and grading inside customer LMS environments, and a developer-facing REST API (launched in 2022) with webhooks and per-API-key quota subscriptions. GETMARKED Connect extends the platform with Item Bank Connect (partner apps can read user-authorized question banks) and User Connect (SSO into partner applications). Underlying the surface area is a proprietary intermediate data model — the GETMARKED JSON Quiz Format — which functions as a canonical representation between source and destination schemas.

Monetization is layered: a $29/year Basic tier (50 pages/year), a $40/year + $50 one-time Personal tier (unlimited personal use), and custom-priced Commercial/Institutional plans for non-teaching staff and organization-wide deployment. Named customers span K-12 districts (Broward County Public Schools, Orange County Public Schools, Roseville Joint Union High School District), higher education institutions (Oklahoma State University, Northeastern University, Southern Technical College), publishers (Cambridge University Press and Assessment), and healthcare education (Evidence in Motion), with an additional Singapore public-sector channel via the Student Learning Space (SLS) export. Through July 2026 the platform had converted 3,287,916 pages and imported 17,304,666 questions, cited as saving 721,027 hours of educator time. The company reports 1–10 employees, no disclosed funding, and operates as an independent private entity.

Name

GETMARKED

Legal name

GETMARKED

Website

https://digitaliser.getmarked.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GETMARKED offers a self-serve SaaS platform, APIs, and LTI integrations that convert DOCX/PDF quizzes into 20+ learning platforms, serving individual educators, schools, universities, publishers, and edtech developers.

Ownership category

akta.pro rank

Product category

EdTech — Quiz & Assessment Interoperability Software

NAICS

Software Publishers (513210), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Quiz conversion software
• LMS interoperability platform
• Assessment digitization tools
• EdTech API services
• Question bank management

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Subscription - Basic: Annual subscription plan at $29/year providing 50 pages per year of quiz conversion. Great for small workloads.
2. Annual Subscription - Personal: Annual subscription at $40/year with $50 one-time license fee. Includes unlimited personal use without sharing capabilities.
3. Commercial/Institutional Plans: Custom pricing for commercial use allowing non-teaching staff (e.g., instructional designers) and broader organizational deployment. Contact sales for quotes.
4. Developer API Credits: Developer accounts receive free credits for API usage. Additional quota subscriptions available for partners with monthly page limits on a per-API-key basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

GETMARKED provides an AI-powered quiz import/export SaaS platform that automatically parses Word documents and PDFs containing quizzes and converts them into 20+ learning platform formats (Canvas, Blackboard, Moodle, Schoology, Brightspace, Kahoot, Wayground, Blooket, Gimkit, Google Forms, etc.). The platform is offered as a self-serve web application, via REST API, and through LTI 1.3 embedding inside major LMS systems, with a proprietary GETMARKED JSON Quiz Format as the interoperability backbone.

Product overview

GETMARKED offers a unified quiz import/export platform called GETMARKED Digitaliser that converts quiz questions between Word documents, PDFs, and 20+ learning platforms. The platform is available via web application, REST API (GETMARKED Quiz Import API), and LTI 1.3 iframe embedding. Free companion tools include Text to Google Form Quiz Converter and Flashcard to MCQ Converter. Partner integrations are enabled through GETMARKED Connect (Item Bank Connect and User Connect). The company recently updated support for Wayground (rebranded from Quizizz) Interactive Video and Assessment exports.

