Fooks
Fooks is a Dutch payroll, salary administration, and personnel planning platform purpose-built for the hospitality, horeca, and event staffing sectors, serving approximately 40,000 employees across the Netherlands through integrated payrolling, scheduling, and instant payout services.
- Company typePrivate
- Founded2000
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fooks does
Fooks is a Dutch payroll, salary administration, and personnel planning platform purpose-built for the hospitality, horeca, and event staffing sectors. Founded in 2000 and headquartered in Nijmegen, the company operates through three legal entities (Fooks Software B.V., Fooks Payrolling B.V., and Fooks Verloningen B.V.) and currently administers payroll for approximately 40,000 employees across the Netherlands. Its core offering, Fooks Payrolling, transfers legal employer responsibilities including contracts, salary processing, tax withholdings, pension contributions, and absence risk, while Fooks Salarisadministratie provides salary administration for employers who remain the legal employer. The Fooks App, available on iOS and Android, combines scheduling, time tracking, leave management, absence reporting, personnel dossier administration, contract generation, and financial insights in a single mobile and web platform.
The technology stack centers on a cloud-based platform with pre-built integrations to 15+ Dutch hospitality POS systems (unTill, DISH, Yourpos, Bork Horeca, Nappkin, MplusKASSA, Scanfie), scheduling tools (Fleks, Eitje, Shiftbase, Poolmanager, Festicode, Shiftmanager, Tonit), and HR platforms (AFAS, XPS Logic). Fooks holds SNA certification under the NEN 4400 standard, providing the regulatory foundation for Dutch payroll operations. The CashOut feature enables instant pay-on-demand withdrawals within three seconds at a 1.75% transaction fee. An announced next-generation platform, Fooks Forward, is being rebuilt from scratch with AI integration planned.
Revenue derives from three streams: a markup factor applied to gross wages for full payrolling services, a fixed monthly fee per employee for salary administration, and transaction fees on CashOut payouts. The company serves restaurants, cafés, hotels, cafeterias, snackbars, event staffing agencies, festival crews, conference venues, and recreation businesses. Go-to-market combines direct sales via named consultants (Anouk, Max, Mylon, Danny), a strategic partnership with ProFri for the frituurder SMB segment, content marketing through an extensive Dutch-language blog, and integration-driven inbound leads from software partners. Customer testimonials consistently emphasize personal service, short communication lines, and deep hospitality domain knowledge as differentiators versus larger generic payroll providers.
Fooks firmographics
Firmographics- Name
- Fooks
- Legal name
- Fooks Software B.V., Fooks Payrolling B.V. en Fooks Verloningen B.V.
- Website
- https://fooks.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fooks is a Dutch payroll, salary administration, and personnel planning platform purpose-built for the hospitality, horeca, and event staffing sectors, serving approximately 40,000 employees across the Netherlands through integrated payrolling, scheduling, and instant payout services.
- Ownership category
- akta.pro rank
Fooks industry classification
Industry- Product category
- Hospitality Payroll & HR Services
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Payroll Data Management, Master Data & Employee Setup (BPAAAHAI), Expense Reimbursement & Employee Payments Administration (BPAAAHAK), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Payroll, Time & Attendance (BPACAPAB)
Keywords
Where Fooks is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fooks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Payroll Services: Full employer responsibilities transferred to Fooks. Pricing based on gross wage multiplied by agreed markup factor covering vacation pay/days, social contributions, pension, and absence risk. Transparent pricing without surprises, fully compliant with hospitality CBA.
- Salary Administration: Fixed monthly fee per employee for complete salary administration including monthly mutations, tax filings, and digital pay slips. One-time setup costs plus monthly per-employee fee.
- CashOut Transactions: Per-transaction fee of 1.75% with minimum €0.75 per CashOut. Employee-paid optional feature where employer can choose to cover costs. Automatic settlement each payroll period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Salary Administration - Fixed per employee per month |
| Transaction based/ take rate | Monthly | Payroll Services - Markup on gross wage |
| Transaction based/ take rate | Pay-as-you-go | CashOut Instant Payout - Per transaction |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Fooks product offering
Product offeringCore offering
Fooks provides payrolling, salary administration, personnel planning, time tracking, leave/absence management, and instant wage payout services to Dutch hospitality, horeca, cafetaria, recreation, and event-staffing businesses. Through its Fooks App, employers can manage rosters, contracts, and HR documentation while Fooks takes on the legal employer role (payrolling) or processes payroll under the client's employer status (salary administration). The platform also offers CashOut, an instant pay-on-demand feature that delivers earned wages to employees within 3 seconds.
Product overview
Fooks offers a unified online personnel platform for hospitality and event businesses, combining payroll, salary administration, HR management, and workforce planning. The core product is Fooks Payrolling (where Fooks becomes the legal employer) supplemented by Fooks Salarisadministratie (where the client remains employer). The platform includes the Fooks App as the central mobile/web application, with add-on modules for Scheduling (Planning), Time Tracking (Uren), Leave Management (Verlof), Absence Management (Verzuim), and Financial Insights (Financiele). CashOut enables instant pay-on-demand payouts within 3 seconds. The announced Fooks Forward represents the next-generation rebuild of the entire platform with AI integration. All services are offered primarily for Dutch hospitality, horeca, and event sectors.
Differentiator
Problem solved
Functional benefit
Brands
- CashOut: Direct wage payment feature allowing employees to receive earned wages within 3 seconds via mobile app.
- Fooks Forward
Products and services
- Fooks Payrolling Payrolling service where Fooks assumes the legal employer role, handling employment contracts, salary processing, tax withholdings, pension contributions, and employer risks (absenteeism, illness, dismissal) for hospitality and horeca businesses. Pricing is a markup factor on gross hourly wage covering vacation pay, social contributions, pension, and absence risk.
- Fooks Salarisadministratie Salary administration service for employers who remain the legal employer themselves. Fooks processes monthly payroll, handles tax filings, and issues digital payslips for a fixed monthly fee per employee. Includes one-time setup costs.
- Fooks App Mobile and web application that serves as the central personnel management platform for employers and employees. Combines scheduling, time tracking, leave and absence management, personnel file administration, contract creation, financial insights, and digital document signing in a single interface. Free for clients on Fooks payroll services.
- CashOut Pay-on-demand feature integrated with the Fooks platform that lets employees withdraw earned wages on-demand via the CashOut app, with money transferred within 3 seconds. Settled automatically during the next payroll run. Costs 1.75% (minimum €0.75) per transaction, paid by the employee unless the employer chooses to cover it.
- Planning Module Employee scheduling module within the Fooks App that allows managers to build weekly rosters in minutes, check employee availability, publish rosters, and notify employees of shift changes. Employees see their real-time roster in the app.
- Uren Module (Time Tracking) Time tracking module within the Fooks App allowing employees to clock in and out online, with manager approval workflows. Hours flow directly into payroll for accurate wage calculation.
- Verlof Module (Leave Management) Leave management module within the Fooks App. Employees request leave through the app and managers approve; full visibility of statutory and extra-statutory leave balances.
- Verzuim Module (Absence Management) Absence management module within the Fooks App. Employees report illness via the app and indicate when they are fit to return to work, giving managers real-time staffing visibility.
- Financiële Module (Financial Insights) Financial insights module within the Fooks App providing real-time labor cost visibility, showing planned hours and labor costs versus revenue to enable better cost control.
- Verzuim- en Welzijnsondersteuning (Wellbeing & Absence Prevention) Wellbeing and absence prevention service providing direct access to physiotherapists and psychologists without waitlists, preventive wellness programs, and tools for managers to recognize absence signals early.
Quantifiable outcome
- Labor cost reduction from 27.2% to 25.7% of revenue
- +6 more outcomes
Companies that use Fooks
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Fooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature5 records
Fooks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ProFri (Vereniging Professionele Frituurders)coreProFri partnership provides member entrepreneurs free access to Fooks personnel and planning platform, plus preferential pricing on payroll and salary administration. Fooks becomes recommended payroll partner for ProFri's professional frituurder members. ProFri initiated the partnership seeing Fooks as specialized partner knowing everything about hospitality.