Differentiator

Problem solved

Functional benefit

Products and services

• GETMARKED Digitaliser Primary web-based SaaS platform that converts quiz questions between Word documents, PDFs, and 20+ learning management systems and quiz platforms. Supports all major question types (MCQ, true-false, cloze, matching, open-ended) with preservation of images, audio, tables, math formulas, and rich formatting. Available globally on any operating system via web browser with self-serve signup and a free trial.
• GETMARKED Quiz Import API REST API allowing developers to accept various quiz file formats (DOCX, QTI 1.2/2.1/2.2, Moodle XML, Blackboard pool/test zip, IMSCC, GIFT, Aiken, WebCT, Examview, JSON Google Form) and convert them into GETMARKED JSON Quiz Format. Asynchronous processing (10–240 seconds) with API-key authentication and webhook completion notifications. Designed for EdTech developers and learning platform builders integrating quiz import into custom applications.
• Quiz Export API Companion REST API to the Quiz Import API that creates QTI zip files, Moodle XML, or CSV files from the GETMARKED JSON Quiz Format. Enables EdTech companies to generate LMS-compatible question bank files programmatically without implementing QTI standards in-house. Sold under per-API-key quota subscriptions.
• GETMARKED Connect Partner integration facility comprising Item Bank Connect (lets partner apps access user-authorized question bank data) and User Connect (enables SSO for GETMARKED users into partner applications). A standalone offering for EdTech partners who need authorized data access and identity integration with GETMARKED question banks.
• API Key Quota Subscription Monthly subscription plan priced at the API key level with set page conversion limits, enabling multi-tenant billing where each school or client can be provisioned with a separate API key and individual quota. Sold to EdTech partners and developers on top of the free initial developer credits.
• Text to Google Form Quiz Converter Free browser-based tool that converts formatted text quiz questions directly into Google Forms without requiring an account or signup. Uses Google App Script for automated form generation and has no question-quantity restrictions. Used as a top-of-funnel acquisition tool for GETMARKED.
• Flashcard to MCQ Converter Free no-account browser-based tool that converts flashcard content into multiple-choice questions. Used as a top-of-funnel acquisition tool for GETMARKED.

Quantifiable outcome

• 3,287,916 pages converted, 17,304,666 questions imported, 721,027 hours saved (as of Jul 2026)

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Easygenerator: Easygenerator is an eLearning authoring tool that enables subject-matter experts to create courses and assessments with LMS export — an adjacent player in content authoring for L&D and education with overlapping quiz-making functionality.
• Edpuzzle: Edpuzzle is a video-based quiz platform widely used in K-12 and higher education with LMS integration — a current integration partner of GETMARKED and an indirect competitor in the digital assessment space.
• Wooclap: Wooclap is an interactive learning and quiz platform that integrates with LMS systems — an adjacent player in the interactive assessment space and a current integration partner of GETMARKED for export.

Broad incumbents

• ExamSoft: ExamSoft provides enterprise assessment software for higher education and credentialing, with strong LMS integrations — a larger, more established competitor in the assessment platform space serving institutional customers.
• Questionmark: Questionmark is an established enterprise assessment platform offering authoring, delivery, and analytics for quizzes and exams with QTI interoperability — competing with GETMARKED in the institutional and publisher assessment segment at a larger scale.

Direct peers

• Learnosity: Learnosity provides assessment APIs and content authoring infrastructure for EdTech platforms, including item banks and QTI-compatible question types — a comparable platform-of-platforms play targeting the same LMS/EdTech developer audience.
• iSpring Solutions: iSpring provides eLearning content authoring tools and quiz makers that convert PowerPoint and DOCX content into SCORM/xAPI packages for LMS deployment — overlapping with GETMARKED's content conversion and LMS packaging value proposition.
• ClassMarker: ClassMarker is an online testing and quiz platform with strong import/export support and LMS integration — a direct competitor in the quiz authoring and assessment delivery space targeting educators and trainers.
• TAO (Open Assessment Technologies): TAO is an open-source computer-based testing platform supporting QTI standards for item authoring, test delivery, and result analytics — a direct open-source alternative targeting the same educational and institutional assessment use cases.
• Respondus: Respondus offers assessment tools for LMS platforms including LockDown Browser and Respondus 4.0 for creating and managing exams/quizzes in Blackboard, Canvas, and Moodle — directly competing with GETMARKED's quiz authoring and import workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getmarked_ai
• LinkedInlinkedin.com/company/getmarked

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GETMARKED