- CashOutcoreCashOut is Fooks' instant payout feature allowing employees to access earned wages on-demand within 3 seconds. Systems are integrated with Fooks payroll - employee hours and data flow automatically. Transaction settlement occurs each payroll run.
- Koninklijke Horeca Nederland (KHN)minorKHN is the hospitality industry association that negotiates the hospitality CBA. Fooks demonstrates expertise by citing KHN as source for wage table information and regulatory updates.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fooks competitors and assessment
Company assessmentBroad incumbents
- ADP: Global payroll and HR services incumbent with significant presence in the Netherlands via ADP Nederland. Competes across enterprise and mid-market with deep resources and broad product portfolio.
- AFAS Software: Leading Dutch HRM/ERP/finance software vendor. Fooks even uses AFAS internally for payroll processing. Competes at the broader HR/payroll suite level in the Netherlands with much greater scale and product breadth.
- SD Worx: Large Benelux and European payroll/HR services provider offering payrolling, outsourcing, and SaaS. Competes directly with Fooks Payrolling in the Netherlands but serves all sectors at much larger scale.
- Visma | Raet: Major Dutch HR and payroll software vendor (formerly Raet) within the Visma group. Offers enterprise-grade HR/payroll solutions that overlap with Fooks' offerings across multiple sectors at broader scale.
Emerging players
- HumanTotalCare: Dutch occupational health and wellbeing services provider. Competes with Fooks' Verzuim en Welzijnsondersteuning module (physiotherapy, psychologist support, absenteeism prevention) for the wellbeing portion of Fooks' offering.
- Eitje: Dutch hospitality-focused workforce management and scheduling platform integrated with Fooks. Operates adjacent in the same vertical and could evolve into a direct competitor or strategic acquisition target for Fooks.
- Bork Horeca: Dutch hospitality workforce management solution integrated with Fooks. Provides scheduling and HR tooling specific to Dutch horeca, making it an adjacent competitor in the same niche.
Direct peers
- Loket.nl: Dutch payroll and HR SaaS platform serving SMB and mid-market employers. Closest direct competitor to Fooks' salary administration offering in the Netherlands, with similar subscription-based per-employee pricing model and focus on payroll automation.
- Nmbrs: Dutch cloud-native payroll and HR SaaS platform serving SMBs and accountants. Competes with Fooks' salary administration product line with a similar per-employee subscription model and a strong API-first positioning.
- PayFit: European cloud payroll and HR platform operating in multiple countries with a subscription SaaS model comparable to Fooks Salarisadministratie. Represents the type of pan-European competitor Fooks would face if it expanded internationally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Fooks social profiles
Digital presenceFooks compliance and trust
Trust signalCompliance1 record
Fooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fooks leadership team
Management profileNumber of profiles
Profiles5 records
Fooks subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fooks
What does Fooks do?
Fooks provides payrolling, salary administration, personnel planning, time tracking, leave/absence management, and instant wage payout services to Dutch hospitality, horeca, cafetaria, recreation, and event-staffing businesses. Through its Fooks App, employers can manage rosters, contracts, and HR documentation while Fooks takes on the legal employer role (payrolling) or processes payroll under the client's employer status (salary administration). The platform also offers CashOut, an instant pay-on-demand feature that delivers earned wages to employees within 3 seconds.
Is Fooks a public or private company?
Fooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fooks founded?
Fooks was founded in 2000. It employs 11 to 50 people.
Where is Fooks based?
Fooks is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Fooks make money?
Three revenue lines are on record. Payroll Services are the primary driver. The others are salary Administration and cashOut Transactions.
Who are Fooks's main competitors?
Broad incumbents on record are ADP, AFAS Software, SD Worx and Visma | Raet. Emerging players are HumanTotalCare, Eitje and Bork Horeca. Direct peers are Loket.nl, Nmbrs and PayFit.
Does Fooks have an API?
No public API is recorded for Fooks.
What industry is Fooks in?
Fooks's product category is Hospitality Payroll & HR Services. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll). Its NAICS code is 541214 and its SIC code is 6199.